Download or read book Instagram How a Photo Sharing App Achieved a 1 Billion Facebook Buyout in 18 Months written by Sarita Harbour and published by Hyperink Inc. This book was released on 2012-07-30 with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt: ABOUT THE BOOK On April 5, 2012 Instagram was valued at 500 million dollars as part of a new round of funding with investors. Just a few days later, Mark Zuckerberg, CEO of Facebook, negotiated to buy it for $1 billion, $300 million cash and $700 million in Facebook shares. CNN called it one of the biggest deals in recent business tech history — not too shabby for a business only 18 months old, and a great inspiration to small companies everywhere. However, Facebook’s acquisition received mixed reviews and many raised eyebrows in the technology and business world. As details emerge regarding the buyout, and as analysts scramble to make sense of the deal, there are many questions. How did Zuckerberg and Kevin Systrom of Instagram arrive at a figure of $1 billion? What implications does this deal have for Facebook when it goes public in an expected Initial Public Offering in May, 2012? Why does Facebook want Instagram so badly? What can businesses learn from this deal, and how the heck did a tiny company without any revenue become so desirable in just 18 months? While Instagrams buyout by Facebook was viewed by many as a surprise acquisition, it illustrates the increasing importance of the image-based social-sharing platforms in today’s technology business world. Facebook already had a photo-sharing mobile photo-sharing program, but it was slow to load and clumsy to use. For the past several years, a team had been working on developing a solution. As recently as last summer, rumours circulated about a Facebook iPhone photo-sharing application that would make it easier for users to upload, edit and share their photos. With changes in team members and little to show for their work, nothing more was heard of Facebook’s progress until February 2012, when Business Insider magazine reported new product boss Dirk Stoop was working on a new solution to the problem. Zuckerberg was reported in the New York Times piece With Instagram Deal Facebook Shows its Worth as saying “We don’t plan on doing many more of these, if any at all, but providing the best photo-sharing experience is one reason why so many people love Facebook and we knew it would be worth bringing these two companies together.” It is safe to assume that Facebook’s own product was not working out as hoped, leading Zuckerberg to buy the best photo-sharing experience instead of developing it. In addition to examining details of the acquisition, there are broader issues to address. How can businesses use Instagram and Facebook to build their own brands? What does this deal say about Facebook’s predictions for the mobility market and photo-sharing platforms? While Zuckerberg’s official statement is that Instagram will continue operating as a separate platform from Facebook, and that people who have Instagram but aren’t on Facebook can continue using their favorite app, how will Instagram change now that it is owned by Facebook? In this book, we will address these questions and review a quick history of Instagram. We’ll examine the events of Easter weekend that led to the Instagram buyout, and get a glimpse into the fast-moving world of high tech business and multi-billion dollar companies. EXCERPT FROM THE BOOK Mark Zuckerberg and Facebook paid $1 billion for a business that doesn’t have any revenue. Why? In a nutshell, Facebook purchased Instagram to take custody of its users before Facebook competitors did, to strengthen its position in the mobile phone market, and to get rid of a potentially difficult competitor. As people in the tech world often say, money follows the users. The recent availability of Instagram for Android users had Zuckerberg concerned, especially when the Instragram user population jumped by 10 million people in 10 days... ...buy the book to continue reading!
Download or read book The Facebook acquisition of Instagram A Case Study written by Josua Flath and published by GRIN Verlag. This book was released on 2014-06-25 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studienarbeit aus dem Jahr 2013 im Fachbereich BWL - Unternehmensführung, Management, Organisation, 한국과학기술원, Sprache: Deutsch, Abstract: On April 9th 2012 Facebook announced its acquisition of the application Instagram for nearly $1 billion including $300 million in cash and the rest in stock. The acquisition was finalized on September 6th with an offer of $736 million. In this case study we want to examine what the reasons of Facebook were to spend such an amount of resources and especially what the acquisition means for Facebook’s long-term strategy. We are going to tackle this research question in the following way: 1. We will introduce shortly the advertisement industry to the reader and explain what the typical common/shared strategies are for different parts of the industry (e.g. social network websites, radio, television, papers etc.) 2. Afterwards the strategy of Facebook before the acquisition will be elaborated so that a comparison can be made with the overall advertising strategy and how this made Facebook so popular. 3. The acquisition event: 3.1 First an analysis will be made of the reason behind the acquisition of Instagram (Facebook was going IPO in may or was the acquisition purely strategical for long-term ends, maybe both?) 3.2 What was the reason behind the fast and high valued acquisition? The bidding was quite high, was this for strategical purposes? (Gaining Instagram faster might mean faster “innovation/integration.”) 4. Analysis of the possible changes in the strategy of Facebook after the acquisition and application of 5D and 7D analysis. 5. Finally we will give a conclusion/evaluation about the event and make propositions of long-term strategic recommendations based on 5D and 7D analysis made in the previous section.
Download or read book Social Media Strategy written by Phillip G. Clampitt and published by SAGE Publications. This book was released on 2017-07-27 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media Strategy: Tools for Professionals and Organizations, by Phillip G. Clampitt, shows professionals and organizations how to use social media more effectively and strategically. With a focus on what makes social media unique among communication platforms, this book offers practical guidance on creating, implementing, and evaluating social media strategies and tactics. Social media is constantly evolving, so Social Media Strategy focuses on enduring strategic principles and uses case studies and exercises throughout to help readers build the fundamental competencies needed by today’s social media managers.
Download or read book Snap and Share written by Adam Furgang and published by The Rosen Publishing Group, Inc. This book was released on 2014-12-15 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: They say a picture is worth a thousand words. If that’s true, then what are a thousand pictures worth? Today, with the use of mobile smartphones and similar devices containing miniaturized cameras, snapping and sharing photos has never been easier—or more commonplace. Playing around with photo and video apps like Instagram, Vine, Flickr, and Snapchat has become a natural part of teenage life. But along with the fun comes responsibility. This volume guides readers through simple steps for using photo and video apps and offers ideas for unleashing creativity. It also addresses the potential risks of using these apps, such as cyberbullying, and suggests a code of conduct that should be enforced whenever anyone snaps and shares.
Download or read book No Filter written by Sarah Frier and published by Simon and Schuster. This book was released on 2021-09-28 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Award-winning reporter Sarah Frier reveals an inside, never-before-told, behind-the-scenes look at how Instagram defied the odds to become one of the most culturally defining apps of the decade"--
Download or read book The Facebook Effect written by David Kirkpatrick and published by Simon and Schuster. This book was released on 2011-02 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps.
Download or read book What Would You Do If You Weren t Afraid written by Michal Oshman and published by Penguin. This book was released on 2021-05-04 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the secrets to a fearless, meaningful life, found in the wisdom of Jewish scripture. Today, more than ever, we act out of fear. We fear change, rejection, failure, and suffering. But what if we could find a way to live that challenges conventional Western psychology and looks to the future instead of picking over the past? What if we could replace our fear with purpose, and discover our potential for growth instead of focusing on our limits? What Would You Do If You Weren't Afraid? draws on a wide range of chassidus (Jewish principles) to offer a new philosophy for life. With its uplifting belief that you already have all the ingredients within and around you to lead a joyous life, this ebook will help you to reconnect with your courage and move forward freely, without fear.
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book THE FITNESS CHEF written by Graeme Tomlinson and published by Random House. This book was released on 2019-12-26 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: You don't need another new diet. You just need this book. As seen on ITV's Save Money and Lose Weight and This Morning. ‘This is a brilliant book’ Phillip Schofield 'The book to turn to for advice you can trust.' Mail on Sunday ‘If you want to lose weight then this book is for you.’ Dietician Nichola Ludlam-Raine (as seen on BBC, ITV & Channel 4) Discover how to lose weight for good. No gimmicks, no rules, no tough exercise regime. Just a straightforward, proven science-based method. Graeme Tomlinson, a.k.a. The Fitness Chef, has amassed over 600,000 instagram followers thanks to his myth-busting health-and-diet infographics. In this digestible infographic guide, you will discover: how to lose weight and keep it off forever and why you don’t need a complicated new diet, slimming-club rules or a personal trainer. Empower yourself to make informed food choices and be inspired by Graeme's 70 easy, lower-calorie versions of popular foods - including curries, fry ups and even fish and chips. You can still eat your favourite biscuits and enjoy carbs, fats and sugar. After reading this book you will be able to make informed food choices for the rest of your life and succeed at any weight-loss goal.
Download or read book Sunshine Warm Sober written by Catherine Gray and published by Aster. This book was released on 2021-06-10 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: The long-awaited sequel to THE UNEXPECTED JOY OF BEING SOBER - the Sunday Times bestseller 'Exquisite' - Fearne Cotton, Happy Place 'A paean to the longer-term pleasures of staying booze-free' - The Guardian 'The kind of book that changes lives, and very possibly saves them' - The Lancet Psychiatry 'A reflective, raw and riveting read. A beautiful book on what it takes to root for yourself' - Emma Gannon, Ctrl Alt Delete 'No other author writes about sober living with as much warmth or emotional range as Catherine Gray. Her deep insight into the subtle psychologies of drinking, and of life, means that everything she writes is both utterly relatable and stretches our minds. Hers is a rare wisdom.' - Dr Richard Piper, CEO, Alcohol Change UK What's it like to give up drinking forever? We know now that being teetotal for one, three, even twelve months brings surprising joys and a recharged body... but nothing has been written about going years deep into being alcohol-free. As Catherine Gray, author of runaway bestseller The Unexpected Joy of Being Sober, streaks towards a decade sober, she explores this uncharted territory in her trademark funny, disruptive and warm way. This is a must-read for anyone sober-curious, whether they've put down the bottle yet or not. Praise for The Unexpected Joy of Being Sober: 'Fascinating' - Bryony Gordon 'Truthful, modern and real' - Stylist 'Brave, witty and brilliantly written' - Marie Claire 'Gray's tale of going sober is uplifting and inspiring' - Evening Standard 'Not remotely preachy' - Sunday Times 'Jaunty, shrewd and convincing' - Sunday Telegraph 'Admirably honest, light, bubbly and remarkably rarely annoying' - Guardian 'An empathetic, warm and hilarious tale from a hugely likeable human' - The Lancet Psychiatry
Download or read book Communication Technology Update and Fundamentals written by August E. Grant and published by CRC Press. This book was released on 2014-08-07 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: A classic now in its 14th edition, Communication Technology Update and Fundamentals is the single best resource for students and professionals looking to brush up on how these technologies have developed, grown, and converged, as well as what’s in store for the future. It begins by developing the communication technology framework—the history, ecosystem, and structure—then delves into each type of technology, including everything from mass media, to computers and consumer electronics, to networking technologies. Each chapter is written by faculty and industry experts who provide snapshots of the state of each individual field, altogether providing a broad overview of the role communication technologies play in our everyday lives. Key features: Gives students and professionals the latest information in all areas of communication technology The companion website offers updated information and useful links to related industry resources, and an instructor site provides a sample syllabus and a test bank This edition features new chapters on automotive telematics, digital health, and telepresence, as well as expanded coverage of tablets/phablets and 4K (ultra high definition television)
Download or read book Facebook the Media and Democracy written by Leighton Andrews and published by Routledge. This book was released on 2019-08-29 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: Facebook, the Media and Democracy examines Facebook Inc. and the impact that it has had and continues to have on media and democracy around the world. Drawing on interviews with Facebook users of different kinds and dialogue with politicians, regulators, civil society and media commentators, as well as detailed documentary scrutiny of legislative and regulatory proposals and Facebook’s corporate statements, the book presents a comprehensive but clear overview of the current debate around Facebook and the global debate on the regulation of social media in the era of ‘surveillance capitalism.’ Chapters examine the business and growing institutional power of Facebook as it has unfolded over the fifteen years since its creation, the benefits and meanings that it has provided for its users, its disruptive challenge to the contemporary media environment, its shaping of conversations, and the emerging calls for its further regulation. The book considers Facebook’s alleged role in the rise of democratic movements around the world as well as its suggested role in the election of Donald Trump and the UK vote to leave the European Union. This book argues that Facebook, in some shape or form, is likely to be with us into the foreseeable future and that how we address the societal challenges that it provokes, and the economic system that underpins it, will define how human societies demonstrate their capacity to protect and enhance democracy and ensure that no corporation can set itself above democratic institutions. This is an important research volume for academics and researchers in the areas of media studies, communications, social media and political science.
Download or read book Likeable Social Media How to Delight Your Customers Create an Irresistible Brand and Be Generally Amazing on Facebook Other Social Networks written by Dave Kerpen and published by McGraw Hill Professional. This book was released on 2011-06-07 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking
Download or read book High Growth Handbook written by Elad Gil and published by Stripe Press. This book was released on 2018-07-17 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: High Growth Handbook is the playbook for growing your startup into a global brand. Global technology executive, serial entrepreneur, and angel investor Elad Gil has worked with high-growth tech companies including Airbnb, Twitter, Google, Stripe, and Square as they’ve grown from small companies into global enterprises. Across all of these breakout companies, Gil has identified a set of common patterns and created an accessible playbook for scaling high-growth startups, which he has now codified in High Growth Handbook. In this definitive guide, Gil covers key topics, including: · The role of the CEO · Managing a board · Recruiting and overseeing an executive team · Mergers and acquisitions · Initial public offerings · Late-stage funding. Informed by interviews with some of the biggest names in Silicon Valley, including Reid Hoffman (LinkedIn), Marc Andreessen (Andreessen Horowitz), and Aaron Levie (Box), High Growth Handbook presents crystal-clear guidance for navigating the most complex challenges that confront leaders and operators in high-growth startups.
Download or read book The Antitrust Paradigm written by Jonathan B. Baker and published by Harvard University Press. This book was released on 2019-05-06 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: At a time when tech giants have amassed vast market power, Jonathan Baker shows how laws and regulations can be updated to ensure more competition. The sooner courts and antitrust enforcement agencies stop listening to the Chicago school and start paying attention to modern economics, the sooner Americans will reap the benefits of competition.
Download or read book Quotations from Chairman Mao Tse Tung written by Mao Tse-Tung and published by Read Books Ltd. This book was released on 2013-04-16 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quotations from Chairman Mao Tse-Tung' is a volume of selected statements taken from the speeches and writings by Mao Mao Tse-Tung, published from 1964 to 1976. It was often printed in small editions that could be easily carried and that were bound in bright red covers, which led to its western moniker of the 'Little Red Book'. It is one of the most printed books in history, and will be of considerable value to those with an interest in Mao Tse-Tung and in the history of the Communist Party of China. The chapters of this book include: 'The Communist Party', 'Classes and Class Struggle', 'Socialism and Communism', 'The Correct Handling of Contradictions Among The People', 'War and Peace', 'Imperialism and All Reactionaries ad Paper Tigers', 'Dare to Struggle and Dare to Win', et cetera. We are republishing this antiquarian volume now complete with a new prefatory biography of Mao Tse-Tung.
Download or read book Hatching Twitter written by Nick Bilton and published by Penguin. This book was released on 2014-09-30 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: The dramatic, unlikely story behind the founding of Twitter, by New York Times bestselling author and Vanity Fair special correspondent The San Francisco-based technology company Twitter has become a powerful force in less than ten years. Today it’s everything from a tool for fighting political oppression in the Middle East to a marketing must-have to the world’s living room during live TV events to President Trump’s preferred method of communication. It has hundreds of millions of active users all over the world. But few people know that it nearly fell to pieces early on. In this rousing history that reads like a novel, Hatching Twitter takes readers behind the scenes of Twitter’s early exponential growth, following the four hackers—Ev Williams, Jack Dorsey, Biz Stone, and Noah Glass, who created the cultural juggernaut practically by accident. It’s a drama of betrayed friendships and high-stakes power struggles over money, influence, and control over a company that was growing faster than they could ever imagine. Drawing on hundreds of sources, documents, and internal e-mails, Bilton offers a rarely-seen glimpse of the inner workings of technology startups, venture capital, and Silicon Valley culture.
