Download or read book Investigaci n social cualitativa aplicada a la publicidad y la educaci n written by María Teresa Pellicer Jordá and published by Ediciones Pirámide. This book was released on 2022-09-01 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta obra es una guía sencilla para todas aquellas personas que quieran acercarse al mundo de la investigación cualitativa. De este modo, aunque en el libro se hace referencia expresa a los campos de la publicidad y la educación, estas técnicas son herramientas de gran utilidad en multitud de sectores profesionales, ya que permiten conocer a sus públicos o destinatarios y, por tanto, conseguir los objetivos marcados respecto a estos de una forma más eficaz, optimizando los recursos. A lo largo de la obra se desgranan las distintas técnicas de investigación cualitativa, algunas tan populares como la entrevista en profundidad, la tormenta de ideas, el grupo de discusión o la técnica Delphi. Pero, además, se tratan otras también muy utilizadas en la actualidad, como son las historias de vida, la observación, el grupo cinco sentidos, el grupo plus, la técnica del grupo nominal y aquellas técnicas basadas en el conocido como neuromarketing, entre otras. Cada técnica va acompañada de una pequeña ficha que describe de modo sencillo su proceso de realización, así como de toda la información necesaria acerca de posibles usos, aplicaciones concretas, consejos de cara a la puesta en escena de cada técnica, etc. Como no podía ser de otro modo, uno de los capítulos versa sobre las técnicas cualitativas que se realizan de modo online, fenómeno novedoso provocado por la situación generada por la COVID-19, pero que ha abierto nuevas posibilidades en los procesos de realización. Consejos básicos sobre comunicación no verbal y el estudio del marco ético que debe regular la realización de las técnicas de investigación cualitativa completan los contenidos de este libro, que espera ser de gran ayuda para todos aquellos que quieran implementar estas técnicas en el día a día de su empresa, organismo o institución.

Download or read book La investigaci n cualitativa en marketing y publicidad written by Pere Soler and published by Grupo Planeta (GBS). This book was released on 1997 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro aborda la importancia de la investigacion cualitativa aplicada al marketing y a la publicidad. Tambien intenta crear un material de trabajo eminentemente practico y funcional dirigido en especial a estudiantes y profesionales que se inicien en la investigacion cualitativa, sobre todo en su apartado mas complejo y menos tratado en los manuales de investigacion de mercados: el analisis de datos de un grupo de discusion. De hecho, en muchas de las investigaciones que realizan las empresas o los profesionales, el estudio cualitativo es siempre previo al cuantitativo o descriptivo. La investigacion cualitativa, entre otras muchas posibilidades, proporciona datos complejos y profundos como pueden ser los habitos, las motivaciones y las actitudes del consumidor con vistas a la creacion de unos mensajes, el lanzamiento de un producto y la valoracion de un material o una campana de comunicacion, ofreciendonos igualmente los atributos del producto que luego deberan cuantificarse. La investigacion cualitativa indica asimismo los elementos o items que se deben incluir en un cuestionario, asi como los temas mas importantes que pueden interesar o preocupar al consumidor.

Download or read book Modelos de Investigaci n Cualitativa en Educaci n Social y Animaci n Sociocultural written by Gloria Pérez Serrano and published by Narcea Ediciones. This book was released on 2023-05-22 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: En este libro se pueden encontrar diferentes investigaciones llevadas a cabo con metodologías variadas. Predominan las cualitativas dado que se presentan trabajos de carácter práctico, orientados a la mejora y a la transformación social. Esta obra intenta conjugar la reflexión sobre una metodología concreta, y su aplicación práctica a un ámbito del campo social. Quiere armonizar de este modo 'el saber' con el 'saber hacer'. Se orienta hacia esa irrenunciable búsqueda, nos invita e incita a impregnar tanto de corazón como de inteligencia el trabajo que realizamos. El libro ofrece pautas valiosas y proporciona pistas para realizar una investigación de calidad.

Download or read book Modelos de investigaci n cualitativa en educaci n social y animaci n sociocultural written by Gloria Pérez Serrano and published by Narcea Ediciones. This book was released on 2000-01-11 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: MODELS OF QUALITATIVE RESEARCH IN SOCIAL EDUCATION AND SOCIO CULTURAL ANIMATION - Practical applications - This book tries to combine the reflection on a concrete methodology, and its practical application to the ambience of the social field. The author wants to harmonize in this way, “knowledge” with “the knowledge to do” and invites us and to involve the heart as well as our intelligence in the work that we carry out. The book offers valuable guides and it provides hints to carry out quality research.

Download or read book Investigaci n cualitativa written by Juan Báez y Pérez de Tudela and published by ESIC Editorial. This book was released on 2009-11 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro trata del modo de acercarse al conocimiento de las realidades sociales y de mercado. Y lo hace con un enfoque innovador por tres razones: - Realza el valor de lo cualitativo como instrumento indispensable para asistir a los responsables de las organizaciones en la toma de sus decisiones. - Aborda la metodología cualitativa con una profundidad hasta ahora desconocida en los manuales de investigación comercial o de mercados. - Su orientación es el marketing pero los contenidos y la precisión con la que se desarrollan lo convierte en un libro imprescindible para investigadores, estudiantes y estudiosos de lo cualitativo. Entre los temas que el lector encontrará en sus páginas destacamos: - La investigación cualitativa. ¿Qué es?, ¿para qué sirve?, ¿cuándo es adecuado servirse de ella?, ¿qué tienen en común la investigación social y la investigación de marketing?, ¿es fiable la investigación cualitativa, con qué soportes científicos y metodológicos cuenta?. - El proceso de investigación cualitativa. ¿Por qué se pone en marcha una investigación cualitativa?, ¿qué pasa desde que el cliente tiene la necesidad de información hasta que se le entregan los resultados?, ¿cómo se diseña el proyecto de investigación?, ¿cómo se debe hacer la oferta? - Las muestras cualitativas. ¿Qué validez tienen?, ¿en qué medida podemos confiar en unos resultados alcanzados con un número muy reducido de informantes?, ¿son generalizables esos resultados?. - El análisis cualitativo. Una vez que se dispone de los datos, ¿qué se analiza?, ¿cómo se pasa de los datos a la información?, ¿con qué avales teóricos cuenta lo cualitativo para validar “las palabras” y los “hechos” que analiza?, - El valor de los estudios cualitativos. ¿Cómo evaluar la investigación cualitativa?, ¿qué responsabilidad tienen la investigación y el investigador en el éxito o el fracaso de las decisiones que se toman tras un estudio? - La consultoría. ¿Por qué la consultoría en un libro sobre investigación?, ¿Cuándo se informa y cuándo se asesora?, ¿qué diferencias y similitudes se dan en los roles el de investigador y de consultor?, ¿cómo sacar el mayor provecho de la investigación? Las respuestas a estos interrogantes pondrán de manifiesto que la metodología cualitativa se constituye en una poderosa arma para la toma de decisiones. Índice: Parte I: El contexto. 1.- Introducción a la investigación comercial cualitativa. 2.- Evolución de la investigación cualitativa. 3.- Método y ciencia. Parte II: Las técnicas. 4.- La entrevista. 5.- El grupo. 6.- Observación, pseudo compra y compra misteriosa. 7.- Otras técnicas cualitativas. Parte III: Del diseño de la investigación al informe de resultados. 8.- El diseño de la investigación. 9.- El análisis. 10- Los paradigmas de análisis: las palabras. 11.- Los paradigmas de análisis: los hechos. 12.- La creación del analista. 13.- El valor de la investigación: la evaluación. Apéndice: la consultoría. 14.-La consultoría para el cambio en las organizaciones. Bibliografía.

Download or read book Single Case Research Methodology written by Jennifer R. Ledford and published by Routledge. This book was released on 2014-03-26 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this anticipated new edition of Single Case Research Methodology, David L. Gast and Jennifer R. Ledford detail why and how to apply standard principles of single case research methodology to one’s own research or professional project. Using numerous and varied examples, they demonstrate how single case research can be used for research in behavioral and school psychology, special education, speech and communication sciences, language and literacy, occupational therapy, and social work. This thoroughly updated new edition features two entirely new chapters on measurement systems and controversial issues in single subject research, in addition to sample data sheets, graphic displays, and detailed guidelines for conducting visual analysis of graphic data. This book will be an important resource to student researchers, practitioners, and university faculty who are interested in answering applied research questions and objectively evaluating educational and clinical practices.

Download or read book Emerging Pedagogies in the Networked Knowledge Society Practices Integrating Social Media and Globalization written by Limbu, Marohang and published by IGI Global. This book was released on 2013-11-30 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the dawn of the digital era, the transfer of knowledge has shifted from analog to digital, local to global, and individual to social. Complex networked communities are a fundamental part of these new information-based societies. Emerging Pedagogies in the Networked Knowledge Society: Practices Integrating Social Media and Globalization examines the production, dissemination, and consumption of knowledge within networked communities in the wider global context of pervasive Web 2.0 and social media services. This book will offer insight for business stakeholders, researchers, scholars, and administrators by highlighting the important concepts and ideas of information- and knowledge-based economies.

Download or read book Education at a Glance written by and published by . This book was released on 1997-01-01 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: The OECD education indicators enable countries to see themselves in light of other countries performance. They reflect on both the human and financial resources invested in education and on the returns of these investments.

Download or read book Cochrane Handbook for Systematic Reviews of Interventions written by Julian P. T. Higgins and published by Wiley. This book was released on 2008-11-24 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt: Healthcare providers, consumers, researchers and policy makers are inundated with unmanageable amounts of information, including evidence from healthcare research. It has become impossible for all to have the time and resources to find, appraise and interpret this evidence and incorporate it into healthcare decisions. Cochrane Reviews respond to this challenge by identifying, appraising and synthesizing research-based evidence and presenting it in a standardized format, published in The Cochrane Library (www.thecochranelibrary.com). The Cochrane Handbook for Systematic Reviews of Interventions contains methodological guidance for the preparation and maintenance of Cochrane intervention reviews. Written in a clear and accessible format, it is the essential manual for all those preparing, maintaining and reading Cochrane reviews. Many of the principles and methods described here are appropriate for systematic reviews applied to other types of research and to systematic reviews of interventions undertaken by others. It is hoped therefore that this book will be invaluable to all those who want to understand the role of systematic reviews, critically appraise published reviews or perform reviews themselves.

Download or read book Mixed Race Studies written by Jayne O. Ifekwunigwe and published by Routledge. This book was released on 2015-03-24 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mixed race studies is one of the fastest growing, as well as one of the most important and controversial areas in the field of race and ethnic relations. Bringing together pioneering and controversial scholarship from both the social and the biological sciences, as well as the humanities, this reader charts the evolution of debates on 'race' and 'mixed race' from the nineteenth to the twenty-first century. The book is divided into three main sections: tracing the origins: miscegenation, moral degeneracy and genetics mapping contemporary and foundational discourses: 'mixed race', identities politics, and celebration debating definitions: multiraciality, census categories and critiques. This collection adds a new dimension to the growing body of literature on the topic and provides a comprehensive history of the origins and directions of 'mixed race' research as an intellectual movement. For students of anthropology, race and ethnicity, it is an invaluable resource for examining the complexities and paradoxes of 'racial' thinking across space, time and disciplines.

Download or read book Structuring Mass Higher Education written by David Palfreyman and published by Routledge. This book was released on 2012-10-12 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Undoubtedly the most important development in higher education in recent years has been the seemingly inexorable expansion of national systems. In a comparatively short time period many countries have moved from an elite to a mass model. Furthermore, expansion has invariably changed the whole experience of higher education for all the interested parties from, presidents, rectors and vice-chancellors to first-term undergraduates. Structuring Mass Higher Education examines the impact of this change upon the existing national structures of higher education. It also defines and highlights what makes an ‘elite’ university – something which institutions must strive for in order to gain their position as global players. With case studies and contributions from a wide range of international authors, the book explores questions such as: Do higher education institutions retain a national significance, even though the vestiges of an international reputation have long faded? Has expansion undermined the quality of higher education because governments sought to expand "on the cheap"? Is the elite institutional response to mass higher education perceived as a threat to be responded to with purposeful action that sustains their elite status? Does the emergence of the international league tables pose a challenge to those responsible for governing elite institutions? These are critical issues with which both policy-makers and institutional leaders will have to grapple over the next ten years, making Structuring Mass Higher Education a timely, relevant, and much needed text. It will appeal to policy makers and practitioners within higher education as well as student and scholars worldwide.

Download or read book Higher Education Administration with Social Media written by Laura A. Wankel and published by Emerald Group Publishing. This book was released on 2011-01-18 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: New technologies provide new ways of delivering the programs and services of higher educational (HE) institutions. This book examines how social media are redefining what university communities are and the purposes and practices of the various functional areas in HE.

Download or read book EBOOK Marketing Higher Education written by Felix Maringe and published by McGraw-Hill Education (UK). This book was released on 2008-12-16 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can Higher Education Institutions (HEIs) position themselves to be competitive in global market economies? How has widening participation affected the marketing of HEIs? What kind of students do employers want in the twenty-first century? The marketing of higher education has become a natural consequence of the market in which HEIs are created and function. The shift from government grant to fee income, the homogenization of institutions under the title, ‘University’, the rhetoric of diversification and the realization of competition for students based on reputation and brand (academic and otherwise) has driven institutions to embrace the market. This book is unique in considering these matters as well its attempt to examine the relationship between marketing and the education that is being marketed. These issues are global and touch on the very nature of the place of HEIs in society as well as how they need to position themselves to compete. The readership for this book includes those studying higher education management, as well as those interested in higher education policy issues, but it has something of interest for all those engaged in higher education today.

Download or read book Perspectives on Instructional Time written by Charles W. Fisher and published by Longman Publishing Group. This book was released on 1985 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book World Anthropologies written by Gustavo Lins Ribeiro and published by Routledge. This book was released on 2020-07-13 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its inception, anthropology's authority has been based on the assumption that it is a unified discipline emanating from the West. In an age of heightened globalization, anthropologists have failed to discuss consistently the current status of their practice and its mutations across the globe. World Anthropologies is the first book to provoke this conversation from various regions of the world in order to assess the diversity of relations between regional or national anthropologies and a contested, power-laden Western discourse. Can a planetary anthropology cope with both the 'provincial cosmopolitanism' of alternative anthropologies and the 'metropolitan provincialism' of hegemonic schools? How might the resulting 'world anthropologies' challenge the current panorama in which certain allegedly national anthropological traditions have more paradigmatic weight - and hence more power - than others? Critically examining the international dissemination of anthropology within and across national power fields, contributors address these questions and provide the outline for a veritable world anthropologies project.

Download or read book A New roadmap for the Man and the Biosphere MAB Programme and its World Network of Biosphere Reserves written by UNESCO and published by UNESCO Publishing. This book was released on 2017-03-20 with total page 53 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Indigenous Peoples food systems written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 2021-06-25 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication provides an overview of the common and unique sustainability elements of Indigenous Peoples' food systems, in terms of natural resource management, access to the market, diet diversity, indigenous peoples’ governance systems, and links to traditional knowledge and indigenous languages. While enhancing the learning on Indigenous Peoples food systems, it will raise awareness on the need to enhance the protection of Indigenous Peoples' food systems as a source of livelihood for the 476 million indigenous inhabitants in the world, while contributing to the Zero Hunger Goal. In addition, the UN Decade of Action on Nutrition (2016-2025) and the UN Food Systems Summit call on the enhancement of sustainable food systems and on the importance of diversifying diets with nutritious foods, while broadening the existing food base and preserving biodiversity. This is a feature characteristic of Indigenous Peoples' food systems since hundreds of years, which can provide answers to the current debate on sustainable food systems and resilience.