Download or read book The Intuitive Customer written by Colin Shaw and published by Springer. This book was released on 2016-08-20 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences.
Download or read book Interactive Segmentation Techniques written by Jia He and published by Springer Science & Business Media. This book was released on 2013-08-31 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on interactive segmentation techniques, which have been extensively studied in recent decades. Interactive segmentation emphasizes clear extraction of objects of interest, whose locations are roughly indicated by human interactions based on high level perception. This book will first introduce classic graph-cut segmentation algorithms and then discuss state-of-the-art techniques, including graph matching methods, region merging and label propagation, clustering methods, and segmentation methods based on edge detection. A comparative analysis of these methods will be provided with quantitative and qualitative performance evaluation, which will be illustrated using natural and synthetic images. Also, extensive statistical performance comparisons will be made. Pros and cons of these interactive segmentation methods will be pointed out, and their applications will be discussed. There have been only a few surveys on interactive segmentation techniques, and those surveys do not cover recent state-of-the art techniques. By providing comprehensive up-to-date survey on the fast developing topic and the performance evaluation, this book can help readers learn interactive segmentation techniques quickly and thoroughly.
Download or read book Customer Relationship Management written by Daniel D. Prior and published by Taylor & Francis. This book was released on 2024-01-23 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers. Readers will gain a thorough understanding of the conceptual foundations of CRM, see CRM in practice through illustrative case examples and exercises, and understand how to organise customer data gathering, analysis, and presentation for decision making. The book achieves these outcomes by first considering strategic CRM before moving into operational CRM and, finally, onto analytical aspects of CRM. The fifth edition has been fully updated to include: A series of new case examples to illustrate CRM within various regional and industrial contexts, including those relevant to large, medium, and small enterprises A series of new exercises and discussion questions to help readers understand CRM concepts and to support pedagogical processes, particularly in higher education environments A greater emphasis on managerial applications of CRM through new content to help guide managers An updated account of new and emerging technologies relevant to CRM Expanded coverage of customer experience (CX), customer engagement (CE), and customer journey management (CJM) Customer Relationship Management is essential reading for advanced undergraduate and postgraduate students studying CRM, Sales Management, Customer Experience Management, and Relationship Marketing, as well as executives who oversee CRM functions. Online resources include an Instructor’s Manual, chapter-by-chapter PowerPoint slides, and a bank of exam questions.
Download or read book Creative Marketing written by I. Fillis and published by Springer. This book was released on 2005-11-10 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success. Rather than perpetuating the belief in the value of traditional marketing frameworks, this book draws on a diverse range of disciplines to inspire entrepreneurial thinking and practice among those marketers who wish to push the boundaries of knowledge and convention. Creative Marketing gets back to how best to support individuals as well as small, medium and micro-enterprises through new marketing approaches.
Download or read book Data Engineering and Applications written by Jitendra Agrawal and published by Springer Nature. This book was released on with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Deep Learning in Data Analytics written by Debi Prasanna Acharjya and published by Springer Nature. This book was released on 2021-08-11 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book comprises theoretical foundations to deep learning, machine learning and computing system, deep learning algorithms, and various deep learning applications. The book discusses significant issues relating to deep learning in data analytics. Further in-depth reading can be done from the detailed bibliography presented at the end of each chapter. Besides, this book's material includes concepts, algorithms, figures, graphs, and tables in guiding researchers through deep learning in data science and its applications for society. Deep learning approaches prevent loss of information and hence enhance the performance of data analysis and learning techniques. It brings up many research issues in the industry and research community to capture and access data effectively. The book provides the conceptual basis of deep learning required to achieve in-depth knowledge in computer and data science. It has been done to make the book more flexible and to stimulate further interest in topics. All these help researchers motivate towards learning and implementing the concepts in real-life applications.
Download or read book The Art and Science of Marketing written by Grahame Robert Dowling and published by Oxford University Press, USA. This book was released on 2004 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book blends the art of marketing (implementing programs to attain and retain customers) with the science of marketing (what we know from research about markets, customer behavior, etc.) to provide insight for marketing managers about how to implement marketing more effectively to both create and capture the value of the offers they make to their target customers. In the process, it questions the usefulness of some of the more recent marketing fads. Clearly written and presented the book is ideal for advanced and professional students of marketing as well as marketing professionals.
Download or read book 3G Marketing written by Tomi T. Ahonen and published by John Wiley & Sons. This book was released on 2005-07-08 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Next generation wireless is not about technology, it is all about marketing.... What is the service offering rather than the features of the latest handset? Who are the customers and which are the most profitable? How do you identify and market to communities? How do you tariff for profit? If you need to know the answers and more, you really need to read this book. In the 1990s mobile operators underutilized marketing and only focused on rapid expansion of capacity and connecting new subscribers. Today, with the mobile services industry more mature and competitive, the authors unveil how more modern marketing is needed for success both in market share and profitability. 3G Marketing explains the role of early adopters, communities, reachability, brands, portals, and handsets to 3G success. It shows how success in 3G is dependent on successfully building strategic partnerships by covering issues from market intelligence to sales channel support. Aimed at the non-technical person, this authoritative resource gives clear and practical advice on how to use modern marketing methods to promote and sell mobile services. It provides a perfect and invaluable introduction for anybody entering mobile telecoms or companies faced with the need to partner with operators as crucially, it explains how services and applications can be brought to the market in the fiercely competitive 3G marketplace.
Download or read book Inductive Databases and Constraint Based Data Mining written by Sašo Džeroski and published by Springer Science & Business Media. This book was released on 2010-11-18 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about inductive databases and constraint-based data mining, emerging research topics lying at the intersection of data mining and database research. The aim of the book as to provide an overview of the state-of- the art in this novel and - citing research area. Of special interest are the recent methods for constraint-based mining of global models for prediction and clustering, the uni?cation of pattern mining approaches through constraint programming, the clari?cation of the re- tionship between mining local patterns and global models, and the proposed in- grative frameworks and approaches for inducive databases. On the application side, applications to practically relevant problems from bioinformatics are presented. Inductive databases (IDBs) represent a database view on data mining and kno- edge discovery. IDBs contain not only data, but also generalizations (patterns and models) valid in the data. In an IDB, ordinary queries can be used to access and - nipulate data, while inductive queries can be used to generate (mine), manipulate, and apply patterns and models. In the IDB framework, patterns and models become ”?rst-class citizens” and KDD becomes an extended querying process in which both the data and the patterns/models that hold in the data are queried.
Download or read book Emerging Technologies and Applications in Data Processing and Management written by Ma, Zongmin and published by IGI Global. This book was released on 2019-06-28 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in web technology and the proliferation of sensors and mobile devices connected to the internet have resulted in the generation of immense data sets available on the web that need to be represented, saved, and exchanged. Massive data can be managed effectively and efficiently to support various problem-solving and decision-making techniques. Emerging Technologies and Applications in Data Processing and Management is a critical scholarly publication that examines the importance of data management strategies that coincide with advancements in web technologies. Highlighting topics such as geospatial coverages, data analysis, and keyword query, this book is ideal for professionals, researchers, academicians, data analysts, web developers, and web engineers.
Download or read book Programming Languages and Systems written by Hakjoo Oh and published by Springer Nature. This book was released on 2021-10-12 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the proceedings of the 19th Asian Symposium on Programming Languages and Systems, APLAS 2021, held in Chicago, USA, in October 2021.* The 17 papers presented in this volume were carefully reviewed and selected from 43 submissions. They were organized in topical sections named: analysis and synthesis, compilation and transformation, language, and verification. * The conference was held in a hybrid format due to the COVID-19 pandemic.
Download or read book Handbook of Research Methods on Intuition written by Marta Sinclair and published by Edward Elgar Publishing. This book was released on 2014-06-27 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does one go about studying intuition _ a complex, cross-disciplinary field, which is still developing? How can intuition be captured in situ? How can a researcher harness their own intuition? This book uses method-related themes to help an
Download or read book Advances in Visual Computing written by Richard Boyle and published by Springer. This book was released on 2006-11-02 with total page 946 pages. Available in PDF, EPUB and Kindle. Book excerpt: The two volume set LNCS 4291 and LNCS 4292 constitutes the refereed proceedings of the Second International Symposium on Visual Computing, ISVC 2006, held in Lake Tahoe, NV, USA in November 2006. The 65 revised full papers and 56 poster papers presented together with 57 papers of ten special tracks were carefully reviewed and selected from more than 280 submissions. The papers cover the four main areas of visual computing.
Download or read book Corpus Linguistics in Literary Analysis written by Bettina Fischer-Starcke and published by Bloomsbury Publishing. This book was released on 2010-08-26 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corpus Linguistics and The Study of Literature provides a theoretical introduction to corpus stylistics and also demonstrates its application by presenting corpus stylistic analyses of literary texts and corpora. The first part of the book addresses theoretical issues such as the relationship between subjectivity and objectivity in corpus linguistic analyses, criteria for the evaluation of results from corpus linguistic analyses and also discusses units of meaning in language. The second part of the book takes this theory and applies it to Northanger Abbey by Jane Austen and to two corpora consisting of: Austen's six novels; and texts that are contemporary with Austen. The analyses demonstrate the impact of various features of text on literary meanings and how corpus tools can extract new critical angles. This book will be a key read for upper level undergraduates and postgraduates working in corpus linguistics and in stylistics on linguistics and language studies courses. The editorial board includes: Paul Baker (Lancaster), Frantisek Cermak (Prague), Susan Conrad (Portland), Geoffrey Leech (Lancaster), Dominique Maingueneau (Paris XII), Christian Mair (Freiburg), Alan Partington (Bologna), Elena Tognini-Bonelli (Siena and TWC), Ruth Wodak (Lancaster), and Feng Zhiwei (Beijing). The Corpus and Discourse series consists of two strands. The first, Research in Corpus and Discourse , features innovative contributions to various aspects of corpus linguistics and a wide range of applications, from language technology via the teaching of a second language to a history of mentalities. The second strand, Studies in Corpus and Discourse , is comprised of key texts bridging the gap between social studies and linguistics. Although equally academically rigorous, this strand will be aimed at a wider audience of academics and postgraduate students working in both disciplines.
Download or read book Karl B hler Semiotic Foundations of Language Theory written by Robert Innis and published by Springer Science & Business Media. This book was released on 2013-11-11 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Aesthetics of Music written by Roger Scruton and published by Oxford University Press. This book was released on 1999 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now available in paperback, this is perhaps the first comprehensive account of the nature and significance of music from the perspective of modern philosophy, and the only treatment of the subject which is properly illustrated with music examples. The book starts from the metaphysics of sound, distinguishes sound from tone, analyses rhythm, melody, and harmony, and develops a novel account of music, as the intentional object of an imaginative perception. The argument explores the various dimensions of musical organization and musical meaning, and shows exactly how and why music is an expressive medium. The Aesthetics of Music explains and criticizes many fashionable theories in the philosophy and theory of music, and mounts a case for the moral significance of music, its place in our culture, and the need for taste and discrimination in both performer and listener. The various schools of musical analysis are subjected to a critical examination, and recent criticism of tonality, as the foundation of musical order, are rehearsed and rejected. Scruton defends the objectivity of aesthetic values, lays down principles of criticism, and ends with an energetic critique of modern popular music.
Download or read book Few Shot Machine Learning written by Robert Johnson and published by HiTeX Press. This book was released on 2024-10-27 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Few-Shot Machine Learning: Doing More with Less Data" is an illuminating exploration into the cutting-edge techniques that enable machines to learn efficiently from limited data. This book delves deep into the domain of few-shot learning—a revolutionary approach that challenges the traditional dependency on vast datasets. By uncovering the principles and practices that allow models to generalize from minimal examples, it empowers readers to harness the power of artificial intelligence in resource-constrained environments. Carefully structured to provide both theoretical insights and practical guidance, the book navigates through essential paradigms such as meta-learning, transfer learning, and innovative data augmentation strategies. It emphasizes the building blocks needed to understand and apply few-shot learning across various domains, from healthcare diagnostics to real-time analytics. Through real-world applications and case studies, the text not only illustrates the transformative potential of few-shot learning but also prepares practitioners to address prevalent challenges and seize future opportunities in this dynamic field. "Few-Shot Machine Learning: Doing More with Less Data" serves as an indispensable resource for beginners and experienced professionals alike, offering a comprehensive guide to leveraging advanced machine learning techniques. By presenting complex concepts in an accessible manner, it opens new pathways for creativity and innovation in artificial intelligence, making it an essential companion for anyone interested in the future of machine learning and data science.
