Download or read book Sponsored Ads in Instagram as a Marketplace and the Concept of Social Affiliation Differing Outlook of Contemporary Advertising written by Naim Cetinturk and published by Peter Lang. This book was released on 2019-01-01 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is a broad concept and has an ever-shifting nature. The methods and strategies are differing day by day. The practice fields of advertising vary relatively and largely, and the consumers of today like Y and Z generations make it necessary for the corporations to take the essential precautions. Against the current conjunctures and fluctuations in technology, economy and politics, advertising is one of the key concepts that the corporations focus on. In this sense, the book gathers 12 different chapters related to advertising. The chapters contain valuable and up-to-date information on advertising. This study will not only broaden the reader's horizon but also fulfil the increasing need in the field of contemporary advertising.
Download or read book PlantYou written by Carleigh Bodrug and published by Hachette UK. This book was released on 2022-02-15 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: INSTANT NEW YORK TIMES BESTSELLER Plant-based eating doesn't have to be complicated! The delicious recipes in this easy-to-follow cookbook are guaranteed to keep you inspired and motivated. Enter PlantYou, the ridiculously easy plant-based, oil-free cookbook with over 140+ healthy vegan recipes for breakfast, lunch, dinner, cheese sauces, salad dressings, dessert and more! In her eagerly anticipated debut cookbook, Carleigh Bodrug, the Founder of the wildly popular social media community PlantYou, provides readers with the ultimate full color guidebook that makes plant-based meal planning, grocery shopping and cooking a breeze. With every single recipe, you will find a visual infographic marking the ingredients you need, making it easy to shop, determine portion sizes, and dive into the delicious and nutritious dishes. Get ready for mouthwatering dishes like Chocolate Chip Banana Bread Breakfast Cookies, Best Ever Cauli Wings, and the Big BOSS Burrito that you simply won’t believe are made from plants. “An instant kitchen classic…In your quest to find delicious food that also promotes health, both human health and the health of the planet and the animals we share our world with, you’ve come to the right place.” —from the foreword by Dr. Will Bulsiewicz
Download or read book The Regulation of Social Media Influencers written by Catalina Goanta and published by Edward Elgar Publishing. This book was released on 2020-05-29 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s society, the power of someone’s reputation, or influence, has been turned into a job: that of being a social media influencer. This role comes with promises, such as aspirational work, but is rife with challenges, given the controversy that often surrounds influencers. This is the first book on the regulation of social media influencers, that brings together legal, economic and ethical angles to further unveil the implications of influencer marketing.
Download or read book Influencer Marketing Strategy written by Gordon Glenister and published by Kogan Page Publishers. This book was released on 2024-07-03 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Influencer marketing is one of the most powerful forms of advertising in today's world. Learn how to implement a successful influencer marketing strategy with this complete guide. This new edition of Influencer Marketing Strategy covers essential topics, from broad scale celebrity endorsement to micro-influencers with niche, highly targeted followings. It features new content on platforms such as Be Real, Whatsapp and Wechat and how understanding cultural differences is key to finding the right influencer for your brand. It also includes new case studies from industries such as travel and tech, demonstrating the huge opportunities it presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide for marketers, walking readers through the key considerations of incorporating influencer marketing into a wider marketing strategy. This includes the legal and ethical impacts of working with influencers and how to measure the effectiveness of campaigns. This book provides everything organizations need to understand and implement a successful influencer marketing strategy.
Download or read book Influencer Marketing for Brands written by Aron Levin and published by Apress. This book was released on 2019-11-30 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently utilized with great success on Instagram and YouTube—is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up. Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. Influencer Marketing for Brands is the field guide for the digital age. After working with hundreds of brands from across the globe, author Aron Levin shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube. He provides you with valuable insights that help you eliminate guesswork and avoid common mistakes. More importantly, he shows you how to turn influencer marketing into a scalable and sustainable marketing channel. The digital media landscape grows more complicated by the hour, and influencer marketing is no exception. Influencer Marketing for Brands breaks down the art and science of influencer marketing and helps you synthesize, contextualize and transform this new way of creating and distributing content with powerful formulas, proven strategies, and real-world examples. What You Will Learn Plan effective influencer marketing campaigns using a simple 3-step formulaCreate top performing YouTube videos that drive website traffic, app installs and salesUnderstand what to pay for influencer marketing and how much you should invest if you're just starting out Who This Book is For Marketing and agency professionals, influencers and content creators, marketing students, those who are looking for more effective forms of advertising and are generally interested in understanding the new and evolving digital media landscape.
Download or read book Cat and Nat s Mom Truths written by Catherine Belknap and published by Harmony. This book was released on 2019-03-12 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE NATIONAL BESTSELLER Hilarious best friends Cat and Nat created a massive online community of moms by sharing their ultra-real and just a bit R-rated dispatches from the mom trenches. From what not to eat a few days after giving birth (chicken wings) to the most effective ways to dodge post-partum sex, Cat & Nat’s Mom Truths shares everything no one will tell you about having kids. Mixing memoir, humor, and advice, Cat and Nat tell never-before-told stories about the stress, guilt, joy, and laundry (oh the laundry!) of being a mom in their first book. With seven kids between them and millions of fans on social media, they get real about the parts of parenting that somehow don’t make the Instagram feed. Sharing their outrageous humor, fearless myth-busting, and genuine comfort on every page, they walk you from pregnancy to the toddler years and beyond. And they dole out ridiculously honest advice, like what you think you need at the hospital when you have your first baby (lip gloss) versus what you actually need (hemorrhoid pillow), and how worried you should really be about germs (less than you are). Fearless crusaders against the perfection myth and all the gluten-free, sugar-free baking it entails, Cat and Nat assure you that you’re already doing a great job, making this an essential companion for moms everywhere.
Download or read book Girl With No Job written by Claudia Oshry and published by Simon and Schuster. This book was released on 2022-01-25 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A tongue-in-cheek advice book from one of the most famous funemployed millennials in Manhattan and founder of the Instagram account Girl With No Job"--
Download or read book Will Post for Profit written by Justin Blaney D.M. and published by Post Hill Press. This book was released on 2020-10-13 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the rise of social media, Influencer Marketing has emerged as one of the most powerful alternatives to traditional marketing channels that have become too expensive and ineffective for the majority of businesses today. Between 2016 and 2019, spending on Influencer Marketing tripled to over $6 billion. This has created a gold rush of opportunity for those on the cutting edge. However, few resources are available to guide influencers and brands through this rapidly evolving landscape. As a result, millions of dollars in profits are being wasted. Will Post for Profit unpacks the critical components that are necessary to successfully navigate today’s complex digital world, in an in-depth, how-to, and easily digestible format—exploring topics like how to select a platform, FTC compliance, ethics, audience growth strategy, designing successful campaigns, finding brands or influencers to work with, contracts, key performance indicators (KPIs), and more. Included are more than a dozen interviews with successful brands and influencers who reveal their top secrets to success and biggest mistakes to avoid. Whether brand or influencer, just starting out or a well-seasoned social guru, Will Post for Profit will leave readers with the necessary tools and understanding to grow their audience, make the most of their campaigns or collaborations, and ultimately generate profit from social influence.
Download or read book A Parent s Guide to Influencers written by Axis and published by Tyndale House Publishers. This book was released on 2022-11-22 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teens trust online influencers to teach them what to buy, what to wear, and how to live--sometimes to their detriment. Dig deep into influencer culture, understand teens' desire to follow or become social media influencers, and learn how to discuss it without sounding condemning or ignorant. Explore topics like: Gaining wealth and fame as an influencer Engaging with name-brand sponsors Weighing the pros and cons of building a platform Comparing Christian vs. non-Christian influencers Learning what the Bible says about being a "follower" Axis is a team of Gospel-focused researchers creating culturally relevant guides, videos, and audios that equip parents of teens to have deep conversations about faith.
Download or read book Instagram written by Tama Leaver and published by John Wiley & Sons. This book was released on 2020-01-22 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Instagram is at the heart of global digital culture, having made selfies, filters and square frames an inescapable part of everyday life since it was launched in 2010. In the first book-length examination of Instagram, Tama Leaver, Tim Highfield and Crystal Abidin trace how this quintessential mobile photography app has developed as a platform and a culture. They consider aspects such as the new visual social media aesthetics, the rise of Influencers and new visual economies, and the complex politics of the platform as well as examining how Instagram's users change their use of the platform over time and respond to evolving features. The book highlights the different ways Instagram is used by subcultural groups around the world, and how museums, restaurants and public spaces are striving to be 'Insta-worthy'. Far from just capturing milestones and moments, the authors argue that Instagram has altered the ways people communicate and share, while also creating new approaches to marketing, advertising, politics and the design of spaces and venues. Rich with grounded examples from across the world, from birth pictures to selfies at funerals, Instagram is essential reading for students and scholars of media and communication.
Download or read book Plant Over Processed written by Andrea Hannemann and published by HarperCollins. This book was released on 2020-12-29 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: A NATIONAL BESTSELLER! Trust in nature. Believe in balance. Eat the rainbow! Andrea Hannemann, aka Earthy Andy, presents a guide to plant-based eating that is simple, delicious, and fun. INCLUDES A 30-DAY PLANT OVER PROCESSED CHALLENGE Andrea Hannemann, known as Earthy Andy to her more than one million Instagram followers, believes that food is the fuel of life, and that consuming a nourishing, plant-based diet is the gateway to ultimate health. Andy’s mantra, “plant over processed,” embodies the way she eats and feeds her family of five in their home in Oahu, Hawaii. But it wasn’t always this way. Andy was once addicted to sugar and convenience foods and suffering from a host of health issues that included IBS, Celiac disease, hypothyroidism, asthma, brain fog, and chronic fatigue. Fed up with spending time and money on specialists, supplements, and fad diets, she quit animal products and processed foods cold turkey, and embarked on a new way of eating that transformed her health and her body. In Plant Over Processed, Andy invites readers to join her on a “30-Day Plant Over Processed Challenge” that will detox the body, followed by a long-term plan for going plant-based without giving up your favorite dishes. Packed with gorgeous photography and mouth-watering recipes—from smoothies and bliss bowls to plant-based comfort and decadent desserts—this life-changing guide takes you to the North Shore of Hawaii and back, showing you how easy it is to eat plant-based, wherever you are.
Download or read book Human Computer Interaction written by Masaaki Kurosu and published by Springer Nature. This book was released on 2023-07-08 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt: The four-volume set LNCS 14011, 14012, 14013, and 14014 constitutes the refereed proceedings of the Human Computer Interaction thematic area of the 25th International Conference on Human-Computer Interaction, HCII 2023, which took place in Copenhagen, Denmark, in July 2023. A total of 1578 papers and 396 posters have been accepted for publication in the HCII 2023 proceedings from a total of 7472 submissions. The papers included in the HCI 2023 volume set were organized in topical sections as follows: Part I: Design and evaluation methods, techniques and tools; interaction methods and techniques; Part II: Children computer interaction; emotions in HCI; and understanding the user experience; Part III: Human robot interaction; chatbots and voice-based interaction; interacting in the metaverse; Part IV: Supporting health, quality of life and everyday activities; HCI for learning, culture, creativity and societal impact.
Download or read book Get What You Want written by Julie Solomon and published by HarperCollins Leadership. This book was released on 2022-06-07 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will show you how to get what you want, especially if you think getting what you want is impossible. In this empowering guide for women who are tired of being told “just be yourself,” host of the chart-topping The Influencer Podcast and business coach Julie Solomon teaches you how to shake off outdated ideas of what is possible and use your newfound confidence to make anything you want happen. In these pages, you will learn how to overcome self-loathing, feel good about yourself, and gain the confidence to accept and love yourself for who you are. Filled with actionable steps and easy exercises, Get What You Want offers a no-nonsense, eye-opening path that enables you to leverage your power and influence to: Understand and overcome the origin stories that hinder your success Discover your true purpose and create a new vision Set (and stick to!) newfound boundaries Gain the confidence to pitch, negotiate and get anything you want By the time you finish reading the last page, you will know how to let go of what you can't change, how to change what you can, and blast through fears and self-doubt to create the life you’ve always wanted.
Download or read book Digital Marketing All in One For Dummies written by Stephanie Diamond and published by John Wiley & Sons. This book was released on 2019-05-07 with total page 818 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the value in online marketing A well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you’re a novice in the online space or an expert marketer looking to improve your digital ROI, this book has easy-to-absorb tips and insights that will turn online prospects into loyal customers. This book compresses the essential information on 8 topics, so you have all the information you need and none of what you don’t. You’ll learn social media marketing, marketing to millennials, account-based marketing, influencer marketing, content marketing strategies, and more! Use targeted, measurable marketing strategies to promote brands and products Increase brand awareness, customer acquisitions, and audience engagement Measure what your online traffic is worth and improve ROI on digital marketing Develop a solid digital marketing plan and put it to work for your brand From SEO and SEM to brand awareness and why you need it, Digital Marketing All-In-One For Dummies will help you level up your digital marketing game and avoid the common mistakes that might be holding your business back.
Download or read book Insta Profit written by Sergio Rijo and published by SERGIO RIJO. This book was released on 2023-02-18 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Insta-Profit" is the ultimate guide for anyone looking to turn their Instagram presence into a profitable business. This comprehensive book covers a range of topics, from sponsored content and affiliate marketing to online courses, coaching, and print-on-demand services. Whether you are a beginner or an experienced Instagram user, this book provides expert advice and actionable tips to help you succeed. Throughout the book, readers will learn how to find the right monetization strategy for their niche and audience. The author provides detailed instructions on how to create engaging and authentic content that resonates with followers, attract brand collaborations, build strong relationships with clients, and promote products and services. In addition to covering a wide range of monetization strategies, "Insta-Profit" includes best practices and long-term tips to help readers achieve lasting success on the platform. The author emphasizes the importance of building a loyal following, engaging with followers, and staying up-to-date with the latest trends and features on Instagram. With this book, readers will have all the tools they need to build a successful business on Instagram. Whether you are looking to make some extra money or turn your Instagram presence into a full-time career, "Insta-Profit" provides expert guidance and actionable tips to help you achieve your goals.
Download or read book Strategic Social Media Management written by Karen E. Sutherland and published by Springer Nature. This book was released on with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Research Perspectives on Social Media Influencers and their Followers written by Brandi Watkins and published by Rowman & Littlefield. This book was released on 2021-03-15 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Perspectives on Social Media Influencers and their Followers argues that the brands that find the most success on social media are the ones that acknowledge the real key to social media marketing—it’s all about the followers. This collection, edited by Brandi Watkins, explores how social media has shifted power dynamics away from brands and toward the consumers themselves—the social media users who choose to like, share, and engage with brands online. This dynamic has paved the way for the rise of the social media influencer (SMI); a unique category of social media user who has a large platform and compelling content that attracts a number of loyal and devoted followers.. It’s the followers that make SMI relevant and appealing to brands as a marketing strategy. Contributors discuss emerging trends in research related to the SMI and their followers; as the influencer marketing industry continues to grow and evolve, they argue, so too should our understanding of the influencer-follower relationship that makes this marketing strategy successful. Each chapter of this collection presents a variety of research perspectives, questions, and methodologies that can be used to analyze this trend. Scholars of media studies, communication, technology studies, celebrity studies, marketing, and economics will find this book particularly useful.
