Download or read book Inside the Tornado written by Geoffrey A. Moore and published by HarperBusiness. This book was released on 1999 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emphasizing the importance of seizing and holding marketing leadership during the "tornado" phase of market development, a strategy guide for high-tech companies and entrepreneurs analyzes the Technology Adoption Life Cycle

Download or read book Inside the Tornado written by Geoffrey A. Moore and published by HarperBusiness. This book was released on 2004-12-14 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.

Download or read book Inside Tornadoes written by Mary Kay Carson and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tornadoes are the most violent storms on the planet, as these dramatic photographs and gatefolds vividly reveal. Includes first-person accounts of historic storms, fascinating facts on climate change, and hands-on activities. Full color.

Download or read book Big Weather written by Mark Svenvold and published by Macmillan. This book was released on 2006-05-02 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author profiles real tornadoes and severe weather patterns over six thousand miles of Oklahoma, Kansas, and Nebraska, known as Tornado Alley.

Download or read book The Tornado written by John Edward Weems and published by Texas A&M University Press. This book was released on 2017-06-01 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Tornado gives account of one of the world’s most terrifying natural disasters. Twisters have left their wake of freakish consequences throughout the United States and the world, and The Tornado vividly describes some of the most bizarre from around the country—houseboats sailing through the air; cars flown to a landing half a cornfield away; an entire house lifted and demolished, leaving only a divan holding the uninjured family. The most detailed description of a tornado and the violence it can bring comes from the author’s focus on the tragedy of one American town in 1953. John Edward Weems was an eyewitness reporter of a funnel that hit Waco, Texas, on May 11 of that year. In gripping narrative, he portrays the events of that day: a man clinging to a guard rail while a mailbox, plate glass, bricks, and assorted debris whizzed past his head; automobiles rolling end on end down the street; buildings falling like blocks knocked down by an angry child; a movie theater crumbling on the terrified patrons. When the storm had passed, 114 people were dead and hundreds injured; property damage ran in the tens of millions of dollars. Research in news reports, government weather documents, and books flesh out this account, which Pulitzer-prize winner Annie Dillard called “wonderfully exciting. It is full of people, and the thousands of details that make up their lives—and deaths. [It is] a story of enormous power.” John Banta, writing in the Waco Tribune-Herald, described it as “a gripping story of human drama and tragedy.” Kirkus Reviews said, “. . . the events still chill face to face with a power that defies reason.” Royalties from the sale of The Tornado will benefit the book fund of the Waco-McLennan County Public Library.

Download or read book Tornado of Life written by Jay Baruch and published by MIT Press. This book was released on 2022-08-30 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stories from the ER: a doctor shows how empathy, creativity, and imagination are the cornerstones of clinical care. To be an emergency room doctor is to be a professional listener to stories. Each patient presents a story; finding the heart of that story is the doctor’s most critical task. More technology, more tests, and more data won’t work if doctors get the story wrong. Empathy, creativity, and imagination are the cornerstones of clinical care. In Tornado of Life, ER physician Jay Baruch offers a series of short, powerful, and affecting essays that capture the stories of ER patients in all their complexity and messiness. Patients come to the ER with lives troubled by scales of misfortune that have little to do with disease or injury. ER doctors must be problem-finders before they are problem-solvers. Cheryl, for example, whose story is a chaos narrative of “and this happened, and then that happened, and then, and then and then and then,” tells Baruch she is "stuck in a tornado of life.” What will help her, and what will help Mr. K., who seems like a textbook case of post-combat PTSD but turns out not to be? Baruch describes, among other things, the emergency of loneliness (invoking Chekhov, another doctor-writer); his own (frightening) experience as a patient; the patient who demanded a hug; and emergency medicine during COVID-19. These stories often end without closure or solutions. The patients are discharged into the world. But if they’re lucky, the doctor has listened to their stories as well as treated them.

Download or read book Still Life with Tornado written by A.S. King and published by Penguin. This book was released on 2016-10-11 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: A heartbreaking and mindbending story of a talented teenage artist's awakening to the brokenness of her family from acclaimed Printz award-winner A.S. King. Sixteen-year-old Sarah can't draw. This is a problem, because as long as she can remember, she has "done the art." She thinks she's having an existential crisis. And she might be right; she does keep running into past and future versions of herself as she wanders the urban ruins of Philadelphia. Or maybe she's finally waking up to the tornado that is her family, the tornado that six years ago sent her once-beloved older brother flying across the country for a reason she can't quite recall. After decades of staying together "for the kids" and building a family on a foundation of lies and domestic violence, Sarah's parents have reached the end. Now Sarah must come to grips with years spent sleepwalking in the ruins of their toxic marriage. As Sarah herself often observes, nothing about her pain is remotely original—and yet it still hurts. Insightful, heartbreaking, and ultimately hopeful, this is a vivid portrait of abuse, survival, resurgence that will linger with readers long after the last page. “Read this book, whatever your age. You may find it’s the exact shape and size of the hole in your heart.”—The New York Times “Surreal and thought-provoking.”—People Magazine ★ ”A deeply moving, frank, and compassionate exploration of trauma and resilience, filled to the brim with incisive, grounded wisdom.” —Booklist, starred review ★ ”King writes with the confidence of a tightrope walker working without a net.”—Publishers Weekly, starred review ★"[King] blurs reality, truth, violence, emotion, creativity, and art in a show of respect for YA readers."—Horn Book Magazine, starred review ★ “King’s brilliance, artistry, and originality as an author shine through in this thought-provoking work. […] An unforgettable experience.” SLJ, starred review

Download or read book The Chasm Companion written by Paul Wiefels and published by Harper Collins. This book was released on 2009-10-13 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three major concepts: how high-tech markets develop, creating market development strategy, and executing go-to-market programs based on the strategy.

Download or read book The Tornado written by Jake Burt and published by Feiwel & Friends. This book was released on 2019-10-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: "One of the best stories about bullying for middle grades. Highly recommended."--School Library Journal, starred review Bell Kirby is an expert at systems, whether he’s designing the world’s most elaborate habitat for his pet chinchilla, re-creating Leonardo da Vinci’s greatest inventions in his garage, or avoiding Parker Hellickson, the most diabolical bully Village Green Elementary has ever seen. Since third grade, Parker has tormented Bell, who’s spent two long years devising a finely tuned system that keeps him out of Parker’s way. Sure, it means that Bell can’t get a drink when he wants to, can’t play with his best friend on the playground, and can’t tell his parents about his day, but at least he’s safe. Until Daelynn Gower touches down in his classroom like a tornado. Bell’s not sure why the new girl, with her rainbow hair, wild clothes, and strange habits, is drawn to him, but he knows one thing--she means trouble. It’s bad enough that she disrupts Bell’s secret system, but when Daelynn becomes the bully’s new target, Bell is forced to make an impossible decision: Finally stand up to Parker. . . Or join him.

Download or read book Tornado written by Betsy Byars and published by HarperCollins. This book was released on 2016-03-08 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Newbery Medal-winning author Betsy Byars comes a sweet, entertaining story that will touch the heart of dog lovers at any age. A tornado appears in the distance, and the family quickly gathers into the storm cellar. The storm rages outside, but Pete, the farmhand, knows this is the perfect time to tell his stories about a dog named Tornado. Blown into their lives by a twister when Pete was a boy, Tornado was no ordinary dog—he played card tricks, saved a turtle’s life, and had a rivalry with the family cat. Forgetting their fear, the family hangs on every word of Pete’s stories—both happy and sad—of this remarkable dog.

Download or read book How to Survive a Tornado written by Michael Martin and published by Capstone. This book was released on 2009 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uprooted trees. Houses in piles of rubble. A strong tornado can leave a path of destruction miles long. Will you know what to do if one heads your way? Whether you're in a car, at school, or in a mobile home, you'll find out how to stay safe in How to Survive a Tornado.

Download or read book Adventures in Tornado Alley written by Mike Hollingshead and published by Thames and Hudson. This book was released on 2008-03-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: From surreal skyscapes to wholesale destruction: the most dramatic scenes from the natural world. The destructive power of nature has always been a source of fear and fascination, and never more so than now, when climate change and extreme weather conditions are constantly in the news. Across the central United States, the infamous storms of Tornado Alley are fueled by the collision of cold fronts from Canada and warm fronts from the Gulf of Mexico. People have been chasing these storms for decades in pursuit of thrilling experiences, but now a new generation of storm chasers is combining scientific knowledge with powerful images. This book follows Mike Hollingshead and Eric Nguyen on seventeen chases through Colorado, Iowa, Kansas, Nebraska, New Mexico, Oklahoma, and South Dakota, illustrating the unfolding events with sequential shots and a running commentary by the chasers themselves. These spectacular storm portfolios are expanded with special features on weather phenomena like hail and mammatus clouds plus insights into forecasting and research.

Download or read book 32 Minutes in May written by Joplin Globe and published by . This book was released on 2011-11 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Pictorial book that chronicles the devastation wrought by the tornado that hit the city of Joplin, Missouri and the indomitable spirit of the citizens as they recover and rebuild." --publisher website

Download or read book In the Eye of the Tornado written by David Levithan and published by Apple. This book was released on 1998 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gifted with the uncanny ability to sense when and where a natural disaster is imminent, Stieg Atwood, along with his brother Adam, uses his powers to save others from the tornadoes and other catastrophes that cost their parents' lives. Original.

Download or read book Jack vs the Tornado written by Amanda Cleary Eastep and published by Moody Publishers. This book was released on 2021-04-06 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adventures, friendships, and faith-testers . . . all under the watchful eye of a great big God. The Tree Street Kids live on Cherry, Oak, Maple, and Pine, but their 1990s suburban neighborhood is more than just quiet, tree-lined streets. Jack, Ellison, Roger, and Ruthie face challenges and find adventures in every creek and cul-de-sac—as well as God’s great love in one small neighborhood. In the first book of the Tree Street Kids series, 10-year-old Jack is shocked to discover his parents are moving from their rural homestead to the boring suburbs of Chicago. Full of energy and determination, Jack devises a plan to get himself back to his beloved farmhouse forever. Only three things stand in his way: a neighbor in need, a shocking discovery, and tornado season. Will Jack find a solution? Or is God up to something bigger than Jack can possibly imagine?

Download or read book Inside the Tornado written by Geoffrey A. Moore and published by Capstone Publishing. This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inside the Tornado teaches a startling lesson. As markets change, the very skills that you've just perfected become your biggest liabilities, and if you can't put them aside to acquire new ones you're in for tough times. This is a challenging lesson to apply but Geoffrey Moore uses inspiring examples from market-leading firms to illuminate every dimension of managing a market-focused business strategy. All industries which rely on technology - not just computer hardware, software and telecommunications, but entertainment, publishing, broadcasting, banking, insurance,healthcare, aerospace, defence, utilities, pharmaceuticals, retail and pretty well every other type of industry - must learn to thrive Inside the Tornado.

Download or read book The Man Who Caught the Storm written by Brantley Hargrove and published by Simon & Schuster. This book was released on 2019-04-02 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The saga of the greatest tornado chaser who ever lived: a tale of obsession and daring and an extraordinary account of humanity’s high-stakes race to understand nature’s fiercest phenomenon from Brantley Hargrove, “one of today’s great science writers” (The Washington Post). At the turn of the twenty-first century, the tornado was one of the last true mysteries of the modern world. It was a monster that ravaged the American heartland a thousand times each year, yet science’s every effort to divine its inner workings had ended in failure. Researchers all but gave up, until the arrival of an outsider. In a field of PhDs, Tim Samaras didn’t attend a day of college in his life. He chased storms with brilliant tools of his own invention and pushed closer to the tornado than anyone else ever dared. When he achieved what meteorologists had deemed impossible, it was as if he had snatched the fire of the gods. Yet even as he transformed the field, Samaras kept on pushing. As his ambitions grew, so did the risks. And when he finally met his match—in a faceoff against the largest tornado ever recorded—it upended everything he thought he knew. Brantley Hargrove delivers a “cinematically thrilling and scientifically wonky” (Outside) tale, chronicling the life of Tim Samaras in all its triumph and tragedy. Hargrove takes readers inside the thrill of the chase, the captivating science of tornadoes, and the remarkable character of a man who walked the line between life and death in pursuit of knowledge. The Man Who Caught the Storm is an “adrenaline rush of a tornado chase…Readers from all across the spectrum will enjoy this” (Library Journal, starred review) unforgettable exploration of obsession and the extremes of the natural world.