Download or read book Market Research in Practice written by Matthew Harrison and published by Kogan Page Publishers. This book was released on 2016-03-03 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop their brands, optimize prices and more has grown. Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analyzing and presenting the findings - it explains how to use tools and methods effectively to obtain reliable results. This fully updated third edition of Market Research in Practice has been revised to reflect the most recent trends in the industry. Ten new chapters cover topical issues such as ethics in market research and qualitative and quantitative research, plus key concepts such as international research, how to design and scope a survey, how to create a questionnaire, how to choose a sample and how to carry out interviews are covered in detail. Tips, and advice from the authors' own extensive experiences are included throughout to ground the concepts in business reality. Accompanied by a range of online tools, templates, surveys and guides, this is an invaluable guide for students of research methods, researchers, marketers and users of market research. Online resources include a range of tools, templates, surveys and guides.
Download or read book Insights from Practices in Community Based Research written by Shannon T. Bischoff and published by Walter de Gruyter GmbH & Co KG. This book was released on 2018-03-19 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Free Access in January 2019 There has been an increasing interest in the emerging subfield within linguistics and anthropology often referred to as community-based research (Himmelmann 1998, Rice 2010, Crippen and Robinson 2013, among others). This volume brings together perspectives from academics, community members, and those that find themselves in both academia and the community. The volume begins with a working definition of the notions of community-based research as a practice and illustrates how such notions shifted, without abandoning the outlined tenets within the working definition, as the chapters developed to include notions of community-based research as a tool and ideology as well as an orientation. Each of the 17 chapters represents a case-study with the first five including discussions of broader issues and theoretical perspectives while exploring community-based research as an emerging subfield within linguistics. The case-studies comprise work from the Americas, Australia, India, Europe, and Africa. The goal of the volume is to build on the emerging literature and practices in the field to arrive at a better understanding of how community-based research is theorized and practiced in a variety of environments, communities, and cultures.
Download or read book Learning to be Literate written by Margaret M Clark and published by Routledge. This book was released on 2016-03-10 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the prestigious UK Literacy Association Academic Book Award for 2015 in its original edition, this fully revised edition of Learning to be Literate uniquely analyses research into literacy from the 1960s through to 2015 with some surprising conclusions. Margaret Clark explores the argument that young children growing up in a literate environment are forming hypotheses about the print around them, including environmental print, television, computer games and mobile phones. In a class where no child can yet read there is a wide range of understanding with regards to concepts of print and the critical features of written language. While to any literate adult, the relationship between spoken and written language may be obvious, young children have to be helped to discover it. This persuasive argument demonstrates the value of research in order to make informed policy decisions about children’s literacy development. Accessible and succinct, Professor Clark’s writing brings into sharp focus the processes involved in becoming literate. The effect on practice of many recent government policies she claims run counter to these insights. The key five thematic sections are backed up with case studies throughout and include: Insights from Literacy Research: 1960s to 1980s Young Literacy Learners: how we can help them Curriculum Developments and Literacy Policies, 1988 to 1997: a comparison between England and Scotland Synthetic Phonics and Literacy Learning: government policy in England 2006 to 2015 Interpretations of Literacy in the Twenty-first Century
Download or read book Consumer Insight written by Merlin Stone and published by Kogan Page Publishers. This book was released on 2004 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on.
Download or read book The Nature of Purchasing written by Florian Schupp and published by Springer Nature. This book was released on 2020-05-20 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book was created in the spirit of learning from nature in the field of professional purchasing. It describes real-world purchasing problems faced by companies as well as individuals and presents natural hands-on solutions that apply scientific approaches. The book answers what the core of purchasing could be, the inner structure of it or in other words the natural way. Nature masters effectiveness based on immanent laws and ensures efficiency by best results for minimal invest. Especially in complex and ambiguous situations, purchasers benefit from this book by understanding the broader context with the help of recent scientific research. Focusing on the problems that purchasers face in managerial practice rather than oversimplified generalizations, the book features step-by-step explanations, allowing readers to find tailored solutions to address challenges in key purchasing areas. The book was written in collaboration and with the help of experts in purchasing and logistics, biology, law and economics, human resource development, media and sports, and merges perspectives from theory and practice to provide natural strategies for purchasers.
Download or read book Gender and Practice written by Vasilikie (Vicky) Demos and published by Emerald Publishing Limited. This book was released on 2019-09-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Gender and Practice: Insights from the Field, twelve chapters contribute to the creation of an accessible body of knowledge that looks to provide gender practitioners with examples of what works, and what doesn't, in the attainment of gender equality.
Download or read book Evidence Based Policymaking written by Karen Bogenschneider and published by Routledge. This book was released on 2021-04-27 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: New thinking is needed on the age-old conundrum of how to connect research and policymaking. Why does a disconnect exist between the research community, which is producing thousands of studies relevant to public policy, and the policy community, which is making thousands of decisions that would benefit from research evidence? The second edition updates community dissonance theory and provides an even stronger, more substantiated story of why research is underutilized in policymaking, and what it will take to connect researchers and policymakers. This book offers a fresh look into what policymakers and the policy process are like, as told by policymakers themselves and the researchers who study and work with them. New to the second edition: • The point of view of policymakers is infused throughout this book based on a remarkable new study of 225 state legislators with an extraordinarily high response rate in this hard-to-access population. • A new theory holds promise for guiding the study and practice of evidence-based policy by building on how policymakers say research contributes to policymaking. • A new chapter features pioneering researchers who have effectively influenced public policy by engaging policymakers in ways rewarding to both. • A new chapter proposes how an engaged university could provide culturally competent training to create a new type of scholar and scholarship. This review of state-of-the-art research on evidence-based policy is a benefit to readers who find it hard to keep abreast of a field that spans the disciplines of business, economics, education, family sciences, health services, political science, psychology, public administration, social work, sociology, and so forth. For those who study evidence-based policy, the book provides the basics of producing policy relevant research by introducing researchers to policymakers and the policy process. Strategies are provided for identifying research questions that are relevant to the societal problems that confront and confound policymakers. Researchers will have at their fingertips a breath-taking overview of classic and cutting-edge studies on the multi-disciplinary field of evidence-based policy. For instructors, the book is written in a language and style that students find engaging. A topic that many students find mundane becomes germane when they read stories of what policymakers are like, and when they learn of researcher’s tribulations and triumphs as they work to build evidence-based policy. To point students to the most important ideas, the key concepts are highlighted in text boxes. For those who desire to engage policymakers, a new chapter summarizes the breakthroughs of several researchers who have been successful at driving policy change. The book provides 12 innovative best practices drawn from the science and practice of engaging policymakers, including insights from some of the best and brightest researchers and science communicators. The book also takes on the daunting task of evaluating the effectiveness of efforts to engage policymakers around research. A theory of change identifies seven key elements that are fundamental to increasing policymaker’s use of research along with evaluation protocols and preliminary evidence on each element.
Download or read book Market Research in Practice written by Paul N Hague and published by Kogan Page Publishers. This book was released on 2004-03-03 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical guide to the basics of market research takes a clear, concise step-by-step approach. It describes and explains the various tools and techniques available to market researchers. Comparative examples and real-life international case studies help make the basics of market research straightforward and accessible. Market Research in Practice assumes no previous knowledge of the subject and offers guidance for the reader who is either studying or completely new to market research. The book also outlines data protection legislation and details the professional ethics incorporated in the MRS Code of Conduct. Contents include: the role of market research market research design desk research focus groups and in-depth interviews sampling questionnaire design interviewing self-completion questionnaires and e-surveys data analysis report findings Part of the new Market Research in Practice series and published in association with the Market Research Society, Market Research in Practice is an invaluable guide for students, researchers, marketers and users of market research.
Download or read book Psychology for Language Learning written by S. Mercer and published by Springer. This book was released on 2012-07-24 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering a timely snapshot of current theory and research in the field of psychology in foreign language learning, this book is accessible to both specialists and non-specialists. Each chapter focuses on a different psychological construct and provides an overview of current thinking in the area drawing on insights from educational psychology.
Download or read book Universal Design for Learning written by Anne Meyer and published by CAST Professional Publishing. This book was released on 2015-12 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anne Meyer and David Rose, who first laid out the principles of UDL, provide an ambitious, engaging discussion of new research and best practices. This book gives the UDL field an essential and authoritative learning resource for the coming years. In the 1990s, Anne Meyer, David Rose, and their colleagues at CAST introduced Universal Design for Learning (UDL) as a framework to improve teaching and learning in the digital age, sparking an international reform movement. Now Meyer and Rose return with Universal Design for Learning: Theory and Practice, an up-to-date multimedia online book (with print and e-book options) that leverages more than a decade of research and implementation. This is the first significant new statement on UDL since 2002, an ambitious, engaging exploration of ideas and best practices that provides the growing UDL field with an essential and authoritative learning resource for the coming years. This new work includes contributions from CAST's research and implementation teams as well as from many of CAST's collaborators in schools, universities, and research settings. Readers are invited to contribute ideas, perspectives, and examples from their own practice in an online community of practice. --
Download or read book Supporting Social Inclusion for Students with Autism Spectrum Disorders written by Cathy Little and published by Taylor & Francis. This book was released on 2017-04-21 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing together contributions from experts at the forefront of research in the field, Supporting Social Inclusion for Students with Autism Spectrum Disorders demonstrates that social inclusion is a defining feature of successful education of students with a spectrum disorder. Divided into three parts, this book begins by proposing a contemporary and operational definition of social inclusion that will help facilitate active engagement by all stakeholders involved in supporting social inclusion within educational settings. The relationship between well-developed social skills and positive social outcomes is also explored, and subsequent chapters explicate and contextualize social inclusion across a range of educational settings. The final chapters present case studies and viewpoints from stakeholders central to the successful social inclusion of students with the disorder. Through discussion of its findings, this book provides the reader with a deep understanding of social inclusion and confirms its importance in facilitating positive educational outcomes for students with Autism Spectrum Disorder. A unique contribution to the field, this book will be of key interest to postgraduates, researchers and academics in the area of inclusive education and Autism Spectrum Disorder. It will also appeal to those who research, study and work in the areas of special and inclusive education, and developmental psychology.
Download or read book The Business of Corporate Learning written by Shlomo Ben-Hur and published by Cambridge University Press. This book was released on 2013-03-14 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate learning functions are now an established part of many of the world's leading multinational firms. In this book, Shlomo Ben-Hur demonstrates how corporate learning can and should have an integral, strategic, role in a company. Based on firsthand experience, Ben-Hur provides a practical guide to setting up or restructuring a corporate learning function within a company, covering its seven key activities. He identifies and elucidates the key decision points in this process. But The Business of Corporate Learning is much more than a 'how-to' guide. For the first time, this book sheds light on the reasons for success or failure in the strategic deployment of corporate learning. Real-world case studies are used to illustrate the potential pitfalls and demonstrate how – when successfully integrated into the company's strategic management system – corporate learning is able to deliver tangible business results.
Download or read book Achieving Evidence Informed Policy and Practice in Education written by Chris Brown and published by Emerald Group Publishing. This book was released on 2017-11-27 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book this book provides an overview of research and ideas in relation to evidence-informed policy and practice (EIPP) in education. The chapters all share a single overarching purpose: providing insight into how EIPP in education can be achieved. The result is a powerful account of Brown’s recent work.
Download or read book Transformative Learning in Practice written by Jack Mezirow and published by John Wiley & Sons. This book was released on 2011-01-04 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The leading authorities in the field produced this comprehensive resource, which provides strategies and methods for fostering Transformative Learning (TL) practice in a wide variety of higher and adult education settings. The book answers relevant questions such as: What are effective practices for promoting TL in the classroom? What is it about TL that is most helpful in informing practice? How does the teaching setting shape the practice of TL? What are the successes, strengths, and outcomes of fostering TL? What are the risks and challenges when practicing TL in the classroom?
Download or read book Insights from Research and Practice written by Margaret Herrington and published by . This book was released on 2005 with total page 663 pages. Available in PDF, EPUB and Kindle. Book excerpt: This enlightening book brings together debates about theory and practice which have developed over 18 years in the Research and Practice in Adult Literacy (RaPAL) Bulletin. The contemporary relevance of the contributions from practitioners, learners and researchers is organised thematically around current priority issues such as teaching and learning; assessment; and accreditation. The book provides not only a link to the traditions of democratic practice in literacy and numeracy education, but also first hand accounts of questions and problems raised in the field and methods of solving them.
Download or read book Ecohealth Research in Practice written by Dominique F. Charron and published by Springer Science & Business Media. This book was released on 2011-11-25 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about doing innovative research to achieve sustainable and equitable change in people’s health and well-being through improved interactions with the environment. It presents experiences from the field of ecosystem approaches to health (or ecohealth research) and some insights and lessons learned. It builds on previous literature, notably Forget (1997), Forget and Lebel (2001), Lebel (2003), and Waltner-Toews et al. (2008). Through case-studies and other contributions by researchers supported by Canada’s International Development Research Centre (IDRC), the book presents evidence of real changes in conditions of people, their health, and the ecosystems that support them. These changes were derived from applications of an ecosystem approach to health in developing regions of the world. The book also illustrates the resulting body of applied, participatory, and action research that improved health and environmental management in developing countries and, in many cases, influenced policies and practices.
Download or read book How People Learn written by National Research Council and published by National Academies Press. This book was released on 2000-09-11 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: First released in the Spring of 1999, How People Learn has been expanded to show how the theories and insights from the original book can translate into actions and practice, now making a real connection between classroom activities and learning behavior. This edition includes far-reaching suggestions for research that could increase the impact that classroom teaching has on actual learning. Like the original edition, this book offers exciting new research about the mind and the brain that provides answers to a number of compelling questions. When do infants begin to learn? How do experts learn and how is this different from non-experts? What can teachers and schools do-with curricula, classroom settings, and teaching methodsâ€"to help children learn most effectively? New evidence from many branches of science has significantly added to our understanding of what it means to know, from the neural processes that occur during learning to the influence of culture on what people see and absorb. How People Learn examines these findings and their implications for what we teach, how we teach it, and how we assess what our children learn. The book uses exemplary teaching to illustrate how approaches based on what we now know result in in-depth learning. This new knowledge calls into question concepts and practices firmly entrenched in our current education system. Topics include: How learning actually changes the physical structure of the brain. How existing knowledge affects what people notice and how they learn. What the thought processes of experts tell us about how to teach. The amazing learning potential of infants. The relationship of classroom learning and everyday settings of community and workplace. Learning needs and opportunities for teachers. A realistic look at the role of technology in education.