Download or read book Inside the Bottle written by Dr Arthur Shapiro and published by . This book was released on 2016-12-14 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Inside the Bottle: People, Brands, and Stories is an intimate and informative behind-the-scenes window to the global liquor and wine business by one of the industry's leading marketing gurus. As an industry insider and publisher of the popular blog, Booze Business, Arthur Shapiro provides a unique view that appeals to a diverse audience. Marketing, alcohol, and short story enthusiasts alike can learn from and laugh along with Shapiro's experiences. Inside the Bottle gives a sometimes shocking look at the U.S. alcohol industry in a conversational and entertaining style. It focuses on the key players, their relationships, and stories. It's about marketing and sales, brand building, image and product excellence, and what it takes for a brand to win. It's about how a successful industry has evolved and been fashioned.
Download or read book Ship in a Bottle written by Andrew Prahin and published by Penguin. This book was released on 2021-06-01 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: A valiant mouse sets sail in her ship in a bottle to seek a better life in this gentle allegory about refugees and immigration. All Mouse wants to do is eat gingersnaps, lie in the sun, and enjoy her ship in a bottle. All Cat wants to do is eat Mouse. This is a problem. So one day, Mouse sets off in her ship in a bottle in search of a new home. But the great big world is a scary place for one small mouse. As she sails downriver, she faces grabby seagulls, selfish rabbits, and stormy waters before finally finding refuge in a park on the shores of an enormous city, where she is welcomed by friends of all shapes and sizes. Readers will cheer Mouse's quiet perseverance on her epic journey as she seeks a tiny spot to call her own.
Download or read book Sun in a Bottle written by Charles Seife and published by Penguin. This book was released on 2008 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chronicles the last half century's haphazard attempt to harness fusion energy, describing how governments and research teams throughout the world have employed measures ranging from the controversial to the humorous.
Download or read book Mission in a Bottle written by Seth Goldman and published by Crown Currency. This book was released on 2013-09-03 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an incredibly fun and accessible two-color graphic-book format, the cofounders of Honest Tea tell the engaging story of how they created and built a mission-driven business, offering a wealth of insights and advice to entrepreneurs, would-be entrepreneurs, and millions of Honest Tea drinkers about the challenges and hurdles of creating a successful business--and the importance of perseverance and creative problem-solving. Seth Goldman and Barry Nalebuff began Honest Tea fifteen years ago with little more than a tea leaf of an idea and a passion to offer organic, freshly brewed, lightly sweetened bottled tea. Today Honest Tea is a rapidly expanding national brand sold in more than 100,0000 grocery stores, restaurants, convenience stores and drugstores across the country. The brand has flourished as American consumers move toward healthier and greener lifestyles.
Download or read book The Book in the Bottle written by Raymond St. Elmo and published by . This book was released on 2017-01-26 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: A family finds a mysterious bottle. Within the bottle, a book. Within the book, a story. And within the story their own adventure. Supposing a book were to appear sewn from all the different parts of your favorite stories. What could it be, but a tale of change? .Frogs become princes, orphans become kings, kings become beggars, milkmaids become knights. Duels become dances, tombs become houses, a deathly chase becomes a coronation. We read to children bedtime stories that warn them and promise them: all thing change. Then we click off the light, expecting them to be unchanged when they wake in the morning. In a bottle is a book, and in the book is a city built of pieces. In that city is a beggar who became a duke, a rat who becomes a cat, a song that became a promise. Ghosts, assassins, kings and cobblers shift and dance across this city, finding who they are by what story they tell of themselves. And in the very center of the dance, a man stands balanced on a wheel.From the book: I consider. "A good adventure story has a chase through a graveyard. There shall be a duel on a cliff by moonlight or firelight or lightning. There must be treasure. A magic ring. A haunted tomb and a ruined castle. Guards tricked, villains confounded. A lost heir, disguises, an assassin, ghosts, revenge, mutant tigers -" "What?" I ignore that. "- mutant tigers, an ancient battle between good and evil, an execution, a daring escape. There must be a prophecy that actually surprises, a final battle with an unexpected ending. There must be dull villagers, street-smart orphans and an impossibly clever-but-wicked noble villain." "What book is this?" I brush that aside. "No one book. It is my list of pieces from the best. Adventures by night in a graveyard are in Tom Sawyer, in Great Expectations, The Horse and His Boy, in Harry Potter. Duels are in The Three Musketeers and The Princess Bride. The Westing Game and The Three Musketeers have mystery and disguises. The Treasure of Alpheus Winterborn and The Hobbit and Treasure Island and Tom Sawyer have treasures and a mystery. The High King and The Mouse and His Child have a prophecy that actually surprises. Lord of The Rings has magic rings and ghosts and the lost heir and mutant tigers -" "Does not!" " -and The Beggar Princess and The Prince and The Pauper have the clever street-wise kids. Harry Potter and The Black Cauldron and The Sword in the Stone and Momo and The Wizard of Oz all have the crazy wizard and the orphan with a destiny and The Last Unicorn and Lud in the Mist and The Thirteen Clocks and Three Musketeers and The Princess Bride have the sly noble villain."I have to stop for breath. I must be getting old.
Download or read book Lightning in a Bottle written by David Minter and published by Sourcebooks, Inc.. This book was released on 2007-12-01 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: "You will never look at 'new ideas' the same way again." —H. Wayne Huizenga, founder and former chairman and CEO of Blockbuster Inc. "I would strongly suggest that all marketers read this book before they decide to launch a new product, line extension or enter a new line of business." —Mark R. Goldston, chairman and CEO, United Online, Inc., which includes NetZero, Juno, Classmates and MyPoints.com brands David Minter and Michael Reid know innovation. For more than 25 years, they have contributed to the growth of such companies as Blockbuster, Dole, Viacom, Sony and Einstein Bagels. Lightning in a Bottle presents Minter and Reid's simple seven-step system for creating ideas that work—one that improves new-product success rates from the standard one in 10 to one in two or better. Lightning in a Bottle also explains the top 10 reasons ideas fail, plus the dirty secrets of the research world, such as: Why focus groups don't work for new products How market segmentation is often a sham Why brainstorming in not effective in creating great new products In the tradition of Execution and Good to Great, Lightning in a Bottle is the new must-have guide for business leaders.
Download or read book Messages in a Bottle written by B. Krigstein and published by Fantagraphics Books. This book was released on 2013-03-20 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bernard Krigstein began his career as an unremarkable journeyman cartoonist during the 1940s and finished it as a respected fine artist and illustrator ― but comics historians know him for his explosively creative 1950s, during which he applied all the craft, intelligence and ambition of a burgeoning “serious” artist to his comics work, with results that remain stunning to this day. Krigstein’s legend rests mostly on the 30 or so stories he created for the EC Comics, but dozens of stories drawn for other, lesser publishers such as Rae Herman, Hillman, and Atlas (which would become Marvel) showcase his skills and radical reinterpretation of the comics page, in particular his groundbreaking slicing and dicing of time lapses through a series of narrow, nearly animated panels. Greg Sadowski, who has previously written and designed a Harvey Award-winning biography of Krigstein, has assembled the very best of Krigstein’s comics work, starting with his earliest creative rumblings, through his glory days at EC, to his final, even more brilliantly radical stories for Atlas Comics ― running through every genre popular at the time, be it horror, science fiction, war, western, or romance (but no super-heroes).
Download or read book Message In A Bottle written by Nicholas Sparks and published by Hachette UK. This book was released on 2011-04-07 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a moment of desolation on a windswept beach, Garrett bottles his words of undying love for a lost woman, and throws them to the sea. My dearest Catherine, I miss you my darling, as I always do, but today is particularly hard because the ocean has been singing to me, and the song is that of our life together . . . But the bottle is picked up by Theresa, a mother with a shattered past, who feels unaccountably drawn to this lonely man. Who are this couple? What is their story? Beginning a search that will take her to a sunlit coastal town and an unexpected confrontation, it is a tale that resonates with everlasting love and the enduring promise of redemption.
Download or read book Message in a Bottle written by Valerie Zenatti and published by Bloomsbury Publishing. This book was released on 2008 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following a suicide bomb attack on her local Jerusalem café, in which she and her friends could so easily have been its victims, a seventeen-year-old Israeli schoolgirl decides to send a message in a bottle to Gaza. An act of hope and desperation, Tal believes that by making contact with a Palestinian she will be able to begin a dialogue through which experiences can be shared, and, just possibly, some kind of mutual understanding achieved. Her message is found by a young man who calls himself Gazaman, and a remarkable email correspondence begins . . . A mesmerising account of a turbulent relationship conducted between two people whose dialogue is in itself an act of revolution against the situations in which they both feel themselves to be trapped.
Download or read book The Heart and the Bottle written by Oliver Jeffers and published by Penguin. This book was released on 2010-03-04 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: From #1 New York Times bestseller Oliver Jeffers, comes a poignant and beautiful story about finding joy after loss. There is a wonder and magic to childhood. We don’t realize it at the time, of course . . . yet the adults in our lives do. They encourage us to see things in the stars, to find joy in colors and laughter as we play. But what happens when that special someone who encourages such wonder and magic is no longer around? We can hide, we can place our heart in a bottle and grow up . . . or we can find another special someone who understands the magic. And we can encourage them to see things in the stars, find joy among colors and laughter as they play. Oliver Jeffers delivers a remarkable book, a touching and resonant tale reminiscent of The Giving Tree that will speak to the hearts of children and parents alike.
Download or read book Race in a Bottle written by Jonathan Kahn and published by Columbia University Press. This book was released on 2013 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Approved by the FDA in 2005 as the first drug with a race-specific indication on its label, BiDil was touted as a pathbreaking therapy to treat heart failure in black patients. Kahn reveals that, at the most basic level, BiDil became racial through legal maneuvering and commercial pressure as much as through medical understandings of how the drug worked. He examines the legal and calls for a more reasoned approach to using race in biomedical research and practice.
Download or read book The Letter in the Bottle written by Karen Liebreich and published by Atlantic Books. This book was released on 2015-01-01 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: On a winter's day in 2002, a bottle shaped like a tear washed up on the Kent coast. It contained a letter written in French, a lock of hair, and a mystery. Only one thing could be known for certain—that the writer of the letter was a mother, grieving for her lost child, Maurice. Moved by the woman's heartache, Karen Liebreich sets out on an epic journey to piece together the mother's story. Her book is the amazing true story of one woman's search for another, and a poignant reflection on love, loss, and motherhood. In this revised edition Liebreich concludes her epic quest, finally meeting the woman who sent the bottle years before, and coming to understand the loss that was at the heart of one mother's impulse to communicate with the unknown.
Download or read book The Message in the Bottle written by Walker Percy and published by Farrar Straus & Giroux. This book was released on 1975-01 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: In "Message" i"n the" "Bottle," Walker Percy offers insights on such varied yet interconnected subjects as symbolic reasoning, the origins of mankind, Helen Keller, Semioticism, and the incredible Delta Factor. Confronting difficult philosophical questions with a novelist's eye, Percy rewards us again and again with his keen insights into the way that language possesses all of us.
Download or read book Message in a Bottle written by Jefferson A. Singer and published by . This book was released on 1997 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: This series of intimate and penetrating portraits of male addicts provides a unique window onto how men relate to drugs and alcohol--and why so many are drawn to these substances. Poignant and deeply moving, "Message in a Bottle" brings readers to a fuller understanding of these men and the world in which they live.
Download or read book Sky in a Bottle written by Peter Pesic and published by . This book was released on 2007-02-23 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents an examination of the history of the search for an explanation as to why the sky is blue, chronicling the attempts of science, history, and art to solve this mystery, and covering the basic ideas of chemistry, optics, and atomic physics.
Download or read book The Bottle Book written by Richard E. Fike and published by . This book was released on 2006-04 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally printed in 1987, is designed for the cultural historian, archaeologist, the bottle collector, and those just interested in pharmacopoeia. This book is a guide to the identification of the embossed, patent and proprietary medicine bottles produced in an era of American history when anything could be bottled, advertised and sold - legally. A cornucopia of cures, bitters, tonics, and balms, many of them little more and slightly disguised alcohol, were available to the gullible but willing public. Not only are the embossed and shapely bottles of this era highly collectable today, they are also valuable to archaeologists who interpret and date historical sites. This book has been designed as a reference book. It provided detailed descriptions to aid the researcher in identifying and evaluating whole or fragmented vessels. A discussion of the patent and proprietary medicine years, and the innovations applied to the production of glass, is followed by a brief interpretation of bottles by color, design and shape. Over 40 chapters detail nearly four thousand medicine bottles. Numerous line drawings, and color photographs will aid the researcher/collector/anthropologist in the identification process. Richard Fike, is a retired Bureau of Land Management Archaeologist. Rich is also an historian, writer, teacher and the developer of the Museum of the Mountain West of Montrose, Colorado. He continues to expand the Museum, which contains original and recreated historic buildings that house extensive collections of America's past. He has combined his professional knowledge and his personal interest in historic bottles to provide this authoritative, definitive, and entertaining guide.
Download or read book The Genie in the Bottle written by Joe Schwarcz and published by ECW Press. This book was released on 2001 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sixty-four short essays tell anecdotes about the applications of chemistry to everyday life and recount important episodes from the history of science. Humor and disaster stand side by side, as Schwarcz (chemistry, McGill University) comments on drain cleaners, candies, stinky feet, spoon-bending, and the use of Thalidomide to treat morning sickness in pregnant women. The chemistry of health and food is emphasized. c. Book News Inc.
