Download or read book Integrated Marketing Communications in Football written by Argyro Elisavet Manoli and published by Routledge. This book was released on 2022-07-01 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes an important step forward in showing how Integrated Marketing Communications (IMC) have been applied within the English Premier League (EPL) – arguably the most commercialised and watched sport league in the world – and how it can and should be utilised in the context of other sports properties. Drawing on cutting-edge empirical research, the book offers a detailed view into the marketing communications practices of EPL clubs (such as brand management and communications alignment), the football clubs’ practitioners’ perspectives of IMC and the integration processes taking place within the clubs. It examines the key marketing communications practices that strategic IMC entails, including marketing strategies and goals, cross-functional communication, external communication management and brand management, and helps researchers and practitioners to understand how IMC can have the maximum positive impact on the brand of an organisation, by managing their content, channels, stakeholders and results. This book is fascinating reading for any researcher, advanced student or practitioner with an interest in sport management, the business of football, sport marketing or innovative approaches to marketing and business communications in other commercial spheres.

Download or read book Integrated Marketing Communications Strategies and Tactical Operations in Sports Organizations written by Dos Santos, Manuel Alonso and published by IGI Global. This book was released on 2019-01-25 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: As with any business, economic, financial, and marketing management for sports organizations is critical for attracting, retaining, and engaging fans. Unlike typical businesses, the sports industry is inconsistent, highly emotional with a strong personal nature, and operates in various markets where organizations compete and cooperate at the same time. Thus, traditional management techniques are not always appropriate for these organizations. Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations provides expert insight into the latest trends, strategies, and tactics that can be used in the sports industry to build foundations for successful commercialization. The content within this publication covers city marketing, social media interactions, and atmospheric influence and is designed for managers, marketers, business and industry professionals, stakeholders, academicians, researchers, and students.

Download or read book Sport Public Relations and Communication written by Maria Hopwood and published by Routledge. This book was released on 2012-05-23 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Sport Public Relations and Communication discusses and reformulates the principles of public relations and communications by demonstrating how they can be successfully applied in practice within a sports context. Features include: discussion customized to apply directly to sports management, thoroughly exploring the nuances of the field case studies used throughout the book to illustrate the practical application of theory discussion questions to help formulate and articulate defensible arguments in relation to public relations and communications strategies, forging strong links between theory and practice examples used to draw from the authors’ extensive experience in North America, the United Kingdom, Europe and Australia and New Zealand, providing a well rounded and global understanding of the field. This is the first book to explore public relations and communications in the sports industry in a global context. It brings together applicable strategies for the sport management or marketing student, and provides a concise guide to how public relations and communications strategies and principles can be applied to sport management and marketing issues.

Download or read book Sports Sponsorship and Marketing Communications written by Wim Lagae and published by Financial Times/Prentice Hall. This book was released on 2005 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text concentrates primarily on the objectives of marketing communications in sport and examines how sponsors can utilise sport sponsorship to achieve brand and sales-related objectives.

Download or read book Sports Marketing and the Psychology of Marketing Communication written by Lynn R. Kahle and published by Psychology Press. This book was released on 2004-04-12 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a scholarly book on Sports Marketing and a book in the Advertising and Consumer Psychology Series sponsored by the Society of Consumer Psychology.

Download or read book Integrated Marketing Communications written by Philip J. Kitchen and published by Springer Nature. This book was released on 2022-01-03 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner. Co-written by the internationally acclaimed leading experts in the field, Philip Kitchen & Marwa Tourky, this core text explores the best ways to communicate effectively both in the present and in the future. Taking a rigorous approach, the textbook provides a critical overview to the modern communications issues found in industry and society today. It offers a concise, stimulating approach in its coverage of IMC and combines insightful knowledge of trends in the global marketplace, consumer and stakeholder issues with wider adoption of a consumer-driven perspective, as well as a roadmap through the bewildering maze of marketing communications. Comprehensively updated and revised throughout to take into account recent industry developments, this new edition also offers a plan for brand building post-pandemic. This textbook is ideal for upper-level undergraduates and post-graduate students who would benefit from insightful knowledge of key trends and sharp insights into the important theories and considerations around marketing communications and IMC.

Download or read book An Integrated Marketing Communications Plan for All In Sports Complex written by Jim Pernick and published by . This book was released on 2014 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: "All In Sports Complex is the newest and most elite indoor baseball training facility to open to Western New York. ... In order to generate awareness of the facilities [sic] existence, All In Sports Complex has created an integrated marketing communications campaign, which will generate awareness and increase memberships by at least 25%"--Executive summary, p. 2.

Download or read book Strategic Sport Communication 2E written by Pedersen, Paul M. and published by Human Kinetics. This book was released on 2016-08-05 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Sport Communication, Second Edition, presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents.

Download or read book Communications Management in Athletics and the Excellence Theory written by John Harry Esfeller and published by . This book was released on 2011 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasingly, universities across the country are adding college football to their athletics programs. The communications activities surrounding a football launch had never been examined relative to communications theory. The purpose of this case study was to investigate the football communications function of a university athletic program in its first years, and determine whether the theory of excellence in public relations (ET) or integrated marketing communication (IMC) theory was more reflected in the organizational structure, management, and goals of the program. The University of South Alabama (USA) was chosen as the subject of the case study, who added the sport in December 2007. To prepare, a review of ET and IMC theory and research that tested and analyzed those theories was conducted. During the course of this study, six members of the University of South Alabama's staff responsible for football communications were interviewed in person and asked questions about their experience, skills, responsibilities, their department, strategy development, decision making, and other factors that relate to ET and IMC. Three hours of interviews were transcribed, coded, analyzed, and compared back to ET and IMC to see which theory was more reflected at USA. During the analysis, it was discovered that USA implements a management structure and organizational culture that would be in line with the principles of ET, but that the technical duties, goals and objectives of their messages are highly reflective of IMC. During the course of this study, six members of the University of South Alabama's staff responsible for football communications were interviewed in person and asked questions about their experience, skills, responsibilities, their department, strategy development, decision making, and other factors that relate to ET and IMC. Three hours of interviews were transcribed, coded, analyzed, and compared back to ET and IMC to see which theory were more reflected at USA. During the analysis, it was discovered that USA implements a management structure and organizational culture that would be line with the principles of ET, but that the technical duties, goals and objectives of their messages are highly reflective of IMC.

Download or read book A Primer for Integrated Marketing Communications written by Philip Kitchen and published by Routledge. This book was released on 2004-08-02 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications.

Download or read book Analysis of Puma s current Marketing Communications Programme written by Daniel Hischer and published by GRIN Verlag. This book was released on 2008-06-18 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, grade: Distinction, University of Strathclyde, language: English, abstract: Today’s sportswear has undergone a significant transformation from its functional past to an all-embracing concept belonging to modern culture, fashion and competitive sports. The term itself encompasses high functioning performance clothing, footwear and casual leisurewear. Predominantly, the term is understood to include high profile sporting brands such as Adidas, Nike, Reebok and Puma, but many smaller niche brands also fall in this category, such as New Balance Running or Calloway Golf. This essay offers an initial analysis of the wider sportswear industry, its make-up and current trends. Following this a deeper analysis of the integrated marketing communications of Puma is conducted.

Download or read book Sports Marketing written by Michael J. Fetchko and published by Routledge. This book was released on 2016-11-03 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: For courses in Sports Marketing. Help students understand the business of sports through a practitioner’s perspective. Written from the perspective of those who’ve been actively involved in the sports business, Sports Marketing addresses business and marketing issues pertinent to sports as observed by the practitioners and scholars themselves. Through its extensive presentation of current information, this text also helps encourage students to get actively involved and engaged in the process of sports entertainment. Features: Present information from the field: A practitioner’s approach. Most sports marketing texts are crafted using a marketing principles template. The organization and chapter themes of these texts are often too similar to Principles of Marketing texts. Sports Marketing strives to depart from that practice by focusing on important conceptual, strategic, and actionable areas of the sports marketing function. Practitioner contributions come from the author team, and a high caliber roster of successful sports executives from media, marketing, and other areas of sports business. Industry experts highlights. Each chapter features an industry expert. Each expert was selected based on his or her knowledge and provided input on chapter content. The Insider Expert feature that appears early in each chapter gives biographical information on the chapter’s industry contributor. Sports examples. Throughout the book, concepts are reinforced with examples of practices and events from the sports industry. A variety of sports, properties, and companies are used as examples to bring to life definitions and concepts presented. Put students’ analytical skills into play: Critical thinking exercises, which are found throughout this text, require students to consider various situations faced by the sports marketers and sports executives. The end-of-chapter sports marketing cases put students in the role of decision maker, enabling students to apply knowledge and key concepts to business situations faced by actual sports brands. Expert insights. Each chapter concludes with Insider Insights, a question-and-answer feature with the chapter’s industry contributor. In this feature, experts share examples of best practices from their experiences and opinions about trends in sports marketing. Preview the chapter’s game plan: Lead-in vignettes. Each chapter begins with a vignette related to sports marketing and the content of the chapter. The vignette describes a practice or occurrence that illustrates a topic appearing in the chapter, setting the stage for more in-depth coverage in the chapter. Get students ready for the big leagues: Career planning. Many students take a sports marketing course because they have a serious interest in pursuing a career in sports business. In order to help students plan for their future careers, the final chapter contains: -Information about different career opportunities in sports marketing. -Steps students can take to position themselves as job candidates. -Advice on career planning and management from a panel of the book’s industry experts.

Download or read book The Marketing of Sport written by John G. Beech and published by Pearson Education. This book was released on 2007 with total page 614 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book sets an agenda for the future development of sport marketing and raises the profile of sport as a focus for academic study. The reader is also encouraged to develop a critical appreciation of this globally valuable and increasingly important sector, making it an ideal text for undergraduate and postgraduate students on sport, marketing and general business degree programmes. It includes 24 chapters contributed by leading authorities from the UK, Ireland, the US, Greece, France, New Zealand and Australia. The chapters address important developments including sponsorship and endorsements, branding, fan behaviour, merchandising, ticketing and the globalization of sport. It has over 60 international case studies. Learning outcomes, case study questions and recommended further reading all enhance students' learning and development.

Download or read book Strategic Sport Communication written by Paul M. Pedersen and published by Human Kinetics. This book was released on 2016-10-04 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Sport Communication, Second Edition, explores the sport industry’s exciting and multifaceted segment of sport communication. With communication theory, sport literature, and insight from the industry’s leading professionals, the text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents. The team of international authors has drawn on its extensive practical, academic, and leadership experiences to update and revitalize this second edition of Strategic Sport Communication. Using the industry-defining standard of the Strategic Sport Communication Model (SSCM), the text explores sport communication in depth and then frames the three major components of the field: personal and organizational communication, sport media, and sport communication services and support. Readers will discover how each aspect of this segment of the sport industry is integral to the management, marketing, and operational goals at all levels of sport organizations. The second edition includes the following enhancements: • A new, expanded chapter titled Integrated Marketing Communication in Sport allows students to explore modern marketing strategy. • Substantial updates and new information on multiple social media platforms throughout the book elucidate the latest trends. • “Sport Communication at Work” sidebars and “Profile of a Sport Communicator” features apply topics and theoretical concepts to real-world situations. • Key terms, learning objectives, and chapter wrap-ups with review questions, discussion questions, and individual exercises keep readers engaged and focused. • An expanded ancillary package provides tools for instructors to use in course preparation and presentation. The content is complemented by photos throughout and organized in an easy-to-read style. Part I of the book introduces sport communication by defining the scope of study, examining roles and functions of sport communication professionals, and looking at the history and growth of the field. Part II dives into the SSCM, which provides a macro-view of the three main components of communication in sport. This section also addresses digital and mobile communications, public relations and crisis communication, and sport research. Part III addresses sociocultural issues and legal aspects of sport communication, including culture, gender, sex, race, ethnicity, and politics. Throughout the text, individual exercises, group activities, review questions, and discussion questions promote comprehension for a variety of learning styles. With Strategic Sport Communication, Second Edition, readers will be introduced to the vast and varied field of sport communication. The framework of the SSCM prepares readers with foundational and theoretical knowledge so they are able to understand the workings of, and ultimately contribute to, the rapidly growing field of sport communication.

Download or read book Sports Marketing written by Sam Fullerton and published by McGraw-Hill/Irwin. This book was released on 2006-07-25 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Sports Marketing' provides unique coverage of current topics such as sponsorship, including post-event evaluation, the growing global sports marketing industry, an assessment of legal and social environments, and a review of the increased particpation and importance of the female market.

Download or read book Professional Sport and Facebook written by Laci Wallace-McRee and published by . This book was released on 2013 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this study was to benchmark quantitative and qualitative coverage of NFL teams (N = 32) on Facebook, while simultaneously investigating content items according to current sport marketing, branding, and communication theories. Ultimately, the researcher examined the patterns of marketing, branding and communication observed in this social media context. In addition, this study evaluated the fan responsiveness (i.e. likes and comments) to the content items. The data represented a minimum of 672 days of content (i.e. 32 teams for 21 days each) during the 2010-2011 season. This study compared these variables across one constructed week for the preseason (n = 7), regular season (n = 7), and post-season (n = 7). The content within each item was coded based on brand theories (i.e. attributes, associations & marketing strategy). This investigation identified benchmark values in management and communication techniques, and comparisons were reported within these constraints. The recommendations offer specific guidelines on how NFL teams may strategically utilize Facebook as a component of an integrated marketing plan to enhance brand management, influence fan interaction, and cultivate long-term brand-building relationships.

Download or read book The Ultimate IMC Plan for the UFC written by Shannon Barie and published by . This book was released on 2013 with total page 55 pages. Available in PDF, EPUB and Kindle. Book excerpt: "One major issue that will be addressed in this campaign is the UFC's lack of female fans. Most professional sports organizations have a fan base of about sixty percent male fans and forty percent female fans. The UFC's fan base equals out closer to seventy percent male fans and thirty percent female fans. ... Therefore, this campaign will aim at targeting the UFC to a new market of American women, ages 21 to 34, that come from a variety of backgrounds, but considers themselves sports fans"--Executive summary, pp.1-2.