Download or read book International Automotive Marketing Conference written by and published by . This book was released on 1992 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Greener Marketing written by Martin Charter and published by Routledge. This book was released on 2017-09-29 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on the strengths of the material published in the hugely successful first edition of Greener Marketing, this important new title examines on a global scale the progress of environmental marketing in the 1990s and considers how social issues are increasingly becoming critical factors in how corporations meet the ever-growing demands and expectations of customers. Despite the fact that such issues are increasingly important in marketing activities around the world, it is difficult for practitioners to keep up to date with complex and rapidly changing information and ideas. The purpose of this book is to provide practitioners and academics with best-practice examples and actionable recommendations on how to implement and appraise green marketing activities. It will provide information and ideas for those involved in marketing on how to incorporate environmental and social considerations, as well as providing new perspectives on marketing for environmental managers. To achieve a comprehensive viewpoint, the book is split into three sections. The first sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third provides detailed international case studies. Topics addressed by the global set of contributors include the growing area of products versus services, environmental product development, green marketing alliances, environmental communications, green consumers, eco-tourism and environmental marketing in developing countries. reener Marketing is not only a sequel to the successful first volume, but redefines global progress towards the successful marketing of greener products and services.
Download or read book Conference Book of Papers written by and published by iSmithers Rapra Publishing. This book was released on 1996 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book International Commerce written by and published by . This book was released on 1963 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consuming mobility written by Jorrit O. Nijhuis and published by BRILL. This book was released on 2023-09-04 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: The current fossil fuel-based system of mobility is associated with a wide range of environmental and social problems. There is a growing body of literature on system innovations and transitions which has as a common understanding that long-term transformative change is necessary to deal with these complex problems. However, knowledge on the crucial role of citizen-consumers in sustainable mobility transitions is still underdeveloped. By incorporating the viewpoint of consumption patterns and everyday life routines, this book provides (new) knowledge on the role of citizen-consumers in sustainable mobility transitions. Theoretically, a practice based approach is developed as a novel framework to analyse, understand and influence transition processes to sustainable mobility at the level of everyday life. The focus in each of the three cases studies is on situated interactions between consumers and producers. Amongst these is an analysis of the role environmental information and subsidies in new car purchasing. Also, various examples in which an attempt was made to orchestrate a (modal) shift in commuting practices are examined. Each of the empirical case studies shows the important role of contextual factors in understanding and influencing mobility behaviour of citizen-consumers. In addition, this book helps to understand how and why innovation in mobility practices takes place or not.
Download or read book Service Quality and Management written by Bernd Stauss and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction Are services millennium-proof? Certainly not. At least not at this moment. There is no thorough research needed to derive that conclusion, simply ask around. The evi dence is overwhelming. True horror stories exist of all types of services in all types of sectors. It is even becoming a business in itself. Television shows that are based on customer complaints about services are becoming more and more popular. As is the case in the millennium problem, management of service companies experiences a lot of problems in the hardware and the software of services. There are still prob lems in defining and developing the service, and problems in creating, realizing and managing weil defined services. Is there than no progress at all? We believe there iso The enormous attention for services has its advantages as weil. In various places innovations are realized, and what is more important are linked to theory. Only in this way learning becomes pos sible. Eventually innovative practice will reflect in the development of theory, and in turn good practice will be based on solid theory. This series tries to support this pro cess by presenting a number of innovative practices, and examples of testing theory in service quality marketing and management.
Download or read book Brandweek written by and published by . This book was released on 2007 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book International Marketing written by Daniel W. Baack and published by SAGE. This book was released on 2018-11-20 with total page 975 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context. The authors discuss five key factors that impact any international marketing venture – culture, language, political/legal systems, economic systems, and technological differences – in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. The book also covers sustainability and bottom-of-the-pyramid issues within each chapter with rich illustrations and examples from both multinational companies and smaller local concerns. New to the second edition: More global focus through new examples, case studies and the experience brought by new co-author, Barbara Czarnecka Brand new chapter on Culture & Cross-Cultural Marketing, including political unrest and the recent return to nationalism (e.g. Brexit and the Trump presidency) and further coverage of developing countries New coverage of digital advances and social media marketing Updated theory and methods, including Service Dominant Logic (S-DL), Consumer Culture Theory (CCT), and Netnography Additional videos supplementing the comprehensive online resource package for students and lecturers A wealth of online resources complement this book. These include a test bank of 50-65 questions per chapter, PowerPoint slides, sample syllabi, interactive maps, country fact sheets, flashcards, SAGE journal articles, and guidelines for developing a marketing plan.
Download or read book Modeling written by Subramaniam Ganesan and published by SAE International. This book was released on 2010-11-29 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: Automotive systems engineering addresses the system throughout its life cycle, including requirement, specification, design, implementation, verification and validation of systems, modeling, simulation, testing, manufacturing, operation and maintenance. This book - the third in a series of four volumes on this subject - features 11 papers, published between 1999-2010, that address the challenges and importance of systems modeling, stressing the use of advanced tools and approaches. Topics covered include: Automotive systems modeling Model-based design culture Applications
Download or read book Marketing Destinations and Venues for Conferences Conventions and Business Events written by Tony Rogers and published by Routledge. This book was released on 2015-11-19 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector. It achieves this by looking at issues surrounding business event marketing, strategic planning, destination and venue selling strategies and future challenges. The 2nd Edition has also been updated to include: New content on: destination marketing organisations’ and venues’ use of technology, use and impact of social media, sponsorship and partnership issues, economic changes as well as their responses to demand for sustainable meetings locations Updated and new case studies on growth areas and emerging markets e.g. Middle East, Asia, Eastern Europe/Russia, Africa and South America, but also to include material on mature markets, destinations and venue operators A genuinely international focus in terms of content and examples New review and discussion questions and, where appropriate, learning outcomes New online resource package for students and lecturers including: weblinks, power point slides and project questions (coming soon). Accessible, global and informative, this is essential reading for all future business event and conference managers.
Download or read book The Global Automotive Industry written by Paul Nieuwenhuis and published by John Wiley & Sons. This book was released on 2015-08-10 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The automotive industry is still one of the world's largest manufacturing sectors, but it suffers from being very technology-focused as well as being relatively short-term focused. There is little emphasis within the industry and its consultancy and analyst supply network on the broader social and economic impacts of automobility and of the sector that provides it. The Global Automotive Industry addresses this need and is a first port of call for any academic, official or consultant wanting an overview of the state of the industry. An international team of specialist researchers, both from academia and business, review and analyse the key issues that make vehicle manufacturing still the world’s premier manufacturing sector, closely tied in with the fortunes of both established and newly emerging economies. In doing so, it covers issues related to manufacturing, both established practices as well as new developments; issues relating to distribution, marketing and retail, vehicle technologies and regulatory trends; and, crucially, labour practices and the people who build cars. In all this it explains both how the current situation arose and also likely future trajectories both in terms of social and regulatory trends, as the technological, marketing and labour practice responses to those, leading in many cases to the development of new business models. Key features Provides a global overview of the automotive industry, covering its current state and considering future challenges Contains contributions from international specialists in the automotive sector Presents current research and sets this in an historical and broader industry context Covers threats to the industry, including globalization, economic and environmental sustainability The Global Automotive Industry is a must-have reference for researchers and practitioners in the automotive industry and is an excellent source of information for business schools, governments, and graduate and undergraduate students in automotive engineering.
Download or read book Index of Conference Proceedings written by British Library. Document Supply Centre and published by . This book was released on 2000 with total page 836 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Automobile Topics written by and published by . This book was released on 1930 with total page 830 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Vehicle thermal Management Systems Conference and Exhibition VTMS10 written by IMechE and published by Elsevier. This book was released on 2011-05-05 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains the papers presented at the IMechE and SAE International, Vehicle Thermal Management Systems Conference (VTMS10), held at the Heritage Motor Centre, Gaydon, Warwickshire, 15-19th May 2011. VTMS10 is an international conference organised by the Automobile Division and the Combustion Engines and Fuels Group of the IMechE and SAE International. The event is aimed at anyone involved with vehicle heat transfer, members of the OEM, tier one suppliers, component and software suppliers, consultants, and academics interested in all areas of thermal energy management in vehicles. This vibrant conference, the tenth VTMS, addresses the latest analytical and development tools and techniques, with sessions on: alternative powertrain, emissions, engines, heat exchange/manufacture, heating, A/C, comfort, underhood, and external/internal component flows. It covers the latest in research and technological advances in the field of heat transfer, energy management, comfort and the efficient management of all thermal systems within the vehicle. - Aimed at anyone working in or involved with vehicle heat transfer - Covers research and technological advances in heat transfer, energy management, comfort and efficient management of thermal systems within the vehicle
Download or read book Career Opportunities in the Automotive Industry written by G. Michael Kennedy and published by Infobase Publishing. This book was released on 2009 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: One in seven Americans is employed in some capacity by the automotive industry, and the number of cars and other vehicles on our roads is rising steadily.
Download or read book MSU Contributions to International Business and Innovation written by Tamer Cavusgil and published by Emerald Group Publishing. This book was released on 2009-01-27 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Features essays in marketing and international business. This book illustrates how individual research streams, whose foundations were established during the doctoral program, took off and became primary areas of specialization for individual alumni.
Download or read book Bibliography on Motor Vehicle Traffic Safety written by United States. National Bureau of Standards. Office of Vehicle Systems Research and published by . This book was released on 1971 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
