Download or read book Instagram Marketing Learn How You Can Grow Any Instagram Page to 1 Million Followers in Under 6 Months written by Pamela Russell and published by . This book was released on 2017-03-25 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do You Want 1 Million Followers on Instagram? Instagram, one of the hottest image-sharing social media platforms, currently boasts over 400 million active users every month. I have been involved in the marketing industry for a long time, from television ads and infomercials, I have always loved my job. Recently, I have grasped the opportunities offered by the power of social media to expand my reach globally. I have grown five pages to over 1 million followers on Instagram-that's a lot of people regularly checking every single one of my posts daily. . Millions of Potential Customers available with just a Click of a Button In this book I will explain key digital marketing strategies I have personally developed to quickly capture and engage a very large following on Instagram. From analyzing your competitors and developing an understanding for your target audience all the way to outsourcing your page's day-to-day activities, this book will teach you everything you need to reach 1 million followers in 6 months! Inside You Will Learn... Fundamental Concepts for Digital Marketing Define your Target Audience Determine what your Customers Value Develop Content Strategy Blueprint to 100,000 followers Blueprint to 1 Million followers

Download or read book One Million Followers Updated Edition written by Brendan Kane and published by BenBella Books. This book was released on 2018-10-09 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise? Digital strategist and "growth hacker" Brendan Kane has the answer and will show you how—in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He's advised brands such as MTV, Skechers, Vice and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog—and now he'll share his secrets with you. In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn. Featuring in-depth interviews with celebrities, influencers, and marketing experts, including: • Chris Barton, cofounder and board director of Shazam and former head of Android business development for Google • Ray Chan, CEO and cofounder of 9GAG • Julius Dein, internet personality and magician with nearly 16 million Facebook followers • Mike Jurkovac, Emmy Award–winner and creative director of will.i.am and the Black Eyed Peas • Phil Ranta, former COO of Studio71 and VP of network at Fullscreen • Eamonn Carey, managing director at Techstars London • Jonathan Skogmo, founder and CEO of Jukin Media, Inc. • Jon Jashni, founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It's time to stop being a follower and start being a leader.

Download or read book Instagram Marketing written by Mark Robertson and published by . This book was released on with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attract Hyper-Targeted Instagram Followers, Convert Followers to Paying Customers, & Expand your Brand Using Instagram Today only, get this bestseller for a special price. Did you know you can grow your business with Instagram Stories? Learn to get more followers, drive more traffic to your website, and sell more of your products and services with this book! Here Is A Preview Of What You'll Read... What Is Instagram? Instagram Marketing Instagram’s Reach How Important Is Instagram For Your Brand? How To Gain Followers Fast? Building An Instagram Strategy Creating Content On Instagram Instagram’s Business Tools And much, much more! Download your copy today! Take action today and download this book now at a special price!

Download or read book Instagram Marketing Success written by Anna Newman and published by . This book was released on 2018-04-06 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: to do list

Download or read book Instagram Marketing Algorithms written by Michael Gates and published by Michael Gates. This book was released on 2020-10-06 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: The way brands communicate with their existing and target audience has undoubtedly transformed. One of the main reasons for this transformation is the increase in the popularity of social networking platforms. These days, an increasing number of brands are using visual media for communicating their brand's message. Social media has certainly revolutionized our lives. Instagram has stood the test of time and is now one of the most popular social networking platforms today. So, if your brand isn't already on Instagram, then there is no time like the present to get started. Instagram has been around for a while, but not a lot of people know how to make the most of its features. The creators of this platform keep introducing new features along with changes to the algorithm. So, it is quintessential that you stay on top of all the updates. In this book, you will learn about the things you need to increase your following on Instagram so you can maximize your profits. You will be given information about the different benefits you can reap by using Instagram. You will learn about various tips for choosing the perfect Instagram name and tricks to optimize your brand's Instagram profile. Apart from this, you will also learn about specific strategies for building your niche on Instagram and thoroughly engage your audience. Marketing on Instagram and how you can increase your following are also discussed in detail in this book. A combination of all these factors will ensure that your brand makes the most of all that Instagram has to offer. You will want to make sure that whatever strategy you start to use on Instagram is going to keep the focus on the brand that you have built and how that brand sees the world. Instagram is great for sharing videos and photos so make sure that when you connect the business with your followers, make sure that it stays consistent with your brand rather than straying away or showing things that just don't go together. Use your brand or company name in hashtags: the hashtags that you pick don't have to be complicated. If you already have a pretty good following on Instagram, or your brand name is well known, go ahead and use this as one of your hashtags. This will make it easier for your followers to find you because they can just search the name and find some of your posts. Make a follower famous: it is not just about your followers checking out your posts, it is about how you interact with your followers. Take the time to look over the pages of your followers and then like and share some of their posts. This helps to show the customers that you really appreciate them because you are acknowledging their cool posts and sharing them with others on your page. Be careful with this one though because some may be personal and you should always ask for permission beforehand if you are unsure whether they would like it shared or not. So, if you are ready to learn more, then let us get started immediately!

Download or read book Instagram Marketing Mastery written by Aaron Jackson and published by Aaron Jackson . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to learn how to get the most from Instagram Marketing? If so then keep reading… Are you unsure of how to get started with Instagram? Do you want to become more visible, grow your following and drive engagement? Do you want to increase in-store or online sales? Having an effective Instagram Marketing Strategy will help you to achieve this. In Instagram Marketing Mastery, you will discover: - The best way to create an attractive, powerful and professional Instagram business profile. - A simple trick you can do to increase sales through Instagram posts. - The one method to make your Instagram interactions more valuable. - How to convert your followers into sales and loyal fans. - Learn why Instagram Marketing fails for some people. - And much, much more. The proven methods and pieces of knowledge are so easy to follow. Even if you are new to Instagram marketing, you will still be able to achieve success. If you want to grow your followers and have a positive Instagram ROI, then click “Buy Now”

Download or read book Instagram Marketing written by Anthony Smith and published by Createspace Independent Publishing Platform. This book was released on 2017-06-17 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Instagram Marketing is an integral part of any brand's social media marketing. With over 80 million posts per day and a 93% growth monthly, Instagram is an extremely crucial tool to use. Unlike Facebook or Twitter, Instagram is sole to showcase the human side of your brand and create a brand personality that your audience can relate to. It isn't too late to get started on Instagram for your business, but it is important to know what to do when to do it and what is the right way. In this book, you will learn the essential tips, tricks, and hacks on how to leverage Instagram for your business, essential guidelines and understanding what makes a good Instagram profile. You'll also learn what makes up Instagram's algorithm and why it's important in your business.

Download or read book Instagram Marketing Algorithms Secrets written by Jordan Connery and published by Jordan Connery. This book was released on 2021-02-16 with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt: Instagram is one of, if not THE, best platforms you can use to market your business. It provides any user a variety of ways to create content and to reach an audience. For a business, these are all that you would need to make people aware of your brand, create relationships with them, retain existing customers, manage brand reputation, and lead prospective customers to channels for conversion. Instagram is extremely unique in so many ways and is the combination of almost all the social media sites available and then some. Photos, videos, music, color, trends, tags, stories and messages: it’s all there. It has the potential to support many brands and business types around the world. The continued growth does not show any indication that it will end any time soon. It’s time for you to join in the fun and get your slice of the pie. With 1 billion users, it’s big world to take advantage of! Use the tools, visit the websites and apps, and explore the world of Instagram for yourself. All of these guidelines will help you build an impactful brand or your small business on Instagram. Build profit, fuel growth and create a better, more recognizable, successful brand, starting today! If you’re confused with all the large amount of available, this book will set things straight for you. You don’t need any other book to learn about Instagram marketing. You don’t need to search for more information or check for other available methods. You don’t even need to worry of doing questionable things that could get you banned on Instagram. Everything that you need to get started is already in this book. All that is left for you to do is to read it and apply it to your business. So grab the book and start learning how to market your business on Instagram!

Download or read book Follow written by R. J. Hendrickson and published by . This book was released on 2018-09-03 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: A #1 Amazon Bestseller in Social Media and Web Marketing. What if you could gain thousands of Instagram followers every month?FOLLOW is a simple yet detailed, step-by-step program that will teach you how to attract masses of real followers to your Instagram account - all without spending a cent on promotions or advertising. Using this book as your guide, you'll master all the necessary strategies to amass a HUGE Instagram following quickly, transforming you into a popular influencer and successfully launching your brand.From the Author:Barely 6 months ago, my Instagram account had less than 300 followers. The page, Poem Wars - a community sharing the work of rising poets - struggled to get off the ground, even with my daily efforts to make it grow. Despite big ideas and good intentions, I simply didn't know how to create a thriving Instagram page, one with a huge and engaged audience. Flash forward to 6 months later:The Poem Wars page now has more than 10k followers, and - more importantly - a wonderful, highly active community of talented poets. Every one of my posts has been reaching tens of thousands of people across the Instagram platform, and my audience only continues to grow. The big question is - how? FOLLOW outlines the simple process that changed my Instagram account nearly overnight, bringing in a flood of new, real followers each and every day. It documents my story, so that others may follow suit and quickly build huge audiences of their own to share their content with. I hope it uplifts anyone with a passion to grow, giving a voice to all those who wish to be heard. All the writers, artists, poets, photographers, entrepreneurs, and influencers who have a message to spread and beauty to share with the world - it is my hope that this book will serve you on your path to the life you dream of. Best, R.J. HendricksonIn this book, you'll learn how to: * Pick the perfect Instagram username* Master Instagram's variety of features * Create amazing, high quality posts * Gain 50-100 real followers, every day * Get many hundreds (or thousands) of likes per post * Dominate your Instagram niche * Open up opportunities on the Instagram platform you've only dreamed ofAnd that's just the beginning.Praise for "Follow":"Plain and simple: it works. Hendrickson has revealed the secrets - a comprehensive set of strategies - to becoming successful on Instagram. If you follow his advice, you're in for quite a ride."- Chris Adams, C.E.O. of Spicy Addict and Co-Founder of Modern Analyst, two social media communities and online businesses with 250k+ subscribers"All the tips and tricks to get your Instagram page up, running, and growing! Highly recommend."- Susan Llewelyn, Founder of By Me Poetry, voted #1 Writing Community and Most Innovative Publisher of 2018 "A very informative book with real, easy to understand directions, a few of which I have implemented in the past and it worked, and a lot of which I will implement after I finish writing this review."- Vincent Hunanyan, #1 Bestselling Author of The Black Book of PoemsAbout The Author: R.J. Hendrickson is the founder of Poem Wars, a rapidly growing Instagram community of over 10,000 followers that features the work of hundreds of poets. In addition, he manages other social media accounts for multiple start-ups, reaching audiences numbering over 200k. Hendrickson's upcoming book, Bloom, will be launched in the Fall of 2018 - a compilation of poetry written by over 70 poets from around the world. He resides in Boston, Massachusetts. Related Topics: Best instagram usernames, content strategy, instagram engagement, instagram ideas, instagram names, instagram photo ideas, instagram post ideas, new instagram, what to post on instagram, get paid on instagram, make money on instagram

Download or read book Instagram Marketing written by Alex Thompson and published by Createspace Independent Publishing Platform. This book was released on 2017-05-15 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do You Want 1 Million Followers on Instagram? Inside You Will Learn... Fundamental Concepts for Digital Marketing Define your Target Audience Determine what your Customers Value Develop Content Strategy Blueprint to 100,000 followers Blueprint to 1 Million followersDon't Look Further Click Buy Now Button Now!

Download or read book From Zero to One Million Followers written by Jake A. Clark and published by . This book was released on 2019-12-29 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Instagram Marketing Step By Step Instagram Secrets to Connect Engage Grow Influence and Sell written by Victor Marco and published by Independently Published. This book was released on 2019-02-15 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quickstart guide for Mastering the Art of Marketing on InstagramInstagram marketing is a great way to start or grow your business or personal blog with little risk or investment - but only if you know how to do it right! Need to learn how to market yourself on Instagram the right way?With this guide you will be armed with the fundamental knowledge you need to succeed on Instagram. Grow your audience, engage with them, and sell them on your product, your business, your message, or yourself! You'll also learn how to avoid making mistakes that could waste your valuable time and prevent your website, blog, or business from achieving its maximum potential!Here is a preview of what you will learn in this guide: What Is Instagram Marketing? 10 Reasons To Use Instagram For Your Business The Anatomy of a Perfect Profile: CREATING a Profile That Generates Sales Keep Your Profile Public Use a Recognizable Handle and Business Name Use a Similar Profile Picture That You Use On Other Social Networks Write A Killer Bio Add A Clickable Link In Your Bio Make Sure Notifications Are Enabled Use High-Quality Photos Consistency Matters Instagram Marketing Best Practices Set Specific Goals Understand Your Audience Tell A Story Share An Experience Be Aware of Fonts and Color Palettes Make The Most Of Post Captions Stay Relevant Continue Finding Ways To Improve Crafting Instagram-Perfect Images Choose A Theme and Stick With It Prepare Your Images Well Let Your Photos Tell A Story Image Composition What Camera Should You Use? Starting With Your Smartphone When It's Time To Upgrade How To Get Maximum Engagement On Your Posts Optimize Instagram Story Posts Maximize Your Captions Make Use Of Instagram Stories Stickers Schedule Your Stories Share More About Your Brand Have A Strong Hashtag Strategy Spice Up Your Posts Pay Attention To DMs and Comments Partner With An Influencer The Importance of Influencers Establish Your Reason For Your Need Of An Influencer Decide Between A Macro- and a Micro-Influencer Consider Genuine Engagement Seek To Establish A Meaningful Working Relationship How To Search For An Influencer Look From Your Own Following Consider Specialized Third-Party Tools Connect With Influencers In Offline Events Are Hashtags Important? How Do They Work? Types of Hashtags Always Have A Solid Call To Action Use Promo Codes Initiate A Contest Take Advantage of User-Generated Content Reach Out To Customers and Followers Individually Automation Make Sure Your Personal Touch Is Present Be Aware Of Hashtags Your Audience Considers The Most Valuable Schedule And Optimize Posts For Maximum Engagement Curate High-Quality Content From Your Community Use Instagram Quick Replies For DMs Instagram Automation Tools: Bots Versus Schedulers The Downside of Using Instagram Bots And So Much More! Even if you have no background in online marketing or running advertising campaigns, have no fear! With this guide in your hands that will not be a barrier for you any longer. Learn how to successfully advertise your products or services on Facebook in a way that will maximize your return on investment when you grab this guide

Download or read book Instagram Marketing written by David Croll and published by Independently Published. This book was released on 2017-11-27 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: 100% Tested in real cases and proven ways to gain more Instagram Followers, increase engagement of your content and turn Instagram into a source of income Some of the most effective, intensive, and mathematically verified strategies to simply grow your Instagram blog. In Instagram Marketing, you'll get all that and more. I've conducted more than 40 Instagram projects and structured all methods and tips so you can use them with your blog or business account. Every recommendation in this book to increase your social marketing knowledge and success factor is 100% based on real Instagram campaigns and research. Learn how to become social marketing guru increasing the effectiveness of your content. You can be a great photographer, and you even learn some Instagram tips. But social media marketing is something more. It's a science with a lot of small signs which makes our brains to push FOLLOW button. Learn what any successful blogger will not tell you for free. Step-by-Step strategies and insight from the best in the business. From small brands to Starbucks and top life-style bloggers, their experience is insightful, analytical, sometimes not typical, but most importantly effective and actionable. Pair that with the step-by-step how to instruction for each strategy, and you have a guide that can be used not only for education but as practical advice for acting. Effective strategies and actions, big results. - Chapter 1. How to Find your People. - Chapter 2. How to Be in Trend. - Chapter 3. How to build your brand on Instagram Understand how to build successful Instagram blog - Chapter 4. How to Gain More Followers - Chapter 5. How to Start Making Money This knowledge unlocks you the door to Instagram cash flow. Improve your social marketing skills! Pick up your copy today by clicking the BUY NOW button at the top of this page.

Download or read book SECRETS REVEALED COMPLETE GUIDE TO CONQUER 1 MILLION FOLLOWERS ON INSTAGRAM written by Marcel Pacheco and published by Gavea Lab. This book was released on with total page 77 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uncover the hidden techniques with "Secrets Revealed: Complete Guide to Conquer 1 Million Followers on Instagram." Imagine harnessing the power of social media to amass a massive following, transforming your online presence into a thriving platform. This guide is your passport to understanding and applying the insider strategies that influencers and content creators use to gain a million-strong following on Instagram. Whether you're an aspiring influencer, entrepreneur, or creative artist, this resource holds the key to unlocking your digital empire. Dive deep into the proven methods that have propelled individuals to Instagram stardom, from curating captivating content to mastering the art of engagement. Learn how to captivate your audience, creating a loyal community that hangs on to your every post. Discover the secrets behind creating visually stunning posts, crafting compelling captions, and strategically using hashtags to increase your reach. This guide unveils the tactics that can transform your Instagram profile into a magnet for new followers. Explore the techniques for creating viral content that gets shared and reshared, exponentially increasing your exposure. Uncover the strategies that turn your Instagram stories into must-watch content, keeping your audience engaged and hungry for more. Immerse yourself in the world of analytics and insights, learning how to track your progress and adapt your strategies for optimal growth. This guide provides a roadmap for navigating the ever-changing landscape of Instagram's algorithms. Don't miss out on the chance to command a massive following and become a force to be reckoned with in the digital sphere. Grab your copy of "Secrets Revealed" now and embark on a journey to conquer a million followers on Instagram, guided by the techniques used by the most successful influencers. The opportunity to transform your social media presence is at your fingertips. Get ready to conquer Instagram and stand out in the online crowd.

Download or read book Instagram Marketing Playbook written by David Nelson and published by . This book was released on 2018-11-06 with total page 61 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything you need to know in other to grow an Instagram account fast is at your finger tip! Wow! Over 400 million active users on instagram every single day! What does this means to you and how did this sound to your hearing?Crazy?If you aren't on instagram as a business owner or someone that want to be famous, you are definitely missing a lot and you are living a lot of money behind.You need to get your ass up and take instagram serious! The instagram marketing playbook take you step by step from creating your instagram account and grow it from zero followers to thounsands and millions of follower fast with no prior experience. if you have been told by others that you need to become and expert before you can grow and instagram page, spend hours in creating amazing content, have a big account to make money, use follow and un-follow strategy before you can grow an account that is a a BIG LIE! To be frank I never create any content on instagram and yet my instagram business growth skyrocket every single dayYou definitely don't need to listen to what people are saying about growing an IG account, everything you need to grow is right in this bookThe Instagram marketing playbook 101 was written with the mindset of helping other entrepreneur who are struggling to grow their business and bypass years of failure and pain in building a profitable business online and help them with a proven strategy to grow fast on instagram and profit from itBelow is a taste of what you will learn in this book How to build and grow large instagram account fast My simple script formula to network and get a response from even the biggest influencers, so you can rapidly scale and grow your IG page The single most effective engagement hack that bring nearly immediate results. How to make your IG post reach the explore page How to effectively use stories to build genuine relationships with your audience and convert them to Money $$ How to effectively use facebook to grow your instagram profile The secret behind being an insta famous and much more Growing an instagram account and profit from it is as simple as you think if you can follow the simple strategy outline in this book. You don't need a follower (zero) to get started and you don't even need to have any experience to build that huge instagram accountAll you need to do now is to get this book and learn what it take to become a successful entrepreneur on instagram, grow a business brand or personal account. Click the Buy Now at the right side of this page to get your copy of Instagram marketing playbook 101

Download or read book Instagram Marketing for Business 2020 written by Christopher Allan Levy and published by . This book was released on 2020-05-08 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to learn how to take advantage of the first and most powerful Social Commerce in history to increase disproportionately your brand awareness, exploiting the fruitful secrets of the Instagram algorithm? If yes, then keep reading... With the growing number of Instagram users, this platform also presents itself as an ideal place to sell your business. There are more than 800 million monthly subscribers on Instagram. Therefore, this means that your product or service could quickly get a wide market reach. Unfortunately, this does not come on a silver platter. Just like any other social media channel, Instagram is also a community. It infers that it is up to you to prove to the community that you are a valuable member of the platform. Constant participation is thus required from you. Just posting videos and images is not enough. Join the community. Be part of the conversation. There are numerous ways of marketing your product or service on Instagram. Nevertheless, your message should not be confusing. As such, consistency is critical. Assume you are marketing your product on Facebook using a different image. If you use a different image on Instagram, you run the risk of confusing your followers. They will never be sure about the actual product or service that you are selling. It is recommended that your brand's profile picture should be similar across all social platforms. Most importantly, it should be professional. Buyers in the modern world are frequently turned off by hard-selling habits. After posting images and videos about your brand, do not yell to your audience. The last thing that you should do is to pitch illusory sentiments about how your product is good. Give your audience time to make their comments without feeling that they are being pushed to the wall. Just be creative and not pushy. This book covers the following topics: Instagram is the new Facebook? (Instagram VS TikTok Included) How to perfectly set up your Instagram business account for marketing The foundations of creating a solid long-term Instagram marketing ecosystem You must follow these rules for writing your bio to instantly generate potential buyers, not simply followers 6 smart ways to make money online with your Instagram page 14 tips to grow vertically up your brand awareness from 2020 onwards (SEO secrets included) The power of Instagram stories and, in general, of Instagram videos How to exploit IG stories to attract more potential buyers and less timewasters + BONUS: the IGTV flop Extending the lifespan of stories with highlights and how to leverage them in a marketing optic The most profitable 2-steps Instagram lead generation strategy of all time Why influencer marketing is a double-edged weapon? Instagram algorithm secrets 9 tricks on how to make storytelling more compelling by knowing your audience How to organize contests and giveaways How to make use of Instagram ads Making use of Instagram live for your business ...And so much more! At this point you're probably wondering if this will be one of the usual books on Instagram with the usual information available easily for free on Google or YouTube, well, I don't want to reassure you with trivial words, but with the facts and, in this regard, you just need to take a good reading to the table of contents to easily understand that you won't find the usual worthless information, but a lot of pragmatic, useful and replicable ones! If you want to discover how you can market your business in a certainly profitable way through Instagram, then scroll up, CLICK THE "BUY NOW" BUTTON, and enjoy the voyage.

Download or read book The Mom Test written by Rob Fitzpatrick and published by Robfitz Ltd. This book was released on 2013-10-09 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.