Download or read book Inside the New Television Market Report written by Arbitron Television and published by . This book was released on 1983 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Investing in Television Market Report written by and published by . This book was released on 2001 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Forecast on the Development of the 3D TV Market in the US Will 3D TVs Become the Next Big Thing in Our Living Rooms written by Anita Theis and published by Anchor Academic Publishing (aap_verlag). This book was released on 2013-06-05 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt: This in-depth research study discusses whether 3D TV will become a new trend in the consumers' living rooms or if it is just a hype that will fail to establish itself. The study contains both extensive market research as well as target group research among the American population. Both parts of the study deal with the market situation of 3D TVs within the United States in 2011, and an extensive analysis of both studies provides in-depth insight into a potential future of the 3D TV market in the coming years. In 2010 only 3% of US households had purchased a 3D TV. According to E. Rogers' book 'Diffusion of Innovation' whose theory is used as a guideline throughout the whole research paper, those 3% can be identified as belonging to the category of innovators. To incorporate other categories of the adopter categorization, the 3D TV technology has to face economic, sociological and technological challenges. Those challenges as well as the trends and developments influence the adoption of the technology. E. Rogers discusses these influencing characteristics in his work and groups them into five categories: relative advantage, compatibility, complexibility, observability and trialability. Based on Rogers' book, this study determines in how far those characteristics favor or disfavor the adoption process of 3D TV and how current trends and developments within the 3D TV sector might improve this process. These conclusions are then used in a target group research in order to determine whether they are feasible and will lead to a higher adoption rate of the technology within the next 3 to 5 years. Consequently, this research paper can act as a guide for both TV manufacturers and TV content producers that invest or plan to invest into 3D TV. However, the main purpose of the study is to be the starting point for marketing managers of those companies that already have started investing in 3D technology. The research gives insight into how the adoption process can be impro
Download or read book Global TV written by Denise D Bielby and published by NYU Press. This book was released on 2008-08-17 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: A reporter for the Los Angeles Times once noted that “I Love Lucy is said to be on the air somewhere in the world 24 hours a day.” That Lucy’s madcap antics can be watched anywhere at any time is thanks to television syndication, a booming global marketplace that imports and exports TV shows. Programs from different countries are packaged, bought, and sold all over the world, under the watch of an industry that is extraordinarily lucrative for major studios and production companies. In Global TV, Denise D. Bielb and C. Lee Harrington seek to understand the machinery of this marketplace, its origins and history, its inner workings, and its product management. In so doing, they are led to explore the cultural significance of this global trade, and to ask how it is so remarkably successful despite the inherent cultural differences between shows and local audiences. How do culture-specific genres like American soap operas and Latin telenovelas so easily cross borders and adapt to new cultural surroundings? Why is The Nanny, whose gum-chewing star is from Queens, New York, a smash in Italy? Importantly, Bielby and Harrington also ask which kinds of shows fail. What is lost in translation? Considering such factors as censorship and other such state-specific policies, what are the inevitable constraints of crossing over? Highly experienced in the field, Bielby and Harrington provide a unique and richly textured look at global television through a cultural lens, one that has an undeniable and complex effect on what shows succeed and which do not on an international scale.
Download or read book Television Market Analysis written by American Research Bureau and published by . This book was released on 1965 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Television Market Report written by and published by . This book was released on 1990 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Platform Power and Policy in Transforming Television Markets written by Tom Evens and published by Springer. This book was released on 2018-04-04 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book seeks to investigate ‘platform power’ in the multi-platform era and unravels the evolution of power structures in the TV industry as a result of platformisation. Multiple TV platforms and modes of distribution are competing–not necessarily in a zero-sum game–to control the market. In the volume, the contributors work to extend established ‘platform theory’ to the TV industry, which has become increasingly organised as a platform economy. The book helps to understand how platform power arises in the industry, how it destabilises international relations, and how it is used in the global media value chain. Platform Power and Policy in Transforming Television Markets contributes to the growing field of media industry studies, and draws on scholarly work in communication, political economy and public policy whilst providing a deeper insight into the transformation of the TV industry from an economic, political and consumer level. Avoiding a merely legal analysis from a technology-driven perspective, the book provides a critical analysis of the dominant modes of power within the evolving structures of the global TV value chain.
Download or read book The World Television Industry written by Peter Dunnett and published by Routledge. This book was released on 2010-12-31 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1990, The World Television Industry uses economic analysis to examine recent changes in the television industry. It uses the theory of public good and a model of industrial organization to identify the major forces determining the nature of the television product in the late twentieth century. The forces of supply and demand for an unusual product - often requiring a 'double' sale, to a consumer and to an advertiser - are examined, as are alternative methods of financing. The all-pervading role of government is discussed at length.
Download or read book This Business of Television written by Howard J. Blumenthal and published by Billboard Books. This book was released on 2006 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication reflects the changes in television, both domestically and internationally and is a useful guide to the legal, economic, and production aspects of the industry.
Download or read book The American Television Industry written by Michael Curtin and published by Bloomsbury Publishing. This book was released on 2017-11-07 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: The American Television Industry offers a concise and accessible introduction to TV production, programming, advertising, and distribution in the United States. The authors outline how programs are made and marketed, and furthermore provide an insightful overview of key players, practices, and future trends.
Download or read book Ratings Analysis written by James Webster and published by Routledge. This book was released on 2013-10-30 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, Ratings Analysis provides a thoroughly updated presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information. This updated edition covers: International markets, reflecting the growth in audience research businesses with the expansion of advertising into new markets such as China. Emerging technologies, reflecting the ever increasing ways to deliver advertising electronically and through new channels (social media, Hulu) Illustrates applications of audience research in advertising, programming, financial analysis, and social policy; Describes audience research data and summarizes the history of audience measurement, the research methods most often used, and the kinds of ratings research products currently available; and Discusses the analysis of audience data by offering a framework within which to understand mass media audiences and by focusing specifically to the analysis of ratings data. Appropriate for all readers needing an in-depth understanding of audience research, including those working in advertising, electronic media, and related industries, Ratings Analysis also has much to offer academics and policy makers as well as students of mass media.
Download or read book FCC Record written by United States. Federal Communications Commission and published by . This book was released on 1989 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Federal Communications Commission Reports written by United States. Federal Communications Commission and published by . This book was released on 1975-02-21 with total page 1402 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Media Telecommunications and Business Strategy written by Richard A. Gershon and published by Routledge. This book was released on 2013-07-18 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: With today’s dynamic and rapidly evolving environment, media managers must have a clear understanding of different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Developed for students in telecommunications management, media management, and the business of media, this text helps future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. The second edition includes updated research throughout , including material on major business and technology changes and the importance of digital lifestyle reflected in e-commerce and personalized media selection, such as Netflix and iTunes, and the growing importance of Facebook and social networking from a business perspective.
Download or read book Resources in education written by and published by . This book was released on 1986-08 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Competitive Isssues in the Cable Television Industry written by United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust, Monopolies, and Business Rights and published by . This book was released on 1988 with total page 754 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sport in the African World written by John Nauright and published by Routledge. This book was released on 2018-05-16 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport has been a component of African cultural life for several hundred years. In today’s globalized world, Africans and Africa have become a vital part of the international sporting landscape. This is the first book to attempt to survey the historical, contemporary and geographical breadth of that landscape, drawing on multidisciplinary scholarship from around the world. To gain an understanding of sport in Africa and its contributions to the global sports world, one must first consider the ways in which sport itself is a terrain of conflict and represents another symbolic territory to conquer. Addressing key themes such as colonialism, globalization, migration, apartheid, politics and international relations, sports media and broadcasting, ethnobranding, sports tourism and the African diaspora in Europe and the United States, this collection of original scholarship offers a significant contribution to this burgeoning field of research. Sport in the African World is fascinating reading for all students and scholars with an interest in sport studies, sport history, African history or African culture.
