Download or read book International Journal of Opinion and Attitude Research written by and published by . This book was released on 1951 with total page 636 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book International Journal of Opinion and Attitude Research written by and published by . This book was released on 1951 with total page 622 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Technical Paper written by and published by . This book was released on 1974 with total page 614 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book An Experimental Study in Opinion attitude Methodology written by Hans Jurgen Eysenck and published by . This book was released on 1949 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book International Directory of Opinion and Attitude Research written by Laszlo Radvanyi and published by . This book was released on 1948 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The SAGE Handbook of Public Opinion Research written by Wolfgang Donsbach and published by SAGE. This book was released on 2007-12-18 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: ′Some of the most experienced and thoughtful research experts in the world have contributed to this comprehensive Handbook, which should have a place on every serious survey researcher′s bookshelf′ - Sir Robert Worcester, Founder of MORI and President of WAPOR ′82-′84. ′This is the book I have been waiting for. It not only reflects the state of the art, but will most likely also shape public opinion on public opinion research′ - Olof Petersson, Professor of political science, SNS, Stockholm, Sweden ′The Handbook of Public Opinion Research is very authoritative, well organized, and sensitive to key issues in opinion research around the world. It will be my first choice as a general reference book for orienting users and training producers of opinion polls in Southeast Asia′ - Mahar K. Mangahas, Ph.D., President of Social Weather Stations, Philippines (www.sws.org.ph) ′This is the most comprehensive book on public opinion research to date′ - Robert Ting-Yiu Chung, Secretary-Treasurer, World Association for Public Opinion Research (WAPOR); Director of Public Opinion Programme, The University of Hong Kong Public opinion theory and research are becoming increasingly significant in modern societies as people′s attitudes and behaviours become ever more volatile and opinion poll data becomes ever more readily available. This major new Handbook is the first to bring together into one volume the whole field of public opinion theory, research methodology, and the political and social embeddedness of polls in modern societies. It comprehensively maps out the state-of-the-art in contemporary scholarship on these topics. With over fifty chapters written by distinguished international researchers, both academic and from the commercial sector, this Handbook is designed to: - give the reader an overview of the most important concepts included in and surrounding the term ′public opinion′ and its application in modern social research - present the basic empirical concepts for assessing public opinion and opinion changes in society - provide an overview of the social, political and legal status of public opinion research, how it is perceived by the public and by journalists, and how it is used by governments - offer a review of the role and use of surveys for selected special fields of application, ranging from their use in legal cases to the use of polls in marketing and campaigns. The Handbook of Public Opinion Research provides an indispensable resource for both practitioners and students alike.
Download or read book Attitudes and Opinions written by Stuart Oskamp and published by Psychology Press. This book was released on 2005-01-15 with total page 593 pages. Available in PDF, EPUB and Kindle. Book excerpt: Notable advances resulting from new research findings, measurement approaches, widespread uses of the Internet, and increasingly sophisticated approaches to sampling and polling, have stimulated a new generation of attitude scholars. This extensively revised edition captures this excitement, while remaining grounded in scholarly research. Attitudes and Opinions, 3/e maintains one of the main goals of the original edition--breadth of coverage. The book thoroughly reviews both implicit and explicit measures of attitudes, the structure and function of attitudes, the nature of public opinion and polling, attitude formation, communication of attitudes and opinions, and the relationship between attitudes and behaviors, as well as theories and research on attitude change. Over 2,000 references support the book's scientific integrity. The authors' second goal is to demonstrate the relevance of the topic to people's lives. Subsequently, the second part of the book examines many of the topics and research findings that are salient in the world today--political and international attitudes (including terrorism), voting behavior, racism and prejudice, sexism and gender roles, and environmental attitudes. This thoroughly revised new edition features: *an entirely new chapter on implicit measures attitudes; *a new chapter on environmental attitudes; *updated opinion poll data throughout the book; *additional material on time trends in attitudes about many issues; and *expanded, updated sections on international attitudes reflecting the events of 9/11 and the subsequent invasions of Afghanistan and Iraq. Attitudes and Opinions' broad and interdisciplinary perspective makes this an ideal text in courses on attitudes, public opinion, survey research, or persuasion, taught in a variety of departments including psychology, communication, marketing, sociology, and political science.
Download or read book Attitudes and Opinions written by Stuart Oskamp and published by . This book was released on 1991 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive guide to the study of attitudes and opinions, relating the two to the processes of social perception and social cognition. Demonstrating the relevance of attitudes and opinions to people's lives and key concerns, the author discusses only those principles and research findings relevant to citizens today.
Download or read book The Development of Public Opinion Research in Japan written by Herbert Passin and published by . This book was released on 1951 with total page 13 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Technical Paper United States Bureau of the Census written by and published by . This book was released on 1953 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Indexes to Survey Methodology Literature written by United States. Bureau of the Census. Statistical Research Division and published by . This book was released on 1974 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Indexes to Survey Methodology Literature written by United States. Bureau of the Census and published by . This book was released on 1974 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Attitude Strength written by Richard E. Petty and published by Psychology Press. This book was released on 2014-01-14 with total page 583 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social psychologists have long recognized the possibility that attitudes might differ from one another in terms of their strength, but only recently had the profound implications of this view been explored. Yet because investigators in the area were pursuing interesting but independent programs of research exploring different aspects of strength, there was little articulation of assumptions underlying the work, and little effort to establish a common research agenda. The goals of this book are to highlight these assumptions, to review the discoveries this work has produced, and to suggest directions for future work in the area. The chapter authors include individuals who have made significant contributions to the published literature and represent a diversity of perspectives on the topic. In addition to providing an overview of the broad area of attitude strength, particular chapters deal in depth with specific features of attitudes related to strength and integrate the diverse bodies of relevant theory and empirical evidence. The book will be of interest to graduate students initiating work on attitudes as well as to longstanding scholars in the field. Because of the many potential directions for application of work on attitude strength to amelioration of social problems, the book will be valuable to scholars in various applied disciplines such as political science, marketing, sociology, public opinion, and others studying attitudinal phenomena.
Download or read book Comparative survey analysis written by Stein Rokkan and published by Walter de Gruyter GmbH & Co KG. This book was released on 2018-12-03 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: No detailed description available for "Comparative survey analysis".
Download or read book The Problem with Survey Research written by George Beam and published by Routledge. This book was released on 2017-09-08 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Problem with Survey Research makes a case against survey research as a primary source of reliable information. George Beam argues that all survey research instruments, all types of asking-including polls, face-to-face interviews, and focus groups-produce unreliable and potentially inaccurate results. Because those who rely on survey research only see answers to questions, it is impossible for them, or anyone else, to evaluate the results. They cannot know if the answers correspond to respondents' actual behaviors (objective phenomena) or to their true beliefs and opinions (subjective phenomena). Reliable information can only be acquired by observation, experimentation, multiple sources of data, formal model building and testing, document analysis, and comparison. In fifteen chapters divided into six parts-Ubiquity of Survey Research, The Problem, Asking Instruments, Asking Settings, Askers, and Proper Methods and Research Designs-The Problem with Survey Research demonstrates how asking instruments, settings in which asking and answering take place, and survey researchers themselves skew results and thereby make answers unreliable. The last two chapters and appendices examine observation, other methods of data collection and research designs that may produce accurate or correct information, and shows how reliance on survey research can be overcome, and must be.
Download or read book International Directory of Opinion and Attitude Research written by Laszlo Radvanyi and published by . This book was released on 1948 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Attitude and Opinion Research written by Walter K. Lindenmann and published by Council for Advancement &. This book was released on 1983 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basic and practical information on how to do opinion surveys and how to apply the information gathered for use in student recruitment, public relations, and other advancement programs is presented. In addition, 12 sample questionnaires are included that have helped colleges and universities measure the opinions of alumni, students, faculty/staff, business leaders, local voters, and alumni magazine readers. The nature of opinion and attitude research and the basic types of surveys are discussed. Suggestions on selecting an opinion research organization are offered, and the types of services opinion research firms are offering are described. A brief checklist includes factors that academic administrators ought to consider in planning opinion research. Attention is also directed to the use of research to plan, monitor, and evaluate a public relations program in higher education, along with the use of a research matrix. In addition, a glossary of research terms is organized in five categories: types of research, approaches to research, research techniques, audience samples, and general terms. A list of reference sources concerning youth attitudes and a bibliography on public relations/market research are included. (SW)
