Download or read book Handbook of Research on Integrating Social Media into Strategic Marketing written by Hajli, Nick and published by IGI Global. This book was released on 2015-04-30 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today’s marketing environments.

Download or read book Social Innovation in Higher Education written by Carmen Păunescu and published by Springer Nature. This book was released on 2022-01-01 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book offers unique and novel views on the social innovation landscape, tools, practices, pedagogies, and research in the context of higher education. International, multi-disciplinary academics and industry leaders present new developments, research evidence, and practice expertise on social innovation in higher education institutions (HEIs), across academic and professional disciplines. The book includes a selected set of peer-reviewed chapters presenting different perspectives against which relevant actors can identify and analyse social innovation in HEIs. The volume demonstrates how HEIs can respond to societal challenges, support positive social change, and contribute to the development of international public policy discourse. It answers the question ‘how does the present higher education system, in different countries, promote social innovation and create social change and impact’. In answering this question, the book identifies factors driving success as well as obstacles. Furthermore, it examines how higher education innovation assists societal challenges and investigates the benefits of effective social innovation engagement by HEIs. The interdisciplinary approach of the volume makes it a must-read for scholars, students, policy-makers, and practitioners of economics, education, business and management, political science, and sociology interested in a better understanding of social innovation.

Download or read book Second Wave Enterprise Resource Planning Systems written by Graeme Shanks and published by Cambridge University Press. This book was released on 2003-09-11 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to get the most out of Enterprise Resource Planning (ERP) systems.

Download or read book International Productivity Monitor written by OECD and published by OECD Publishing. This book was released on 2017-07-17 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 32nd issue of the International Productivity Monitor is a special issue produced in collaboration with the OECD. All articles published in this issue were selected from papers presented at the First Annual Conference of the OECD Global Forum on Productivity held in Lisbon, Portugal, July ...

Download or read book The New Urban Sociology written by Michael T. Ryan and published by Routledge. This book was released on 2018-05-04 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: Widely recognized as a groundbreaking text, The New Urban Sociology is a broad and expert introduction to urban sociology that is both relevant and accessible to the student. A thought leader in the field, the book is organized around an integrated paradigm (the sociospatial perspective) which considers the role played by social factors such as race, class, gender, lifestyle, economics, culture, and politics on the development of metropolitan areas. Emphasizing the importance of space to social life and real estate to urban development, the book integrates social, ecological and political economy perspectives and research through a fresh theoretical approach. With its unique perspective, concise history of urban life, clear summary of urban social theory, and attention to the impact of culture on urban development, this book gives students a cohesive conceptual framework for understanding cities and urban life. In this thoroughly revised 5th edition, authors Mark Gottdiener, Ray Hutchison, and Michael T. Ryan offer expanded discussions of created cultures, gentrification, and urban tourism, and have incorporated the most recent work in the field throughout the text. The New Urban Sociology is a necessity for all courses on the subject.

Download or read book Six Sigma written by Mikel Harry, Ph.D. and published by Currency. This book was released on 2006-03-21 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: The extraordinary breakthrough management program--heralded by GE, Motorola, and AlliedSignal--that is sweeping corporate America with its unprecedented ability to achieve superior financial results. Six Sigma is the most powerful breakthrough management tool ever devised, promising increased market share, cost reductions, and dramatic improvements in bottom-line profitability for companies of any size. The darling of Wall Street, it has become the mantra of Fortune 500 boardrooms around the world because it works. What is Six Sigma? It is first and foremost a business process that enables companies to increase profits dramatically by streamlining operations, improving quality, and eliminating defects or mistakes in everything a company does, from filling out purchase orders to manufacturing airplane engines. While traditional quality programs have focused on detecting and correcting defects, Six Sigma encompasses something broader: It provides specific methods to re-create the process itself so that defects are never produced in the first place. Most companies operate at a three- to four-sigma level, where the cost of defects is roughly 20 to 30 percent of revenues. By approaching Six Sigma--fewer than one defect per 3.4 million opportunities--the cost of quality drops to less than 1 percent of sales. This is because the highest quality also results in the lowest costs. When GE reduced its costs from 20 percent to less than 10 percent, it saved a billion dollars in just two years--money that goes directly to the bottom line. This is the reason Wall Street and corporations as diverse as Sony, Ford, Nokia, Texas Instruments, Canon, Hitachi, Lockheed Martin, American Express, Toshiba, DuPont, and Polaroid have embarked on corporate-wide Six Sigma programs. Six Sigma should be of paramount importance to every forward-thinking executive and manager determined to make their company world-class in their industry.

Download or read book Advances in Data Science and Management written by Samarjeet Borah and published by Springer Nature. This book was released on 2020-01-13 with total page 551 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes high-quality papers presented at the International Conference on Data Science and Management (ICDSM 2019), organised by the Gandhi Institute for Education and Technology, Bhubaneswar, from 22 to 23 February 2019. It features research in which data science is used to facilitate the decision-making process in various application areas, and also covers a wide range of learning methods and their applications in a number of learning problems. The empirical studies, theoretical analyses and comparisons to psychological phenomena described contribute to the development of products to meet market demands.

Download or read book A History of the Ancient Working People written by Cyrenus Osborne Ward and published by . This book was released on 1889 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Managing Internet and Intranet Technologies in Organizations Challenges and Opportunities written by Dasgupta, Subhasish and published by IGI Global. This book was released on 2000-07-01 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides a comprehensive treatment of Internet and intranet technologies, electronic commerce, and the management of these technologies within organizations. It looks at both technical and organizational issues related to management of Internet and intranet technologies. Technical issues covered in the book include intranet-Internet infrastructure, data warehousing and Web security and reliability. Organizational topics include Internet and intranets for ERP and E-business, education and learning using Web technologies and approaches to virtual shopping"--Provided by publisher.

Download or read book Enterprise Architecture for Global Companies in a Digital IT Era written by Yoshimasa Masuda and published by Springer. This book was released on 2019-01-24 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates solutions incorporated by architecture boards in global enterprises to resolve issues and mitigate related architecture risks, while also proposing and implementing an adaptive integrated digital architecture framework (AIDAF) and related models and approaches/platforms, which can be applied in companies to promote IT strategies using cloud/mobile IT/digital IT. The book is divided into three main parts, the first of which (Chapters 1–2) addresses the background and motivation for AIDAF aligned with digital IT strategies. The second part (Chapter 3) provides an overview of strategic enterprise architecture (EA) frameworks for digital IT, elaborates on the essential elements of EA frameworks in the digital IT era, and advocates using AIDAF, models for architecture assessment/risk management, knowledge management on digital platforms. In turn, the third part (Chapters 4–7) demonstrates the application and benefits of AIDAF and related models, as shown in three case studies. “I found this book to be a very nice contribution to the EA community of practice. I can recommend this book as a textbook for digital IT strategists/practitioners, EA practitioners, students in universities and graduate schools.” (From the Foreword by Scott A. Bernard) “In this new age of the digital information society, it is necessary to advocate a new EA framework. This book provides state-of-the art knowledge and practices about EA frameworks beneficial for IT practitioners, IT strategists, CIO, IT architects, and even students. It serves as an introductory textbook for all who drive the information society in this era.”(From the Foreword by Jun Murai)

Download or read book Business Intelligence in the Digital Economy written by Mahesh S. Raisinghani and published by IGI Global. This book was released on 2004-01-01 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation Business Intelligence in the Digital Economy: Opportunities, Limitations and Risks describes business intelligence (BI), how it is being conducted and managed and its major opportunities, limitations, issues and risks. This book takes an in-depth look at the scope of global technological change and BI. During this transition to BI, information does not merely add efficiency to the transaction; it adds value. This book brings together high quality expository discussions from experts in this field to identify, define, and explore BI methodologies, systems, and approaches in order to understand the opportunities, limitations and risks.

Download or read book A Handbook of Management Theories and Models for Office Environments and Services written by Rianne Appel-Meulenbroek and published by Routledge. This book was released on 2021-08-02 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although workplace design and management are gaining more and more attention from modern organizations, workplace research is still very fragmented and spread across multiple disciplines in academia. There are several books on the market related to workplaces, facility management (FM), and corporate real estate management (CREM) disciplines, but few open up a theoretical and practical discussion across multiple theories from different disciplines. Therefore, workplace researchers are not aware of all the angles from which workplace management and effects of workplace design on employees has been or could be studied. A lot of knowledge is lost between disciplines, and sadly, many insights do not reach workplace managers in practice. Therefore, this new book series is started by associate professor Rianne Appel-Meulenbroek (Eindhoven University of Technology, the Netherlands) and postdoc researcher Vitalija Danivska (Aalto University, Finland) as editors, published by Routledge. It is titled ‘Transdisciplinary Workplace Research and Management’ because it bundles important research insights from different disciplinary fields and shows its relevance for both academic workplace research and workplace management in practice. The books will address the complexity of the transdisciplinary angle necessary to solve ongoing workplace-related issues in practice, such as knowledge worker productivity, office use, and more strategic management. In addition, the editors work towards further collaboration and integration of the necessary disciplines for further development of the workplace field in research and in practice. This book series is relevant for workplace experts both in academia and industry. This second book in the series focuses on the role of workplace management in the organization and the tasks that workplace management needs to consider. The 18 theories that are presented in this book and applied to workplace research discuss management aspects from the organization’s perspective or dive deeper into issues related to people and/or building management. They all emphasize that workplace management is a complex matter that requires more strategic attention in order to add value for various stakeholders. The final chapter of the book describes a first step towards integrating the presented theories into an interdisciplinary framework for developing a grand workplace management theory.

Download or read book API Architecture written by Matthias Biehl and published by API-University Press. This book was released on 2015-05-22 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looking for the big picture of building APIs? This book is for you! Building APIs that consumers love should certainly be the goal of any API initiative. However, it is easier said than done. It requires getting the architecture for your APIs right. This book equips you with both foundations and best practices for API architecture. This book is for you if you want to understand the big picture of API design and development, you want to define an API architecture, establish a platform for APIs or simply want to build APIs your consumers love. This book is NOT for you, if you are looking for a step-by step guide for building APIs, focusing on every detail of the correct application of REST principles. In this case I recommend the book "API Design" of the API-University Series. What is API architecture? Architecture spans the bigger picture of APIs and can be seen from several perspectives: API architecture may refer to the architecture of the complete solution consisting not only of the API itself, but also of an API client such as a mobile app and several other components. API solution architecture explains the components and their relations within the software solution. API architecture may refer to the technical architecture of the API platform. When building, running and exposing not only one, but several APIs, it becomes clear that certain building blocks of the API, runtime functionality and management functionality for the API need to be used over and over again. An API platform provides an infrastructure for developing, running and managing APIs. API architecture may refer to the architecture of the API portfolio. The API portfolio contains all APIs of the enterprise and needs to be managed like a product. API portfolio architecture analyzes the functionality of the API and organizes, manages and reuses the APIs. API architecture may refer to the design decisions for a particular API proxy. To document the design decisions, API description languages are used. We explain the use of API description languages (RAML and Swagger) on many examples. This book covers all of the above perspectives on API architecture. However, to become useful, the architecture needs to be put into practice. This is why this book covers an API methodology for design and development. An API methodology provides practical guidelines for putting API architecture into practice. It explains how to develop an API architecture into an API that consumers love. A lot of the information on APIs is available on the web. Most of it is published by vendors of API products. I am always a bit suspicious of technical information pushed by product vendors. This book is different. In this book, a product-independent view on API architecture is presented. The API-University Series is a modular series of books on API-related topics. Each book focuses on a particular API topic, so you can select the topics within APIs, which are relevant for you.

Download or read book Sharing Expertise written by Mark S. Ackerman and published by MIT Press. This book was released on 2003 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of knowledge management focuses on how organizations can most effectively store, manage, retrieve, and enlarge their intellectual properties. The repository view of knowledge management emphasizes the gathering, providing, and filtering of explicit knowledge. The information in a repository has the advantage of being easily transferable and reusable. But it is not easy to use decontextualized information, and users often need access to human experts. This book describes a more recent approach to knowledge management, which the authors call "expertise sharing." Expertise sharing emphasizes the human aspects -- cognitive, social, cultural, and organizational -- of knowledge management, in addition to information storage and retrieval. Rather than focusing on the management level of an organization, expertise sharing focuses on the self-organized activities of the organization's members. The book addresses the concerns of both researchers and practitioners, describing current literature and research as well as offering information on implementing systems. It consists of three parts: an introduction to knowledge sharing in large organizations; empirical studies of expertise sharing in different types of settings; and detailed descriptions of computer systems that can route queries, assemble people and work, and augment naturally occurring social networks within organizations.

Download or read book Amber Waves written by and published by . This book was released on 2003 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Enterprise Resource Planning written by K. Ganesh and published by Springer. This book was released on 2014-06-18 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces the fundamental principles of understanding business requirements to apply enterprise resource planning (ERP) in order to meet business needs. The book also helps readers understand the usage of ERP for monitoring and controlling business processes, while providing practical oriented solutions to the design and implementation of ERP. Using the provided framework, a business can decide to provide more value at lower cost which increases its competitive advantage. This should be an ideal reference for executives, researchers and consultants in project management of ERP. ERP can be considered to be an integrated package of business process. The scope of ERP determines the extent of automation of business process. For example if ERP covers Human Resource (HR) and finance business processes only, then business process related HR and finance are automated. Typically business process that are automated in HR and finance employee entry and exist process, allocation of employee ID, payroll, processing , income tax planning and actual deduction etc. There is seamless flow of employee data and information is available at an effectively faster rate to take appropriate decision. As custom demand increases, there is a need to meet the changing scenario with speed and efficiency. While there is a need to increase productivity, there is also a need to reduce cost of operation. The repetitive business processes can be handled effectively by automating them and freeing human resources for meeting other uncertainties. These automations not only should be done for each department, but also should cut across different departments. Thus there is a need for automating business processes at enterprise level. This enterprise level automation started with MRP, then MRP II, ERP and then finally open source ERP have taken centre stage. Out of the standard products available in the market, an organization can chose an ERP product for implementation, depending on the features available and the total cost of ownership (TCO). This comparison helps an organization to choose the product that best suits the needs for the organization. Enterprise Resource Planning: Fundamentals of Design and Implementation highlights these concepts while discusses different good practices to design and implement ERP.

Download or read book Enterprise Information Systems II written by B. Sharp and published by Springer Science & Business Media. This book was released on 2001-08-31 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of the 2nd International Conference on Enterprise Information Systems (ICEIS) was to bring together researchers, engineers, and practitioners interested in the advances and business applications of information systems. The research papers focused on real-world applications covering four main themes: Enterprise Database Applications, Artificial Intelligence Applications and Decision Support Systems, Systems Analysis and Specification, and Internet and Electronic Commerce. This volume presents selected papers presented at this conference. This book will be of interest to IT researchers, practitioners, managers and policy makers interested in the advances of Enterprise Information Systems.