Download or read book International Retailing Theory and Research written by Brenda Sternquist and published by . This book was released on 2011 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Theories that explain Who, What, Where and Why retailers internationalize is the theme of this book. Sternquist s new Strategic International Retail Expansion Model SIRE3 model is presented complete with propositions to predict international expansion for two types of retailers, global versus multinational. Global retailers internationalize using a standard format that they replicate wherever they go. Multinational retailers change their offering, adapting to different cultures and economies. Eleven chapters are presented outlining theories to explain various elements of retailers international expansion. Chapters cover entry mode, global retailer s use of network advantages, born global retailer s internationalization, private label influences on internationalization, corporate branding and entry mode, longevity of international joint ventures and a special industry application of internationalization of hospitals.
Download or read book International Retailing written by Nicholas Alexander and published by Oxford University Press. This book was released on 2009 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: "International Retailing reflects contemporary research and current practice, focusing on what is happening in the field, who is making it happen, why it is happening in the way it is, and how it is happening. Structured around four parts, this textbook guides students through the internationalization process, considering international markets, and how retail companies operate within them. It concludes by exploring future trends and challenges of the international retail marketplace." "The text is packed with a wealth of international examples and familiar case studies, clearly showing how the theory translated into practice."--BOOK JACKET.
Download or read book International Retailing written by Brenda Sternquist and published by Bloomsbury Publishing USA. This book was released on 2018-01-25 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: "I absolutely love International Retailing. It is one of the best texts for students." Alyssa Adomaitis, CUNY New York City College of Technology, USA "This is a wonderful book! The book is very comprehensive and seems to be the only one of its kind that provides full chapters on retailing in specified geographic regions and countries." Rayecarol Cavender, University of Kentucky, USA Understand the retail environment in the Americas, Europe, and Asia. You'll learn how legal, social, and economic measures have affected the distribution of consumer goods globally. The book discusses the SIRE (Strategic International Retail Expansion) theory helping you understand success factors. Illustrated with 85 black and white images. -New case studies in each chapter -Updated data and new maps -More emphasis on Brazil, Russia, India, and China STUDIO -Study smarter with self-quizzes featuring scored results and personalized study tips -Review concepts with flashcards of terms and definitions
Download or read book Strategic Issues in International Retailing written by John Dawson and published by Routledge. This book was released on 2006-08-21 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: This significant book takes a strategic approach to international retailing, examining in-depth studies of several retailers, and marrying theory with practice to clearly present material for students at every level.
Download or read book International Retailing Bundle Book Studio Access Card written by Brenda Sternquist and published by Fairchild Books. This book was released on 2018-01-11 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Global Strategies in Retailing written by John Dawson and published by Routledge. This book was released on 2013-10-08 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Large and medium sized retailers have increased their international operations substantially over the last 25 years. This is evident in: the number of countries to which these retailers expand; the growing international sales of retailers; and the heightening of the level of commitment of retailers to their international activity – a trend that is likely to continue over the next decade as general globalization in the service industries increases. The managerial implications of the moves to become global are considerable. Different retailers are pursuing different approaches, to varying degrees of success and are no longer simply multi-national, but are also multi-continental. Consequently, existing concepts and theories of international business fit uneasily in explanations of international retailing, so new corporate strategies need to be explored. Featuring in-depth studies of seven retailers, by international scholars from Japan, the UK and Sweden, Global Strategies in Retailing explores recent developments in strategy that are related to international retailing and in particular, the emergence of a Global Portfolio Strategy. As such, this book will be important reading for all international business and retailing students and academics researching in these areas.
Download or read book International Retailing written by Brenda Sternquist and published by Bloomsbury Publishing USA. This book was released on 2018-01-25 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: "I absolutely love International Retailing. It is one of the best texts for students." Alyssa Adomaitis, CUNY New York City College of Technology, USA "This is a wonderful book! The book is very comprehensive and seems to be the only one of its kind that provides full chapters on retailing in specified geographic regions and countries." Rayecarol Cavender, University of Kentucky, USA Understand the retail environment in the Americas, Europe, and Asia. You'll learn how legal, social, and economic measures have affected the distribution of consumer goods globally. The book discusses the SIRE (Strategic International Retail Expansion) theory helping you understand success factors. Illustrated with 85 black and white images. -New case studies in each chapter -Updated data and new maps -More emphasis on Brazil, Russia, India, and China STUDIO -Study smarter with self-quizzes featuring scored results and personalized study tips -Review concepts with flashcards of terms and definitions
Download or read book International Retailing written by Brenda Sternquist and published by Fairchild Books & Visuals. This book was released on 1998 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Retailing provides a framework for understanding how different legal, social and economic environments affect the distribution of consumer goods worldwide. From department stores to independent retailers, superstores to convenience stores, the author profiles their environments and retail strategies.
Download or read book The Internationalisation of Retailing written by G. Akehurst and published by Routledge. This book was released on 2013-05-13 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: The large retail enterprise which does not think on an international basis faces marginalization by competitors building international operations. Here, management researchers in the areas of international retailing offer an insight into the mechanisms of the internationalization of retailing.
Download or read book International Retailing Plans and Strategies in Asia written by Erdener Kaynak and published by Routledge. This book was released on 2014-06-03 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the how, when, and why of entering Asian markets Retailers entering Asia are faced with not only a consumer and retail culture very different from their own, but with a variety of cultures that vary greatly among countries within the continent. International Retailing Plans and Strategies in Asia examines the strategies of Western retailers entering into Asian markets and provides specific case examples showing why some companies have failed in Asia—as well as factors that helped others succeed. Important concepts for international retailers exploring Asian markets are clearly explained, and the material is particularly relevant to current WTO and UNCTAD debates about the globalization of retail markets. Helpful tables, charts, and illustrations make complex information easy to access and understand. International Retailing Plans and Strategies in Asia examines: how foreign investment influences domestic retail systems how strategies for entering European markets can be adapted and applied to various Asian markets the important practice of incorporating local cultural values into trading relationships in Asian markets the investment of Japanese retailers in China and the trend toward internationalization in Asia by Asian retailers the evolution of foreign investment in Korea—with a look at foreign firms’ specific investment strategies issues of local competition and the need for foreign firms to adapt to local consumer cultures, particularly as analyzed in case studies of Metro Cash and Carry, Toys R Us, and Carrefour what understanding foreign markets means in terms of adaptation and success for retailers and wholesalers The material in these pages will help to inform business decisions about how to (and how not to) enter foreign markets and whether or not it is proper for governments to intervene. The chapters in this book, originally presented as papers at a workshop held at Chung-Ang University in Seoul in November 2003, address issues of diversity in international retailing and distribution in Asia. International Retailing Plans and Strategies in Asia is designed to be essential reading for international marketing students, retail researchers, business managers, and policymakers, and to be a useful addition to university business school library collections.
Download or read book International Retailers Performance in Host Countries written by Lukas Morbe and published by Springer. This book was released on 2018-04-27 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lukas Morbe sheds light on important antecedents of international retailers‘ local performance including international strategies and their local implementation, local consumers‘ perceptions as well as the wider country- and format-specific environment. This topic is of exceptional relevance due to the specific challenges that retail companies face with their increasing internationalization. Retailers transfer their formats across the globe while their business is local in nature and requires attention to the performance in each individual host country. The results of the presented analyses aim to inform retail managers’ decisions in international expansion and operation, but also allow for theoretical implications for future research in the fields of retail management and international business. About the Author Dr. Lukas Morbe worked as research assistant at the Chair for Marketing and Retailing at Trier University, where he received his doctoral degree.
Download or read book Retail Strategic International Expansion Sire2 Theory and Cases written by Brenda Sternquist and published by . This book was released on 2011 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retail Strategic International Expansion (SIRE2) Theory and Cases Who, What, Where and Why retailers internationalize is the theme of this book. The SIRE2 model is presented complete with propositions to predict international expansion for two types of retailers, global versus multinational. Global retailers internationalize using a standard format that they replicate wherever they go. Multinational retailers change their offering, adapting to different cultures and economies. Eighteen detailed cases are presented outlining retailers international expansion strategy. Cases include Amazon.com, Blockbuster, Carrefour, Casino, Costco Wholesale, Foot Locker, Gap, Kingfisher, Metro, Office Depot, Pinaulat-Printemps-Redoute, Seven and I, Shoprite Holdings, Starbucks Coffee, Tesco, Toys R Us, Uniglo and Wal-Mart. Read their story and learn their strategy.
Download or read book Creating Marketing Magic and Innovative Future Marketing Trends written by Maximilian Stieler and published by Springer. This book was released on 2017-01-06 with total page 1510 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. The marketing environment continues to be dynamic. As a result, researchers need to adapt to the ever-changing scene. Several macro-level factors continue to play influential roles in changing consumer lifestyles and business practices. Key factors among these include the increasing use of technology and automation, while juxtaposed by nostalgia and “back to the roots” marketing trends. At the same time, though, as marketing scholars, we are able to access emerging technology with greater ease, to undertake more rigorous research practices. The papers presented in this volume aim to address these issues by providing the most current research from various areas of marketing research, such as consumer behavior, marketing strategy, marketing theory, services marketing, advertising, branding, and many more. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book International Retailing written by and published by Emerald Group Publishing. This book was released on 2005 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book International Retailing written by Brenda Sternquist and published by Bloomsbury Publishing USA. This book was released on 2018-01-25 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised edition of International retailing, c2007.
Download or read book Institutional Impacts on Firm Internationalization written by S. Marinova and published by Springer. This book was released on 2014-12-19 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Institutional Impacts on Firm Internationalization addresses various aspects of the investigated phenomenon, providing an insight in the role of the varieties of capitalism on the globalization of business activities worldwide.
Download or read book European Retailing s Vanishing Borders written by Brenda Sternquist and published by Praeger. This book was released on 1994-05-17 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since 1985, the process of European unification has accelerated. Physical, technical, and fiscal barriers that separate the 12 countries are being removed, creating the largest mass market in the world. However, the market is not a homogeneous one. Cultural differences still exist; language barriers remain. If there is a Euro-retailer it will be a Euro-retailer that communicates in many languages, anticipates the unique tastes of countless cultures, and maximizes the economies of scale in production to offer the most attractive and unique merchandise at competitive price points. Distribution logistics within each country are presented along with case studies of major retailers. Internationalization strategies and strategic alliances of retail companies are analyzed. The return of German retailers to the former GDR and distribution opportunities within Eastern Europe are highlighted. Extensive use of on-line financial reports produced by major security offices provide the most current information about this dynamic industry.
