Download or read book Instant Relevance written by Denis Sheeran and published by . This book was released on 2016-07-29 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every day, students in schools around the world ask, "When will I use this in real life?" In Instant Relevance, Denis Sheeran equips you to create engaging lessons from experiences that matter to your students. They will begin to see meaningful connections between the real-world and what they learn in school - because that's when learning sticks!
Download or read book Relevant Search written by John Berryman and published by Simon and Schuster. This book was released on 2016-06-19 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: Summary Relevant Search demystifies relevance work. Using Elasticsearch, it teaches you how to return engaging search results to your users, helping you understand and leverage the internals of Lucene-based search engines. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the Technology Users are accustomed to and expect instant, relevant search results. To achieve this, you must master the search engine. Yet for many developers, relevance ranking is mysterious or confusing. About the Book Relevant Search demystifies the subject and shows you that a search engine is a programmable relevance framework. You'll learn how to apply Elasticsearch or Solr to your business's unique ranking problems. The book demonstrates how to program relevance and how to incorporate secondary data sources, taxonomies, text analytics, and personalization. In practice, a relevance framework requires softer skills as well, such as collaborating with stakeholders to discover the right relevance requirements for your business. By the end, you'll be able to achieve a virtuous cycle of provable, measurable relevance improvements over a search product's lifetime. What's Inside Techniques for debugging relevance? Applying search engine features to real problems? Using the user interface to guide searchers? A systematic approach to relevance? A business culture focused on improving search About the Reader For developers trying to build smarter search with Elasticsearch or Solr. About the Authors Doug Turnbull is lead relevance consultant at OpenSource Connections, where he frequently speaks and blogs. John Berryman is a data engineer at Eventbrite, where he specializes in recommendations and search. Foreword author, Trey Grainger, is a director of engineering at CareerBuilder and author of Solr in Action. Table of Contents The search relevance problem Search under the hood Debugging your first relevance problem Taming tokens Basic multifield search Term-centric search Shaping the relevance function Providing relevance feedback Designing a relevance-focused search application The relevance-centered enterprise Semantic and personalized search
Download or read book Covert Cows and Chick fil A written by Steve Robinson and published by HarperChristian + ORM. This book was released on 2019-06-11 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. Covert Cows will help you… Discover unexpected, out-of-the-box marketing methods and new ways of approaching business problems. Understand the positive impact of building a business based on biblical principles. Receive an insider’s look at the evolution of one of America’s most beloved brands. Learn key marketing and business insights from the man who was the chief marketing officer for Chick-fil-A for thirty-four years. During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015--and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic "Eat Mor Chikin" cow campaign. Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company's founder, Truett Cathy, Robinson explains the important traits that built the company's culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success.
Download or read book Instant Edmodo How To written by Dayna Laur and published by Packt Publishing Ltd. This book was released on 2013-01-01 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: Filled with practical, step-by-step instructions and clear explanations for the most important and useful tasks. Full of illustrative screenshots, tips, and step-by step recipes, it's a practical guide to implementing a learning management system for students in their classroom environment.The book is for educators who are looking to implement a learning management system in their classroom that will engage students, incorporate technology in a meaningful way, link parents in the learning, and provide opportunities for connections to a wider global community of educators.
Download or read book Brand Relevance written by David A. Aaker and published by John Wiley & Sons. This book was released on 2011-01-25 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
Download or read book Presentation Zen written by Garr Reynolds and published by Pearson Education. This book was released on 2009-04-15 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.
Download or read book Do It Marketing written by David Newman and published by AMACOM. This book was released on 2013-06-17 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the principles, practices, and insider secrets of paid professional speaking success in 77 instant-access “microchapters” that will help you market your smarts, monetize your message, and dramatically expand your reach and revenue. For thought-leading CEOs, executives, consultants, and entrepreneurs, the true test of your personal brand comes down to one simple question: When you speak, do people listen? In Do It! Speaking, nationally-acclaimed marketing expert and host of the The Speaking Show Podcast David Newman teaches you how to build a thriving speaking career. Regardless of the speaking venue: in-person events, virtual appearances, conference stages, and any other place where you are being paid to share your expertise with an audience, the powerful articulation of your value, relevance, and impact is what makes experts stand out. But where do you start when you’re trying to build your speaking platform? This book is the definitive guide on how to: Develop your speaking-driven revenue streams. Quickly commercialize your knowledge in today’s economy. Bolster your visibility, credibility, and bank account. Become a better messenger of your company’s message and dominate your marketplace. Do It! Speaking shows you the inside track on marketing, positioning, packaging, prospecting, outreach, sales, and how to get more and better speaking gigs on behalf of your company, your brand, and yourself.
Download or read book Hacking Teacher Burnout written by Amber Harper and published by . This book was released on 2020-09-02 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: There's no reason to leave education, because teacher burnout just got hacked! Teachers often face challenges that throw off their entire plans and leave them feeling isolated and powerless. These challenges can range from new technologies, classroom discipline, sudden change to hybrid or distance learning, and unforeseen personal crises-issues that smolder until a teacher is fully burned out with no spark in sight. Could this describe you now or in the future? In Hacking Teacher Burnout, veteran classroom teacher, podcaster, and Google trainer Amber Harper shares an eight-step process that guides teachers out of burnout and into a lasting, empowered feeling of being a burned-in teacher-fulfilled, happy, efficient, and effective in the classroom and in life. Harper helps teachers and leaders overcome incredible challenges and frustrations, and shows you how to: ✓ Discover your burnout type (everyone has a type?) ✓ Take actions that are best for you, depending on your burnout type ✓ Move through burnout rather than fight against it ✓ Make time for things that bring you growth and joy ✓ Thrive-not just survive-personally and professionally ✓ Prepare for hardship before it hits and conquer it when it does Teachers are leaving the profession at shockingly high rates, because they are angry, sad, and just burned-out. You don't have to join this burnout club. Instead, read Hacking Teacher Burnout today, and get Burned-in.
Download or read book How To Raise A Boy written by Michael C. Reichert and published by Penguin. This book was released on 2020-07-21 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: At a time when many boys are in crisis, a much-needed roadmap for helping boys grow into strong and compassionate men Over the past two decades there has been an explosion of new studies that have expanded our knowledge of how boys think and feel. In How to Raise a Boy, psychologist Michael Reichert draws on his decades of research to challenge age-old conventions about how boys become men. Reichert explains how the paradigms about boys needing to be stoic and "man like" can actually cause them to shut down, leading to anger, isolation, and disrespectful or even destructive behaviors. The key to changing the culture lies in how parents, educators, and mentors help boys develop socially and emotionally. Reichert offers readers step-by-step guidance in doing just this by: Listening and observing, without judgment, so that boys know they're being heard. Helping them develop strong connections with teachers, coaches, and other role models Encouraging them to talk about their feelings about the opposite sex and stressing the importance of respecting women Letting them know that they don't have to "be a man" or "suck it up," when they are experiencing physical or emotional pain. Featuring the latest insights from psychology and neuroscience, How to Raise a Boy will help those who care for young boys and teenagers build a boyhood that will enable them to grow into confident, accomplished and kind men.
Download or read book Scientific Advertising written by Claude C. Hopkins and published by New Line Publishing. This book was released on 1968 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Learning in the Fast Lane written by Suzy Pepper Rollins and published by ASCD. This book was released on 2014-04-10 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Too often, students who fail a grade or a course receive remediation that ends up widening rather than closing achievement gaps. According to veteran classroom teacher and educational consultant Suzy Pepper Rollins, the true answer to supporting struggling students lies in acceleration. In Learning in the Fast Lane, she lays out a plan of action that teachers can use to immediately move underperforming students in the right direction and differentiate instruction for all learners—even those who excel academically. This essential guide identifies eight high-impact, research-based instructional approaches that will help you * Make standards and learning goals explicit to students. * Increase students' vocabulary—a key to their academic success. * Build students' motivation and self-efficacy so that they become active, optimistic participants in class. * Provide rich, timely feedback that enables students to improve when it counts. * Address skill and knowledge gaps within the context of new learning. Students deserve no less than the most effective strategies available. These hands-on, ready-to-implement practices will enable you to provide all students with compelling, rigorous, and engaging learning experiences.
Download or read book Do It Speaking written by David Newman and published by HarperChristian + ORM. This book was released on 2020-01-07 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the principles, practices, and insider secrets of paid professional speaking success in 77 instant-access “microchapters” that will help you market your smarts, monetize your message, and dramatically expand your reach and revenue. For thought-leading CEOs, executives, consultants, and entrepreneurs, the true test of your personal brand comes down to one simple question: When you speak, do people listen? Nationally-acclaimed marketing expert and host of The Speaking Show Podcast David Newman teaches you how to build a thriving speaking career. Regardless of the speaking venue: in-person events, virtual appearances, conference stages, and any other place where you are being paid to share your expertise with an audience, the powerful articulation of your value, relevance, and impact is what makes experts stand out. But where do you start when you’re trying to build your speaking platform? In Do It! Speaking, Newman shares advice that helps you: Develop your speaking-driven revenue streams. Quickly commercialize your knowledge in today’s economy. Bolster your visibility, credibility, and bank account. Become a better messenger of your company’s message and dominate your marketplace. Do It! Speaking shows you the inside track on marketing, positioning, packaging, prospecting, outreach, sales, and how to get more and better speaking gigs on behalf of your company, your brand, and yourself.
Download or read book Do I Really Have to Teach Reading written by Cris Tovani and published by Stenhouse Publishers. This book was released on 2004 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Do I really have to teach reading?" This is the question many teachers of adolescents are asking, wondering how they can possibly add a new element to an already overloaded curriculum. And most are finding that the answer is "yes." If they want their students to learn complex new concepts in different disciplines, they often have to help their students become better readers. Building on the experiences gained in her own language arts classroom as well as those of colleagues in different disciplines, Cris Tovani, author of I Read It, but I Don't Get It, takes on the challenge of helping students apply reading comprehension strategies in any subject. In Do I Really Have to Teach Reading?, Cris shows how teachers can expand on their content expertise to provide instruction students need to understand specific technical and narrative texts. The book includes: examples of how teachers can model their reading process for students;ideas for supplementing and enhancing the use of required textbooks;detailed descriptions of specific strategies taught in context;stories from different high school classrooms to show how reading instruction varies according to content;samples of student work, including both struggling readers and college-bound seniors;a variety of "comprehension constructors" guides designed to help students recognize and capture their thinking in writing while reading; guidance on assessing students;tips for balancing content and reading instruction.Cris's humor, honesty, and willingness to share her own struggles as a teacher make this a unique take on content reading instruction that will be valuable to reading teachers as well as content specialists.
Download or read book The Chimera Principle written by Carlo Severi and published by Hau. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using philosophical and ethnographic theory, presents new approaches to ritual and memory, relating them to visual and sound images as acts of communication.
Download or read book Introduction to Information Retrieval written by Christopher D. Manning and published by Cambridge University Press. This book was released on 2008-07-07 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Class-tested and coherent, this textbook teaches classical and web information retrieval, including web search and the related areas of text classification and text clustering from basic concepts. It gives an up-to-date treatment of all aspects of the design and implementation of systems for gathering, indexing, and searching documents; methods for evaluating systems; and an introduction to the use of machine learning methods on text collections. All the important ideas are explained using examples and figures, making it perfect for introductory courses in information retrieval for advanced undergraduates and graduate students in computer science. Based on feedback from extensive classroom experience, the book has been carefully structured in order to make teaching more natural and effective. Slides and additional exercises (with solutions for lecturers) are also available through the book's supporting website to help course instructors prepare their lectures.
Download or read book Instant Zen written by and published by North Atlantic Books. This book was released on 1994-10-12 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Instant Zen presents the teachings of Foyan, a twelfth-century Chinese Zen master recognized as one of the greatest masters of the Song dynasty Zen renaissance in China. Returning to the uncomplicated genuineness of the original and classical Zen masters, Foyan offers many simple exercises in attention and thought designed to lead to the awakening of Zen insight into the real nature of the self. These succinct teachings emphasize independence and autonomy, and show us how to open our own eyes and stand on our own two feet, to see directly without delusion and act on truth without confusion. Translator Thomas Cleary provides an incisive introduction and extensive references from traditional Zen sources, placing the work in both historical and contemporary contexts. Newcomers to Zen will find this book a useful and sophisticated introduction to authentic inner Zen practices from an impeccable source, without cultural exoticism or religious cultism. Instant Zen sheds new light on this vital tradition, making available the immediacy of Zen practice and unveiling our innate potential for conscious awakening.
Download or read book Relevance Raises Response written by Bob Bentz and published by Skillbites. This book was released on 2022-12-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: RELEVANCE RAISES RESPONSE and that is precisely why mobile marketing is the greatest advertising and marketing medium of all-time. Mobile offers the uncanny ability to laser target your audience by providing the best offer, at the best time, when the targeted customer is most likely to engage and buy. THE CHAPTERS In Relevance Raises Response: How to Engage and Acquire with Mobile Marketing, author Bob Bentz takes you through all of the major elements that contribute to mobile marketing success in nine easy to read chapters that will help your business sell more. 1.Introduction to Mobile 2.Advantages of Mobile 3.Mobile-Optimized Websites 4.Messaging 5.Social Media 6.Mobile Advertising 7.Mobile Apps 8.Mobile Commerce 9.The Future of Mobile WHAT YOU'LL LEARN ABOUT MOBILE MARKETING This is not a book that will philosophize about mobile and give you theories on why it is so effective. Instead, it is a book written by a businessperson who works in the trenches of mobile marketing every day with hundreds of customers, in many different vertical markets. What you'll get when reading this book is actionable insight on what you can do to help your business sell more with mobile next week. What you'll learn in these chapters includes: -The History of the Mobile Phone -How to Set and Analyze Key Performance Indicators (KPIs) -Mobile Marketing Definitions and Buzzwords -Principles of Responsive Design -How to Use A/B and Multivariate Testing -Mobile Search Engine Optimization (SEO) -Legal Requirements for SMS and MMS -Analysis of the Major Social Media Networks -How to Attract Followers with Social Media -How to Advertise In-Apps -Mobile Programmatic Buying -Advertising on Social Media -How to Develop a Mobile App -Marketing an App -App Store Optimization (ASO) -The Internet of Things -Virtual Reality BONUS FEATURES There are several bonus features, in addition to the chapter content, that makes this book the best single source for mobile marketing information. -Bob's Top Text Message Marketing Tips -Top Secret: What Does Facebook Know About You? -Why Facebook is Still so Powerful -How to Advertise on TikTok -With Mobile Advertising, there is No Prime Time Anymore -Why Mobile is Your Small Business Powerhouse -How to Craft a Great Text Message -E-commerce: How Mobile Drives Sales in Retail Stores Still not sold? Universities are. Several major universities now use Relevance Raises Response as a graduate level textbook in the Communications Department. RELEVANCE RAISES RESPONSE Marketing is an ongoing contest for people's attention, and mobile provides the mechanism that, in the history of promotion, is the closest a brand has ever been able to get to its customer. With mobile, customers can act on any message at any time, no matter where they are. They can take immediate action to research, find, or buy something. When a consumer can act in the moment, her expectations are high and her patience is low. That makes the credibility and relevance of the mobile message of the utmost importance. Ultimately, brands that do the best job of engaging consumers with a relevant mobile message will win. Every digital strategy made today should be thinking tap first and click second. It's the only way for a brand to live "in the moment." We are living in the age of mobile.
