Download or read book Interactive TV Technology and Markets written by H. O. Srivastava and published by Artech House. This book was released on 2002 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This forward-looking book focuses on interactive television (ITV), and illustrates how it is changing the face of TV broadcasting. The book provides professionals with important technical, strategic, and creative expertise to help in the development of ITV systems and with the assessment of their future business potential. Interactive TV Technology and Markets explains how bandwidth limitations associated with analog TV signals are eliminated as cable, satellite, and terrestrial TV network operators switch to digital bandwidth."--Jacket.
Download or read book Interactive TV Standards written by Steven Morris and published by CRC Press. This book was released on 2012-08-06 with total page 611 pages. Available in PDF, EPUB and Kindle. Book excerpt: For any digital TV developer or manager, the maze of standards and specifications related to MHP and OCAP is daunting-you have to patch together pieces from several standards to gather all the necessary knowledge you need to compete worldwide. The standards themselves can be confusing, and contain many inconsistencies and missing pieces. Interactive TV Standards provides a guide for actually deploying these technologies for a broadcaster or product and application developer. Understanding what the APIs do is essential for your job, but understanding how the APIs work and how they relate to each other at a deeper level helps you do it better, faster and easier. Learn how to spot when something that looks like a good solution to a problem really isn't. Understand how the many standards that make up MHP fit together, and implement them effectively and quickly. Two DVB insiders teach you which elements of the standards that are needed for digital TV, highlight those elements that are not needed, and explain the special requirements that MHP places on implementations of these standards. Once you've mastered the basics, you will learn how to develop products for US, European, and Asian markets--saving time and money. By detailing how a team can develop products for both the OCAP and MHP markets, Interactive TV Standards teaches you how to to leverage your experience with one of these standards into the skills and knowledge needed to work with the critical, related standards. Does the team developing a receiver have all the knowledge they need to succeed, or have they missed important information in an apparently unrelated standard? Does an application developer really know how to write a reliable piece of software that runs on any MHP or OCAP receiver? Does the broadcaster understand the business and technical issues well enough to deploy MHP successfully, or will their project fail? Increase your chances of success the first time with Interactive TV Standards.
Download or read book Interactive Television Production written by Mark Gawlinski and published by Taylor & Francis. This book was released on 2003 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aimed at broadcasting and new media producers and anyone interested in implementing interactive TV, this is a practical guide to the technology and production processes, offering technical descriptions of how interactive TV works.
Download or read book Digital Interactive TV and Metadata written by Arthur Lugmayr and published by Springer Science & Business Media. This book was released on 2013-03-09 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent years have brought many changes to the world of mass media. The In ternet and mobile communications technology have provided consumers with interactive digital services. Television is catching up with this trend through the digitalization process. Digital television is a hybrid platform combining elements from classical analog television and the Internet, providing modern multimedia services on a familiar platform. In short, digital TV is a gateway to the world of interactive digital media. Digital TV brings consumers into the television service arena and offers them new degrees of freedom. However, as the service and multimedia content types diversify and the services and their content increase, television is facing many of the same challenges of complexity and information overflow faced by other digital media. Metadata can handle the diverse services and content of digital TV effi. ciently and in a consumer-friendly way. Metadata means that the data are accompanied by other data which describe them. As data about data, meta data can provide an insight into syntactically and semantically complex data by distilling their essence to a set of simple descriptors. Metadata also helps to structure and manage information in diverse settings. The use of metadata in broadcast multimedia should not be restricted to being merely a tool for coping with the challenges of a complex networked multimedia environment. Instead, metadata ofTers new opportunities for the development of innovative services.
Download or read book U S Consumer Markets for Interactive Television Services and Advertising written by Frost and Sullivan Staff and published by . This book was released on 1996-05-01 with total page 786 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Multimedia and Interactive Digital TV written by Margherita Pagani and published by IGI Global. This book was released on 2003-01-01 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Addressing the issues that managers in the multimedia industry have confronted while developing and implementing this innovative technology, this book focuses on the latest research and findings in digital television technologies. Covered are the major issues surrounding digital convergence including the digital metamarket and new digital media devices and their potential for IT convergence at the macro level. Also addressed are multimedia and interactive digital television and the economic implications of these technologies. Additionally, the managerial implications of interactive digital television are covered, including branding strategies for digital television channels and the critical role of content media management."
Download or read book Interactive Digital Television Technologies and Applications written by Lekakos, George and published by IGI Global. This book was released on 2007-05-31 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: The developments in digital television technology provide the unprecedented opportunity to drastically extend the role of television as a content delivery channel. E-health, e-commerce, e-government, and e-learning are only a few examples of value-added services provided over digital televisions infrastructures. These changes in the television industry challenge companies to adjust their strategies in order to meet the opportunities and threats in this new environment. Interactive Digital Television: Techniques and Applications presents the developments in the domain of interactive digital television covering both technical and business aspects. This book focuses on analyzing concepts, research issues, and methodological approaches, presenting existing solutions such as systems and prototypes for researchers, academicians, scholars, professionals and practitioners.
Download or read book Interactive Television written by and published by . This book was released on 1996 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Interactive Television written by YIU-KWONG. CHIU and published by . This book was released on 2017-01-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Interactive TV High impact Emerging Technology What You Need to Know written by Kevin Roebuck and published by Tebbo. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interactive television (generally known as ITV or sometimes as iTV when used as branding) describes a number of techniques that allow viewers to interact with television content as they view it. This book is your ultimate resource for Interactive TV. Here you will find the most up-to-date information, analysis, background and everything you need to know. In easy to read chapters, with extensive references and links to get you to know all there is to know about Interactive TV right away, covering: Interactive television, Enhanced TV, Accidental Lovers, ActiveVideo Networks, Advanced Digital Broadcast, AFDESI, AOL TV, ASTRA Platform Services, ASTRA2Connect, ASTRA2Connect Maritime Broadband, Attack of the Show!, BBC Red Button, BD-J, Broadcast Markup Language, Captain Power and the Soldiers of the Future, CBS Summer Playhouse, CloudTV, Control System Middleware for operator functioning (CSMW), Crid, Datacasting, First Business, Football First, Free Stuff, Full Service Network, The Game Show, Ginga (SBTVD Middleware), Globally Executable MHP, Google TV, User: Nickwald/google tv (for AWID), Hauppauge MediaMVP, Hugo (franchise), Hybrid Broadcast Broadband TV, IceTV, IMX, Individual Television Experience, Interactive television standards, Smart TV, IP over DVB, IVOD, Key & See, Larry the Lobster (Saturday Night Live), MetaTV, MHEG-5, Moxi, MPEG-2, MSN TV, Multimedia Home Platform, Multiprotocol Encapsulation, OEDN, Open...., OpenTV, OpenTV Hardware Porting Kit, Overcasting, Playin' TV, Portable Content Format, Pushbutton, Red Button (digital television), ReplayTV, Rock Star (TV series), Satellite contribution, Slime Time Live, Solaris Mobile, Stoneroos, SWRV, Televisionary, Telly (home entertainment server), TiVo, TiVo, Inc., Transformers: The Headmasters, TV Site, TVWorks, U-Pick Live, UK Profile of MHEG-5, Unidirectional Lightweight Encapsulation, Viera Cast, WapTV, WTVML, XBMC, Xlet, Yasmin's Getting Married, YouView This book explains in-depth the real drivers and workings of Interactive TV. It reduces the risk of your technology, time and resources investment decisions by enabling you to compare your understanding of Interactive TV with the objectivity of experienced professionals.
Download or read book The Arrival of iDTV Interactive Digital Television written by Lars Kirchhoff and published by diplom.de. This book was released on 2001-10-17 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: With the recent emergence of Interactive Television (iTV) in Europe, the TV set will rival the PC as an interface for interactive services in the European home. The purpose of this report is to look at the current situation and future prospects of Internet provision via TV in order to then identify possible changes within the traditional Internet world. Based on these findings, the study will give recommendations to Internet businesses regarding the appropriate choice of strategies to be pursued. In a first step, however, this report will introduce Interactive Television (iTV) and sum up its current and predicted market situation in Europe. This report consists of five chapters. Chapter 1 provides an introduction to Interactive Television and the Internet and states why the Net on TV stands the chance to influence the PC-based Internet world. In Chapter 2a detailed picture of Interactive Television and its features is created. Further, the European TV landscape is analyzed, looking at the current situation and future prospects of Interactive Television. After an assessment of the implications of TV-based Internet access, possible changes in the traditional Internet world are indicated. Chapter 3 outlines the methods used for the information gathering process of the primary and secondary research. Chapter 4 complements and evaluates the information stated in Chapter 2 with insights obtained from three industry specialists. Finally, Chapter 5 summarizes the key findings of this report and gives recommendations to Internet ventures regarding the appropriate choice of strategy in order to exploit the opportunities arising from iDTV. Inhaltsverzeichnis:Table of Contents: DECLARATION OF ORIGINALITYI EXECUTIVE SUMMARYII ACKNOWLEDGEMENTSIV TABLE OF CONTENTSV TABLE OF FIGURESVIII TABLE OF TABLESIX CHAPTER 1: INTRODUCTION1 1.1Intro1 1.2Introducing The Protagonists2 1.2.1What Is Interactive Television?2 1.2.2Internet - Some Facts And Figures3 1.2.2.1Medium Internet4 1.2.2.2Penetration And Growth5 1.2.2.3Access Devices6 1.2.2.4Commerce7 1.3iTV Might Have An Impact On The Internet World9 1.4Objectives And Scope Of The Study10 1.4.1Principal Aims10 1.4.2General Limitations10 1.4.3Geographical Scope10 1.4.4Technological Scope12 CHAPTER 2: SECONDARY RESEARCH13 2.1Introduction13 2.2Characteristics And Features Of iTV13 2.2.1Broadcasting And Interactivity13 2.2.1.1Television Transmission [...]
Download or read book Interactive Television Production written by Mark Gawlinski and published by Taylor & Francis. This book was released on 2013-01-25 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interactive Television Production is essential reading for all broadcasting and new media professionals - whether in production, marketing, technology, business or management. It will also be of interest to media students and anyone looking to get an insight into the future of television production. It provides a practical, step-by-step guide to the processes and issues involved in taking an interactive television idea through to being an operational service - based on the knowledge and experience of leading interactive television producers. This book can be used as a quick-and-easy reference guide, with each chapter containing a 'Chapter in 30 seconds' summary for easy reference, or read from cover to cover. Using accessible language, the author provides detailed descriptions of iTV software technologies (OpenTV, MHEG-5, TV Navigator), delivery technologies (cable, satellite and terrestrial) and production tools. There are also entire chapters devoted to key issues like the commercial side of iTV and the latest work on usability and design. The accompanying web site www.InteractiveTelevisionProduction.com contains useful links designed to help with common iTV questions and issues. There are also entertaining quizzes for each chapter that let you test your knowledge of the concepts introduced in the book.
Download or read book Interactive TV in the UK written by Barbara Katz and published by diplom.de. This book was released on 2001-07-30 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: Interactive Television (iTV) has been around for several decades. Most people have probably heard the term before. Having started in the USA with some trials it is now conquering the UK. The first interactive services on Digital TV (DTV) have been broadcasted 18 months ago and are continuously growing in number. The four platform providers Sky, NTL, ONdigital and Telewest are trying to make their interactive services as appealing as possible and are, of course, offering new advertising opportunities for advertisers on that new medium. The aims of this project are to analyse those new advertising opportunities and compare them to advertising on traditional TV and the Internet and find out whether advertising on iTV combines their strengths and overcomes some of their weaknesses. In order to achieve this, the literature review focuses on the identification of the strengths and weaknesses of advertising on traditional TV and the Internet and also provides a good overview over the iTV market in the UK and the current developments. The UK is leading the way in the development of iTV and is even supposed to be 12 to 18 months ahead of the USA. The market is highly competitive and fragmented with the four different platform providers offering three different forms of receiving DTV, of which satellite is leading in the numbers of subscribers. The predictions of the DTV uptake are very positive and the spendings for advertising on iTV are supposed to be tremendous within the next couple of years. The results of the interviews carried out with iTV experts from the platform providers, media and advertising agencies show that advertising on iTV indeed combines the strengths and overvomes some weaknesses and has the potential to be more successful than its two closest relatives. Due to the fact that it is still in its infancy and companies are just starting to test this new medium and no success stories have been published so far, advertising on iTV in its current form is not yet the killer application it was supposed to be and the uptake of T-commerce is quite questionnabel as well. It also becomes clear though that iTV does have a great potential and when the technology is creatively used to make ads more involving and engaging it will be big. Inhaltsverzeichnis:Table of Contents: 1.INTRODUCTION6 2.SETTING THE SCENE - LITERATURE REVIEW8 2.1TRADITIONAL TV ADVERTISING8 2.1.1Strengths of traditional TV [...]
Download or read book Encyclopedia of Multimedia Technology and Networking Second Edition written by Pagani, Margherita and published by IGI Global. This book was released on 2008-08-31 with total page 1756 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in hardware, software, and audiovisual rendering technologies of recent years have unleashed a wealth of new capabilities and possibilities for multimedia applications, creating a need for a comprehensive, up-to-date reference. The Encyclopedia of Multimedia Technology and Networking provides hundreds of contributions from over 200 distinguished international experts, covering the most important issues, concepts, trends, and technologies in multimedia technology. This must-have reference contains over 1,300 terms, definitions, and concepts, providing the deepest level of understanding of the field of multimedia technology and networking for academicians, researchers, and professionals worldwide.
Download or read book Interactive TV Demystified written by Jerry C. Whitaker and published by Demystified. This book was released on 2001 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first-ever, fact-filled introduction to the brave new world of interactive TV: what it is, its services, and the across-the-board impact on television, cable, and computer industries. It covers the basic standards. Offers state-of-the-art coverage of interactive TV business models, the hype and reality of media convergence, TV datacasting, PC-based receivers and other smart appliances, case histories, and more.
Download or read book Sports Marketing written by Sam Fullerton and published by SAGE Publications. This book was released on 2021-10-15 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: Formerly published by Chicago Business Press, now published by Sage Sports Marketing, Fourth Edition guides students in gaining a better understanding of how to develop and implement marketing strategies and tactics within the sports marketing industry. Author Sam Fullerton provides thorough coverage of this discipline′s two broad perspectives: the marketing of sports products and creating a sports platform as the foundation for the marketing of nonsports products.
