Download or read book International Business Strategy IKEA s Foreign Expansion into the Chinese Market written by Alex Bremann and published by GRIN Verlag. This book was released on 2017-10-05 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, University of applied sciences, Munich, language: English, abstract: Having only operated in the western culture, the Chinese market was one that IKEA had little to no experience of. Changing dynamics of consumer behavior and strong heterogeneity in terms of customers made it difficult for IKEA’s managers to predict future market trends in China. Before entering the Chinese market, IKEA had to consider, high import taxation, complex government regulations, complex consumer buying behaviors, and strong competition. The paper will evaluate IKEA’s market entry strategies, routines & firm specific-advantages. Using Verbekes model to identify IKEA’s early expansion into foreign markets will give the reader a clearer overview of IKEAs international operations. Looking into the Chinese market with the use of Porters Diamond model, while considering IKEA's various approaches to become successful in such an economically strong market, will give the reader some practical insights of the difficulties that can arise while expanding into foreign markets.

Download or read book Market Entry in China written by Christiane Prange and published by Springer. This book was released on 2016-05-14 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how firms can better cope with the challenging Chinese market. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.

Download or read book International Business Strategy written by Alain Verbeke and published by Cambridge University Press. This book was released on 2013-03-07 with total page 615 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first textbook to combine analytical rigour and true managerial insight on the functioning of large multinational enterprises.

Download or read book IKEA s Globalization Strategies and Its Foray in China written by Senthil Kumar and published by . This book was released on 2005 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: The case discusses in length about Sweden- based IKEA's globalization strategies and its foray in the Chinese furniture market. The basic assumption behind IKEA's global strategy was 'one-design-suits-all,' which meant that the company did not adapt to the local markets. The case presents how IKEA was forced to change some of the elements of its global strategy in the culturally diverse Chinese market. It highlights the importance of striking a balance between the implementation of global polices and the need for higher degree of localization for IKEA to be successful in markets like China. The interrelationship between IKEA's culture, structure and strategy and its responsiveness to the needs of local markets are also highlighted.

Download or read book International Business Strategy written by Alain Verbeke and published by Cambridge University Press. This book was released on 2013-03-07 with total page 615 pages. Available in PDF, EPUB and Kindle. Book excerpt: Verbeke provides a new perspective on international business strategy by combining analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs). With unique commentary on 48 seminal articles published in the Harvard Business Review, the Sloan Management Review and the California Management Review over the past three decades, Verbeke shows how these can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. The second edition has been thoroughly updated and features greater coverage of emerging markets with a new chapter and seven new cases. Suited for advanced undergraduates and graduate courses, students will benefit from updated case studies and improved learning features, including 'management takeaways', key lessons that can be applied to MNEs and a wide range of online resources.

Download or read book International Business written by K. Praveen Parboteeah and published by Routledge. This book was released on 2017-07-06 with total page 900 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides students with a balanced perspective on business in a global environment, exploring implications for multinational companies in developed and emerging markets. This is the first text of its kind to emphasize strategic decision making as the cornerstone of its approach while focusing on emerging markets. Traditional topics, like foreign exchange markets and global competition, are contrasted with emerging operations, like Chinese market intervention and Islamic finance, to provide students with an understanding of successful business strategy. Readers learn to develop and implement these strategies across cultures, and across economic, legal, and religious institutions, in order to cope with competitive players in the global landscape. Application-based chapters open with reading goals and conclude with case studies and discussion questions to encourage a practical understanding of strategy. With in-depth analyses and recommended strategies, this edition provides students of international business with the skills they need for success on the global stage. A companion website features an instructor’s manual, test bank, PowerPoint slides, and useful links for instructors as well as practice quizzes, flashcards, and web resources for students.

Download or read book Human Resource Strategic Benefits To written by Johnny Ch Lok and published by . This book was released on 2020-05-21 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: ⦁IKEA organizational culture influences whether it's China furniture market in success?Why does IKEA management cultural diversity needs to regard its staffs in China challenge? Multinational company, such as IKEA furniture company aims to increase profitability and it also needs to seek to for solutions to problems related with the saturation of existing markets, it needs to make an effort to expans operations to overseas market, such as China. However, it will face cultural difference challenge to be needed to deal if it wanted to enter China furniture sale marke successfully. Kumar, S. (2005) indicated IKEA is the world's largest furniture retailer since the early 1990s. It offers a wide range of well- designed, functional home furniture products at low prices as many people as possible will be able to afford them. However, IKEA planned to enter China market, but it will face the cultural difference challenge between China and itself Swedish regional cultural of their staff communication and cooperational relationship.In deed, the "IKEA" facilities its successfully international expansions, it needs to combinate vision, characteristic leadership and business principle between China and Swedish culture effectively. IKEA opened its first store in China in 1998. Although, the company has succeeded with their global strategy in the past in most of the markets, it has entered, it quickly learnt the success in the Chinese market required a different strategy in the areas of marketing and HR ( Kumar, 2005, p.2).What are the cultural difference to influence IKEA's success to develop furniture sale in China market? The standardized strategy which is adopted by IKEA could lead to some disadvantages because Swedish managers are needed to send to other branches in other countries in other to ensure the IKEA way is implemented in the local areas. Thus, it brings the conflict between the Swedish management and local employees could occur due to the cultural differences. Especially, in the country like China where the traditional cultures and value are different to such as Swedish culture. So, Chinese employees will have their mind for long a working culture differs from the Swedish way that IKEA wants to influence to their employees, problems were unavailable.When IKEA were keen to increase revenue in Asian markets like China, they faced the challenge to mange their staffs from the conflicts and the diversity of Chinese cultures, such as how to train people within IKEA perform in a standardized format to keep its essential value, and how to avoid the misunderstanding when improve employee performance and understanding the importance of cross cultural management between Sweden and China. So, IKEA managers definitely have responsibilities to spend time, energy and effort to understand the differences of national corporate and functional cultures before starting an arranging the strategic plans in China furniture sale market.The another cultural difference challenge concerns China and Sweden both countries have problems on law, price competition, information, language, delivery, foreign currency, time differences and cultural differences etc. different aspects. Thus, such as this IKEA Sweden furniture international company plans to enter China furniture sale market. It will have great barriers are caused by cultural differences, such as difficulty of communication, higher potential transaction costs, different objectives and means of cooperation and operating methods.

Download or read book Marketing Across Cultures written by Jean-Claude Usunier and published by Pearson Education. This book was released on 2005 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: Back Cover Copy-Usunier "This book is noteworthy in its content and approach as well as in generating class discussion on intercultural marketing relations, exchange, and communications. With the diversity in world markets and the importance of having locally-specific understanding of markets and consumers, it is a welcome resource for teaching students who can either relate it to their own intercultural experiences or who have never had intercultural experiences themselves." Guliz Ger, Professor of Marketing, Faculty of Business Administration, Bilkent University, Turkey International marketing relationships have to be built on solid foundations. Transaction costs in international trade are high--only a stable and firmly established link between business people can enable them to overcome disagreements and conflicts of interest. "Marketing Across Cultures, 4e" uses a successful two-stage cultural approach to explore International Marketing. - A cross-cultural approach which compares marketing systems and local commercial customs in various countries - An inter-cultural approach which studies the interaction between business peoples of different national cultures "I used "Marketing Across Cultures" in courses in five different countries with students from more than 35 nations. The book provides a stimulating view on international marketing issues and at the same time allows in an excellent way to sensitize and train students for intercultural work, which has become the norm for most medium-sized and large companies." Prof. Dr. Hartmut H. Holzmuller., Chair of Marketing Universityof Dortmund, Germany Invaluable to all undergraduate, postgraduate and MBA students studying International Marketing and for marketing practitioners who wish to improve their cultural awareness, "Marketing Across Cultures, 4e" is essential reading. New to This Edition! Rewritten extensively in an effort to make the book as accessible as possible, co-author Julie Lee from Australia helps bring a Euro-Australasian perspective to the table. New materials includes: - The internet revolution and its impact on international marketing - Additional web references that allow in-depth and updated access to cultural and business information - New cases with web-based references, including Muslim Cola (Chapter 6), Bollywood (Chapter 8), BrandUSA: Selling Uncle Sam Like Uncle Ben's? (Chapter 14) and more! To access the robust web materials go to: www.booksites.net/usunier. Jean-Claude Usunier is a professor of Marketing and International Business at the University of Lausanne - Graduate School of Commerce (HEC) and at the University Louis-Pasteur (Strasbourg, France). Julie Lee is a Senior Lecturer in Marketing at the Graduate School of Management, University of Western Australia.

Download or read book The Art of Going Global written by Olga E. Annushkina and published by Springer Nature. This book was released on 2020-09-04 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internationalizing your firm presents both exciting opportunities and daunting challenges, regardless of your industry. While strategy will vary from firm to firm, this book provides a solid set of decision-making tools that will support you as you take your company global. Starting with the most important step – cultivating a truly international perspective in your senior management team – it sets out the pros and cons of each choice you will face as you define and shape a global strategy. With a pragmatic toolkit provided at the end of each chapter, The Art of Going Global will help to improve your decision-making capabilities in relation to a range of challenges, including: · Selecting foreign markets · Adapting your business model · Navigating uncertain global markets · Managing across cultures · Choosing between entry mode options With case studies and insights illustrating how to apply each toolkit, this book is ideal for practitioners, MBA students, and those in executive education. It will help you to consider a variety of alternative solutions for key managerial decisions on internationalization, the costs and benefits of different strategic scenarios, and ultimately drive you to create a clear global vision for your firm.

Download or read book Managing Cultural Differences written by Robert T. Moran and published by Routledge. This book was released on 2007-06-07 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition of a business textbook bestseller has been completely updated to reflect the numerous global changes that have occurred since 1999: globalization, SARS, AIDS, the handover of Hong Kong, and so forth. In particular, the book presents a fuller discussion of global business today. Also, issues of terrorism and state security as they affect culture and business are discussed substantially. The structure and content of the book remains the same, with thorough updating of the plentiful region and country descriptions, demographic data, graphs and maps. This book differs from textbooks on International Management because it zeroes in on culture as the crucial dimension and educates students about the cultures around the world so they will be better prepared to work successfully for a multinational corporation or in a global context.

Download or read book The IKEA Edge Building Global Growth and Social Good at the World s Most Iconic Home Store written by Anders Dahlvig and published by McGraw Hill Professional. This book was released on 2011-12-21 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for The IKEA Edge “A very good book from a talented business leader [that links] values, culture, and the achievement of business and social objectives together. I have read it now three times and learned something from every passage.” —Michael Spence, recipient of the Nobel Memorial Prize in Economic Sciences, 2001 “With Anders Dahlvig’s recommendations, we could solve many of the world’s problems by persuading the big multinationals to change their Memorandum and Articles of Association. Big business working in the interests of humanity would be a powerful tool.” —Gordon Roddick, cofounder of The Body Shop “The IKEA Edge is a fascinating case study of an entrepreneurial company’s growth to maturity. Anders Dahlvig is incisive and surprisingly straightforward in sharing the IKEA story. As a fourth-generation family business owner, I recognize the inherent paradox of building a ‘good,’ value-driven company and managing for profit. Anders Dahlvig proves it can be done.” —Antonia Axson Johnson, Chairperson, Axel Johnson AB About the Book: With Anders Dahlvig at the helm from 1999 to 2009, the furniture giant IKEA averaged 11 percent yearly sales growth and annual operating profits in excess of 10 percent. The company hired more than 70,000 new employees and opened new stores around the world—all while maintaining its reputation as one of the world’s best corporate citizens. In The IKEA Edge, Dahlvig tells the story of how IKEA matured from an entrepreneurial startup to a leader in the furniture industry. He recounts his 26-year career at the company and what he learned along the way. In his rise from store manager to president, Dahlvig developed the unique vision he relied upon to lead IKEA through good times and bad—by combining traditional business goals like profit and growth with the progressive interests of social responsibility and environmental stewardship. Dahlvig proves that these objectives, which are usually viewed as polar opposites, can actually work wonders together. The IKEA Edge serves as an expansive case study for “doing good business while being a good business.” Dahlvig clearly lays out the cornerstones that support IKEA: a vision of social responsibility; market leadership with a balanced global portfolio; differentiation through control of the value chain; and building for the long term—four principles that can be applied in any business, in any industry. social and business agenda—and it continues to grow, even during the worst global recession in history. In a time when the public’s trust of business has hit bottom, such an approach to business is more critical than ever. A combination of personal memoir, call to action, and strategic vision, The IKEA Edge provides the inspiration and information you need to develop a social-good/good-business agenda for your own company. Public trust, brand recognition, customer loyalty, and a world-class reputation will soon follow.

Download or read book Dynamics of International Business Asia Pacific Business Cases written by Prem Ramburuth and published by Cambridge University Press. This book was released on 2013-07-08 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dynamics of International Business: Asia-Pacific Business Cases brings the challenges and complexities of the contemporary international business environment into the classroom. These authentic case studies, based on recent research and events, enable students to engage with the economic, social, political and intercultural factors that impact on international business and understand how these factors are addressed in the real world. Designed to facilitate a problem-based learning approach, the cases in this book: • draw on a diverse range of businesses and industries – from seafood to video games to renewable energy • illustrate fundamental themes and concerns within global business, including ethics, sustainability, emerging markets and cultural and legal differences • span many countries across the Asia-Pacific region • include discussion questions that encourage students to apply international business theory in the context of realistic scenarios • include references and suggestions for further reading. Extra resources for instructors, including case synopses and learning objectives, are available on the companion website at www.cambridge.edu.au/academic/internationalbusiness.

Download or read book Global Strategies in Retailing written by John Dawson and published by Routledge. This book was released on 2013-10-08 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Large and medium sized retailers have increased their international operations substantially over the last 25 years. This is evident in: the number of countries to which these retailers expand; the growing international sales of retailers; and the heightening of the level of commitment of retailers to their international activity – a trend that is likely to continue over the next decade as general globalization in the service industries increases. The managerial implications of the moves to become global are considerable. Different retailers are pursuing different approaches, to varying degrees of success and are no longer simply multi-national, but are also multi-continental. Consequently, existing concepts and theories of international business fit uneasily in explanations of international retailing, so new corporate strategies need to be explored. Featuring in-depth studies of seven retailers, by international scholars from Japan, the UK and Sweden, Global Strategies in Retailing explores recent developments in strategy that are related to international retailing and in particular, the emergence of a Global Portfolio Strategy. As such, this book will be important reading for all international business and retailing students and academics researching in these areas.

Download or read book EBOOK Principles and Practice of Marketing 9e written by David Jobber and published by McGraw Hill. This book was released on 2019-08-01 with total page 864 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Principles and Practice of Marketing, 9e

Download or read book Global Strategic Management written by Philippe Lasserre and published by Bloomsbury Publishing. This book was released on 2017-12-07 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thoroughly revised and updated, this fourth edition of Lasserre's popular core textbook is a user-friendly introduction to planning and making decisions for businesses on a global scale. The numerous case studies and examples feature established multinational companies and SMEs still developing their international presence. The book blends academic rigor and a practical approach in a comprehensive guide to understanding strategic management in a global environment. Written by a world-renowned professor of strategy and international business, this new edition confirms Global Strategic Management as one of the most accessible, engaging texts on the market, one which students enjoy and find easy to learn from. This is an essential textbook for MBA, Executive MBA and post-experience students studying global strategic management. In addition, it is an ideal text for undergraduate and postgraduate students studying global or international strategic management, or international business. New to this Edition: - New and expanded coverage of BRICs, born global firms, Corporate Social Responsibility and the underground economy - More on e-business and the internet in global business - A new video feature with business leaders explaining the practical implications and implementation of issues covered in the text - Concluding long case study, tying together learning points from preceding chapters in an up-to-date, practical example

Download or read book International Business written by S. Tamer Cavusgil and published by Pearson Australia. This book was released on 2014-08-01 with total page 657 pages. Available in PDF, EPUB and Kindle. Book excerpt: The accelerating cross-border flow of products, services, capital, ideas, technology and people is driving businesses--large and small--to internationalise. International Business 2nd Australasian edition: the New Realities is a rigorous resource which prepares future managers to operate successfully in multinational settings. Case studies from a wide variety of markets relevant to Australasian business, including ASEAN countries as well as China, India, Japan, South Korea, Pakistan, Europe and the Middle East, provide a real-world perspective to theories and examine the latest trends in international business. The second edition of International Business features 10 new in-depth case studies specially created for this edition. For undergraduate students majoring in international business or post-graduate courses in international business.

Download or read book IKEA and the Psychology of Shopping written by Sebastian Baumann and published by GRIN Verlag. This book was released on 2012-10-30 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2012 in the subject English Language and Literature Studies - Other, grade: 1,3, University of Hamburg (Institut für Anglistik und Amerikanistik), course: Business English D, language: English, abstract: Today, the IKEA Group can be considered one of the most successful companies in the world. Apart from generating more than 21.5 billion Euros in 2009, many facts and figures emphasize the organization’s success over the last 69 years. For instance, the IKEA Group now comprises 267 stores in 25 countries, with 1,220 suppliers from all over the world and constantly growing sales – even in times of difficult economic situations (like the late-2000s financial crisis). But what exactly is the secret of IKEA’s success? How does the Scandinavian home goods company sell so much more to its customers in comparison to its competitors? And why do people even use phrases like “shopping experience” when relating to their time spent in one of IKEA’s retail stores? In behavioural economics, many experiments have been conducted to find out about psychological factors influencing consumer behaviour and buying decisions. The results of these experiments, which have taken into account aspects like store design, pricing strategies or demographic differences, provide companies with many suggestions for the sake of increasing sales. In order to analyse IKEA’s success, this essay will first present key aspects concerning the “psychology of shopping”. Afterwards, these findings will be applied to the IKEA Group and specific parts of its retail stores. Moreover, the so-called “IKEA Effect” will be explained in the context of psychological biases.