Download or read book Insight Into Information written by Al S. Morrison and published by Trafford Publishing. This book was released on 2004 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Insight Into Information is based on sixty years of research on the Secret Messages and Hidden Maps Inside of Information. These several levels of subtle, subliminal and secret meanings provide reverberating, resonant echoes in all information much as the background music in movies but with more levels of meaning in these fields: science, religion, literature, entertainment, TV, advertising, technology and literally all fields of endeavor at home, at work, in school and at play. Many have already benefited from this information. The author, a retired clinical and rehabilitation psychologist, used this information in his private, clinical and consulting practice in schools and industry. This new, proven research shows: The helpful hidden hooks from which you can benefit. You will learn the inborn universal maps which influence and guide all of us in marvelous ways--including the name GOD on the human head and face. The harmful, deceptive hooks inside of words of which you are not aware but which can influence you. The word now is an example, as in buy now: Now is an anagram of won and own. These anagrams puzzle our brain and set up delays which advertisers want and to get you to participate in the anagram game. You will learn how to avoid such hidden hooks. Don't be cheated. Know these hidden hooks, control your choices and make well informed decisions. The Table of contents lists the chapters which describe the many ways you can benefit from knowing these hidden messages and secret maps in religion; health and healing; fun and entertainment; advertising; merchandising; education; communications; literature and the hidden influences inside of names. The Afterword at the end of the book tells the story of how the author became interested, did the research, used the research with patients and organizations, and wrote the book: the when, where, why and how of the origin of the information in this book.

Download or read book Outside Insight written by Jorn Lyseggen and published by Penguin UK. This book was released on 2017-10-12 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is your business looking out? The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet - our 'digital breadcrumbs' - from job postings, to online news, social media, online ad spend, patent applications and more. As a result, we're at the cusp of a major shift in the way businesses are managed and governed - moving from a focus solely on lagging, internal data, toward analyses that also encompass industry-wide, external data to paint a more complete picture of a brand's opportunities and threats and uncover forward-looking insights, in real time. Tomorrow's most successful brands are already embracing Outside Insight, benefitting from an information advantage while their competition is left behind. Drawing on practical examples of transformative, data-led decisions made by brands like Apple, Facebook, Barack Obama and many more, in Outside Insight, Meltwater CEO Jorn Lyseggen illustrates the future of corporate decision-making and offers a detailed plan for business leaders to implement Outside Insight thinking into their company mindset and processes.

Download or read book Insight into Information Security and Cryptography Essentials written by Dr. Poornima G. Naik Dr. Girish R. Naik and published by Shashwat Publication. This book was released on 2023-11-22 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is intended for serious learners of Cyber Security and Cryptography which provides more insight into working of different cryptographic algorithms. Chapter 1 deals with different security threats and measures, specific attacks on crypto systems, different types of cryptography are discussed at length and demonstrated with the help of different case studies which are implemented in java using Java Cryptography Architecture (JCA). The salient of features of this chapter are demonstration of working of digital signature, digital certificate and discussion on various digital certificate file formats. Chapter 2 focuses on classical cryptography algorithms based primarily on transposition and substitution. Both keyed and keyless algorithms such as Rail Fence Cipher, Vigenere monoalphabetic and polyalphabetic ciphers, Playfair Cipher to name a few, are discussed in detail. Few algorithms from modern cryptography, Hill Cipher, RSA, ElGamal, Merkle–Hellman Knapsack are explored as well. All the algorithms are modelled in Excel and implemented in java. The chapter concludes with the exploration of modern cryptography algorithms using Cryp Tool. The final chapter Chapter 3 explores hashing which is central to working of MAC and digital signature. Properties of hash functions and popular hash functions are dealt with. Various applications of hash functions are mentioned. The chapter concludes with some selected case studies on hashing.

Download or read book The Internet of Things written by John Davies and published by John Wiley & Sons. This book was released on 2020-06-08 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides comprehensive coverage of the current state of IoT, focusing on data processing infrastructure and techniques Written by experts in the field, this book addresses the IoT technology stack, from connectivity through data platforms to end-user case studies, and considers the tradeoffs between business needs and data security and privacy throughout. There is a particular emphasis on data processing technologies that enable the extraction of actionable insights from data to inform improved decision making. These include artificial intelligence techniques such as stream processing, deep learning and knowledge graphs, as well as data interoperability and the key aspects of privacy, security and trust. Additional aspects covered include: creating and supporting IoT ecosystems; edge computing; data mining of sensor datasets; and crowd-sourcing, amongst others. The book also presents several sections featuring use cases across a range of application areas such as smart energy, transportation, smart factories, and more. The book concludes with a chapter on key considerations when deploying IoT technologies in the enterprise, followed by a brief review of future research directions and challenges. The Internet of Things: From Data to Insight Provides a comprehensive overview of the Internet of Things technology stack with focus on data driven aspects from data modelling and processing to presentation for decision making Explains how IoT technology is applied in practice and the benefits being delivered. Acquaints readers that are new to the area with concepts, components, technologies, and verticals related to and enabled by IoT Gives IoT specialists a deeper insight into data and decision-making aspects as well as novel technologies and application areas Analyzes and presents important emerging technologies for the IoT arena Shows how different objects and devices can be connected to decision making processes at various levels of abstraction The Internet of Things: From Data to Insight will appeal to a wide audience, including IT and network specialists seeking a broad and complete understanding of IoT, CIOs and CIO teams, researchers in IoT and related fields, final year undergraduates, graduate students, post-graduates, and IT and science media professionals.

Download or read book Insight into Theoretical and Applied Informatics written by Andrzej Yatsko and published by Walter de Gruyter GmbH & Co KG. This book was released on 2015-01-01 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is addressed to young people interested in computer technologies and computer science. The objective of this book is to provide the reader with all the necessary elements to get him or her started in the modern field of informatics and to allow him or her to become aware of the relationship between key areas of computer science. The book is addressed not only to future software developers, but also to all who are interested in computing in a widely understood sense. The authors also expect that some computer professionals will want to review this book to lift themselves above the daily grind and to embrace the excellence of the whole field of computer science. Unlike existing books, this one bypasses issues concerning the construction of computers and focuses only on information processing. Recognizing the importance of the human factor in information processing, the authors intend to present the theoretical foundations of computer science, software development rules, and some business aspects of informatics in non-technocratic, humanistic terms.

Download or read book Data Smart written by John W. Foreman and published by John Wiley & Sons. This book was released on 2013-10-31 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data Science gets thrown around in the press like it'smagic. Major retailers are predicting everything from when theircustomers are pregnant to when they want a new pair of ChuckTaylors. It's a brave new world where seemingly meaningless datacan be transformed into valuable insight to drive smart businessdecisions. But how does one exactly do data science? Do you have to hireone of these priests of the dark arts, the "data scientist," toextract this gold from your data? Nope. Data science is little more than using straight-forward steps toprocess raw data into actionable insight. And in DataSmart, author and data scientist John Foreman will show you howthat's done within the familiar environment of aspreadsheet. Why a spreadsheet? It's comfortable! You get to look at the dataevery step of the way, building confidence as you learn the tricksof the trade. Plus, spreadsheets are a vendor-neutral place tolearn data science without the hype. But don't let the Excel sheets fool you. This is a book forthose serious about learning the analytic techniques, the math andthe magic, behind big data. Each chapter will cover a different technique in aspreadsheet so you can follow along: Mathematical optimization, including non-linear programming andgenetic algorithms Clustering via k-means, spherical k-means, and graphmodularity Data mining in graphs, such as outlier detection Supervised AI through logistic regression, ensemble models, andbag-of-words models Forecasting, seasonal adjustments, and prediction intervalsthrough monte carlo simulation Moving from spreadsheets into the R programming language You get your hands dirty as you work alongside John through eachtechnique. But never fear, the topics are readily applicable andthe author laces humor throughout. You'll even learnwhat a dead squirrel has to do with optimization modeling, whichyou no doubt are dying to know.

Download or read book Effective Data Storytelling written by Brent Dykes and published by John Wiley & Sons. This book was released on 2019-12-10 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the art and science of data storytelling—with frameworks and techniques to help you craft compelling stories with data. The ability to effectively communicate with data is no longer a luxury in today’s economy; it is a necessity. Transforming data into visual communication is only one part of the picture. It is equally important to engage your audience with a narrative—to tell a story with the numbers. Effective Data Storytelling will teach you the essential skills necessary to communicate your insights through persuasive and memorable data stories. Narratives are more powerful than raw statistics, more enduring than pretty charts. When done correctly, data stories can influence decisions and drive change. Most other books focus only on data visualization while neglecting the powerful narrative and psychological aspects of telling stories with data. Author Brent Dykes shows you how to take the three central elements of data storytelling—data, narrative, and visuals—and combine them for maximum effectiveness. Taking a comprehensive look at all the elements of data storytelling, this unique book will enable you to: Transform your insights and data visualizations into appealing, impactful data stories Learn the fundamental elements of a data story and key audience drivers Understand the differences between how the brain processes facts and narrative Structure your findings as a data narrative, using a four-step storyboarding process Incorporate the seven essential principles of better visual storytelling into your work Avoid common data storytelling mistakes by learning from historical and modern examples Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals is a must-have resource for anyone who communicates regularly with data, including business professionals, analysts, marketers, salespeople, financial managers, and educators.

Download or read book Humanizing Big Data written by Colin Strong and published by Kogan Page Publishers. This book was released on 2015-03-03 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big data raises more questions than it answers, particularly for those organizations struggling to deal with what has become an overwhelming deluge of data. It can offer marketers more than simple tactical predictive analytics, but organizations need a bigger picture, one that generates some real insight into human behaviour, to drive consumer strategy rather than just better targeting techniques. Humanizing Big Data guides marketing managers, brand managers, strategists and senior executives on how to use big data strategically to redefine customer relationships for better customer engagement and an improved bottom line. Humanizing Big Data provides a detailed understanding of the way to approach and think about the challenges and opportunities of big data, enabling any brand to realize the value of their current and future data assets. First it explores the 'nuts and bolts' of data analytics and the way in which the current big data agenda is in danger of losing credibility by paying insufficient attention to what are often fundamental tenets in any form of analysis. Next it sets out a manifesto for a smart data approach, drawing on an intelligent and big picture view of data analytics that addresses the strategic business challenges that businesses face. Finally it explores the way in which datafication is changing the nature of the relationship between brands and consumers and why this calls for new forms of analytics to support rapidly emerging new business models. After reading this book, any brand should be in a position to make a step change in the value they derive from their data assets.

Download or read book Systems of Insight for Digital Transformation Using IBM Operational Decision Manager Advanced and Predictive Analytics written by Whei-Jen Chen and published by IBM Redbooks. This book was released on 2015-12-03 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Systems of record (SORs) are engines that generates value for your business. Systems of engagement (SOE) are always evolving and generating new customer-centric experiences and new opportunities to capitalize on the value in the systems of record. The highest value is gained when systems of record and systems of engagement are brought together to deliver insight. Systems of insight (SOI) monitor and analyze what is going on with various behaviors in the systems of engagement and information being stored or transacted in the systems of record. SOIs seek new opportunities, risks, and operational behavior that needs to be reported or have action taken to optimize business outcomes. Systems of insight are at the core of the Digital Experience, which tries to derive insights from the enormous amount of data generated by automated processes and customer interactions. Systems of Insight can also provide the ability to apply analytics and rules to real-time data as it flows within, throughout, and beyond the enterprise (applications, databases, mobile, social, Internet of Things) to gain the wanted insight. Deriving this insight is a key step toward being able to make the best decisions and take the most appropriate actions. Examples of such actions are to improve the number of satisfied clients, identify clients at risk of leaving and incentivize them to stay loyal, identify patterns of risk or fraudulent behavior and take action to minimize it as early as possible, and detect patterns of behavior in operational systems and transportation that lead to failures, delays, and maintenance and take early action to minimize risks and costs. IBM® Operational Decision Manager is a decision management platform that provides capabilities that support both event-driven insight patterns, and business-rule-driven scenarios. It also can easily be used in combination with other IBM Analytics solutions, as the detailed examples will show. IBM Operational Decision Manager Advanced, along with complementary IBM software offerings that also provide capability for systems of insight, provides a way to deliver the greatest value to your customers and your business. IBM Operational Decision Manager Advanced brings together data from different sources to recognize meaningful trends and patterns. It empowers business users to define, manage, and automate repeatable operational decisions. As a result, organizations can create and shape customer-centric business moments. This IBM Redbooks® publication explains the key concepts of systems of insight and how to implement a system of insight solution with examples. It is intended for IT architects and professionals who are responsible for implementing a systems of insights solution requiring event-based context pattern detection and deterministic decision services to enhance other analytics solution components with IBM Operational Decision Manager Advanced.

Download or read book Insight Selling written by Mike Schultz and published by John Wiley & Sons. This book was released on 2014-04-30 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place? Mike Schultz and John Doerr, bestselling authors and world-renowned sales experts, set out to find the answer. They studied more than 700 business-to-business purchases made by buyers who represented a total of $3.1 billion in annual purchasing power. When they compared the winners to the second-place finishers, they found surprising results. Not only do sales winners sell differently, they sell radically differently, than the second-place finishers. In recent years, buyers have increasingly seen products and services as replaceable. You might think this would mean that the sale goes to the lowest bidder. Not true! A new breed of seller—the insight seller—is winning the sale with strong prices and margins even in the face of increasing competition and commoditization. In Insight Selling, Schultz and Doerr share the surprising results of their research on what sales winners do differently, and outline exactly what you need to do to transform yourself and your team into insight sellers. They introduce a simple three-level model based on what buyers say tip the scales in favor of the winners: Level 1 "Connect." Winners connect the dots between customer needs and company solutions, while also connecting with buyers as people. Level 2 "Convince." Winners convince buyers that they can achieve maximum return, that the risks are acceptable, and that the seller is the best choice among all options. Level 3 "Collaborate." Winners collaborate with buyers by bringing new ideas to the table, delivering new ideas and insights, and working with buyers as a team. They also found that much of the popular and current advice given to sellers can damage sales results. Insight Selling is both a strategic and tactical guide that will separate the good advice from the bad, and teach you how to put the three levels of selling to work to inspire buyers, influence their agendas, and maximize value. If you want to find yourself and your team in the winner's circle more often, this book is a must-read.

Download or read book Insight in Innovation written by Jan Verloop and published by Elsevier. This book was released on 2004-05-08 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing innovation in such a way that it becomes an effective tool for achieving strategic organizational objectives is the subject of this work, which provides insight into the management process for innovation in creating intellectual capital and supporting sustainable development.

Download or read book Proceedings of World Conference on Information Systems for Business Management written by Andres Iglesias and published by Springer Nature. This book was released on with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Art of Insight in Science and Engineering written by Sanjoy Mahajan and published by MIT Press. This book was released on 2014-11-07 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tools to make hard problems easier to solve. In this book, Sanjoy Mahajan shows us that the way to master complexity is through insight rather than precision. Precision can overwhelm us with information, whereas insight connects seemingly disparate pieces of information into a simple picture. Unlike computers, humans depend on insight. Based on the author's fifteen years of teaching at MIT, Cambridge University, and Olin College, The Art of Insight in Science and Engineering shows us how to build insight and find understanding, giving readers tools to help them solve any problem in science and engineering. To master complexity, we can organize it or discard it. The Art of Insight in Science and Engineering first teaches the tools for organizing complexity, then distinguishes the two paths for discarding complexity: with and without loss of information. Questions and problems throughout the text help readers master and apply these groups of tools. Armed with this three-part toolchest, and without complicated mathematics, readers can estimate the flight range of birds and planes and the strength of chemical bonds, understand the physics of pianos and xylophones, and explain why skies are blue and sunsets are red. The Art of Insight in Science and Engineering will appear in print and online under a Creative Commons Noncommercial Share Alike license.

Download or read book New insights into innate immune cell based immunotherapies in cancer written by Mary Poupot-Marsan and published by Frontiers Media SA. This book was released on 2024-04-17 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Behind Every Good Decision written by Piyanka Jain and published by AMACOM. This book was released on 2014-11-05 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a misconception in business that the only data that matters is BIG data, and that elaborate tools and data scientists are required to extract any practical information. However, nothing could be further from the truth. If you feel that you can’t understand how to read, let alone implement, these complex software programs that crunch the data and spit out more data, that will no longer be a problem! Authors and analytics experts Piyanka Jain and Puneet Sharma demystify the process of business analytics and demonstrate how professionals at any level can take the information at their disposal and in only five simple steps--using only Excel as a tool--make the decision necessary to increase revenue, decrease costs, improve product, or whatever else is being asked of them at that time. In Behind Every Good Decision, you will learn how to: Clarify the business question Lay out a hypothesis-driven plan Pull relevant data Convert it to insights Make decisions that make an impact Packed with examples and exercises, this refreshingly accessible book explains the four fundamental analytic techniques that can help solve a surprising 80 percent of all business problems. It doesn’t take a numbers person to know that is a formula you need!

Download or read book How Customers Think written by Gerald Zaltman and published by Harvard Business Press. This book was released on 2003 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the time and money spent on market research, 60% to 80% of new offerings fail.

Download or read book Insight into Images written by Terry S. Yoo and published by A K Peters/CRC Press. This book was released on 2004-08-16 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: A companion to the Insight Toolkit An introduction to the theory of modern medical image processing, including the analysis of data from - X-ray computer tomography, - magnetic resonance imaging, - nuclear medicine, - and ultrasound. Using an algorithmic approach, and providing the mathematical, statistical, or signal processing as needed for background, the authors describe the principles of all methods implemented in the Insight Toolkit (ITK), a freely available, open- source, object-oriented library. The emphasis is on providing intuitive descriptions of the principles and illustrative examples of results from the leading filtering, segmentation, and registration methods. This book covers the mathematical foundations of important techniques such as: - Statistical pattern recognition, - PDE-based nonlinear image filtering, - Markov random fields, - Level set methods, - Deformable models, - Mutual information, image-based registration - Non-rigid image data fusion With contributions from: Elsa Angelini, Brian Avants, Stephen Aylward, Ting Chen, Jeffrey Duda, Jim Gee, Luis Ibanez, Celina Imielinska, Yinpeng Jin, Jisung Kim, Bill Lorensen, Dimitris Metaxas, Lydia Ng, Punam Saha, George Stetten, Tessa Sundaram, Jay Udupa, Ross Whitaker, Terry Yoo, and Ying Zhuge. The Insight Toolkit is part of the Visible Human Project from the National Library of Medicine, with support from NIDCR, NINDS, NIMH, NEI, NSF, TATRC, NCI, and NIDCD.