Download or read book Inside Her Pretty Little Head written by Jane Cunningham and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2012-05-15 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women are responsible for making 80% of all purchasing decisions. In short, this makes women the most valuable consumer group in the world. This book, by two leading marketing practitioners, shows companies how to create marketing strategies and brands that will speak powerfully to women. Many marketing and branding strategies attempt to please all of the people all of the time. The authors here demonstrate that the best marketing ideas fall out of understanding the differences between people. The most profound difference is their gender. A deep understanding of this difference can lead to more relevant, meaningful ideas, that will contribute more signficantly to a brand’s success. For example, recent research indicates that women live by four main codes – the Altruism, Aesthetic, Ordering and Affinity codes – which play a significant role in the way women judge and purchase goods and services. Brands or products that successfully reflect these codes will be the ones that stand out.
Download or read book Inside Her Pretty Little Head written by Jane Cunningham and published by Cyan Communications. This book was released on 2006 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women are responsible for making 80% of all purchasing decisions. In short, this makes women the most valuable consumer group in the world. This book, by two leading marketing practitioners, shows companies how to create marketing strategies and brands that will speak powerfully to women. Many marketing and branding strategies attempt to please all of the people all of the time. The authors here demonstrate that the best marketing ideas fall out of understanding the differences between people. The most profound difference is their gender. A deep understanding of this difference can lead to more relevant, meaningful ideas, that will contribute more significantly to a brand's success. For example, recent research indicates that women live by four main codes - the Altruism, Aesthetic, Ordering and Affinity codes - which play a significant role in the way women judge and purchase goods and services. Brands or products that successfully reflect these codes will be the ones that stand out.
Download or read book Brandsplaining written by Jane Cunningham and published by Penguin UK. This book was released on 2021-02-18 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut ________________ Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us. They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free. ________________ 'If you think we've moved on from 'Good Girl' to 'Go Girl', think again!' Professor Gina Rippon, author of The Gendered Brain 'An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit' Dr Aarathi Prasad, author of Like A Virgin 'This book has the power to change the way we see the world' Sophie Devonshire, CEO, The Marketing Society and author of Superfast
Download or read book Inside Her Pretty Little Head written by Jane Cunningham and published by . This book was released on 2006 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book How Women Mean Business written by Avivah Wittenberg-Cox and published by John Wiley & Sons. This book was released on 2010-05-24 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why Women Mean Business showed you why business needs to change. Now Avivah Wittenberg-Cox’s new book shows you how to achieve a healthy and profitable balance. We know that business needs more women. Gender balance has been proven time and time again to lead to more innovation, better business performance and corporate governance. The only question is, how can business leaders make this happen? Avivah Wittenberg-Cox, an acknowledged world authority on women and business, points the way. In four simple steps she provides guidance on how to bring about real change: • Audit – where are you really at with gender balance now? • Awareness – Opening your eyes to what better gender balance could mean for your company • Alignment – Ensuring the buy-in that will bring about real results and change • Sustain – Building gender diversity into corporate DNA This lively, hands-on guide is packed with research and case-studies showing how some of the world’s biggest blue-chip firms have done it. Women are most of the talent and much of the market – you need this book.
Download or read book Linked written by Gordon Korman and published by Scholastic Inc.. This book was released on 2021-07-20 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: An unforgettable novel from the New York Times bestseller Gordon Korman Link, Michael, and Dana live in a quiet town. But it's woken up very quickly when someone sneaks into school and vandalizes it with a swastika. Nobody can believe it. How could such a symbol of hate end up in the middle of their school? Who would do such a thing? Because Michael was the first person to see it, he's the first suspect. Because Link is one of the most popular guys in school, everyone's looking to him to figure it out. And because Dana's the only Jewish girl in the whole town, everyone's treating her more like an outsider than ever. The mystery deepens as more swastikas begin to appear. Some students decide to fight back and start a project to bring people together instead of dividing them further. The closer Link, Michael, and Dana get to the truth, the more there is to face-not just the crimes of the present, but the crimes of the past. With Linked, Gordon Korman, the author of the acclaimed novel Restart, poses a mystery for all readers where the who did it? isn't nearly as important as the why?
Download or read book When Chickenheads Come Home to Roost written by Joan Morgan and published by Simon and Schuster. This book was released on 2017-04-25 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Morgan has given an entire generation of black feminists space and language to center their pleasures alongside their politics.” —Janet Mock, New York Times bestselling author of Redefining Realness “All that and then some, Chickenheads informs and educates, confronts and charms, raises the bar high by getting down low, and, to steal my favorite Joan Morgan phrase, bounced me out of the room.” —Marlon James, Man Booker Prize–winning author of A Brief History of Seven Killings Still fresh, funny, and irreverent after eighteen years, When Chickenheads Come Home to Roost gives voice to the most intimate thoughts of the post-Civil Rights, post-feminist, post-soul generation. Joan Morgan offers a provocative and powerful look into the life of the modern black woman: a complex world in which feminists often have not-so-clandestine affairs with the most sexist of men, where women who treasure their independence frequently prefer men who pick up the tab, where the deluge of babymothers and babyfathers reminds black women who long for marriage that traditional nuclear families are a reality for less than forty percent of the population, and where black women are forced to make sense of a world where truth is no longer black and white but subtle, intriguing shades of gray.
Download or read book Her Forever Dream written by Maddie James and published by Maddie James. This book was released on 2017-01-16 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Soul Mates Series, Book 3 Can souls touch through dreams and find their way home again? Jackson Porter seeks to fulfill his mother, Claire Porter’s, dying request, and find answers about the imaginary lover who haunts his nights. His future, he learns, is in a place called Ohio, miles and centuries away from his barrier island home in 1745. The land, his dying mother tells him, is his legacy. She urges him to claim it. In the year 2038, Kari Upton is driven to fight federal sanctions to save her land and her valuable poppy crops. Her upcoming marriage is one of convenience. Marrying Tye Gentry will save her Ohio farmland. There is no other way to gain power than to marry him and ride on his father’s political coattails to the state legislature. And all would be perfect if it weren’t for those erotic dreams of a man with long dark hair who haunts her day and night....
Download or read book American Silent Horror Science Fiction and Fantasy Feature Films 1913 1929 written by John T. Soister and published by McFarland. This book was released on 2014-01-10 with total page 831 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the Silent Era, when most films dealt with dramatic or comedic takes on the "boy meets girl, boy loses girl" theme, other motion pictures dared to tackle such topics as rejuvenation, revivication, mesmerism, the supernatural and the grotesque. A Daughter of the Gods (1916), The Phantom of the Opera (1925), The Magician (1926) and Seven Footprints to Satan (1929) were among the unusual and startling films containing story elements that went far beyond the realm of "highly unlikely." Using surviving documentation and their combined expertise, the authors catalog and discuss these departures from the norm in this encyclopedic guide to American horror, science fiction and fantasy in the years from 1913 through 1929.
Download or read book Verdict in the Desert written by Patricia Santos Marcantonio and published by Arte Público Press. This book was released on 2016-03-31 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the summer of 1959, everyone knows his place in Arizona. Michael Shaw is an alcoholic lawyer struggling with his reputation as the son of one of Mitchell County’s wealthiest, most successful attorneys. Toni Garcia, the first in her family to obtain a college degree, has returned to Borden, Arizona, because she’s worried about her father’s health. But as a Mexican American, she can’t get a teaching job in spite of her education and intellect. Their worlds collide when Michael is assigned to represent María Sánchez Curry in the bloody murder of her husband and Toni, desperate for work, accepts a job as the defendant’s interpreter. María and Ben Curry’s tumultuous marriage was well documented by María’s many visits to the ER. The couple was also well-known at local bars, where they often drank to excess. But the killing of a white man by a Mexican woman—even in self-defense—is not permissible in a time when justice is determined by the good-old-boys club. Also unacceptable is the growing relationship between Michael and Toni, who fight to save María against all odds. In this evocative exploration of class and race in 1950s America, Bobby Darin is on the juke box, Doris Day is on the silver screen and pink flamingos grace front yards. Former crime reporter Patricia Santos Marcantonio crafts a stirring tale of forbidden love in a world where democracy rules but due process and fair treatment aren’t as readily available on the wrong side of the tracks.
Download or read book Drowning in Her Eyes written by Norma D'amico and published by Author House. This book was released on 2008-05-09 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drowning In Her Eyes is the story of Lindsey, a selfish and willful, beautiful young woman, who will go to any length, even murder to attain what she wants. She craves money, status, and the “good life” to which she feels she is entitled. From the day Lindsey was born she knew how to manipulate people and when Harry Sanders meets her he believes his good fortune has brought him this gorgeous beauty with the most dazzling blue eyes he as ever seen. All too soon he is caught in her web of deceit and duplicity, and slowly begins to realize his lust for her has changed his life greatly and there is no turning back. Drowning In Her Eyes will take you into a world of evil, suspense, and tragedy.
Download or read book Gender and Our Brains written by Gina Rippon and published by Vintage. This book was released on 2020-07-07 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: A breakthrough work in neuroscience—and an incisive corrective to a long history of damaging pseudoscience—that finally debunks the myth that there is a hardwired distinction between male and female brains We live in a gendered world, where we are ceaselessly bombarded by messages about sex and gender. On a daily basis, we face deeply ingrained beliefs that sex determines our skills and preferences, from toys and colors to career choice and salaries. But what does this constant gendering mean for our thoughts, decisions and behavior? And what does it mean for our brains? Drawing on her work as a professor of cognitive neuroimaging, Gina Rippon unpacks the stereotypes that surround us from our earliest moments and shows how these messages mold our ideas of ourselved and even shape our brains. By exploring new, cutting-edge neuroscience, Rippon urges us to move beyond a binary view of the brain and to see instead this complex organ as highly individualized, profoundly adaptable and full of unbounded potential. Rigorous, timely and liberating, Gender and Our Brains has huge implications for women and men, for parents and children, and for how we identify ourselves.
Download or read book The Lady s Magazine Or Mirror of the Belles lettres Fine Arts Music Drama Fashions Etc written by and published by . This book was released on 1823 with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Soda Pop Head written by Julia Cook and published by National Center for Youth Issues. This book was released on 2011-09-01 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: "There goes Lester. Watch him fester. His ears start to fizz. He gets mad as a griz. His face turns red. He's a Soda Pop Head. You just never know when Lester will blow. His cap will go flying. If it hits you, you'll be crying, so you'd better stay away from Lester today!" His real name is Lester, but everyone calls him "Soda Pop Head." Most of the time he's pretty happy, but when things seem to be unfair his ears gets hot, his face turns red and he blows his top! Lester's dad comes to his rescue by teaching him a few techniques to "loosen the top" and cool down before his fizz takes control. Soda Pop Head will help your child control his/her anger while helping them manage stress. It's a must for the home or classroom.
Download or read book The Fortnightly Review written by and published by . This book was released on 1913 with total page 1212 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Death in Her Hands written by Ottessa Moshfegh and published by Penguin. This book was released on 2021-06-22 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named a Most Anticipated Book of 2020 by: The Washington Post, Vogue, Marie Claire, Entertainment Weekly, The Millions, New York Magazine, Paste Magazine, LitHub, E! News Online, and many more From one of our most ceaselessly provocative literary talents, a novel of haunting metaphysical suspense about an elderly widow whose life is upturned when she finds an ominous note on a walk in the woods. While on her daily walk with her dog in a secluded woods, a woman comes across a note, handwritten and carefully pinned to the ground by stones. "Her name was Magda. Nobody will ever know who killed her. It wasn't me. Here is her dead body." But there is no dead body. Our narrator is deeply shaken; she has no idea what to make of this. She is new to this area, alone after the death of her husband, and she knows no one. Becoming obsessed with solving this mystery, our narrator imagines who Magda was and how she met her fate. With very little to go on, she invents a list of murder suspects and possible motives for the crime. Oddly, her suppositions begin to find correspondences in the real world, and with mounting excitement and dread, the fog of mystery starts to fade into menacing certainty. As her investigation widens, strange dissonances accrue, perhaps associated with the darkness in her own past; we must face the prospect that there is either an innocent explanation for all this or a much more sinister one. A triumphant blend of horror, suspense, and pitch-black comedy, Death in Her Hands asks us to consider how the stories we tell ourselves both reflect the truth and keep us blind to it. Once again, we are in the hands of a narrator whose unreliability is well earned, and the stakes have never been higher.
Download or read book Harlequin Love Inspired September 2016 Box Set 2 of 2 written by Arlene James and published by Harlequin. This book was released on 2016-09-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Love Inspired brings you three new titles! Enjoy these uplifting contemporary romances of faith, forgiveness and hope. THE RANCHER'S HOMECOMING The Prodigal Ranch Arlene James Rex Billings has come home to Straight Arrow Ranch to help his ailing father, and is in desperate need of a housekeeper. With her fine cooking, single mom Callie Deviner seems the perfect candidate—for the job and to be his partner for life. FALLING FOR THE SINGLE DAD Lisa Carter Single dad Weston Clark is taken aback when his daughter forms an instant bond with veterinarian Caroline Duer. As they work together to save a wounded sea turtle, can the former coast guard commander make room in his life for a new wife? HER TEXAS HERO Texas Sweetheart Kat Brookes Single mom Audra Marshall realizes that her fresh start means accepting Carter Cooper's help in fixing up her new house—so she trades home-cooked meals for labor. But can she exchange the hurts from her past for a new chance at forever? Join HarlequinMyRewards.com to earn FREE books and more. Earn points for all your Harlequin purchases from wherever you shop.
