Download or read book Interacting With Audiences written by Ann M. Blakeslee and published by Routledge. This book was released on 2000-10 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines how scientists learn about and then address their audiences, studying scientific rhetoric in actual practice. For scholars and students in scientific and technical writing, rhetoric, studies of science, and related areas.
Download or read book Presenting Virtually written by Patti Sanchez and published by . This book was released on 2021-10-19 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Provide practical tips that help business communicators address basic problems they run into when creatingand delivering presentations in a virtual format.Teach proven principles in short, skimmable chapters and sections that are easy for busy managers andprofessionals to digest and apply in the moment.Create the content foundation for a supplemental training offering from Duarte TBD, which may be an onlinecourse OR a series of short virtual workshops with lessons and simple practice activities drawn from eachchapter.
Download or read book Audience Interactions in Contemporary Celebrity Culture written by Gaëlle Ouvrein and published by Lexington Books. This book was released on 2024-05-15 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Audience Interactions in Contemporary Celebrity Culture: Approaches from across Disciplines explores current understandings of celebrity-audience relationships in the context of digitalization and the ongoing celebritization of all aspects of culture and society. Focusing on the themes of celebrity and health, celebrity and identity, and celebrity and scandal, this volume presents chapters authored by experts from across the globe that deal with celebrity-audience relationships in different historical, cultural, and social settings, tackling the topics from social-psychological, critical/cultural, and persuasive perspectives. In doing so, this book highlights the broadening of disciplinary, paradigmatic, theoretical, and methodological approaches to celebrity studies research. By bringing these different approaches together in one book and drawing overall conclusions across chapters, the editors and contributors of this volume promote and facilitate cross-fertilization in ongoing efforts to grasp the fascinating complexity of celebrity-audiences relationships. Scholars of media, pop culture, and celebrity studies will find this collection particularly useful.
Download or read book Engaging the Concert Audience written by David Wallace and published by Berklee Press Publications. This book was released on 2018-08-06 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Berklee Guide). Learn to engage, excite, captivate and expand your audience! These practical techniques will help you to communicate with your listeners on a deeper, more interactive level. As you do, the concert experience will become more meaningful, and the bond between you and your audience will grow. Whether you are performing music for an audience, teaching a group of students, leading an ensemble, or just speaking publicly, your success as a performing musician directly depends on your ability to connect. Featuring real-life examples and eight actual concert transcripts from several different genres and performance settings, this text gives you the tools you need to deepend your impact, build an enduring relationship with your fans, and sustain a long-term musical career. You will learn to: design concerts that capture and maintain your audience's atention * develop an engaging stage presence * create meaningful activities for your audience that increase their enjoyment and understanding of your material * communicate as an amabassador across cultures and languages * become more engaging, interactive, educational and memorable.
Download or read book Engaged Journalism written by Jake Batsell and published by Columbia University Press. This book was released on 2015-02-03 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engaged Journalism explores the changing relationship between news producers and audiences and the methods journalists can use to secure the attention of news consumers. Based on Jake Batsell's extensive experience and interaction with more than twenty innovative newsrooms, this book shows that, even as news organizations are losing their agenda-setting power, journalists can still thrive by connecting with audiences through online technology and personal interaction. Batsell conducts interviews with and observes more than two dozen traditional and startup newsrooms across the United States and the United Kingdom. Traveling to Seattle, London, New York City, and Kalamazoo, Michigan, among other locales, he attends newsroom meetings, combs through internal documents, and talks with loyal readers and online users to document the successes and failures of the industry's experiments with paywalls, subscriptions, nonprofit news, live events, and digital tools including social media, data-driven interactives, news games, and comment forums. He ultimately concludes that, for news providers to survive, they must constantly listen to, interact with, and fulfill the specific needs of their audiences, whose attention can no longer be taken for granted. Toward that end, Batsell proposes a set of best practices based on effective, sustainable journalistic engagement.
Download or read book Illuminate written by Nancy Duarte and published by Portfolio. This book was released on 2016-02-16 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Illuminate' demonstrates how, though the power of persuasive communication, one can turn an idea into a movement, as compared with the likes of Steve Jobs, Dr. Martin Luther King, Jr., Starbucks, IBM, and more.
Download or read book So What written by Mark Magnacca and published by FT Press. This book was released on 2009-05-06 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Supercharge your success by answering the one question everyone cares about, So What?: How to Communicate What Really Matters to Your Audience contains practical techniques, examples, and exercises proven with thousands of winning salespeople, straight from Mark Magnacca, one of the world’s leading sales consultants. It’s tough, but true–the people you’re trying to communicate with, sell to, or convince don’t really care about you. Nor do they care what you’re offering them–until they understand exactly how it’ll benefit them. If you recognize that one hard, cold fact–and you know what to do about it–you’ll make more money, achieve greater success, and even have more fun! Magnacca shows you how to answer the “So What?” question brilliantly, every time–no matter who’s asking it or what you’re trying to achieve. This book will transform the way you communicate: You’ll use it every day to get what you want–in business and in life!
Download or read book Interactive Acting written by Jeff Wirth and published by . This book was released on 1994 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book is and overview of concepts and techniques fundamental to interacticve theatre. It can serve as an introduction for those new to the field and as a brush up review for the most experienced interactors"--Introduction.
Download or read book Vision Based Interaction written by Matthew Turk and published by Morgan & Claypool Publishers. This book was released on 2013-10-01 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its early years, the field of computer vision was largely motivated by researchers seeking computational models of biological vision and solutions to practical problems in manufacturing, defense, and medicine. For the past two decades or so, there has been an increasing interest in computer vision as an input modality in the context of human-computer interaction. Such vision-based interaction can endow interactive systems with visual capabilities similar to those important to human-human interaction, in order to perceive non-verbal cues and incorporate this information in applications such as interactive gaming, visualization, art installations, intelligent agent interaction, and various kinds of command and control tasks. Enabling this kind of rich, visual and multimodal interaction requires interactive-time solutions to problems such as detecting and recognizing faces and facial expressions, determining a person's direction of gaze and focus of attention, tracking movement of the body, and recognizing various kinds of gestures. In building technologies for vision-based interaction, there are choices to be made as to the range of possible sensors employed (e.g., single camera, stereo rig, depth camera), the precision and granularity of the desired outputs, the mobility of the solution, usability issues, etc. Practical considerations dictate that there is not a one-size-fits-all solution to the variety of interaction scenarios; however, there are principles and methodological approaches common to a wide range of problems in the domain. While new sensors such as the Microsoft Kinect are having a major influence on the research and practice of vision-based interaction in various settings, they are just a starting point for continued progress in the area. In this book, we discuss the landscape of history, opportunities, and challenges in this area of vision-based interaction; we review the state-of-the-art and seminal works in detecting and recognizing the human body and its components; we explore both static and dynamic approaches to "looking at people" vision problems; and we place the computer vision work in the context of other modalities and multimodal applications. Readers should gain a thorough understanding of current and future possibilities of computer vision technologies in the context of human-computer interaction.
Download or read book Understanding Audiences written by Robert H. Wicks and published by Routledge. This book was released on 2000-10-01 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Audiences helps readers to recognize the important role that media plays in their lives and suggests ways in which they may use media constructively. Author Robert H. Wicks considers the relationship between the producers and the receivers of media information, focusing on how messages shape perceptions of social reality. He analyzes how contemporary media--including newspapers, film, television, and the Internet--vie for the attention of the audience members, and evaluates the importance of message structure and content in attracting and maintaining the attention of audiences. Wicks also examines the principles associated with persuasive communication and the ways in which professional communicators frame messages to help audiences construct meaning about the world around them. Among other features, this text: * describes the processes associated with human information processing; * presents an analysis of the principles associated with social learning in children and adults and explores the possibility that media messages may cultivate ideas, attitudes, and criticisms of this perspective; * explains how most media messages are framed to highlight or accentuate specific perspectives of individuals or organizations--challenging the notion of objectivity in media information messages; * considers the effects of media exposure, such as whether the contemporary media environment may be partially responsible for the recent rash of school violence among young people; * analyzes the Internet as an interactive medium and considers whether it has the potential to contribute to social and civic disengagement as it substitutes for human interaction; and * evaluates the principles of the uses and gratifications approach as they apply to the new media environment, including traditional media as well as popular genres like talk shows and developing media systems such as the Internet. Intended for upper-level undergraduate and graduate students who need to understand the nature of the media and how they interact with these messages, Understanding Audiences promotes the development of media literacy skills and helps readers to understand the processes associated with engaging them in media messages. It also offers them tools to apply toward the shaping of media in a socially constructive way.
Download or read book Communicate to Influence How to Inspire Your Audience to Action written by Ben Decker and published by McGraw Hill Professional. This book was released on 2015-03-27 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The gold standard for communication training programs." —USA Today Business communication sucks. At each meeting and presentation, we are inundated with information, leaving us thirsting for inspiration. Sure, we will check off an action item because we have to . . . but what if we were actually inspired to do something? What if we were so moved that we wanted to do it? Leaders must earn the license to lead. Not by expertise, authority, or title alone, but by influence. In Communicate to Influence, you will learn the secrets of the Decker Method—a framework that has been perfected over the past 36 years. Ben and Kelly Decker add fresh insights to these proven principles so that you can ignite change and inspire action. Discover: The Five White Lies of Communicating: learn which barriers prevent you from getting better The Communicator's Roadmap: use a tool to visually chart what type of communication experience you create The Behaviors of Trust: align what you say with how you say it to better connect with your audience The Decker Grid: shift your message from self-centered, all about me content to relevant, audience-centered content that drives action You are called to communicate well. Not only on the main stage, under bright lights, but every time you speak with your colleagues, your clients, and other stakeholders. It's time to learn how. Stop informing. Start inspiring. BEN DECKER & KELLY DECKER are the leading experts in the field of business communication. They consult on messaging, cultivate executive presence among the leadership of Fortune 500companies and startups alike, and regularly deliver keynotes to large audiences. Together, they run Decker Communications, a global firm that trains and coaches tens of thousands of executives a year. Ben and Kelly live in the San Francisco Bay Area, where they constantly test and refine communication techniques with their most demanding audience, their three boys.
Download or read book Media Audiences written by John L. Sullivan and published by SAGE Publications. This book was released on 2019-07-24 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we all engage with media as an audience. . Despite the widespread use of this term in our popular culture, the meaning of "audience" is complex, and it has undergone significant historical shifts as new forms of mediated communication have developed from print, telegraphy, and radio to film, television, and the Internet. Media Audiences: Effects, Users, Institutions, and Power 2nd Edition explores the concept of media audiences from four broad perspectives: as "victims" of mass media, as market constructions and commodities, as users of media, and as producers and subcultures of mass media. The goal of the text is for students to be able to think critically about the role and status of media audiences in contemporary society, reflecting on their relative power in relation to institutional media producers.
Download or read book Understanding Audience Engagement in the Contemporary Arts written by Stephanie E. Pitts and published by Routledge. This book was released on 2020-09-23 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on unique multi-arts, multi-city scholarly research, Understanding Audiences for the Contemporary Arts makes a timely and urgent contribution to debates about the place of arts and culture in contemporary society. The authors critically interrogate the challenges of access, diversity, privilege and responsibility in contemporary art. Asking who benefits from, pays for and consumes the arts, the book highlights fresh, forward-thinking audience and organisational attitudes that show the potential of live arts engagement to contribute to engaged citizenship. Complemented by comparative global analysis, the cutting-edge insights in this book are relevant for interdisciplinary researchers across audience studies and beyond. Enhanced by a new framework for the understanding audience engagement, the book is relevant to scholars, policymakers and reflective practitioners across the spectrum of arts and cultural industries management. Chapter 7 of this book is freely available as a downloadable Open Access PDF under a CC BY-NC-ND 4.0 license here.
Download or read book Engaging Audience written by M. Elizabeth Weiser and published by National Council of Teachers of English (Ncte). This book was released on 2009 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of essays about audience awareness from professionals in the English, public relations, and writing fields is based on the latest work of scholars Lisa Ede and Andrea Lunsford. This collection builds upon Lisa Ede and Andrea Lunsford's groundbreaking work to examine the rhetorical concept of audience as it relates to twenty-first century teaching and learning. Editors M. Elizabeth Weiser, Brian M. Fehler, and Angela M. González bring together compositionists from the departments of English, communications, public relations, and writing to offer insights that serve as a guide for incorporating audience awareness into the contemporary classroom. Contributors engage in a dialogue with Ede and Lunsford's previously published essays "Audience Addressed/Audience Invoked: The Role of Audience in Composition Theory and Pedagogy" and "Representing Audience: 'Successful' Discourse and Disciplinary Critique," as well as their new essay, "Among the Audience: On Audience in an Age of New Literacies," written especially for this collection. Through these engagements, contributors offer insights on audience from divergent perspectives-composition pedagogy, new media studies, service learning and professional writing, diversity, and rhetorical and literary theory-that establish a third category in the addressed/invoked binary, an "audience updated" that takes various professional and cultural forms but is most evidently "audience interacting."
Download or read book Transmedia Marketing written by Anne Zeiser and published by CRC Press. This book was released on 2015-06-19 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms – harnessing the power of audience to shape and promote your story. Through success stories, full color examples of effective marketing techniques in action, and insight from top entertainment professionals, Transmedia Marketing covers the fundamentals of a sound 21st century marketing and content plan. You’ll master the strategy behind conducting research, identifying target audiences, setting goals, and branding your project. And, you’ll learn first-hand how to execute your plan’s publicity, events, advertising, trailers, digital and interactive content, and social media. Transmedia Marketing enlivens these concepts with: Hundreds of vibrant examples from across media platforms – The Hunger Games, Prometheus, The Dark Knight, Bachelorette, The Lord of the Rings, Despicable Me 2, Food, Inc., Breaking Bad, House of Cards, Downton Abbey, Game of Thrones, Top Chef, Pokémon, BioShock Infinite, Minecraft, Outlast, Titanfall, LEGO Marvel Super Heroes, Halo 4, Lonelygirl15, Annoying Orange Real-world advice from 45 leading industry writers, directors, producers, composers, distributors, marketers, publicists, critics, journalists, attorneys, and executives from markets, festivals, awards, and guilds Powerful in-depth case studies showcasing successful approaches – A.I. Artificial Intelligence, Mad Men, Lizzie Bennet Diaries, Here Comes Honey Boo Boo, and Martin Scorsese Presents the Blues Extensive Web content at www.transmediamarketing.com featuring a primer on transmedia platforms – film, broadcast, print, games, digital media, and experiential media; expanded case studies; sample marketing plans and materials; and exclusive interviews With Transmedia Marketing, you’ll be fully versed in the art of marketing film, TV, games, and digital media and primed to write and achieve the winning plan for your next media project.
Download or read book Transnational Audiences written by Adrian Athique and published by John Wiley & Sons. This book was released on 2016-06-07 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an interactive and densely connected world, transnational communication has become a central feature of everyday life. Taking account of a variety of media formats and different regions of the world, Adrian Athique provides a much-needed critical exploration of conceptual approaches to media reception on a global scale. Engaging both the historical foundations and contemporary concerns of audience research, Athique prompts us to reconsider our contemporary media experience within a transnational frame. In the process, he provides valuable insights on culture and belonging, power and imagination. Beautifully written and strongly argued, Transnational Audiences: Media Reception on a Global Scale will be essential reading for students and teachers of global media, culture and communications.
Download or read book The Presentation of Self in Everyday Life written by Erving Goffman and published by Anchor. This book was released on 2021-09-29 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A notable contribution to our understanding of ourselves. This book explores the realm of human behavior in social situations and the way that we appear to others. Dr. Goffman uses the metaphor of theatrical performance as a framework. Each person in everyday social intercourse presents himself and his activity to others, attempts to guide and cotnrol the impressions they form of him, and employs certain techniques in order to sustain his performance, just as an actor presents a character to an audience. The discussions of these social techniques offered here are based upon detailed research and observation of social customs in many regions.
