Download or read book The internationalization of professional football clubs Potential markets and the brand personality of Borussia Dortmund written by Christian Weißkopf and published by GRIN Verlag. This book was released on 2020-08-05 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2020 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of Applied Sciences Dortmund, language: English, abstract: The ongoing professionalization and commercialization of football, as the logical consequence of the constantly increasing financing need of today’s football clubs, constitutes a topic of high interest within the current media landscape and society. This phenomenon is especially valid for the leading clubs of the "big five" European football leagues. Considering that further growth opportunities in their respective domestic, mainly saturated markets are limited, most of these clubs strengthened their efforts of expanding their business activities into new foreign markets in recent years. In this context, it seems that the assessment and selection of potential foreign markets are mainly based on the potential fanbase which causes a situation in which the internationalization path of leading European football clubs appears to be relatively similar and mapped out to a large degree. Due to this fact and the non-perceptibility of a systematical assessment and selection procedure, this thesis examined the attractivity of current and prospective markets by means of deductive analysis. The results confirmed the general assumption of the high importance of socio-economic conditions as a significant determining factor for assessing the attractivity of prospective new foreign markets. Based on these findings, the thesis provides a ranking of the top non-UEFA member markets which could demonstrate deviations between the actual target markets of European football clubs and the results of the ranking. Furthermore, as the internationalization of a professional football club implies also the extension of a club’s brand management and marketing activities, the thesis contains an empirical study on the perception of the brand "Borussia Dortmund" within international markets. In accordance with global marketing literature which states that cultural differences have the potential to notably affect consumer perception of foreign brands, the study was able to confirm this assumption. The results based on the brand identity and personality of "Borussia Dortmund" provided clear indications that deviations on the perception can be linked to and explained by cultural differences. Consequently, these findings could serve as the basis for possible adaptations on the brand identity for being able to exploit commercial potentials in new foreign markets in a more effective and efficient way.

Download or read book Analysis of strategic success factors in the internationalization process of professional German football clubs written by Henning Wenzel and published by GRIN Verlag. This book was released on 2016-02-18 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2015 in the subject Sport - Sport Economics, Sport Management, grade: 1,5, University of applied sciences, Cologne, language: English, abstract: This thesis aims to analyse professional German football clubs and their strategic approaches while internationalizing, providing a profound insight into the topic: “Analysis of strategic success factors in the internationalization process of professional German football clubs”. The primary research question of this work is why, where and when professional German football clubs are entering foreign markets and which strategic processes have to be considered during the internationalization process, furthermore, which are successful? In addition, this study strives toward a better understanding of internationalization strategies of professional German football clubs analysing how they are internally structured as well as which internal and external factors could influence the internationalization? In order to evaluate the different strategic approaches “strategy profiles” for selected clubs are going to be considered based on structured quantitative interviews and compared as case studies. In this thesis, the research focuses on selected German Bundesliga clubs. Due to their financially weaker situation and lack of international importance, clubs from the Bundesliga 2 will not be considered. The mentioned selected clubs are Borussia Dortmund GmbH & Co. KGaA, FC Gelsenkirchen-Schalke 04 e.V. and VfL Wolfsburg-Fußball GmbH. In addition, in order to analyse the collaboration between the clubs and the German Football Association (DFL Deutsche Fußball Liga GmbH), the relationship between the clubs and the DFL will be examined. For the structured interviews with experts the author of this thesis developed an interviewer administered questionnaire guiding through the different interviews. Each interviewed expert was asked to respond to the same set of questions in a predetermined order. Trying to build a broad opinion profile and to create a better possibility of comparison at a uniform level, interviews with experts from the recently most successful and aspiring German Bundesliga clubs were conducted (Alexander Jobst, Thomas Röttgermann, Benedikt Scholz). Additionally, to analyse the interdependence between the clubs and the DFL an interview with the CEO of the DFL (Christian Seifert) was conducted. Due to the financially weaker situation and lack of international importance, clubs from the Bundesliga 2 were not considered.

Download or read book Professional football clubs The internationalisation of Borussia Dortmund GmbH Co KGaA written by Christian Weißkopf and published by GRIN Verlag. This book was released on 2022-03-09 with total page 77 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2018 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3-1,7, University of Applied Sciences Dortmund, language: English, abstract: Football has long been the most popular sport in the world, regardless of whether it is played actively or as a passive participant as a spectator or fan. However, the importance of football is also increasing economically. In Germany alone, the "professional football system has grown faster than most industries and about ten times faster than Germany as a whole, with real annual growth of 6.1 percent since 2008". The reason for this development is the constantly increasing competition between the clubs. The peculiarity of the so-called hyperactivity in sport and especially in football and the resulting incentive to overinvest leads to an increasing tendency towards commercialization. The clubs are increasingly countering the near saturation of the European home markets with a systematic expansion of their business activities into, for them, new international markets. The fundamental potential of internationalization faces challenges and questions of strategy development and implementation on the management side. Starting with the fundamental decision to start cross-border activities, through the choice of market entry and market development forms, to the effects on the overall corporate strategy and possible adjustments to the organizational structure. This work is therefore dedicated to the question of how far strategic approaches, especially from the areas of strategic and international management, are already being used in practice. It is examined which established concepts and theories could be part of a possible strategy development process and, following on from this, which possible adjustments to the special features of professional football clubs are necessary. The goal is to work out and show the management tasks, challenges and focal points as examples, in order to then present individual levels and issues in the analysis and strategy development process from the management's point of view.

Download or read book The Internationalisation of Football Clubs Analysis of RasenBallsport Leipzig s Marketing Possibilities in Southeast Asia and Recommendations written by David Mariot and published by GRIN Verlag. This book was released on 2019-10-09 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2017 in the subject Health - Sport - Sport Economics, Sport Management, grade: 2,0, Pforzheim University, language: English, abstract: The competition between professional football clubs is increasing both on a national as well as on an international level. Clubs do not only experience pressure for sporting success but also for economic profitability. As sporting success can hardly be planned, the club’s financial well-being needs to be ensured independently from results on the pitch. The rationale seems obvious, a club’s higher popularity among fans leads to higher revenues. Football is the most popular sport in the world and almost half of the world’s population is interested in the sport. With this in mind, it seems naive or even negligent that the majority of professional German football clubs keep on serving the national market only. Sounding like a repeated appeal, Karl-Heinz Rummenigge, CEO of the most internationalised German football club FC Bayern Munich, describes internationalisation as “without any alternative“. He continues by explaining “without growth on the international markets, you risk the sporting competitiveness“. With a population of over 600 Million people and a high enthusiasm for football, Southeast Asia invites football clubs to start their internationalisation in the region. Hence only a structured approach and a thoughtful strategy are required to finally and successfully enter these promising markets.

Download or read book Internationalization of Professional Football Clubs written by Daniel Maderer and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Internationalisation of Football Clubs Analysis of RasenBallsport Leipzig s Marketing Possibilities in Southeast Asia and Recommendations written by David Mariot and published by . This book was released on 2019-08-15 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Research Handbook on Sport Governance written by Mathieu Winand and published by Edward Elgar Publishing. This book was released on 2019 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports governance has developed into a considerable field of research, and has piqued many researchers’ interest worldwide. What’s more, recent scandals that have affected the world of sport can be directly related to misgovernance. Research Handbook on Sport Governance aims to gather the state-of-the art research on sports governance. It offers a vital reference point for advancing research on the matter, while illustrating different approaches and perspectives, such as good governance principles, systemic governance, political governance and network governance.

Download or read book The Impact of the Internationalization s Degree on the Brand Equity of Professional Soccer Clubs written by Manuel Rink and published by . This book was released on 2012 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Research Handbook on the Law of Professional Football Clubs written by Robby Houben and published by Edward Elgar Publishing. This book was released on 2023-09-06 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: This original Research Handbook examines the key legal aspects of a professional football club’s actions. Reflecting also on the role of key governing bodies such as UEFA, the Handbook informs and contributes to the ongoing debate surrounding the governance and behaviours of professional football clubs.

Download or read book International Business Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2016-03-17 with total page 2441 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business transactions and partnerships across borders have become easier than ever due to globalization and global digital connectivity. As part of this shift in the business sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business globally. International Business: Concepts, Methodologies, Tools, and Applications presents the latest research innovations focusing on cross-cultural communications and training, international relations, multinational enterprises, outsourcing, international business strategies, and competitive advantage in the global marketplace. This publication is an exhaustive multi-volume work essential to academic and corporate libraries who serve researchers, scholars, business executives and professionals, and graduate-level business students.

Download or read book Managing Football written by Simon Chadwick and published by Routledge. This book was released on 2010-07-15 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Football is the first book to directly respond to the rapid managerial, commercial and global development of the sport and offers a thorough analysis of how the football industry can meet the challenges that flow from these developments. Expertly edited by two well known specialists in football business management, it draws together the work of a world-class contributor team to form a comprehensive analysis of the most important issues facing the managers of football businesses across the world. The cutting edge analysis examines all the important business challenges in the football industry and the management of football businesses and covers all of the key football markets including England, Spain, France, Italy, Germany, Australia, North America, China, South Africa, South Korea, the Netherlands & Belgium, and Mexico. Managing Football is simply a must-read for anyone studying or working in football business management and is set to be an important landmark in this rapidly moving and globally expansive field.

Download or read book The Global Football Industry written by James J. Zhang and published by Routledge. This book was released on 2018-01-29 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, football’s status as "the world’s sport" has shown little sign of waning. From increasing participation at grassroots levels and to the highly lucrative media rights deals secured by the top elite clubs, the game appears to be thriving as it continues to excite and enthral billions of people around the globe. Nevertheless, there are a number of challenges and opportunities facing the football industry today that warrant further examination. This book brings together leading international researchers to survey the current state of the global football industry, exploring contemporary themes and issues in the marketing of football around the world. With contributions from Europe, Asia and the Americas, it discusses key topics such as football club management, the economics of the football industry, match-fixing, social media, fan experiences, the globalized marketplace, and the growing popularity of the women’s game. Offering insights for researchers, managers, and marketers who are looking to stay ahead of the game, The Global Football Industry: Marketing Perspectives is essential reading for anyone with an interest in international sport business.

Download or read book Dictionary of Sport Psychology written by Dieter Hackfort and published by Academic Press. This book was released on 2019-02-02 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dictionary of Sport Psychology: Sport, Exercise, and Performing Arts is a comprehensive reference with hundreds of concise entries across sports, martial arts, exercise and fitness, performing arts and cultural sport psychology. This dictionary uses a global approach to cover philosophical and cultural backgrounds, theory, methodology, education and training and fields of application. Each entry includes phenomenon, subject description and definition, related theory and research, practice and application across sports and related performance domains. An authoritative, balanced and accessible presentation of the state-of-the-art in key subject areas, this dictionary is a must-have reference for anyone studying or practicing sport psychology. - Provides a diverse cultural perspective to ensure the broadest coverage of internationalization - Covers a broad scope of terms and concepts - Includes extended performance domains, such as music, dance, theater arts and the circus - Utilizes an alphabetical approach so entries are easily found and quickly referenced - Contains entries written by leading researchers and scholars across the globe

Download or read book Who Owns Football written by David Hassan and published by Routledge. This book was released on 2013-09-13 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The commercialization of sport since the 1990s has had a number of consequences. The market forces that have defined commercialization, notably pay-per-view television, whilst initially welcomed as important new sources of revenue, have also had the unanticipated consequences of de-stabilizing many sporting competitions and institutions, undermining the financial future of clubs in their traditional role as key social and cultural institutions. This has been manifested in the paradox of chronic financial loss-making amongst professional sports’ clubs in an era of exponential revenue growth, a trend exemplified by the experience of Italy’s Series A and the English Premier League – both cases examined in detail in this book. But, at the same time, some traditional sporting organizations have sought with some success, to chart a middle way, retaining traditional sporting movement objectives whilst also embracing a form of commercialism. The Gaelic Athletic Association in Ireland, the supporter-owned FC Barcelona football club, and New Zealand rugby union, offer illustrative examples of such strategies examined in detail. This book explores the background to this clash of commercial and traditional sporting objectives, and debates the consequences for wider sports governance. This book was published as a special issue of Soccer and Society.

Download or read book International Sports Law and Business written by Aaron N. Wise and published by Kluwer Law International B.V.. This book was released on 1997-05-23 with total page 842 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive, three-volume set focuses on the legal and business aspects of sports in the United States and abroad. The authors have presented the subject matter from a practical and pragmatic perspective, yet with analytical precision and attention to fine points of detail. This book is composed of five parts: Part I deals with the law and business of sports in the United States, with the primary emphasis on the legal aspects of professional sports. Part II deals with the internationalization of sports from various perspectives, principally North American team sports. Part III explores the law and business of sports in 18 non-U.S. jurisdictions--subject matter hardly covered in other sources, if at all. Part IV treats the legal and, to some extent, business aspects of broadcasting and sports, both in the United States and in selected foreign jurisdictions. Part V focuses upon sports marketing in its various forms in the United States, as well as its international perspectives. This easy-to-read work is unmatched in that it covers subjects not addressed or only tangentially addressed in other works, presents insiders perspectives on the subject matter, and focuses extensively on international aspects of sports law and business in connection with many different subjects. Among its exhibits, International Sports Law and Business includes a World League of American Football Standard Player Contract form, a sample World League of American Football Acquisition and Operation Agreement, Statute of Court of Arbitration for Sport and Regulations. It also includes a comprehensive index.

Download or read book A Game of Two Halves written by Cornel Sandvoss and published by Routledge. This book was released on 2004-03-01 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professional football is one of the most popular television 'genres' worldwide, attracting the support of millions of fans, and the sponsorship of powerful companies. In A Game of Two Halves, Sandvoss considers football's relationship with television, its links with transnational capitalism, and the importance of football fandom in forming social and cultural identities around the globe. He presents the phenomenon of football as a reflection postmodern culture and globalization.Through a series of case studies, based in ethnographic audience research, Sandvoss explores the motivations and pleasures of football fans, the intense bond formed between supporters and their clubs, the implications of football consumption on political discourse and citizenship, football as a factor of cultural globalisation, and the pivotal role of football and television in a postmodern cultural order.

Download or read book Football Brands written by S. Bridgewater and published by Springer. This book was released on 2010-04-29 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.