Download or read book Instagram Marketing Masterclass written by Raymond Wayne and published by Estalontech. This book was released on 2024-09-04 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here’s the expanded version with a focus on clarity and detail: Instagram Marketing Masterclass: Unlock the Secrets to Growing Your Business with Video and Visual Content In today’s fast-paced digital landscape, Instagram stands out as a critical platform for business growth, with its video features playing a key role in driving engagement and sales. Whether you’re an entrepreneur, small business owner, or social media marketer, the Instagram Marketing Masterclass is designed to provide you with everything you need to leverage Instagram’s video tools to grow your business. This course is your complete guide to creating video content that not only captivates your audience but also converts them into loyal customers. The masterclass walks you through every step of Instagram’s video tools—Reels, Stories, and IGTV—revealing how to use these dynamic features to showcase your brand, boost engagement, and expand your reach. You’ll learn how to craft high-impact videos that communicate your message effectively and resonate with your target audience. Whether you’re promoting products, services, or your personal brand, this course will teach you how to use Instagram’s video capabilities to connect with your audience on a deeper, more authentic level. In this comprehensive guide, you’ll also discover advanced techniques to get the most out of Instagram video ads, allowing you to amplify your marketing efforts and maximize your return on investment. Learn how to seamlessly integrate video into your overall marketing strategy, creating a cohesive brand presence that engages your followers across multiple touchpoints. The course also covers essential tactics like using hashtags and Instagram SEO to increase the visibility of your videos, ensuring your content reaches the right audience. Additionally, you’ll explore practical tips on how to analyze performance metrics so you can continuously optimize your video marketing for ongoing growth and success. By the end of this masterclass, you will have the tools and knowledge needed to create powerful video content that drives real business results. You’ll know how to turn casual scrollers into engaged followers, followers into customers, and customers into brand advocates, all through the strategic use of video marketing on Instagram. With the Instagram Marketing Masterclass, you can finally unlock Instagram’s full potential and achieve the financial success you’ve been striving for. Whether you’re looking to increase sales, build brand awareness, or boost engagement, this course will show you exactly how to do it—all while tapping into Instagram’s most effective feature: video. If you're ready to harness Instagram’s video features to build your brand and drive real results, the Instagram Marketing Masterclass is the ultimate guide to taking your business to the next level.

Download or read book Sell Anything Online written by Anaita Sarkar and published by . This book was released on 2021-01-10 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: An actionable digital marketing playbook to help grow e-commerce businesses in Australia

Download or read book Digital Marketing Masterclass Building Your Online Empire written by Daksh Ramesh Pandya and published by OrangeBooks Publication. This book was released on 2024-08-23 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is for marketers, business owners, and entrepreneurs who want to leverage digital marketing to grow their businesses. Whether you are a beginner or have some experience, this book will provide you with the knowledge and tools to succeed.

Download or read book Faceless Marketing Masterclass written by Avery Starling and published by Estalontech. This book was released on 2024-08-02 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Faceless Marketing: A New Digital Success Concept In an era where digital presence often equates to personal vulnerability, many individuals seek to make money online while maintaining anonymity. This pursuit has led to the rise of faceless marketing—a revolutionary approach in digital marketing. This synopsis outlines the principles, benefits, and transformative potential of faceless marketing for aspiring online entrepreneurs. The Path to Faceless Marketing The journey to making money online usually begins with a search for "how to make money online." This search often leads to various methods promising quick riches, which frequently fail to deliver. After numerous unsuccessful attempts, I discovered faceless marketing, which changed my digital marketing approach. Faceless Marketing Concept Faceless marketing allows individuals to start and grow online businesses while remaining anonymous. By leveraging digital marketing strategies without revealing their identity, marketers can achieve financial success and maintain privacy in today's digital landscape. The Power of Anonymity Anonymity is a key benefit of faceless marketing. In an age where personal data is easily exploited, staying anonymous protects marketers from potential risks while enabling them to engage effectively with their audience. This focus on content quality and value, rather than personal branding, enhances the marketing approach. Building Trust and Authority Anonymously Contrary to the belief that personal exposure is necessary for building trust and authority, faceless marketing proves that credibility can be established without revealing one's identity. Through consistent, high-quality content and strategic engagement, faceless marketers can build a loyal audience that trusts their expertise and values their contributions. Faceless Marketing Strategy A successful faceless marketing strategy involves: Understanding the Target Audience: Delivering valuable content that addresses their needs. Using Digital Marketing Tools: Implementing SEO, social media marketing, and email marketing to reach and engage with the audience. Content Creation: Producing informative blog posts, videos, and podcasts without showing the marketer's face. Leveraging forums and social media groups that support anonymous interactions can further enhance reach. Monetizing a Faceless Brand Like any marketing strategy, the goal of faceless marketing is monetization. This can be achieved through digital products, affiliate marketing, and advertising. Building a strong, recognizable brand that consistently delivers value allows faceless marketers to introduce various revenue streams tailored to their audience's needs. Faceless marketing represents a significant shift in digital marketing and online business. By prioritizing anonymity and focusing on high-quality content, faceless marketers can build successful, profitable enterprises without personal exposure. This innovative approach not only protects privacy but also opens new opportunities for those hesitant to engage in digital marketing due to identity concerns. As the digital landscape continues to evolve, faceless marketing offers a compelling blueprint for achieving financial success while maintaining anonymity.

Download or read book One Million Followers Updated Edition written by Brendan Kane and published by BenBella Books. This book was released on 2018-10-09 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise? Digital strategist and "growth hacker" Brendan Kane has the answer and will show you how—in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He's advised brands such as MTV, Skechers, Vice and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog—and now he'll share his secrets with you. In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn. Featuring in-depth interviews with celebrities, influencers, and marketing experts, including: • Chris Barton, cofounder and board director of Shazam and former head of Android business development for Google • Ray Chan, CEO and cofounder of 9GAG • Julius Dein, internet personality and magician with nearly 16 million Facebook followers • Mike Jurkovac, Emmy Award–winner and creative director of will.i.am and the Black Eyed Peas • Phil Ranta, former COO of Studio71 and VP of network at Fullscreen • Eamonn Carey, managing director at Techstars London • Jonathan Skogmo, founder and CEO of Jukin Media, Inc. • Jon Jashni, founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It's time to stop being a follower and start being a leader.

Download or read book Strategy Is Your Words written by Mark Pollard and published by . This book was released on 2020-08-11 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Social Media Marketing Live written by Rory Ames-Hyatt and published by Rory Ames-Hyatt. This book was released on 2019-11-06 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get Ready To Find Out How Your Business Can Easily Tap Into This Booming Multi-Billion Dollar Industry! The ever-changing world of social media marketing means that you need to constantly find new tactics to stay ahead of your competition. And when it comes to building brand awareness - whether for a bricks and mortar business, an eCommerce store, or your personal brand - video marketing dominates as the premium way to get your message out to your potential customers. Now, over the past few years a new and revolutionary piece of social tech has risen up to become the most effective way to reach your target audience… and that technology is called Live Streaming Video. You see, the live streaming video industry is so much more than just online gaming. In fact, this market is projected to grow to over seventy billion dollars by 2023, making it one of the most cutting edge ways for entrepreneurs and influencers to reach out to clients in real time. And with Social Media Marketing Live you will have everything you need to begin taking advantage of live streaming video - which can help you bring in extra sales, generate more leads, and really push your brand to WIN BIG online! What You Will Learn Inside Social Media Marketing Live: + Find out how even absolute beginners can use this pioneering marketing innovation. + Master the art of driving traffic to your website or store through a live streaming broadcast. + Learn the key differences between the most popular live streaming platforms - and discover which platform offers the best fit for your brand. + Get all of the very best tips on running a smooth live streaming show (without a single hitch!). + Plus so much more!

Download or read book Social Media Marketing Productivity Hacks written by Rory Ames-Hyatt and published by Rory Ames-Hyatt. This book was released on 2019-11-01 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is Social Media Marketing Turning Into A Time Suck? Want To Learn How To Build Your Brand In Half The Time? Or Maybe You're Struggling To Find Enough Hours In The Day To Grow Your Online Business… It can be frustrating - even overwhelming - to grow your business on multiple social media platforms all at once. Or the other hand, you might already have your digital marketing strategy worked out, but still find yourself struggling to scale your business as managing all of those comments, direct messages and emails is beginning to overload your inbox. If any of this sounds familiar, then Social Media Marketing Productivity Hacks was written for you. You see, most people think that social media is little more than a time-vampire sucking away attention from more important aspects of your business… but it doesn't have to be that way. In fact, social media marketing needn't take much more than an hour of your day. And whats more, your social accounts can be automated - allowing you to grow your brand, audience, and customer-base on auto-pilot! How, you ask? Well, there are a number of simple and easy-to-use tools that can help you manage your brand online - saving you both time and money. And you don't need to spend a fortune, or have a technical background, to use these tools! This is where Social Media Marketing Productivity Hacks comes in, because this book is your guide to learning exactly how to run your business or brand more efficiently, freeing you from having to make endless social media posts every single day. Inside the chapters of Social Media Marketing Productivity Hacks you will learn: How to effortlessly boost your businesses ROI virtually overnight… … simply by streamlining your social media marketing efforts with these simple online time management apps. Why being productive is more than just using the right tools… … and why it is also about having the right mindset about your online brand. Find out how you can legally spy on your competitors and find out what kind of content is converting for their business… … saving you time and money by allowing you to zero in on the very best ways to capture your audiences attention. Discover how to run your Facebook, Instagram, and Twitter accounts on auto-pilot… … by letting these super-simple software tools take on all of the heavy lifting of posting multiple times each day. How to never be stuck for content ideas ever again… … by learning which blog posts and videos your potential audience, clients, and customers are liking, commenting, and following online. Plus so much more!

Download or read book Social Media Marketing Power Mindset written by Rory Ames-Hyatt and published by Rory Ames-Hyatt. This book was released on 2019-04-01 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do You Want More Sales? Do You Want More Website Traffic? Do You Want To Build Your Own Personal Influencer Brand? Of course you do! Whether you're an established entrepreneur, a business start-up, or an aspiring online influencer, social media marketing can help you achieve incredible results! Yet if you want to grow your business or brand, there are so many different (and confusing!) social platforms and ad products to choose from; whether they be Facebook Lead Ads, to Instagram Stories, to YouTube TrueView Videos. But if you want to build a social media marketing plan that is both cost-effective and profitable, then you need to realize that online marketing is more than simply picking the right ad product or platform… social media marketing is all about having a multi-platform mindset. By leveraging the attention-grabbing power of Facebook, YouTube, Instagram and LinkedIn collectively, you can create your own incredible marketing engine — one that can grow your follower count, generate sales, capture clients, and drive traffic towards your ecommerce store or website. You see, it is easy to get confused when you first decide to tackle online digital marketing. And even with all the time in the world, you won't be able to grow your brand on every single media platform out there. But if you streamline your attention towards a few key platforms — taking the time to fully utilize just a couple of key advertising products — you could get some amazing results. This is where Social Media Marketing Power Mindset comes in! You see, almost anyone with a Facebook account could run a Facebook ad. But what does it take to run a successful Facebook Advertising campaign? Instagram Story Ads, on the other hand, are one of the most effective branding tools available to entrepreneurs and influencer's alike. And yet so few people even realize just how to take advantage of these incredibly low-cost, high-converting adverts. Well, in Social Media Marketing Power Mindset, you are going to learn how to use these marketing tools and products — plus so much more — to full effect. Broken down into a series of information-packed mindset-building snippets and sound-bites, Social Media Marketing Power Mindset is a book designed to help you change your mentality from that of an Ordinary Social Media User into a Smart Social Media Master. Inside This Book: - Why Social Media Marketing Is So Effective At Capturing Peoples Attention… … and how you can use the psychology of social media for your own personal brand. - Learn How To Avoid These Common Digital Advertising Mistakes… … helping you to keep your advertising spend low, and profits high. - Find Out How To Turn Instagram 'Likes' Into 'Leads'… … and make your profile feed your own personal cash-cow. - Discover How You Can Use LinkedIn's Organic Reach To Generate A Flood Of Free Traffic… … without needing to spend a single advertising dollar. - And So Much More!

Download or read book Drawn on the Way written by Sarah Nisbett and published by Quarry Books. This book was released on 2021-12-21 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to observe the world more deeply—with curiosity, empathy, and joy—as you sketch the stories unfolding all around you. In Drawn on the Way, Sarah Nisbett shares her techniques for creating captivating line drawings that capture the moments and moods that you encounter on the train, in a café, outdoors, anywhere: a young woman lost in thought, a pair of hands clasped on a lap, a peppy beagle, a pair of jeans-clad crossed legs. Sarah invites you to see the people, animals, places, and objects you draw with compassionate curiosity—as more than a stranger or inanimate object, but as someone or something with a story worth knowing or imagining. Even if you are inexperienced at drawing or don’t consider yourself an artist, you can learn how to create sketches from start to finish employing techniques such as contour drawing, using line work to add texture, and adding spot color—and discover how each sketch tells a story. You’ll begin to focus on important details that reveal something about the subject you’re drawing: the graceful drape of a hand over a purse, the shy way someone tucks their feet underneath them. As you unplug, set aside perfectionism, and explore the world through drawing, you’ll learn: How to translate what you see into a compelling drawing How to silence your inner critic and find joy in drawing what captures your interest Techniques for drawing figures and creating quick portraits How to find the emotion in objects by asking questions How to draw scenes and backgrounds without becoming overwhelmed How to quickly and expressively render the natural world, including plants and animals How key details can take a sketch from plain to captivating Ways to find the extraordinary in the everyday How to transform mistakes into likeable elements Tips for becoming a visual storyteller Life lessons learned from years of live drawing We spend most of our lives on the way, rushing and running from place to place, task to task. When we have a spare minute, we usually reach for our phones and shut everything else out. The techniques, projects, and ideas in Drawn on the Way are designed to help you be more mindful about drawing, to capture the people, places, and things you encounter each day. By doing that, you’ll connect with humanity in a deeper, more meaningful way—and discover a lot about yourself.

Download or read book Embrace the Space written by Gary Ennis and published by NSDesign Ltd. This book was released on 2020-08-17 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’re a business owner that gives a damn, this book is for you. Inside you’ll find a wealth of experience and knowledge which we’ve gathered from more than ten years delivering social media training workshops to more than 10,000 businesses across the UK. Packed with advice, tips, best practice, business case studies, strategic insights and lots more, this book will help you and your organisation get real results from Facebook, Instagram, LinkedIn and many other platforms. We even included a few behind the scenes stories from over the years (some of which we promised never to tell!). Reviews for 'Embrace the Space' "A cracking read! Perfectly pitched for the small business with lots of useful tips and tricks – and real life examples of how to improve social media presence." Stuart McKenna, CEO at Scottish Training Federation Limited "Finally, a book about business that I actually want to read. Packed full of useful stuff, and entertaining too" Helena Langdon, Former Head of Digital at Innocent "One of the most clear and compelling guides ever published for what works in social media, and why. Highly recommended!" Jay Baer, author of Hug Your Haters "This is a gem of a book! As someone who uses social media both socially and for my work, this book has shown me there’s so much more to learn." Grant Stott, TV and Radio Presenter “Engaging and informative and so important now as many businesses have been forced to move online to promote their services." Laura Irvine, Specialist in Data Protection Law "This book is a winner" Kieron Achara, GB Olympian “Fun, engaging and thought-provoking content to help your business. We have witnessed our members grow their customer base applying Gary and Colin’s digital teachings over the last decade – now you can too. A must read." Bob Grant, Chief Executive, Renfrewshire Chamber of Commerce “I hate social media and spend way too much time on it. This book makes me want to spend even more time on it. But get better at it. I don’t know what to feel about this!" Gavin Oattes, Author and Inspirational Speaker About the Authors: 'The best day’s training I’ve ever had' 'Inspirational' 'The kick up the backside my business needed' 'Hire these guys for your social media training. You’ll be glad you did' For the last 10 years, businesses all over the UK have been enjoying transformative results after attending the 'Embrace The Space' social media masterclass delivered by Gary Ennis and Colin Kelly. Now, for the first time, all the learning and entertainment that makes the day so popular is available in this book. Gary is a qualified trainer, with over 25 years experience in digital marketing. He is the founder of NSDesign Ltd - an award winning digital consultancy, working with organisations to improve their digital skills and capabilities. He regularly makes television and radio appearances as a digital media expert, and speaks at conferences across the UK on related topics. Colin is a former journalist and broadcaster who now runs the communications training company Comsteria Limited which provides smartphone video and podcast production training, media relations training and crisis PR advice. Gary and Colin have a natural rapport and an extensive knowledge of social media as it applies to small and medium business use. ‘Embrace The Space’ isn’t just about understanding Facebook or Twitter, it’s about an attitude; understanding what makes you special, understanding your customers and having fun. Written during summer 2020 this is a fresh, inspirational look at what it takes to succeed with social media in a post lockdown world.

Download or read book The Art of the Click written by Glenn Fisher and published by Harriman House Limited. This book was released on 2018-10-01 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is The Art of the Click? The answer lies in the power of direct-response copywriting. In this entertaining and highly readable guide, copywriting expert Glenn Fisher boils down over a decade of experience to present a huge array of techniques, tactics and industry secrets to improve your copywriting, get more clicks... and ultimately, get more sales. You will discover: - The single thing every great writer must do if they want to improve. - How anyone can learn to write a headline that will stop all potential customers in their tracks. - Where to find inspiration and how to feed ideas. - How you can get a customer physically nodding along with every word you write. - How to avoid waffle and make your copy more succinct. - How you can write irresistible offers than no one can refuse. - And much more! Pick up The Art of the Click now to improve your copywriting. You’ll soon be wondering how you ever made a sale without it...

Download or read book Rich20something written by Daniel DiPiazza and published by Penguin. This book was released on 2017 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: "As the founder of Rich20something.com, Daniel DiPiazza has helped thousands break out of their daily grinds, build businesses they care about, and achieve more sucsess than they ever imagined" --Back cover.

Download or read book Instagram Masterclass written by Wojciech Zalech and published by Wojciech Zalech. This book was released on 2020-05-21 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since you are reading this text, you are probably interested in the development of your business. You've come to the right place, because my eBooks are professional tools for building a high market position. They were prepared on the basis of 22 years of experience in building business strategies and my young view on Social Selling. Thanks to them, using this knowledge in practice, you will increase your brand's recognition on the web, create an additional product or service distribution model, and increase the likelihood of selling your products on Instagram and your profits will increase. And that's what you want in your business, right? In this eBook you will learn: 1. Practical knowledge of building brands on Instagram; 2. Practical preparation for building a community around an Instagram account; 3. Differences between a regular and business Instagram account; 4. Practical knowledge of the basic principles prevailing on the Instagram portal 5. Practical knowledge of how to earn on Instagram; 6. Practical knowledge of using external brand building tools on Instagram; 7. A collection of external tools that are used to build a brand on Instagram; 8. Practical knowledge and tips on how to prepare your account on the Instagram portal; 10. Practical knowledge of how to use the secrets of the Instagram portal; 11. Practical knowledge of the content published on your profile and what it is and why it is important to have early activity under your posts; 12. Practical "CBCM" system that I use to build and earn from my Instagram account; 13. Practical strategies that I use to build a community around my Instagram business account; 14. Practical schemes that I use in Instagram Stories; 15. Advanced strategies that I use in my paid advertising on my Instagram business account. You should start marketing your operational activities in social media because every year more and more potential customers start buying on these platforms. Instagram has long ceased to be considered just a meeting place on the Internet, it has become a tool for selling products, targeting and acquiring thousands of customers from the young generation. Every business that is not present on social media loses thousands if not hundreds of thousands of dollars a month. Currently, the Instagram platform in the world is used by over a billion active users and Instagram Stories are viewed daily by over 500 million people. People share their opinions, information, set up accounts on a specific topic, build huge communities, but also make purchases like any other online store. Buying through Instagram is becoming more and more popular, which is why companies, entrepreneurs and public figures adapt their marketing to the constantly changing world in fear of falling out of the market. Think about whether you and your business can afford to lose potential customers just because you don't build relationships with them through operational activities on the Instagram platform.

Download or read book UnCloned Marketing written by Audria Richmond and published by UnCloned Publishing. This book was released on 2020-07-20 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The 1 Page Marketing Plan written by Allan Dib and published by Page Two. This book was released on 2021-01-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.

Download or read book Content Inc How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses written by Joe Pulizzi and published by McGraw Hill Professional. This book was released on 2015-09-04 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Instead of throwing money away and sucking up to A-listers, now there is a better way to promote your business. It’s called content marketing, and this book is a great way to master this new technique.” -Guy Kawasaki, Chief evangelist of Canva and author of The Art of the Start 2.0 "How do you take the maximum amount of risk out of starting a business? Joe Pulizzi shows us. Fascinate your audience, then turn them into loyal fans. Content Inc. shows you how. Use it as your roadmap to startup success.” -Sally Hogshead, New York Times and Wall Street Journal bestselling author, How the World Sees You "If you're serious about turning content into a business, this is the most detailed, honest, and useful book ever written." -Jay Baer, New York Times bestselling author of Youtility" The approach to business taught all over the world is to create a product and then spend a bunch of money to market and sell it. Joe outlines a radically new way to succeed in business: Develop your audience first by creating content that draws people in and then watch your business sell themselves!" -David Meerman Scott bestselling author of ten books including The New Rules of Sales and Service "The digital age has fundamentally reshaped the cost curve for entrepreneurs. Joe describes the formula for developing a purpose-driven business that connects with an engaged and loyal audience around content. With brand, voice and audience, building and monetizing a business is easy." -Julie Fleischer, Sr. Director, Data + Content + Media, Kraft Foods" What if you launched a business with nothing to sell, and instead focused first on serving the needs of an audience, trusting that the 'selling' part would come later? Crazy? Or crazy-brilliant? I'd say the latter. Because in today's world, you should serve before selling." -Ann Handley, author of the Wall Street Journal bestseller Everybody Writes and Content Rules "Today, anyone, anywhere with a passion and a focus on a content niche can build a multi-million dollar platform and business. I did it and so can you. Just follow Joe's plan and hisContent Inc. model." -John Lee Dumas, Founder, EntrepreneurOnFire" The Internet doesn't need more content. It needs amazing content. Content Inc is the business blueprint on how to achieve that. If you're in business and are tired of hearing about the need for content marketing, but want the how and the proof, Content Inc is your blueprint." -Scott Stratten, bestselling author and President of UnMarketing Inc." Content marketing is by far the best marketing strategy for every company and Joe is by far the best guru on the topic. I wish this book was available when we started our content marketing initiative. It would have saved us a huge amount of time and effort!" -Scott Maxwell, Managing Partner/Founder OpenView Venture Partners