Download or read book Chief Marketing Officers at Work written by Josh Steimle and published by Apress. This book was released on 2016-08-04 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations—such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School—to startups—such as Matt Price of Zendesk, Seth Farbman of Spotify, and Heather Zynczak of Domo. Interviewer Josh Steimle (contributor to business publications such as Forbes, Mashable, and TechCrunch and founder of an international marketing agency) elicits a bounty of biographical anecdotes, professional insights, and career advice from each of the prominent marketers profiled in this book. Chief Marketing Officers at Work: Tells how CMOs and other top marketers from leading corporations, nonprofits, government entities, and startups got to where they are today, what their jobs entail, and the skills they use to thrive in their roles. Shows how top marketing executives continuously adapt to changes in technology, language, and culture that have an impact on their jobs. Locates where the boundaries between role of CMOs and the roles of CEOs, CTOs, and COOs are blurring. Explores how the CMO decisions are now driven by data rather than gut feelings. The current realities in marketing are clearly revealed in this book as interviewees discuss the challenges of their jobs and share their visions and techniques for breaking down silos, working with other departments, and following the data. These no-holds-barred interviews will be of great interest to all those who interact with marketing departments, including other C-level executives, managers, and other professionals at any level within the organization.
Download or read book Interviewing Users written by Steve Portigal and published by Rosenfeld Media. This book was released on 2023-10-17 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interviewing is easy, right? Anyone can do it… but few do it well enough to unlock the benefits and insights that interviewing users and customers can yield. In this new and updated edition of the acclaimed classic Interviewing Users, Steve Portigal quickly and effectively dispels the myth that interviewing is trivial. He shows how research studies and logistics can be used to determine concrete goals for a business and takes the reader on a detailed journey into the specifics of interviewing techniques, best practices, fieldwork, documentation, and how to make sense of uncovered data. Then Steve takes the process even further―showing the methods and details behind asking questions―from the words themselves to the interviewer’s actions and how they influence an interview. There is even a chapter on making sure that information gleaned from the research study is used by the business in such a way to make it impactful and worthwhile. Oh, and for good measure he throws in information about Research Operations. But, hey, that’s just the nuts and bolts of the book. The truly fun part is Steve’s voice and how he portrays this information through amusing anecdotes about his career, fascinating examples from other practitioners, and tips and tricks that only the most experienced UX researchers, like Steve, could come up with. As a nod to the pandemic, he offers ideas for the best way to interview someone remotely, and he also discusses personal bias―how to identify and deal with it so that it doesn’t affect interviews. Everyone will get something from this book. But beyond the requisite information, it’s simply a good read. And if you want another good read with stories galore, pick up Steve’s other book Doorbells, Danger, and Dead Batteries. "Quite simply the best book on when, why, and how you should conduct user interview studies." —Elizabeth F. Churchill, PhD, Senior Director, Google Who Should Read This Book? Anyone and everyone who is interested in finding out what makes their business tick, i.e., who their users are. Anyone and everyone who wants to learn how to interview and listen to people. Anyone and everyone, including CEOs, user researchers, designers, engineers, marketers, product managers, strategists, interviewers, and you. Takeaways User research is key for companies to include in their design and development process. The best way to do user research is through interviewing users and determining their needs. Interviewing can identify what could be designed or what is actually a problem. Teams who meet their users face-to-face will build better products. Field research takes a lot of preparation to be successful―and a solid plan in advance. There are critical techniques and frameworks for mapping human behavior. A good interviewer always puts their participants at ease. If you ask the right questions, you’ll get the right answers. A smart interviewer checks their worldview at the door. To establish a rapport with your interviewee, listen and don’t be judgmental. Research data is a combination of analysis and synthesis. The importance of research analysis must be continually highlighted and emphasized to the powers that be.
Download or read book Reflective Interviewing written by Kathryn Roulston and published by SAGE. This book was released on 2010-01-21 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Qualitative researchers have long made use of many different interview forms. Yet, for novice researchers, making the connections between "theory" and "method" is not always easy. This book provides a theoretically-informed guide for researchers learning how to interview in the social sciences. In order to undertake quality research using qualitative interviews, a researcher must be able to theorize the application of interviews to investigate research problems in social science research. As part of this process, researchers examine their subject positions in relation to participants, and examine their interview interactions systematically to inform research design. This book provides a practical approach to interviewing, helping researchers to learn about themselves as interviewers in ways that will inform the design, conduct, analysis and representation of interview data. The author takes the reader through the practicalities of designing and conducting an interview study, and relates various forms of interview to different underlying epistemological assumptions about how knowledge is produced. The book concludes with practical advice and perspectives from experienced researchers who use interviews as a method of data generation. This book is written for a multidisciplinary audience of students of qualitative research methods.
Download or read book Investigative and Forensic Interviewing written by Craig N. Ackley and published by CRC Press. This book was released on 2010-12-02 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Investigative and Forensic Interviewing: A Personality-Focused Approach looks at the personality styles most commonly encountered in the criminal justice system and demonstrates how to use this insight to plan and conduct a productive interview. The book includes chapters on narcissistic, antisocial, psychopathic, borderline, inadequate/immature, p
Download or read book Motivational Interviewing with Offenders written by Jill D. Stinson and published by Guilford Publications. This book was released on 2017-06-28 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: From experts on working with court-mandated populations, this book shows how motivational interviewing (MI) can help offenders move beyond resistance or superficial compliance and achieve meaningful behavior change. Using this evidence-based approach promotes successful rehabilitation and reentry by drawing on clients' values, goals, and strengths--not simply telling them what to do. The authors clearly describe the core techniques of MI and bring them to life with examples and sample dialogues from a range of criminal justice and forensic settings. Of crucial importance, the book addresses MI implementation in real-world offender service systems, including practical strategies for overcoming obstacles. This book is in the Applications of Motivational Interviewing series, edited by Stephen Rollnick, William R. Miller, and Theresa B. Moyers.
Download or read book Cognitive Interviewing written by Gordon B. Willis and published by SAGE Publications. This book was released on 2004-09-14 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: "As both an academic instructor in questionnaire design and a research design methodologist for the federal government, I feel this book is very timely, useful for students and practitioners, and unique in its use of real world practical examples that most everyone can relate." —Terry Richardson, General Accounting Office "The combination of theory and practical application will make this a useful book for students as well as professionals who want to learn how to incorporate cognitive interviewing into the questionnaire design process." —Rachel Caspar, RTI International The design and evaluation of questionnaires—and of other written and oral materials—is a challenging endeavor, fraught with potential pitfalls. Cognitive Interviewing: A Tool for Improving Questionnaire Design describes a means of systematically developing survey questions through investigations that intensively probe the thought processes of individuals who are presented with those inquiries. The work provides general guidance about questionnaire design, development, and pre-testing sequence, with an emphasis on the cognitive interview. In particular, the book gives detailed instructions about the use of verbal probing techniques, and how one can elicit additional information from subjects about their thinking and about the manner in which they react to tested questions. These tools help researchers discover how well their questions are working, where they are failing, and determine what they can do to rectify the wide variety of problems that may surface while working with questionnaires. Cognitive Interviewing is ideally suited as a course text for advanced undergraduate and graduate research courses across the social sciences. Professional researchers and faculty in the social sciences, as well as practice fields such as medicine, business, and education, will also find this an invaluable reference for survey research. There is no other book on the market that covers cognitive interviewing as applied to questionnaire design.
Download or read book The Science and Art of Interviewing written by Kathleen Gerson and published by Oxford University Press. This book was released on 2020-10-23 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Qualitative interviewing is among the most widely used methods in the social sciences, but it is arguably the least understood. In The Science and Art of Interviewing, Kathleen Gerson and Sarah Damaske offer clear, theoretically informed and empirically rich strategies for conducting interview studies. They present both a rationale and guide to the science-and art-of in-depth interviewing to take readers through all the steps in the research process, from the initial stage of formulating a question to the final one of presenting the results. Gerson and Damaske show readers how to develop a research design for interviewing, decide on and find an appropriate sample, construct a questionnaire, conduct probing interviews, and analyze the data they collect. At each stage, they also provide practical tips about how to address the ever-present, but rarely discussed challenges that qualitative researchers routinely encounter, particularly emphasizing the relationship between conducting well-crafted research and building powerful social theories. With an engaging, accessible style, The Science and Art of Interviewing targets a wide range of audiences, from upper-level undergraduates and graduate methods courses to students embarking on their dissertations to seasoned researchers at all stages of their careers.
Download or read book Interviewing Experts written by A. Bogner and published by Springer. This book was released on 2009-07-08 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expert interviews are today a standard method of qualitative approach in the social sciences. It is surprising that methodological reflections about the expert interview are still lacking. This book gives a comprehensive overview of their theory and practice. The contributors are experienced theorists and practitioners of expert interviews.
Download or read book Motivational Interviewing Second Edition written by William R. Miller and published by Guilford Press. This book was released on 2002-04-12 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: This bestselling work has introduced hundreds of thousands of professionals and students to motivational interviewing (MI), a proven approach to helping people overcome ambivalence that gets in the way of change. William R. Miller and Stephen Rollnick explain current thinking on the process of behavior change, present the principles of MI, and provide detailed guidelines for putting it into practice. Case examples illustrate key points and demonstrate the benefits of MI in addictions treatment and other clinical contexts. The authors also discuss the process of learning MI. The volume’s final section brings together an array of leading MI practitioners to present their work in diverse settings.
Download or read book The Art of the Interview written by Lawrence Grobel and published by Crown. This book was released on 2010-05-05 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE ULTIMATE INSIDER’S LOOK AT THE FINE ART OF INTERVIEWING “I had a fantasy the other night that this interview is so great that they no longer want me to act—just do interviews. I thought of us going all over the world doing interviews—we’ve signed for three interviews a day for six weeks.” —Al Pacino, in an interview with Lawrence Grobel Highly respected in journalist circles and hailed as “the Interviewer’s Interviewer,” Lawrence Grobel is the author of well-received biographies of Truman Capote, Marlon Brando, James Michener, and the Huston family, with bylines from Rolling Stone and Playboy to the New York Times. He has spent his thirty-year career getting tough subjects to truly open up and talk. Now, in The Art of the Interview, he offers step-by-step instruction on all aspects of nailing an effective interview and provides an inside look on how he elicted such colorful responses as: “I don’t like Shakespeare. I’d rather be in Malibu.” —Anthony Hopkins “Feminists don’t like me, and I don’t like them.”—Mel Gibson “I hope to God my friends steal my body out of a morgue and throw a party when I’m dead.”—Drew Barrymore “I want you out of here. And I want those goddamn tapes!”—Bob Knight “I smoked pot with my father when I was eleven in 1973. . . . He thought he was giving me a mind-extending experience just like he used to give me Hemingway novels and Woody Allen films.”—Anthony Kiedis In The Art of the Interview, Grobel reveals the most memorable stories from his career, along with examples of the most candid moments from his long list of famous interviewees, from Oscar-winning actors and Nobel laureates to Pulitzer Prizewinning writers and sports figures. Taking us step by step through the interview process, from research and question writing to final editing, The Art of the Interview is a treat for journalists and culture vultures alike.
Download or read book Interviewing and Interrogation for Law Enforcement written by John E. Hess and published by Routledge. This book was released on 2010-05-26 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Easy-to-read and practical, this text uses a survey approach and numerous examples to illustrate interviewing skills and techniques. Using his years of experience as an instructor at the FBI Academy, the author dispels some of the mystery surrounding the interview process by sharing techniques and ideas that have been used successfully. The author has years of experience as an FBI academy instructor. Practical tips and examples throughout.
Download or read book A Guide to Interviewing Children written by Claire Wilson and published by Routledge. This book was released on 2012-11-12 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Children may be witnesses to crimes or accidents, or suspected victims of abuse or neglect, or they may be involved in some form of legal action such as custody cases. In these situations, they may need to be interviewed formally, and if this is not done properly, incorrect or inadequate information may be recorded or the child's position may not be correctly represented later in court. In cases of child abuse, the child may not be the only witness, and the quality of their verbal evidence is critical. A Guide to Interviewing Children is a practical guide the evidential interviewing techniques needed by a range of professionals: social workers, forensic psychologists, lawyers, police and teachers. It outlines basic techniques, explains how to deal with children of different ages (from pre-school to fifteen years), how to deal with parents, the particular issues of sexual abuse, handling multiple interviews of one child and so on. It is written for an international readership, and will be more practical and cover a broader range of contexts than the other titles currently available.
Download or read book Interviewing written by Daphne Keats and published by UNSW Press. This book was released on 1999-12 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation. An accessible and practical volume which provides good ideas for anyone looking to improve their interviewing skills. It provides interesting ideas on how to build rapport and interpret both verbal and non-verbal responses. It includes chapters on interviewing children, adolescents, older people, people with disabilities and interviewing across cultures.
Download or read book Motivational Interviewing in Health Care written by Stephen Rollnick and published by Guilford Press. This book was released on 2012-03-07 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much of health care today involves helping patients manage conditions whose outcomes can be greatly influenced by lifestyle or behavior change. Written specifically for health care professionals, this concise book presents powerful tools to enhance communication with patients and guide them in making choices to improve their health, from weight loss, exercise, and smoking cessation, to medication adherence and safer sex practices. Engaging dialogues and vignettes bring to life the core skills of motivational interviewing (MI) and show how to incorporate this brief evidence-based approach into any health care setting. Appendices include MI training resources and publications on specific medical conditions. This book is in the Applications of Motivational Interviewing series, edited by Stephen Rollnick, William R. Miller, and Theresa B. Moyers.
Download or read book Investigative Interviewing written by Michel St-Yves and published by . This book was released on 2014-05 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Diagnostic Interviewing written by Daniel L. Segal and published by Springer Science & Business Media. This book was released on 2009-12-15 with total page 549 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume represents a clear, jargon-free overview of diagnostic categories with helpful hints regarding a psychiatric interview. Completely revised and updated, detailing current innovations in theory and practice, including recent changes in the DSM-IV.
Download or read book Interviewing written by Peter Laufer and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interviewing is a primer for the digital age yet one embracing age-old lessons that make clear the crucial importance of successful interviewing techniques for productive civic engagement.
