Download or read book International Marketing Management The example of the Lemonaid Beverages GmbH written by Erik Hündling and published by GRIN Verlag. This book was released on 2021-03-29 with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2021 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Applied Sciences Köln RFH, language: English, abstract: The goal of this thesis is to find out if Lemonaid should take the opportunity to expand internationally and which market could be entered. Furthermore, it will be established how to approach and position Lemonaid in the market and deciding which market entry mode should be used to promises the best possible success. This leads to the central question of this paper: How could a best practice strategy for an international market entry of Lemonaid Beverages GmbH look like? To answer this question, firstly the current situation of Lemonaid is assessed in terms of company resources and size as well as preparedness for internationalisation by using the Nine-Strategic Window framework. A potential market will be selected after it. In the third chapter, the market environment, the competition in the market and Lemonaid's competitive advantages in the market are analysed. For this purpose, Porter's Diamond, Porter's five forces and the competitive Triangle are used. After the assessment and the result of the analysis, the 4 P's (Product, Price, Place, Promotion) are determined based on a comprehensive SWOT analysis. Finally, the market entry mode is derived in chapter 5 in respective of all the information, analyses and data obtained. In recent years, consumer behaviour in terms of sustainability, environmental awareness and social responsibility has changed significantly. Consumers become gradually more aware of the consequences of their purchasing behaviour and pay more attention to environmental, political and social responsibility. It is assumed that this trend will continue even more in the future. Based on this development, it is expected that consumers demand for sustainable products and especially for products from companies in compliance with these mentioned values will increase strongly. One company whose strategy and vision are based on the sale of sustainable, eco-friendly and fair-trade soft drinks is the Lemonaid Beverages GmbH located in Germany. The enterprise achieved strong growth rates in sales in the last years and distributes already in some countries outside of Germany. The continuing increase in demand of sustainable products offers Lemonaid Beverages GmbH opportunities to enhance their success by expanding into new markets.
Download or read book Green Branding written by Oliver Errichiello and published by Springer Nature. This book was released on 2022-01-28 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book analyzes the success factors of ecological and social brands and offers insights into the strategies of modern corporations, family businesses and social enterprises. What are the characteristics of successful "green brands" in the long term? How can they be effectively developed, managed and communicated? Based on business administration, brand sociology and social psychology, the authors describe overarching structural features and demonstrate solutions step by step using concrete examples. Experiences in the development and Europe-wide implementation of the green brand "wooden radio" form the basis for numerous recommendations that can be directly implemented. The reader receives clear analysis and implementation tools to anchor already existing sustainable brands in daily business and to develop young brands in a planned manner. The 2nd edition has been extensively revised and supplemented with current examples. Inspiring for all who want to make green brands strong. Translated with www.DeepL.com/Translator (free version)
Download or read book List of Proprietary Substances and Nonfood Compounds Authorized for Use Under USDA Inspection and Grading Programs written by and published by . This book was released on 1993 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Australian Official Journal of Trademarks written by and published by . This book was released on 1906 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Armed Forces Censorship written by United States. Department of the Army and published by . This book was released on 1964 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Resilience in the Anthropocene written by David Chandler and published by Routledge. This book was released on 2020-04-21 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers the first critical, multi-disciplinary study of how the concepts of resilience and the Anthropocene have combined to shape contemporary thought and governmental practice. Faced with the climate catastrophe of the Anthropocene, theorists and policymakers are increasingly turning to ‘sustainable’, ‘creative’ and ‘bottom-up’ imaginaries of governance. The book brings together cutting-edge insights from leading geographers, international relations scholars and philosophers to explore how the concepts of resilience and the Anthropocene challenge and transform prevailing understandings of Earth, space, time and knowledge, and how these transformations reshape governance, ethics and critique today. This book examines how the Anthropocene calls into question established categories through which modern societies have tended to make sense of the world and engage in critical reflection and analysis. It also considers how resilience approaches attempt to re-stabilize these categories – and the ethical and political effects that result from these resilience-based efforts. Offering innovative insights into the problem of how environmental change is known and governed in the Anthropocene, this book will be of interest to students in fields such as geography, international relations, anthropology, science and technology studies, sociology, and the environmental humanities.
Download or read book The Winged Foot written by and published by . This book was released on 1915 with total page 622 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Civil Censorship written by United States. Department of the Army and published by . This book was released on 1981 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Analysis of Nokia s Corporate Business and Marketing Strategies Examination of Nokia s strategy execution in three steps written by Arend Grünewälder and published by diplom.de. This book was released on 2014-03-01 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobility is not just the fastest-growing technology in the history of mankind. With potentially four billion people being connected by mobile devices by the end of 2009, and many people having their first internet experience over a mobile device rather than a PC, mobility is changing people’s lives for the better. This is a huge responsibility and test for companies in the business. But Nokia’s CEO, Olli-Pekka Kallasvuo, is claiming that his company has always been good at adapting to both change and challenges. This work examines how well the world largest cell phone manufacturer is prepared to maintain customer’s continuous trust in their company and products; what is their strategy to continue success while changing. The works examines in three steps Nokia’s strategy execution: the corporate strategy level, the business-level strategy, and the marketing strategy level. Finally, the analysis results are collectively examined in the SWOT-analysis before drawing the conclusion for which of the various generic competitive strategies Nokia is deploying.
Download or read book Superconducting Levitation written by Francis C. Moon and published by John Wiley & Sons. This book was released on 2008-09-26 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents the fundamental principles governing levitation of material bodies by magnetic fields without too much formal theory. Defines the technology of magnetic bearings, especially those based on superconductivity, and demonstrates the key roles that magnetics, mechanics and dynamics play in the complete understanding of magnetic levitation and its bearings. Features extensive figures and photos of Mag-Lev devices and summarizes recent U.S. research studies in an effort to regain the lead in Mag-Lev technologies.
Download or read book Marketing Strategy for the Porsche 911 in Germany written by Andreas Mehren and published by GRIN Verlag. This book was released on 2016-09-28 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of applied sciences, Cologne, course: Marketing, language: English, abstract: Based on a deep dive market analysis done before, this scientific assignment comes from market analysis to strategy definition and development. This includes the scoping, the target group analysis and definition followed up by the strategy analysis with marketing mix, USP analysis and instruments like the BCG matrix and the product lifecycle analysis. Closed by a conclusion. The assignment is based on current information on the Porsche marketing strategy as well as own research.
Download or read book Meat and Poultry Inspection Manual written by United States. Animal and Plant Health Inspection Service and published by . This book was released on 1985 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Marketing Strategy of Innocent Drinks written by Lioba Frings and published by GRIN Verlag. This book was released on 2017-06-20 with total page 13 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, Swansea University, language: English, abstract: According to their website Innocent Drinks make 200 million in sales each year. That they are so dominant in the European smoothie and soft drink market and the market’s leading smoothie brand in the United Kingdom may also result from their distinctive marketing strategy and their unconventional methods of selling their drinks and the associated experience for the consumers (see Simmons, 2011:12), which is conveyed through recipe books, many charity projects, experiential marketing with an own festival and with nature-oriented decorations of the company’s vans, their rule book and the brand message.
Download or read book International Marketing Management written by Ralph Berndt and published by Springer Nature. This book was released on 2023-05-23 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt: For every company that is active internationally, a systematically operated cross-national marketing management is indispensable in order to secure its own existence in the long term. The rapid changes on many markets and in many countries also mean that professional information gathering and processing of market-relevant data must take place within the framework of international market research. Based on this data, market-oriented decisions have to be made within international marketing management in order to achieve operational goals. This book deals not only with the "classic" topics of international marketing, such as international market research and the international use of individual marketing instruments, but also with the various management sub-functions of planning, controlling, organization and human resources management in internationally active companies, each with a specific reference to marketing in the sense of market-oriented corporate management. The theoretically presented correlations are enriched by current data on the relevant framework conditions on international markets, empirical findings on the individual fields of action of international marketing management as well as numerous current examples from entrepreneurial practice. With this comprehensive presentation of international marketing management, the authors address lecturers and students as well as practitioners who deal with marketing issues in an international context.
Download or read book Evaluation of the Marketing Strategy of Tesla Motors Inc written by Dominic Birk and published by GRIN Verlag. This book was released on 2015-11-06 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of applied sciences, Cologne, language: English, abstract: Tesla Motors, Inc. is a car manufacturer, which polarizes like no other company in this industry. It is often said that with its business model and its special strategic moves, Tesla confuses competitors, utilities and marketing agencies. Therefore, this assignment will focus on the analysis of the key aspects of Tesla’s business model in order to find out why it is considered to be different. Moreover, the objective of this assessment is to find out, whether this strategy is useful, or if it should be changed. The market definition and analysis of the first assignment is hereby the basis for this evaluation of Tesla Motor’s current marketing strategy. Therefore, the focus will be again on the company’s domestic market: the United States of America. Furthermore, only Tesla’s automotive products will be taken into consideration – its recently launched home battery will not be object of this work.
Download or read book Evaluating Children s Interactive Products written by Panos Markopoulos and published by Elsevier. This book was released on 2008-05-24 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Evaluating Children's Interactive Products directly addresses the need to ensure that interactive products designed for children — whether toys, games, educational products, or websites — are safe, effective, and entertaining. It presents an essential background in child development and child psychology, particularly as they relate to technology; captures best practices for observing and surveying children, training evaluators, and capturing the child user experience using audio and visual technology; and examines ethical and legal issues involved in working with children and offers guidelines for effective risk management. Based on the authors' workshops, conference courses, and own design experience and research, this highly practical book reads like a handbook, while being thoroughly grounded in the latest research. Throughout, the authors illustrate techniques and principles with numerous mini case studies and highlight practical information in tips and exercises and conclude with three in-depth case studies. This book is recommended for usability experts, product developers, and researchers in the field. - Presents an essential background in child development and child psychology, particularly as they relate to technology - Captures best practices for observing and surveying children, training evaluators, and capturing the child user experience using audio and visual technology - Examines ethical and legal issues involved in working with children and offers guidelines for effective risk management
Download or read book Amazon Case Study The Best Marketing Strategies Aren t Top Down They re Outside In written by Sixbert Sangwa and published by GRIN Verlag. This book was released on 2021-05-25 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Case Study from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 78, University of South Wales (Business School), course: Strategic Marketing, language: English, abstract: This work uses Amazon as a case study organisation to criticize the statement: "The best marketing strategies aren’t top down, they’re outside in, starting with the customers’ needs and wants." It makes use of different academic literatures to evaluate how the customer voice drives strategic marketing decisions in this organisation. In its history, the company’s success has been grounded on its effective strategic planning which is purely customer-oriented. The analysis of the company marketing strategy has shown that Amazon enjoys the advantages of the web technology, which the company is hyper dependent on. However, due to putting customer first, the company has also opened some physical outlets in different locations where Amazon applies a 4Ps Marketing strategy besides segmentation and positioning. Although the company has developed its strengths and positioned itself as a global giant, it was advised to focus on four core elements of marketing mix, since all other companies are striving to become customer-oriented and different offline companies are coming online, which gradually increases the competition.
