Download or read book Internet User s Motives written by Zhu Zhu and published by . This book was released on 2006 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internet advertising was the booming advertising media in China in 2004 that year, the size of China online advertising market reached 3.17 billion RMB, which increased 73.9% from 1.82 billion in 2003. in July 2005, China's population of Internet users surpassed 100 million, making the country the second largest online population in the world next to the United States. Banner ad is the most popular online advertising format. The other common formats are the video ad, flash ad, animation ad, email ad and text ad. This study intends to make people understand more about the relationship between motivation and the Internet users' attitude towards advertising formats. A total of 100 college students in China who are Internet users were selected for this study. The researcher uses four real ads to test the hypothesis. Those ads contain different characteristics of ad formats, which can test the relationship between motivation and ad variables. Data collection was done in Qingdao, China by using an Internet laboratory. The researcher conveniently selected 100 college students from Ligong University of Qingdao. The researcher let them browse the ads and then answered the questionnaires. The finding shows that there is a significant relationship between information motivation Internet users and the selected ad formats.
Download or read book Motivation written by Lambert Deckers and published by Routledge. This book was released on 2022-03-30 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: Motivation provides an accessible introduction to motivation and emotion, combining classic studies with current research and uses numerous real-world examples to engage the student and make, often difficult, theoretical concepts come to life. By understanding and applying the principles of motivation described in the text, students will not only discover insights into what motivates their own behavior but also how to instigate self-change through goal-setting. Throughout the book the author adopts an evolutionary approach to explore the effect of interpersonal relationships, food preferences, fear, music, and the emotions on motivation, at the same time considering how personality traits and psychological needs are essential for understanding why people are motivated by different things. The motivation of compulsive behavior from addictions, such as drugs, gambling, Internet gaming, and obsessive exercise is also considered, providing a truly comprehensive overview of biological, psychological, and environmental sources of motivation. The sixth edition has been thoroughly updated throughout and is accompanied by an instructor’s manual that contains multiple choice questions, essay questions with answers, websites related to motivation and emotion, power point slides, in-class activities, and discussion questions. It is an essential read for all students of motivation.
Download or read book Oxford Handbook of Internet Psychology written by Adam Joinson and published by OUP Oxford. This book was released on 2009-02-12 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over one billion people use the Internet globally. Psychologists are beginning to understand what people do online, and the impact being online has on behaviour. It's making us re-think many of our existing assumptions about what it means to be a social being. For instance, if we can talk, flirt, meet people and fall in love online, this challenges many of psychology's theories that intimacy or understanding requires physical co-presence. "The Oxford Handbook of Internet Psychology" brings together many of the leading researchers in what can be termed 'Internet Psychology'. Though a very new area of research, it is growing at a phenomenal pace. In addition to well-studied areas of investigation, such as social identity theory, computer-mediated communication and virtual communities, the volume also includes chapters on topics as diverse as deception and misrepresentation, attitude change and persuasion online, Internet addiction, online relationships, privacy and trust, health and leisure use of the Internet, and the nature of interactivity. With over 30 chapters written by experts in the field, the range and depth of coverage is unequalled, and serves to define this emerging area of research. Uniquely, this content is supported by an entire section covering the use of the Internet as a research tool, including qualitative and quantitative methods, online survey design, personality testing, ethics, and technological and design issues. While it is likely to be a popular research resource to be 'dipped into', as a whole volume it is coherent and compelling enough to act as a single text book. "The Oxford Handbook of Internet Psychology" is the definitive text on this burgeoning field. It will be an essential resource for anyone interested in the psychological aspects of Internet use, or planning to conduct research using the 'net'.
Download or read book Internet Dependency Motivations for Internet Use and Their Effect on Work Productivity written by Megan L. Hilts and published by . This book was released on 2008 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Past research has studied people's addiction to the radio and television. Today some media scholars suggest that one can become addicted to or dependent on the Internet. The present study compares Internet use among college students and full-time employees to determine differences between those who are dependent and non-dependent Internet users, their motivations for Web sites visited and the effect of dependency on work productivity. The present study discovered that dependent Internet users are more likely to report that Internet use negatively affected their work productivity at both school and work and also reported higher levels of motivation for going online than non-dependents. No significant difference was found between students and full-time employees and their reported levels of Internet dependency."--Abstract.
Download or read book From Computer Literacy to Informatics Fundamentals written by Roland T. Mittermeir and published by Springer. This book was released on 2005-02-28 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the International Conference on Informatics in Secondary Schools - Evolution and Perspectives, ISSEP 2005, held in Klagenfurt, Austria in March/April 2005. The 21 revised full papers presented together with an introduction were carefully reviewed and selected for inclusion in the book. A broad variety of topics related to teaching informatics in secondary schools is addressed ranging from national experience reports to paedagogical and methodological issues.
Download or read book Digital Advertising written by Shelly Rodgers and published by Routledge. This book was released on 2017-02-17 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is discussion of big data analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper-level undergraduate students, as well as academics and practitioners.
Download or read book Intelligence And Motivation written by V.C. Pandey and published by Gyan Publishing House. This book was released on 2005 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intelligence and motivation are the core factors which influence the learning process more than anything else. The term intelligence is defined as the ability to comprehend; to understand and profit from experience. While the term motivation is the driving force (desire) behind all actions of an organism. The presents volume comprehensively covers all basic aspects and significance of intelligence and motivation in the learning process. It contains solid description of topics including the Nature of Motivation; Types of Motivation; Characteristics of Motivation; Techniques of increasing Learner Motivation; Maslow s Hierarchy of Needs ; Intelligence; meaning and Nature; Theories of Intelligence; Measurement of Intelligence and Types of Intelligence Tests. Besides teachers, educationists, parents and students, the content of the book will be highly valuable to a wide ranges of audience from various fields.
Download or read book Collective Intelligence and Digital Archives written by Samuel Szoniecky and published by John Wiley & Sons. This book was released on 2017-01-19 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Collective Intelligence and Digital Archives DIGITAL TOOLS AND USES SET Coordinated by Imad Saleh This book presents the most up-to-date research from different areas of digital archives to show how and why collective intelligence is being developed to organize and better communicate new masses of information. Current archive digitization projects produce an enormous amount of digital data (Big Data). Thanks to the proactive approach of large public institutions, this data is increasingly accessible. Despite the recent stabilization of technical and legal frameworks, the use of data has yet to be enriched by processes such as collective intelligence. By exploring the field of digital humanities, audiovisual archives, preservation of cultural heritage, crowdsourcing and the recovery of scientific archives, this book presents and analyzes concrete examples of collective intelligence for use in digital archives.
Download or read book Communication Yearbook 37 written by Elisia L. Cohen and published by Routledge. This book was released on 2013-05-29 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication Yearbook 37 continues the tradition of publishing state-of-the-discipline literature reviews and essays. Editor Elisia Cohen presents a volume that is highly international and interdisciplinary in scope, with authors and chapters representing the broad global interests of the International Communication Association. The contents include summaries of communication research programs that represent the most innovative work currently. Offering a blend of chapters emphasizing timely disciplinary concerns and enduring theoretical questions, this volume will be valuable to scholars throughout communication studies.
Download or read book Exploring Motivations for Consumer Web Use and Their Implications for E commerce written by Jessica Lee Joines and published by . This book was released on 2000 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book New Forms of Collaborative Innovation and Production on the Internet written by Volker Wittke and published by Universitätsverlag Göttingen. This book was released on 2011 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Internet has enabled new forms of large-scale collaboration. Voluntary contributions by large numbers of users and co-producers lead to new forms of production and innovation, as seen in Wikipedia, open source software development, in social networks or on user-generated content platforms as well as in many firm-driven Web 2.0 services. Large-scale collaboration on the Internet is an intriguing phenomenon for scholarly debate because it challenges well established insights into the governance of economic action, the sources of innovation, the possibilities of collective action and the social, legal and technical preconditions for successful collaboration. Although contributions to the debate from various disciplines and fine-grained empirical studies already exist, there still is a lack of an interdisciplinary approach"--Publisher's description.
Download or read book The Future Internet written by Alex Galis and published by Springer. This book was released on 2013-04-22 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Co-editors of the volume are: Federico Álvarez, Alessandro Bassi, Michele Bezzi, Laurent Ciavaglia, Frances Cleary, Petros Daras, Hermann De Meer, Panagiotis Demestichas, John Domingue, Theo G. Kanter, Stamatis Karnouskos, Srdjan Krčo, Laurent Lefevre, Jasper Lentjes, Man-Sze Li, Paul Malone, Antonio Manzalini, Volkmar Lotz, Henning Müller, Karsten Oberle, Noel E. O'Connor, Nick Papanikolaou, Dana Petcu, Rahim Rahmani, Danny Raz, Gaël Richards, Elio Salvadori, Susana Sargento, Hans Schaffers, Joan Serrat, Burkhard Stiller, Antonio F. Skarmeta, Kurt Tutschku, Theodore Zahariadis The Internet is the most vital scientific, technical, economic and societal set of infrastructures in existence and in operation today serving 2.5 billion users. Continuing its developments would secure much of the upcoming innovation and prosperity and it would underpin the sustainable growth in economic values and volumes needed in the future. Future Internet infrastructures research is therefore a must. The Future Internet Assembly (FIA) is a successful conference that brings together participants of over 150 research projects from several distinct yet interrelated areas in the European Union Framework Programme 7 (FP7). The research projects are grouped as follows: the network of the future as infrastructure connecting and orchestrating the future Internet of people, computers, devices, content, clouds and things; cloud computing, Internet of Services and advanced software engineering; the public-private partnership projects on Future Internet; Future Internet Research and Experimentation (FIRE). The 26 full papers included in this volume were selected from 45 submissions. They are organized in topical sections named: software driven networks, virtualization, programmability and autonomic management; computing and networking clouds; internet of things; and enabling technologies and economic incentives.
Download or read book The Oxford Handbook of Internet Studies written by William H. Dutton and published by OUP Oxford. This book was released on 2013-01-10 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internet Studies has been one of the most dynamic and rapidly expanding interdisciplinary fields to emerge over the last decade. The Oxford Handbook of Internet Studies has been designed to provide a valuable resource for academics and students in this area, bringing together leading scholarly perspectives on how the Internet has been studied and how the research agenda should be pursued in the future. The Handbook aims to focus on Internet Studies as an emerging field, each chapter seeking to provide a synthesis and critical assessment of the research in a particular area. Topics covered include social perspectives on the technology of the Internet, its role in everyday life and work, implications for communication, power, and influence, and the governance and regulation of the Internet. The Handbook is a landmark in this new interdisciplinary field, not only helping to strengthen research on the key questions, but also shape research, policy, and practice across many disciplines that are finding the Internet and its political, economic, cultural, and other societal implications increasingly central to their own key areas of inquiry.
Download or read book Toward a Motivation Model of Pragmatics written by Rong Chen and published by Walter de Gruyter GmbH & Co KG. This book was released on 2022-07-18 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the “discursive turn” has come a distrust – a complete rejection by some – of theories that seek deeper reasons for surface phenomena. Rong Chen argues that this distrust, with its accompanying overemphasis on specificity and fluidity of linguistic meaning and social values, is unwarranted and unhelpful. Drawing on insights from social theories and various strands of pragmatics, he proposes a motivation model of pragmatics (MMP), contending that language use can be adequately, coherently, and elegantly studied via the motivation behind it in its varied and dynamic contexts. The model, with its well-laid out components, is then applied to (im)politeness research, cross-cultural pragmatics, diachronic pragmatics, discourse and genre analysis, conversation analysis, identity construction, and the study of metaphor, sarcasm, parody, and lying. MMP is thus a framework aimed at accounting for fluidity with stable notions, specificity with general principles, and differences with similar underlying factors. As such, the book should appeal to students of pragmatics, (im)politeness, conversation analysis, sociolinguistics, applied linguistics, communication, sociology, and psychology.
Download or read book Perspectives on ICT4D and Socio Economic Growth Opportunities in Developing Countries written by Ndayizigamiye, Patrick and published by IGI Global. This book was released on 2020-10-09 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology has been hailed as one of the catalysts toward economic and human development. In the current economic era of the Fourth Industrial Revolution, information acquisition, transformation, and dissemination processes are posed to be the key enablers of development. However, in the context of developing countries, there is a need for more evidence on the impact that ICT has on addressing developmental issues. Such evidence is needed to make a case for investments in ICT-led interventions to improve people’s lives in developing countries. Perspectives on ICT4D and Socio-Economic Growth Opportunities in Developing Countries is a collection of innovative research on current trends that portray the ICT and development nexus (ICT4D) from economic and human development perspectives within developing countries. While highlighting topics including mobile money, poverty alleviation, and consumer behavior, this book is ideally designed for economists, government officials, policymakers, ICT specialists, business professionals, researchers, academicians, students, and entrepreneurs.
Download or read book Designing and Teaching Online Courses During Uncertain Times written by Natalie B. Milman and published by IAP. This book was released on 2020-12-01 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Distance Learning is for leaders, practitioners, and decision makers in the fields of distance learning, e-learning, telecommunications, and related areas. It is a professional journal with applicable information for those involved with providing instruction to all kinds of learners, of all ages, using telecommunications technologies of all types. Stories are written by practitioners for practitioners with the intent of providing usable information and ideas. Articles are accepted from authors--new and experienced--with interesting and important information about the effective practice of distance teaching and learning. This special issue of Distance Learning consists of several Ends and Means articles that I have written or coauthored and that I have organized using the three major elements of the community of inquiry (CoI) framework. The last section has articles written by other authors who incorporated CoI.
Download or read book Advances in Computational Collective Intelligence written by Ngoc Thanh Nguyen and published by Springer Nature. This book was released on 2023-09-21 with total page 779 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 15th International Conference on Advances in Computational Collective Intelligence, ICCCI 2023, held in Budapest, Hungary, during September 27–29, 2023. The 59 full papers included in this book were carefully reviewed and selected from 218 submissions. They were organized in topical sections as follows: Collective Intelligence and Collective Decision-Making, Deep Learning Techniques, Natural Language Processing, Data Minning and Machine learning, Social Networks and Speek Communication, Cybersecurity and Internet of Things, Cooperative Strategies for Decision Making and Optimization, Digital Content Understanding and Apllication for Industry 4.0 and Computational Intelligence in Medical Applications.
