Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Download or read book La investigaci n de mercados claves para conocer los insights del consumidor written by María Jesús Merino Sanz and published by ESIC. This book was released on 2015-03-27 with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt: En los momentos actuales, tomar decisiones que estén basadas únicamente en la intuición y en la experiencia supone asumir un riesgo adicional e innecesario. La investigación de mercados proporciona la información necesaria y útil para tomar decisiones en situaciones de gran incertidumbre. La labor de un investigador se centra en buscar, descubrir y analizar la información que el responsable de marketing necesita para conocer mejor a sus consumidores.
Download or read book Business written by Ricky W. Griffin and published by Pearson Educación. This book was released on 2004 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt: For Introduction to Business courses. This best-selling text by Ricky Griffin and Ronald Ebert provides students with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation, Doing the Basics Best, were retained. The seventh edition focuses on three simple rules- Learn, Evaluate, Apply. - NEW- Chapter 2: Understanding the Environments of Business - This new chapter puts business operations in contemporary context, explaining the idea of organizational boundaries and describing the ways in which elements from multiple environments cross those boundaries and shape organizational activities. This chapter sets the stage as an introduction to some of the most important topics covered in the rest of the book, for example: - The Economics Environment includes the role of aggregate output, standard of living, real growth rate; GDP per capita; real GDP; purchasing power parity; and the Consumer Price Index. - The Technology Environment includes special attention to new tools for competitiveness in both goods and services and business process technologies, plus e
Download or read book Investigaci n de mercados 3ra edici n written by Jorge Eliécer Prieto Herrera and published by Ecoe Ediciones. This book was released on 2023-08-09 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro recopila, organiza, argumenta e interpreta una serie de conceptos, datos y experiencias sobre la Investigación de Mercados, teniendo en cuenta todos los actores del proceso de intercambio de productos y servicios que una compañía ofrece en un espacio físico o virtual con el fin de satisfacer las necesidades de clientes y consumidores. La obra presenta una introducción precisa y amplia sobre la Investigación de Mercados, tras lo cual, orienta con casos prácticos cómo ejecutarla facilitando varios modelos de cuestionarios para la obtención de la información. En esta nueva edición, además, se profundiza en las megatendencias del marketing con énfasis en las nuevas tecnologías de la información y comunicación. Por su contenido temático y aplicación práctica va dirigido a estudiantes, docentes, empresarios, emprendedores, investigadores, gerentes, profesionales de administración, mercadeo y demás personas dedicadas a esta actividad estratégica dentro de las empresas. Incluye - Metodología aplicada de investigación. - Profundización en las megatendencias del marketing con énfasis en TIC. - Ejercicios prácticos y guías. - Lecturas de reflexión y frases de retroalimentación.
Download or read book Investigaci n de mercados en entornos digitales y convencionales Una visi n integradora written by Silvia Villaverde Hernando and published by ESIC. This book was released on 2020-09-29 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: A través de estas páginas, se pretende exponer la investigación de mercados como una profesión basada en la búsqueda de información y tendencias, la gestión del conocimiento y la toma de decisiones. Una profesión apasionada, divertida y en continuo cambio, estrechamente ligada a otras disciplinas como marketing, ventas, experiencia de cliente, etc. La investigación de mercados también ha sido partícipe del cambio tecnológico y la digitalización, por lo que este manual aporta las nuevas técnicas y metodologías digitales que enriquecen y complementan a la investigación tradicional. El libro va dirigido a estudiantes, profesionales de la docencia y del sector de investigación de mercados que quieran iniciar su conocimiento y experiencia en esta materia. Se divide en nueve capítulos, abordando en los dos primeros qué es y cómo se inicia una investigación de mercados. A continuación, se expone el desarrollo metodológico con especial dedicación al neuromarketing, para continuar con el diseño del cuestionario, muestreo y el análisis de la información. El último capítulo se destina a la elaboración de la presentación final o la ejecución de un cuadro de mandos.
Download or read book Management Information Systems written by Kenneth C. Laudon and published by Pearson Educación. This book was released on 2004 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.
Download or read book An lisis de mercados written by and published by Editorial Vértice. This book was released on 2008-07-31 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este manual ofrece una visión general sobre el concepto de "análisis de mercados". Con él, el lector adquirirá la capacidad necesaria para poder identificar los elementos que influyen en los mercados de consumo y en las decisiones de los consumidores, conociendo y analizando las herramientas principales necesarias para comprender las técnicas de investigación y medición de la demanda. Por último, proporciona los conocimientos necesarios para diferenciar entre canales minoristas y mayoristas. ÍNDICE 1. Estructura de la distribución comercial. 2. Canales minoristas. 3. Canales mayoristas. 4. Motivación y retribución de los distribuidores.
Download or read book Belize written by and published by IICA. This book was released on 1994 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Cultural Tourism Research Methods written by Greg Richards and published by CABI. This book was released on 2010 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural tourism includes experiencing local culture, traditions and lifestyle, participation in arts-related activities, and visits to museums, monuments and heritage sites. This book reviews a wide range of qualitative and quantitative research methods applied to the field. It is suitable for students and researchers in tourism and leisure.
Download or read book Management Information Systems written by Raymond McLeod and published by Pearson Educación. This book was released on 1998 with total page 698 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text enjoys a strong loyalty among instructors who adopt it. Focusing on the role of managers within an organization, the text emphasizes the development of computer-based information systems to support an organization's objectives and strategic plans. The General Systems Model is, introduced in Chapter 6, and implemented throughout the rest of the text.
Download or read book Investigaci n de Mercados written by Águeda Esteban Talaya and published by ESIC Editorial. This book was released on 2014-02-03 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Las empresas son conscientes de la importancia que tiene analizar los continuos cambios en el comportamiento de los mercados, los consumidores y la competencia mediante la obtención de información interna y externa, y la aplicación de los métodos y técnicas de la investigación. Con vocación de presentar de forma clara, práctica y actual los aspectos fundamentales que permitan desarrollar estudios de mercado a todo tipo de organizaciones, se ha creado Investigación de Mercados. Esta obra realiza un recorrido desde el origen y la naturaleza de la investigación de mercados, los diversos diseños de investigación y las fuentes de información, mostrando las diferencias entre los métodos cualitativos y cuantitativos, la experimentación, los procedimientos para realizar los distintos tipos de muestreo, las escalas de medición y los cuestionarios, hasta la explicación de una selección de técnicas univariantes, bivariantes y multivariantes para el análisis de los datos, que son los principales temas que conforman Investigación de Mercados. Investigación de Mercados es fruto del trabajo de un conjunto de profesores universitarios que, con una dilatada experiencia, han sabido aunar en este libro las bases consensuadas del conocimiento de la investigación de mercados, junto con las aplicaciones y técnicas que utilizan las empresas e institutos de investigación, y de la realización de numerosos proyectos de investigación aplicados al estudio de la realidad actual. Autores: Águeda Esteban Talaya, Arturo Molina Collado, María del Carmen Alarcón del Amo, María Cordente Rodríguez, Miguel Ángel Gómez Borja, Juan José Blázquez Resino, Ángel Millán Campos, Estrella Díaz Sánchez y David Martín-Consuegra Navarro. Índice Introducción a la investigación de mercados.- Diseño de investigación y fuentes de información.- Investigación exploratoria: métodos cualitativos.- Investigación descriptiva: métodos cuantitativos.- Investigación causal: experimentación.- Procedimientos de muestreo y tamaño de la muestra.- Escalas y cuestionarios.- Técnicas de análisis de datos.
Download or read book Electronic Business in Developing Countries written by Sherif Kamel and published by IGI Global. This book was released on 2006-01-01 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This books tackles issues of e-business with a vision to the future on how to bridge these gaps and close down the barriers between the different corners of the world"--Provided by publisher.
Download or read book Quirk s Marketing Research Review written by and published by . This book was released on 2008 with total page 1182 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Oxford Handbook of Musical Repatriation written by Frank Gunderson and published by Oxford University Press. This book was released on 2019-09-09 with total page 833 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbook of Musical Repatriation is a significant edited volume that critically explores issues surrounding musical repatriation, chiefly of recordings from audiovisual archives. The Handbook provides a dynamic and richly layered collection of stories and critical questions for anyone engaged or interested in repatriation or archival work. Repatriation often is overtly guided by an ethical mandate to "return" something to where it belongs, by such means as working to provide reconnection and Indigenous control and access to cultural materials. Essential as these mandates can be, this remarkable volume reveals dimensions to repatriation beyond those which can be understood as simple acts of "giving back" or returning an archive to its "homeland." Musical repatriation can entail subjective negotiations involving living subjects, intangible elements of cultural heritage, and complex histories, situated in intersecting webs of power relations and manifold other contexts. The forty-eight expert authors of this book's thirty-eight chapters engage with multifaceted aspects of musical repatriation, situating it as a concept encompassing widely ranging modes of cultural work that can be both profoundly interdisciplinary and embedded at the core of ethnographic and historical scholarship. These authors explore a rich variety of these processes' many streams, making the volume a compelling space for critical analysis of musical repatriation and its wider significance. The Handbook presents these chapters in a way that offers numerous emergent perspectives, depending on one's chosen trajectory through the volume. From retracing the paths of archived collections to exploring memory, performance, research goals, institutional power, curation, preservation, pedagogy and method, media and transmission, digital rights and access, policy and privilege, intellectual property, ideology, and the evolving institutional norms that have marked the preservation and ownership of musical archives-The Oxford Handbook of Musical Repatriation addresses these key topics and more in a deep, richly detailed, and diverse exploration.
Download or read book Qualitative and Quantitative Models in Socio Economic Systems and Social Work written by José Luis Sarasola Sánchez-Serrano and published by Springer. This book was released on 2019-06-21 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: The main purpose of this book is not only to present recent studies and advances in the field of social science research, but also to stimulate discussion on related practical issues concerning statistics, mathematics, and economics. Accordingly, a broad range of tools and techniques that can be used to solve problems on these topics are presented in detail in this book, which offers an ideal reference work for all researchers interested in effective quantitative and qualitative tools. The content is divided into three major sections. The first, which is titled “Social work”, collects papers on problems related to the social sciences, e.g. social cohesion, health, and digital technologies. Papers in the second part, “Education and teaching issues,” address qualitative aspects, education, learning, violence, diversity, disability, and ageing, while the book’s final part, “Recent trends in qualitative and quantitative models for socio-economic systems and social work”, features contributions on both qualitative and quantitative issues. The book is based on a scientific collaboration, in the social sciences, mathematics, statistics, and economics, among experts from the “Pablo de Olavide” University of Seville (Spain), the “University of Defence” of Brno (Czech Republic), the “G. D’Annunzio” University of Chieti-Pescara (Italy) and “Alexandru Ioan Cuza University” of Iaşi (Romania). The contributions, which have been selected using a peer-review process, examine a wide variety of topics related to the social sciences in general, while also highlighting new and intriguing empirical research conducted in various countries. Given its scope, the book will appeal, in equal measure, to sociologists, mathematicians, statisticians and philosophers, and more generally to scholars and specialists in related fields.
Download or read book Peru a Country Profile written by and published by . This book was released on 1981 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
