Download or read book Instagram s impact on Generation Z Does a professional Instagram account influence the decision making process written by Maria Priller and published by GRIN Verlag. This book was released on 2019-08-13 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2019 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2, University of applied sciences (Tourism & Leisure Management), language: English, abstract: The main objective of this master thesis is to investigate whether Instagram has an impact on Generation Z’s decision-making behaviour when choosing an Austrian spa facility. According to the determined research questions, this thesis aims to examine as well to what extent a professional Instagram account has an impact on the decision-making process, what the motivations are to use Instagram regarding a wellness stay and how Generation Z perceives the Austrian spa industry. In addition, recommendations for an enhanced Instagram performance for Austrian spa’s will be given. For the secondary research, relevant books, articles, journals, studies and websites have been used. To answer the research questions properly, a quantitative research method in the form of an online questionnaire according to the expectation, motivation and attitude model was applied.

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Download or read book Brand Meaning Management written by Naresh K. Malhotra and published by Emerald Group Publishing. This book was released on 2015-05-05 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Noted authors discuss how and why consumers identify with and become attached to brands and the challenges marketers face in creating and sustaining these states. Other meaning makers (e.g., celebrities, culture, consumers themselves) can facilitate or detract from the brand meanings marketers aim to create.

Download or read book Social Justice Parenting written by Dr. Traci Baxley and published by HarperCollins. This book was released on 2021-10-19 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Social Justice Parenting offers guidance and grace for parents who want to teach their children how to create a fair and inclusive world.”—Diane Debrovner, deputy editor of Parents magazine “Replete with excellent examples and advice that can help parents raise children with a healthy self-image and regard for the welfare of others."—Jane E. Brody, New York Times An empowering, timely guide to raising anti-racist, compassionate, and socially conscious children, from a diversity and inclusion educator with more than thirty years of experience. As a global pandemic shuttered schools across the country in 2020, parents found themselves thrust into the role of teacher—in more ways than one. Not only did they take on remote school supervision, but after the murder of George Floyd and the ensuing Black Lives Matter protests, many also grappled with the responsibility to teach their kids about social justice—with few resources to guide them. Now, in Social Justice Parenting, Dr. Traci Baxley—a professor of education who has spent 30 years teaching diversity and inclusion—will offer the essential guidance and curriculum parents have been searching for. Dr. Baxley, a mother of five herself, suggests that parenting is a form of activism, and encourages parents to acknowledge their influence in developing compassionate, socially-conscious kids. Importantly, Dr. Baxley also guides parents to do the work of recognizing and reconciling their own biases. So often, she suggests, parents make choices based on what’s best for their children, versus what’s best for all children in their community. Dr. Baxley helps readers take inventory of their actions and beliefs, develop self-awareness and accountability, and become role models. Poised to become essential reading for all parents committed to social change, Social Justice Parenting will offer parents everywhere the opportunity to nurture a future generation of humane, compassionate individuals.

Download or read book Sunshine Warm Sober written by Catherine Gray and published by Aster. This book was released on 2021-06-10 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: The long-awaited sequel to THE UNEXPECTED JOY OF BEING SOBER 'Exquisite' - Fearne Cotton, Happy Place 'A paean to the longer-term pleasures of staying booze-free' - The Guardian 'The kind of book that changes lives, and very possibly saves them' - The Lancet Psychiatry 'A reflective, raw and riveting read. A beautiful book on what it takes to root for yourself' - Emma Gannon, Ctrl Alt Delete 'No other author writes about sober living with as much warmth or emotional range as Catherine Gray. Her deep insight into the subtle psychologies of drinking, and of life, means that everything she writes is both utterly relatable and stretches our minds. Hers is a rare wisdom.' - Dr Richard Piper, CEO, Alcohol Change UK What's it like to give up drinking forever? We know now that being teetotal for one, three, even twelve months brings surprising joys and a recharged body... but nothing has been written about going years deep into being alcohol-free. As Catherine Gray, author of runaway success The Unexpected Joy of Being Sober, streaks towards a decade sober, she explores this uncharted territory in her trademark funny, disruptive and warm way. This is a must-read for anyone sober-curious, whether they've put down the bottle yet or not. Praise for The Unexpected Joy of Being Sober: 'Fascinating' - Bryony Gordon 'Truthful, modern and real' - Stylist 'Brave, witty and brilliantly written' - Marie Claire 'Gray's tale of going sober is uplifting and inspiring' - Evening Standard 'Not remotely preachy' - Sunday Times 'Jaunty, shrewd and convincing' - Sunday Telegraph 'Admirably honest, light, bubbly and remarkably rarely annoying' - Guardian 'An empathetic, warm and hilarious tale from a hugely likeable human' - The Lancet Psychiatry

Download or read book Self Esteem written by Roy F. Baumeister and published by Springer Science & Business Media. This book was released on 2013-11-11 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Summarizing and integrating the major empirical research of the past twenty years, this volume presents a thorough review of the subject, with a special focus on what sets people with low self-esteem apart from others. As the subject is central to the understanding of personality, mental health, and social adjustment, this work will be appreciated by professionals and advanced students in the fields of personality, social, clinical, and organizational psychology.

Download or read book Twenty First Century Celebrity written by David C. Giles and published by Emerald Group Publishing. This book was released on 2018-09-13 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: David Giles examines digital culture’s impact on established celebrities from traditional media while charting the rise of new forms of celebrity such as vloggers and influencers, offering novel insights on topics such as parasocial relationships, micro-celebrity, memes and celetoids.

Download or read book The Instagram Handbook written by Kjell Halvor Landsverk and published by PrimeHead Limited. This book was released on 2014-06-06 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Instagram Handbook describes how individuals and businesses can succeed on Instagram. Have you thought of how powerful Instagram really is? Instagram has more than 200 million users who all love to see, like, and comment on photos! The Instagram Handbook will be useful for you and your business (if you run your own business or work in sales, marketing, etc.). If you are not using or intending to use Instagram in a marketing context, you will still find a lot of interesting material about Instagram for your personal use. Learn: How to use Instagram, develop an Instagram strategy, create Instagram contests, create engagement, find out tips for better photos and videos, repost and embed photos, optimize your presence, use Instagram direct, find out more about staying secure on Instagram, and much more.

Download or read book Can t Hurt Me written by David Goggins and published by David Goggins. This book was released on 2021-03-03 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times Bestseller Over 2.5 million copies sold For David Goggins, childhood was a nightmare -- poverty, prejudice, and physical abuse colored his days and haunted his nights. But through self-discipline, mental toughness, and hard work, Goggins transformed himself from a depressed, overweight young man with no future into a U.S. Armed Forces icon and one of the world's top endurance athletes. The only man in history to complete elite training as a Navy SEAL, Army Ranger, and Air Force Tactical Air Controller, he went on to set records in numerous endurance events, inspiring Outside magazine to name him "The Fittest (Real) Man in America." In Can't Hurt Me, he shares his astonishing life story and reveals that most of us tap into only 40% of our capabilities. Goggins calls this The 40% Rule, and his story illuminates a path that anyone can follow to push past pain, demolish fear, and reach their full potential.

Download or read book A Kids Book About Racism written by Jelani Memory and published by Penguin. This book was released on 2023-07-04 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: A clear explanation of what racism is and how to recognize it when you see it. As tough as it is to imagine, this book really does explore racism. But it does so in a way that’s accessible to kids. Inside, you’ll find a clear description of what racism is, how it makes people feel when they experience it, and how to spot it when it happens. Covering themes of racism, sadness, bravery, and hate. This book is designed to help get the conversation going. Racism is one conversation that’s never too early to start, and this book was written to be an introduction on the topic for kids aged 5-9. A Kids Book About Racism features: - A friendly, approachable, and kid-appropriate tone throughout. - Expressive font design; allowing kids to have the space to reflect and the freedom to imagine themselves in the words on the pages. - An author who has lived experience on the topic of racism. Tackling important discourse together! The A Kids Book About series are best used when read together. Helping to kickstart challenging, empowering, and important conversations for kids and their grownups through beautiful and thought-provoking pages. The series supports an incredible and diverse group of authors, who are either experts in their field, or have first-hand experience on the topic. A Kids Co. is a new kind of media company enabling kids to explore big topics in a new and engaging way. With a growing series of books, podcasts and blogs, made to empower. Learn more about us online by searching for A Kids Co.

Download or read book Strategy Is Your Words written by Mark Pollard and published by . This book was released on 2020-08-11 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Information and Communication Technologies in Tourism 2021 written by Wolfgang Wörndl and published by Springer Nature. This book was released on 2021-01-11 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book is the proceedings of the International Federation for IT and Travel & Tourism (IFITT)’s 28th Annual International eTourism Conference, which assembles the latest research presented at the ENTER21@yourplace virtual conference January 19–22, 2021. This book advances the current knowledge base of information and communication technologies and tourism in the areas of social media and sharing economy, technology including AI-driven technologies, research related to destination management and innovations, COVID-19 repercussions, and others. Readers will find a wealth of state-of-the-art insights, ideas, and case studies on how information and communication technologies can be applied in travel and tourism as we encounter new opportunities and challenges in an unpredictable world.

Download or read book Personal Influence written by Elihu Katz and published by Routledge. This book was released on 2017-07-12 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1955, "Personal Influence" reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded. This classic volume set the stage for all subsequent studies of the interaction of mass media and interpersonal influence in the making of everyday decisions in public affairs, fashion, movie-going, and consumer behavior. The contextualizing essay in Part One dwells on the surprising relevance of primary groups to the flow of mass communication. Peter Simonson of the University of Pittsburgh has written that "Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations...more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." In his introduction to this fiftieth-anniversary edition, Elihu Katz discusses the theory and methodology that underlie the Decatur study and evaluates the legacy of his coauthor and mentor, Paul F. Lazarsfeld.

Download or read book Successful Aging written by Paul Boris Baltes and published by Cambridge University Press. This book was released on 1993-05-28 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: More and more people live into old age. This demographic revolution underscores the fact that old age is the last uncharted and unattended phase of the life cycle.

Download or read book Politics and the Twitter Revolution written by John H. Parmelee and published by Lexington Books. This book was released on 2012 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Politics and the Twitter Revolution: How Tweets Influence the Relationship between Political Leaders and the Public by John H. Parmelee and Shannon L. Bichard is the first comprehensive examination of how Twitter is used politically. Surveys and in-depth interviews with political Twitter users answer several important questions, including: Who follows the political leaders on Twitter, and why? How persuasive are political tweets? Is political Twitter use good for democracy? These and other questions are answered from theoretical perspectives, such as uses and gratifications, word-of-mouth communication, selective exposure, innovation characteristics, and the continuity-discontinuity framework. In addition, content analysis and frame analysis illustrate how political leaders' tweets frame their policies and personalities. The findings in Politics and the Twitter Revolution show Twitter to be surprisingly influential on political discourse. Twitter has caused major changes in how people engage politically. Followers regularly take actions that are requested in leaders' tweets, and, in many cases, leaders' tweets shape followers' political views more than friends and family. Other findings raise concerns. For some, Twitter use contributes to political polarization, and there is frequently a disconnect between what followers expect from leaders on Twitter and what those leaders are giving them.

Download or read book Good Vibes Good Life written by Vex King and published by Hay House, Inc. This book was released on 2018-12-04 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: OVER 1 MILLION COPIES SOLD: Instagram guru Vex King “teaches us how self-love is the key to unlocking your inner greatness” (Marie Claire) and shares inspirational quotes and universal wisdom for manifesting positive vibes. Join the self-love revolution—and be the best version of you that YOU can be! Vex overcame adversity to become a source of hope for millions of young people, and now draws from his personal experience and his intuitive wisdom to inspire you to: · Practise self-care, overcome toxic energy, and prioritize your well-being · Cultivate positive lifestyle habits, including mindfulness and meditation · Change your beliefs to invite great opportunities into your life · Manifest your goals using tried-and-tested techniques · Overcome fear and flow with the Universe · Find your higher purpose and become a shining light for others In this beautiful, giftable book, Vex will show you that when you change the way you think, feel, speak, and act, you begin to change the world.

Download or read book Marketing to Gen Z written by Jeff Fromm and published by AMACOM. This book was released on 2018-03-26 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers. Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan. In Marketing to Gen Z, businesses will learn how to: Get past the 8-second filter Avoid blatant advertising and tap influencer marketing Understand their language and off-beat humor Offer the shopping experiences they expect Marketing to Gen Z dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020. Now is the time to learn who they are and what they want!