Download or read book Internet Mercenaries and Viral Marketing The Case of Chinese Social Media written by Wu, Mei and published by IGI Global. This book was released on 2013-09-30 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common perception of new media environments. Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese pushing hand operation from the conceptual perspective of communications and viral marketing. This book is significant to researchers, marketers, and advocates interested in the persuasive influence of social networks.
Download or read book Digital Influence Mercenaries written by James (J.F.) Forest and published by Naval Institute Press. This book was released on 2022-04-15 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's online attention economy, supply and demand have created a rapidly growing market for firms and entrepreneurs using the tactics, tools, and strategies of digital influence warfare to gain profit and power. This book focuses on the more malicious types of online activity such as deception, provocation, and a host of other dirty tricks conducted by these "digital influence mercenaries." They can be located anywhere with an Internet connection--Brazil, China, Iran, Macedonia, Russia, Zimbabwe--and the targets of their influence efforts can be whomever and wherever they are paid to attack. They can do this for state governments willing to pay and provide their targeting instructions (usually in support of foreign policy objectives) and may have specific metrics by which they will assess the mercenaries' performance. Non-state actors (including corporations and political parties) can pay for these kinds of digital influence services as well. And in addition to being paid for services rendered, digital influence mercenaries can also profit simply by manipulating the targeted advertising algorithms used by social media platforms. James J. F. Forest describes in detail the various tools and tactics these mercenaries use to exploit the uncertainties, fears, and biases of their targets including bots, deep-fake images, fake news, provocation, deception and trolling. He also shows how they weaponize conspiracy theories and disinformation to manipulate people's beliefs and perceptions. Forest also highlights how government agencies and social media platforms are trying to defend against these foreign influence campaigns through such tactics as shutting down offending websites, Facebook pages, and YouTube channels; tagging disinformation with warning labels; identifying and blocking coordinated inauthentic behavior; and suspending social media accounts, often permanently. European and North American governments have launched numerous investigations against these mercenaries, and in some cases have brought criminal charges. Forest concludes with suggestions for how each of us can learn to identify disinformation and other malicious efforts and defend ourselves in the future.
Download or read book Governing Society In Contemporary China written by Wei Shan and published by World Scientific. This book was released on 2016-07-28 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines how the Chinese state responds to the increasingly diverse civil society and maintains regime stability in a changing society. In recent years, the Chinese leadership has demonstrated great capability of adapting and developing sophisticated mechanisms of social control. The chapters in this book cover a wide range of these mechanisms, including co-opting social forces, managing population and migration, as well as controlling the media, trade unions, the internet, non-governmental organisations, and the cultural industries. The authors also discuss challenges the government is about to face and possible adjustments.
Download or read book Social Media Marketing Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-05-04 with total page 1600 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organizational success are significantly increased. Social Media Marketing: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the use, strategies, and applications of social media marketing in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy, this publication is an ideal source for managers, corporate trainers, researchers, academics, and students interested in the business applications of social media marketing.
Download or read book Handbook of Research on Human Social Interaction in the Age of Mobile Devices written by Xu, Xiaoge and published by IGI Global. This book was released on 2016-06-16 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital innovations, such as mobile technologies, have had a significant impact on the way people relate to one another, as well as the way they obtain and distribute information. As mobile devices continue to evolve, it has become easier to socialize; however, these mobile advancements have also made certain aspects of interaction more complex. The Handbook of Research on Human Social Interaction in the Age of Mobile Devices features an interdisciplinary perspective on mobile innovations and the use of this technology in daily life. Investigating the successes, issues, and challenges of the utilization of mobile technology, this handbook of research is a comprehensive reference source for professionals, educators, policymakers, and students interested in the impact these devices have on digital interaction, media, and communication.
Download or read book Handbook of Research on Management of Cultural Products E Relationship Marketing and Accessibility Perspectives written by Aiello, Lucia and published by IGI Global. This book was released on 2014-01-31 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connection with e-relationship marketing; this examination is important in recognizing a common perspective. The Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships. This book aims to highlight an emerging subject area in the field of financial management, management of value creation, and marketing that will be essential for scientists, researchers, and practitioners.
Download or read book Strategies in Sports Marketing Technologies and Emerging Trends written by Dos Santos, Manuel Alonso and published by IGI Global. This book was released on 2014-04-30 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Strategies in Sports Marketing: Technologies and Emerging Trends provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies. This publication is a comprehensive reference source for students, researchers, academicians, professionals and practitioners, as well as scientists and executive managers interested in the marketing strategies of sporting events.
Download or read book Handbook of Research on Consumerism in Business and Marketing Concepts and Practices written by Kaufmann, Hans-Ruediger and published by IGI Global. This book was released on 2014-03-31 with total page 668 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in a consumer-driven market. Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior. As a comprehensive reference source on topics pertaining to consumer management, identity, and behavior, this publication is intended for use by marketing professionals, business managers, students, and academicians.
Download or read book Cases on Consumer Centric Marketing Management written by Jham, Vimi and published by IGI Global. This book was released on 2013-07-31 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organization.
Download or read book Progressive Trends in Knowledge and System Based Science for Service Innovation written by Kosaka, Michitaka and published by IGI Global. This book was released on 2013-10-31 with total page 511 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scientific investigation in the service industry has produced a major effect on productivity and quality in order to lead to new services. With ever-evolving internet technologies and information environments, system science and knowledge science seem to be an effective tool for service innovation in the 21st century. Progressive Trends in Knowledge and System-Based Science for Service Innovation illustrates new approaches to service innovation and new methodologies from the knowledge science and system science perspectives. Practitioners and researchers interested in knowing more about practical theories and successful examples in service science will find this book to be a vital asset to their studies.
Download or read book Research Anthology on Citizen Engagement and Activism for Social Change written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-11-26 with total page 1611 pages. Available in PDF, EPUB and Kindle. Book excerpt: Activism and the role everyday people play in making a change in society are increasingly popular topics in the world right now, especially as younger generations begin to speak out. From traditional protests to activities on college campuses, to the use of social media, more individuals are finding accessible platforms with which to share their views and become more actively involved in politics and social welfare. With the emergence of new technologies and a spotlight on important social issues, people are able to become more involved in society than ever before as they fight for what they believe. It is essential to consider the recent trends, technologies, and movements in order to understand where society is headed in the future. The Research Anthology on Citizen Engagement and Activism for Social Change examines a plethora of innovative research surrounding social change and the various ways citizens are involved in shaping society. Covering topics such as accountability, social media, voter turnout, and leadership, it is an ideal work for activists, sociologists, social workers, politicians, public administrators, sociologists, journalists, policymakers, social media analysts, government administrators, academicians, researchers, practitioners, and students.
Download or read book Risk and Food Safety in China and Japan written by Louis Augustin-Jean and published by Routledge. This book was released on 2018-10-03 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Around the world, food has probably never been as safe as it is today. However, periodic crises have aroused consumer anxiety and contributed to a general lack of confidence in the agro-industrial system. The diverse nature of these crises increases governments’ and industry difficulties in predicting and tackling them. This book addresses the relations between risk and food theoretically and empirically through case studies from Japan and China. Part I of the book examines the interaction between theoretical aspects and decision-making. The book theorizes the links between food and risk and analyses the decision-making process in light of risks and governance. The relationship between food risks, governance systems and economic decisions is assessed to explore ideas such as the "pact of nutrition" and the theory of weak signals. Part II examines case studies from China and Japan in the aftermaths of recent crises such as the milk powder scandal in China and food safety following the Fukushima nuclear accident and tsunami in Japan. This book will be an important resource for scholars, academics and policy-makers in the fields of sociology, economics, food studies, Chinese studies and Japanese studies and theories of risks and safety.
Download or read book The New Rules of Marketing PR written by David Meerman Scott and published by . This book was released on 2015 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The New Rules Of Marketing And Pr written by and published by . This book was released on 2010 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Viral Marketing Campaigning written by Timo Wilhelm Rang and published by GRIN Verlag. This book was released on 2014-01-13 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (postgraduate) from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Münster, language: English, abstract: The marketing landscape has undergone tremendous changes throughout the past decades (Keller 2009: 139). This has resulted in a communication environment in which the isolated usage of traditional media techniques is challenged. Already in 2006, 65% of consumers felt bombarded with an infinite variety of marketing messages (Porter and Golan 2006: 30). Moreover, evidence has been found that consumers proactively seek to avoid mass media messages through digital video recording (DVR), spam filters, and pop-up blockers (Hann et al. 2008: 1094). In addition, consumers increasingly rely on peers’ advice rather than on company’s marketing messages (Hinz et al. 2008: 55). As a response to these alterations, many companies have shifted their marketing budgets from traditional advertising techniques to new marketing formats that are supposed to better take the identified consumer needs into account. This led to the advent of viral marketing.
Download or read book Viral Marketing and Word Of Mouth Advertising in the Real World written by Godfrey Harris and published by Management Books 2000. This book was released on 2010-11-01 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the explosion of social networking on the internet through sites such as Facebook, LinkedIn, Ecademy and Twitter, the scope for viral marketing has never been greater. Godfrey Harris shows how word-of-mouth techniques continue to grow in importance both within the Internet environment and outside it.
Download or read book Viral Marketing Concept Explication and Case Studies in the Video Game and Esports Industries written by Matthew Shiflet and published by . This book was released on 2019 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the purpose of this review, viral marketing is explained as the application of five connected components: Web 2.0, social media, virality, memes and marketing itself. In essence, memes disseminate virally through social media networks on the internet in ways that marketers can harness to reach consumers. But viral marketing is much more than creating funny image macros and hoping they go viral. The relevant components and their roles in viral marketing will be defined and explained in subsequent sections. The second portion of this paper will be dedicated to two brands that utilize viral marketing in intelligent ways. While the two topics of the case studies, Fortnite and Overwatch League, are very different in their approaches to viral marketing, both harness the power of viral marketing’s five components. While Fortnite utilizes a far-reaching approach, Overwatch League focuses on building a community that, to the members, feels closely-knit. Both strategies are proving successful for the brands and provide ample, vivid examples for how each component of viral marketing can be enacted. For Fortnite, this includes embracing user-generated content and partnering with EDM artist Marshmello. For Overwatch League, this means closing the gap between players and fans. Both unique strategies have earned their place in this paper for their understanding and implementation of viral marketing. Ultimately, my goal is to show that viral marketing is a legitimate strategy for the future and that there are pioneers in this moment achieving incredible feats through the approach.
