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Download or read book Marketing Channels written by Bert Rosenbloom and published by South Western Educational Publishing. This book was released on 1999 with total page 726 pages. Available in PDF, EPUB and Kindle. Book excerpt: Textbook on marketing
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Download or read book Introduction to Advertising and Promotion written by George Edward Belch and published by McGraw-Hill/Irwin. This book was released on 1995 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Download or read book Connections written by Paul A. Gore and published by Macmillan Higher Education. This book was released on 2018-10-12 with total page 1067 pages. Available in PDF, EPUB and Kindle. Book excerpt: Connections is an innovative program, built from the ground up with a growth-mindset approach to college and career success. Written by counseling psychologists Paul Gore, Wade Leuwerke, and A.J. Metz, Connections shows students from day one how to be learners, whose mindset, drive, and strengths will help them meet any challenge on their way to college, personal, and career success. The expertly designed program is firmly rooted in the most current research in positive psychology, using self-reflection as a tool for goal-setting; goal-setting as a tool for imagining one's potential; and imagining one's potential as the motivation for realizing it. Connections puts students at the center of their own personalized learning path, facilitates their purposeful choice of an academic and career plan, and develops all the skills they need--cognitive and non-cognitive, academic and life--to foster their self-growth and success. Built around the most common issues faced in the classroom, LaunchPad for Connections, Second Edition gives students everything they need to prepare for class and exams, including author-developed digital tools linked directly to the eBook, the ACES student self-assessment (taken at the start and end of term), and our acclaimed LearningCurve adaptive quizzing. For instructors, LaunchPad offers everything they need to quickly set up a course, customize the content, prepare presentations and lectures, assign and assess homework, and guide the progress of individual students and the class as a whole.
Download or read book Teaching at Its Best written by Linda B. Nilson and published by John Wiley & Sons. This book was released on 2010-04-20 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teaching at Its Best This third edition of the best-selling handbook offers faculty at all levels an essential toolbox of hundreds of practical teaching techniques, formats, classroom activities, and exercises, all of which can be implemented immediately. This thoroughly revised edition includes the newest portrait of the Millennial student; current research from cognitive psychology; a focus on outcomes maps; the latest legal options on copyright issues; and how to best use new technology including wikis, blogs, podcasts, vodcasts, and clickers. Entirely new chapters include subjects such as matching teaching methods with learning outcomes, inquiry-guided learning, and using visuals to teach, and new sections address Felder and Silverman's Index of Learning Styles, SCALE-UP classrooms, multiple true-false test items, and much more. Praise for the Third Edition of Teaching at Its BestEveryone veterans as well as novices will profit from reading Teaching at Its Best, for it provides both theory and practical suggestions for handling all of the problems one encounters in teaching classes varying in size, ability, and motivation." Wilbert McKeachie, Department of Psychology, University of Michigan, and coauthor, McKeachie's Teaching TipsThis new edition of Dr. Nilson's book, with its completely updated material and several new topics, is an even more powerful collection of ideas and tools than the last. What a great resource, especially for beginning teachers but also for us veterans!" L. Dee Fink, author, Creating Significant Learning ExperiencesThis third edition of Teaching at Its Best is successful at weaving the latest research on teaching and learning into what was already a thorough exploration of each topic. New information on how we learn, how students develop, and innovations in instructional strategies complement the solid foundation established in the first two editions." Marilla D. Svinicki, Department of Psychology, The University of Texas, Austin, and coauthor, McKeachie's Teaching Tips
Download or read book Microeconomics written by Richard G. Lipsey and published by Scarborough, Ont. : Addison-Welsey. This book was released on 1997 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Download or read book Essentials of Marketing written by Frances Brassington and published by Pearson Education. This book was released on 2007 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brassington and Pettitt's Essentials of Marketing is the indispensable introduction to the subject for all students taking a short or one-semester Marketing module - whatever their background. The second edition retains the lively writing style and authority of the authors' Principles of Marketing, and highlights the links between theory and practice by using fresh and topical case studies drawn from real-life, whilst focussing on the most important concepts and theories of Marketing. Essentials of Marketingalso boasts an unrivalled selection of online learning resources at www.pearsoned.co.uk/brassington, which includes multiple choice questions that test your learning and help monitor your progress, video interviews with top Marketing Managers, answering your questions on how they use the theories of marketing every day in their professional lives, a full online Glossary explaining the key terms of the subject, and weblinks for every chapter that help take your learning further! Dr Frances Brassington is Senior Lecturer in Retail Management and Marketing at Oxford Brookes University Dr Stephen Pettitt is Deputy Vice-chancellor of the University of Bedfordshire