Download or read book Instant Recess written by Toni Yancey and published by Univ of California Press. This book was released on 2010-11-03 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: This lively, inspiring, and informative book zeroes in on the state of American fitness—persistently sedentary, plagued by obesity—and issues a clarion call to action that reaches across economic, racial, and educational lines. Toni Yancey finds that despite our best intentions and repeated resolutions to exercise, as well as a 40-year investment in fitness education and counseling, physical activity in all levels of society continues to plummet. In a warm, reader-friendly narrative that draws on solid scientific research, personal experience, and her own poetry, Yancey calls for a radically different approach: one that respects diversity and is grounded in the cultures of those most at risk. Instant Recess proposes regular ten-minute exercise breaks that utilize music and dance and are easily incorporated into school, work, and community life. Rather than encouraging unhealthful habits like cigarette breaks or high fat snacks, these "instant recesses" make the active choice the natural one. Here is a new paradigm for fitness and public health that promises vitality, well being, and a greater sense of community—demonstrating, as Yancey argues, that what’s good for the waistline is good for the bottom line.

Download or read book leeclowsbeard written by Lee Clow and published by Simon and Schuster. This book was released on 2012-06-12 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: For four decades, Lee Clow has created and shepherded the kind of advertising ideas that move businesses and move us emotionally. He first garnered global attention with what is still considered the greatest Super Bowl commercial ever-Apple's 1984. Working closely with Steve Jobs, Lee Clow went on to create additional advertising for the launches of the iPod, iTunes, iPhone, and most recently, the iPad, and he coined the tag "Think Different." Lee Clow was also instrumental in creating Nissan's "Enjoy the Ride" slogan, and was behind creative work for adidas, Nike, Reebok, Pedigree, and countless other multinational brands. Due to his bottomless well of creative ideas and his radical advertising philosophy, Lee Clow has become an icon within the advertising industry and one of its most visible spokesmen. Yet, this living legend has never assembled his wisdom, wit, and positions on advertising, business, and life in a single place-until now. leeclowsbeard is the first compendium of the thinking that drives and has driven the most influential creator in the advertising business. But leeclowsbeard is as shocking and captivating as Lee himself. For it is no mere collection of quotes-it was written by Lee's iconic beard in the form of Tweets. Yes, the wisdom of Lee Clow has actually been dispensed over the last few years to followers of @leeclowsbeard on Twitter. This printing, in book form, marks the first time all of Lee's beard's wisdom is available in one place. It's a must-read for anyone involved in advertising, marketing, business at large, and creative fields of all types. A young writer named Jason Fox began channeling Lee in the form of tweets, emanating from the ad legend's beard. Day-by-day, @leeclowsbeard offered up 140-character sentences that inspired people to come up with better ideas and offered suggestions on how to persuade clients on how to buy these better notions. Today, @leeclowsbeard boasts over 20,000 followers. @leeclowsbeard is at once a social media experiment and more importantly a timely and timeless collection of brilliant and inspirational thoughts.

Download or read book Fika written by Anna Brones and published by Ten Speed Press. This book was released on 2015-04-07 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: An illustrated lifestyle cookbook on the Swedish tradition of fika--a twice-daily coffee break--including recipes for traditional baked goods, information and anecdotes about Swedish coffee culture, and the roots and modern incarnations of this cherished custom. Sweden is one of the world’s top coffee consuming nations, and the twice-daily social coffee break known as fika is a cherished custom. Fika can be had alone or in groups, indoors or outdoors, while traveling or at home. A time to take a rest from work and chat with friends or colleagues over a cup and a sweet treat, fika reflects the Swedish ideal of slowing down to appreciate life’s small joys. In this adorable illustrated cookbook, Anna Brones and Johanna Kindvall share nearly fifty classic recipes from their motherland—from cinnamon buns and ginger snaps to rhubarb cordial and rye bread—allowing all of us to enjoy this charming tradition regardless of where we live.

Download or read book Instant Recess written by Antronette K. Yancey and published by Univ of California Press. This book was released on 2010 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Toni Yancey''s book is a terrific tool as we work together to promote healthy and active lifestyles."_Bill Clinton "Instant Recess is a call to all of us to get up and move. Part personal memoir, part public health manifesto, and part poetry, Yancey''s warmth and enthusiasm shine through this book. I''m betting that she can convince anyone that moving more is not only good for health, but easy and lots of fun to do."_Marion Nestle, author of What to Eat "In Instant Recess, Dr. Yancey provides the tools to get America moving, in a very accessible style with the scientific research to back it up. Her call to incorporate short exercise breaks into routine, daily activities is one step that can create a true wellness society."_Senator Tom Harkin (D-IA), Chairman, Senate HELP Committee "Dr. Toni (Antronette) Yancey has influenced and impacted community health and fitness in a number of profound ways! Her book is a must read for anyone interested in living a longer, healthier, and more fulfilling life. Recently, at the First AME Church of Los Angeles, we incorporated a quick but effective fitness interlude into all three of our Sunday worship services. The enthusiastic response from our congregation was tremendous! Thank you, Dr. Yancey, for waking us up to the dangers of our sedentary lives and for awakening our desire to get into better physical shape."_Rev. Dr. John & Denise Hunter, Pastor and First Lady of First AME Church of Los Angeles, the White House-designated local lead agency for Michelle Obama''s Let''s Move LA "Instant Recess is a necessary part of a complex solution to our society''s epidemic of inactivity. It can work equally well in the corporate boardroom, school classroom, or for fans at a sporting event for that matter. It is a great place to start if we don''t want to leave anyone behind. I''m all for breaking our national inertia with a musical beat and a smile on our faces."_Dave Winfield, National Baseball Hall of Fame 2001, Executive Vice President and Senior Advisor, San Diego Padres "Dr. Yancey writes on a topic about which she is both passionate and knowledgeable. Doable in just about any setting, Instant Recess could get America moving again."_David Satcher, M.D., Ph.D., 16th Surgeon General of the United States "Instant Recess is an excellent, easy to read, informative book describing how we must all change our lifestyle patterns and incorporate activity into our day. Yancey poignantly shows why ''instant recesses'' are needed by corporate Americans, educators, public health and medical professionals. This isn''t just a simple how-to book, but also a how-come."_Francine Kaufman, Head of the Center for Diabetes, Endocrinology and Metabolism at Childrens Hospital Los Angeles "For the average person who continues to yo-yo between the hype of miracle weight loss gimmicks and the allure of fast food franchises, Instant Recess offers an easy and free solution to creating a healthier lifestyle."_Sharon Baucom, Medical Director of the Department of Public Safety and Correctional Services for the State of Maryland "A thoughtful and innovative approach to community-wide physical activity from a lay person''s perspective. This book is well grounded in scientific evidence that is also contextualized in simple examples and in real life experiences people will be able to relate to."_Adrian Bauman, University of Sydney "I''ve seen everyone from curmudgeonly researchers and uptight bureaucrats to former elite athletes to avowed non-exercisers sucked in by the warm, inclusive energy and ease of her approach to getting people physically active. Most are smiling, some outright laughing as they rediscover the joy of moving. Thankfully, Toni captures the essence of that joy in her book, along with the practical guidance necessary to help anyone start making physical activity a part of their life and their community again."_Mark Fenton, PBS television host and author of The Complete Guide to Walking for Health, Weight Loss, and Fitness "I read Instant Recess and couldn_t help but jump for joy. Dr. Yancey_s got the recipe for success to help turn around the epidemic of inactivity in our country. Finally we have a book that shows Americans how to build that strong base of fitness, 10 minutes of hip hopping at a time. Now, if you_ll excuse me. It_s time for me to take my Instant Recess."_Pam Peeke MD, MPH, FACP, author of Body for Life for Women, Chief Medical Correspondent for Nutrition and Fitness, Discovery Health TV "Through the San Diego Padres organization we''ve worked with Dr. Toni Yancey for nearly 4 years on various healthy eating and fitness related projects ... Dr. Yancey is an educated, dynamic, trusted and respected colleague who has a thorough knowledge of public health issues. Her knowledge, advocacy and connection to community service organizations across the country has been key. She''s recruited a great number of them to enter the fight against childhood obesity by offering a wide variety of active lifestyles options. Influencing America to move towards healthy eating, better nutrition, and into her activity routine called Instant Recess is a significant and continuous task _ It''s a pleasure working with this former collegiate athlete, Ph.D. and public servant. We need more people like Dr. Toni Yancey combatting this nationwide health crisis."_David Winfield, member of the Baseball Hall of Fame, and Co-Director at UCLA Kaiser Permanente Center for Health Equity

Download or read book Pencil Head 2 Of 5 written by Ted Mckeever and published by Image Comics. This book was released on 2016-02-24 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just another typical day for a comic book freelancer. That is, if you'd call being stalked by a creepy werewolf while switching publishers "typical."

Download or read book The Hello Kitty Baking Book written by Michele Chen Chock and published by Quirk Books. This book was released on 2014-09-16 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: No one does sweet like Hello Kitty! Filled with simple recipes, beautiful yet playful photography, and Hello Kitty’s signature charm, The Hello Kitty Baking Book is a cookbook that’s yummy through and through. From Hello Kitty Cake Pops to Chococat Cake and Pretty Bow Pumpkin Pie, there’s something for everyone to make and enjoy. Featuring over two dozen easy-to-follow recipes, The Hello Kitty Baking Book is the perfect cookbook for anyone who loves Hello Kitty, desserts, or both!

Download or read book The Eye written by Nathan Williams and published by Artisan Books. This book was released on 2018-10-30 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: They’re often behind the scenes, letting their work take center stage. But now Nathan Williams, founder and creative director of Kinfolk magazine and author of The Kinfolk Table, The Kinfolk Home, and The Kinfolk Entrepreneur—with over 250,000 copies in print combined—brings more than 90 of the most iconic and influential creative directors into the spotlight. In The Eye, we meet fashion designers like Claire Waight Keller and Thom Browne. Editorial directors like Fabien Baron and Marie-Amélie Sauvé. Tastemakers like Grace Coddington and Linda Rodin. We learn about the books they read, the mentors who guided them, their individual techniques for achieving success. We learn how they developed their eye—and how they’ve used it to communicate visual ideas that have captured generations and will shape the future. As an entrepreneur whose own work is defined by its specific and instantly recognizable aesthetic, Nathan Williams has a unique vision of contemporary culture that will make this an invaluable book for art directors, designers, photographers, stylists, and any creative professionals seeking inspiration and advice.

Download or read book The Private House written by Rose Tarlow and published by Rizzoli Publications. This book was released on 2024-03-26 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: An elegant manifesto for Rose Tarlow’s approach of blending the personal with the aesthetic to create timeless, beautiful spaces. One of the most influential designers working in America, Rose Tarlow’s signature approach is as much an emotional matter as it is one of color, light, fabric, and furniture. This essential book encourages readers to decorate with elegance and personal style through simple principles of creative design that are appropriate to any home. Finely designed in a modest size, the book is powerful in its intimacy, offering insights into the mind of a master designer—as well as a glimpse into some of the extraordinary homes she has created. Long out of print, the book is republished in its entirety from the original edition of 2001—with photography from Oberto Gili, Derry Moore, and Tim Street-Porter, among others—and updated with new images and a new afterword by the author. The Private House is a classic of modern interior design and an inspiration to creative homeowners.

Download or read book Art Director Studio News written by and published by . This book was released on 1986 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Shoveling Smoke written by William Mazzarella and published by Duke University Press. This book was released on 2003-08-05 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: A leading Bombay advertising agency justifies as traditionally Indian the highly eroticized images it produces to promote the KamaSutra condom brand. Another agency struggles to reconcile the global ambitions of a cellular-phone service provider with the ambivalently local connotations of the client’s corporate brand. When the dream of the 250 million-strong “Indian middle class” goes sour, Indian advertising and marketing professionals search for new ways to market “the Indian consumer”—now with added cultural difference—to multinational clients. An examination of the complex cultural politics of mass consumerism in a globalized marketplace, Shoveling Smoke is a pathbreaking and detailed ethnography of the contemporary Indian advertising industry. It is also a critical and innovative intervention into current theoretical debates on the intersection of consumerist globalization, aesthetic politics, and visual culture. William Mazzarella traces the rise in India during the 1980s of mass consumption as a self-consciously sensuous challenge to the austerities of state-led developmentalism. He shows how the decisive opening of Indian markets to foreign brands in the 1990s refigured established models of the relationship between the local and the global and, ironically, turned advertising professionals into custodians of cultural integrity.

Download or read book Editor Publisher written by and published by . This book was released on 1965 with total page 1054 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth estate.

Download or read book The Art Director at Work written by Arthur Hawkins and published by . This book was released on 1959 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Only Nuns Change Habits Overnight written by Karen Linamen and published by WaterBrook. This book was released on 2008-12-16 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you wish something in your life was different? Take heart! You already possess the first and most important ingredient for change. Don’t waste your dissatisfaction, wield it! Intimate, humorous, and inspiring, Only Nuns Change Habits Overnight will take you on a journey from where you are to where you want to be. Do you long for a more rewarding career? A more passionate marriage? A healthier body, brighter future, or happier heart? With her trademark blend of laugh-out-loud humor and sage advice, Karen Linamen introduces you to 52 powerful actions you can apply to any change you long to embrace. In the process, you’ll discover the missing link between dissatisfaction and transformation; learn painless ways to remodel your habits; understand why you procrastinate and how to stop; learn how to generate the energy you need to pursue the life you want, and, above all, discover options and resources you never dreamed you had. What are you waiting for? No matter what has been holding you back–fear, fatigue, adversity, heartbreak, failures, or even the choices of other people–get ready. Get set. Lasting change is possible and its time to get started! Includes questions for reflection and discussion.

Download or read book Art Direction written by and published by . This book was released on 1970 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing written by and published by . This book was released on 1981 with total page 1204 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising Age written by and published by . This book was released on 1963-03 with total page 1054 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes articles about advertising campaigns, agency appointments, and government actions affecting advertising and marketing.

Download or read book My New Roots written by Sarah Britton and published by Clarkson Potter. This book was released on 2015-03-31 with total page 585 pages. Available in PDF, EPUB and Kindle. Book excerpt: At long last, Sarah Britton, called the “queen bee of the health blogs” by Bon Appétit, reveals 100 gorgeous, all-new plant-based recipes in her debut cookbook, inspired by her wildly popular blog. Every month, half a million readers—vegetarians, vegans, paleo followers, and gluten-free gourmets alike—flock to Sarah’s adaptable and accessible recipes that make powerfully healthy ingredients simply irresistible. My New Roots is the ultimate guide to revitalizing one’s health and palate, one delicious recipe at a time: no fad diets or gimmicks here. Whether readers are newcomers to natural foods or are already devotees, they will discover how easy it is to eat healthfully and happily when whole foods and plants are at the center of every plate.