Download or read book Innovations in Communication Theories written by Yanru Chen and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a novel approach to innovations in theories of communication and social development. It proposes that "the man is the message". It argues that communication is woven into the fabric of people's daily lives, and a scholar with a keen eye, an open heart and an inquiring mind should be able to capture the ubiquitous phenomena of communication and turn them into theoretical observations and even innovations. Although most of the propositions in this book cannot be tested empirically, at least for now, owing to the limitations inherent in current research methods, they complement the empirical studies of communication based on measurement. With due understanding that Western social sciences, including communication studies, focus on analytical thinking and the fine division of disciplines, this book takes a more synthetic approach to analyzing communication, often integrating and contextualizing its various factors and channels and categories in analysis and writing. Providing a holistic picture of communication that features the crux of the matter-how to reach and capture the heart and soul of people without any attempt to manipulate their minds, it is more humanistic than many other books on communication studies. Although much of the thinking in the book is seemingly Chinese, it nevertheless has a universal appeal.
Download or read book Insight Into Innovation written by Rebecca M. L. Curnalia and published by . This book was released on 2016-05-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Innovations in Communication Theories written by Yanru Chen and published by Springer Nature. This book was released on 2021-03-01 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a novel approach to innovations in theories of communication and social development. It proposes that "the man is the message". It argues that communication is woven into the fabric of people’s daily lives, and a scholar with a keen eye, an open heart and an inquiring mind should be able to capture the ubiquitous phenomena of communication and turn them into theoretical observations and even innovations. Although most of the propositions in this book cannot be tested empirically, at least for now, owing to the limitations inherent in current research methods, they complement the empirical studies of communication based on measurement.With due understanding that Western social sciences, including communication studies, focus on analytical thinking and the fine division of disciplines, this book takes a more synthetic approach to analyzing communication, often integrating and contextualizing its various factors and channels and categories in analysis and writing. Providing a holistic picture of communication that features the crux of the matter—how to reach and capture the heart and soul of people without any attempt to manipulate their minds, it is more humanistic than many other books on communication studies. Although much of the thinking in the book is seemingly Chinese, it nevertheless has a universal appeal.
Download or read book An Integrated Approach to Communication Theory and Research written by Don W. Stacks and published by Routledge. This book was released on 2014-04-08 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides an overview of communication study, offering theoretical coverage of the broad scope of communication study as well as integrating theory with research. To explicate the integration process, the chapter contributors -- experts in their respective areas -- offer samples in the form of hypothetical studies, published studies, or unpublished research, showing how theory and research are integrated in their particular fields. The book will appeal to graduate students and faculty members who want a thorough overview of not only the field, but also sample research stemming from its various component parts.
Download or read book The Diffusion of Innovations written by Arun Vishwanath and published by Peter Lang Incorporated, International Academic Publishers. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book brings together noted diffusion scholars and presents a communication perspective for the study of the diffusion process. Using approaches ranging from mathematical modeling and multidimensional scaling to network analysis and agent-based modeling, chapters critically examine the current theoretical and methodological approaches in diffusion research and present novel ways to understand the process. Each chapter expands the scope of diffusion theory and lays the groundwork for the next generation of scholarship. The book is a must-read for anyone wishing to study trends in diffusion research, including diffusion scholars, marketers of ideas and products, communication and management consultants, policy makers, and individuals and organizations working on changing the status quo."--Publisher.
Download or read book Practice Theory in Action written by Betsy Campbell and published by Routledge. This book was released on 2019-02-22 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores intra-team interaction in workplace settings devoted to technological breakthroughs and innovative entrepreneurship. The first set of studies to investigate these economically important institutions through the lens of talk-at-work, this book begins by discussing the ethnomethodological traditions of Conversation Analysis and institutional interaction and linking them to innovation and entrepreneurship. The book offers rich and detailed empirical accounts of teams talking new technologies and new ventures into being. By focusing on the observable language of teams in action, the book reveals the situated practices that teams use to enact their work, including the means by which team members verbally grapple with the uncertainties inherent in doing work in uncharted domains. The book presents important findings about the conversational accomplishment of work and demonstrates the value of examining the practices of teams in action. A valuable contribution to studies of talk-in-interaction, as well as entrepreneurship-as-practice, this book can help to bridge the gap between scholarly investigations and the practical experiences of entrepreneurs. The author closes by considering the ways that practice-based studies of entrepreneurial work can improve issues of diversity and inclusion within the entrepreneurial ecosystem. This book is intended to serve as an invaluable sourcebook for scholars and students interested in innovation, entrepreneurship, and organizations as well as those focused on applied Conversation Analysis. The book’s insights are presented in a richly detailed manner while remaining accessible to readers who are new to the methodologies and activity contexts.
Download or read book Communication Theory written by David Holmes and published by SAGE. This book was released on 2005-03-15 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: `This is a very clear and concise summary of media studies, present and future. There is no other book that can both be used as a teaching tool and can help scholars organize their thinking about new media as this book can′ - Steve Jones, University of Chicago This book offers an introduction to communication theory that is appropriate to our post-broadcast, interactive, media environment. The author contrasts the `first media age′ of broadcast with the `second media age′ of interactivity. Communication Theory argues that the different kinds of communication dynamics found in cyberspace demand a reassessment of the methodologies used to explore media, as well as new understandings of the concepts of interaction and community (virtual communities and broadcast communities). The media are examined not simply in terms of content, but also in terms of medium and network forms. Holmes also explores the differences between analogue and digital cultures, and between cyberspace and virtual reality. The book serves both as an upper level textbook for New Media courses and a good general guide to understanding the sociological complexities of the modern communications environment.
Download or read book The Chocolate Model of Change written by Diane Dormant and published by Lulu.com. This book was released on 2011-07-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: A how-to-guide to get others in your organization to accept new technologies, processes, regulations, management, etc.
Download or read book Information and Communication Technologies in Action written by Larry D. Browning and published by Routledge. This book was released on 2010-09-28 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: The stories in this book introduce readers to individuals talking about how they communicate today via information ad communication technologies (ICTs) in business or organizational contexts. The theories, presented in accessible language, illuminate the implicit patterns in these stories.
Download or read book Communication Theory written by Mark P. Orbe and published by Cognella Academic Publishing. This book was released on 2021-12-17 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring contributed chapters from established and emerging communication theorists with varied cultural backgrounds and identities, Communication Theory: Racially Diverse and Inclusive Perspectives decenters traditional views of communication by highlighting perspectives from the global majority. The text deviates from a white-colonial-normative theoretical core to provide students with a more holistic exploration of communication theory. The book helps readers understand how the communicative experiences of marginalized groups represent important theoretical frames necessary for a full, comprehensive view of communication. It offers innovative conceptions of communication theorizing centered in and through the perspectives of African American/Black, Latinx, Asian American, and Indigenous/First Nations people. Through the presentation of canonized theories alongside innovative, cutting-edge theories, the text challenges students to expand and enhance the ways in which they see, use, and apply communication theory. A unique feature of the text is the inclusion of storied reflections--personal narratives that reveal scholars at various stages of their careers ruminating on their own experiences with theory. These reflections demonstrate how ethnic and racialized standpoints can inform and advance scholarship within the discipline. Communication Theory presents an inclusive, holistic approach to communication theory and inspires continued exploration, research, and theory in the discipline. It can serve as a primary textbook as well as a companion volume to other textbooks on communication theory.
Download or read book Exploring Communication Theory written by Kory Floyd and published by Taylor & Francis. This book was released on 2022-06-13 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: Continuing its engaging and readable approach, this second edition presents an overview of the major theories within the discipline of communication studies inclusive of the three major paradigms of social scientific, interpretive, and critical. Each member of the author team writes from his or her area of expertise, giving readers further insight into how the theory is applied to research within communication studies. With extensive pedagogical features, the text underscores key concepts and links them to students’ own communication studies scholarship and everyday lives. Key updates for this edition include updated examples and discussions around theories to give students a deeper understanding; explorations of Black Lives Matter and intersectionality; and new pedagogical features in line with Bloom’s taxonomy. This book is ideal as a core text for undergraduate courses in communication theory. Online resources also accompany the text: an instructor manual, test bank, lecture slides, and author introduction videos. Please visit www.routledge.com/9781032015194 to access the materials.
Download or read book Diffusion of Innovations written by Everett M. Rogers and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Getting an innovation adopted is difficult; a common problem is increasing the rate of its diffusion. Diffusion is the communication of an innovation through certain channels over time among members of a social system. It is a communication whose messages are concerned with new ideas; it is a process where participants create and share information to achieve a mutual understanding. Initial chapters of the book discuss the history of diffusion research, some major criticisms of diffusion research, and the meta-research procedures used in the book. This text is the third edition of this well-respected work. The first edition was published in 1962, and the fifth edition in 2003. The book's theoretical framework relies on the concepts of information and uncertainty. Uncertainty is the degree to which alternatives are perceived with respect to an event and the relative probabilities of these alternatives; uncertainty implies a lack of predictability and motivates an individual to seek information. A technological innovation embodies information, thus reducing uncertainty. Information affects uncertainty in a situation where a choice exists among alternatives; information about a technological innovation can be software information or innovation-evaluation information. An innovation is an idea, practice, or object that is perceived as new by an individual or an other unit of adoption; innovation presents an individual or organization with a new alternative(s) or new means of solving problems. Whether new alternatives are superior is not precisely known by problem solvers. Thus people seek new information. Information about new ideas is exchanged through a process of convergence involving interpersonal networks. Thus, diffusion of innovations is a social process that communicates perceived information about a new idea; it produces an alteration in the structure and function of a social system, producing social consequences. Diffusion has four elements: (1) an innovation that is perceived as new, (2) communication channels, (3) time, and (4) a social system (members jointly solving to accomplish a common goal). Diffusion systems can be centralized or decentralized. The innovation-development process has five steps passing from recognition of a need, through R&D, commercialization, diffusions and adoption, to consequences. Time enters the diffusion process in three ways: (1) innovation-decision process, (2) innovativeness, and (3) rate of the innovation's adoption. The innovation-decision process is an information-seeking and information-processing activity that motivates an individual to reduce uncertainty about the (dis)advantages of the innovation. There are five steps in the process: (1) knowledge for an adoption/rejection/implementation decision; (2) persuasion to form an attitude, (3) decision, (4) implementation, and (5) confirmation (reinforcement or rejection). Innovations can also be re-invented (changed or modified) by the user. The innovation-decision period is the time required to pass through the innovation-decision process. Rates of adoption of an innovation depend on (and can be predicted by) how its characteristics are perceived in terms of relative advantage, compatibility, complexity, trialability, and observability. The diffusion effect is the increasing, cumulative pressure from interpersonal networks to adopt (or reject) an innovation. Overadoption is an innovation's adoption when experts suggest its rejection. Diffusion networks convey innovation-evaluation information to decrease uncertainty about an idea's use. The heart of the diffusion process is the modeling and imitation by potential adopters of their network partners who have adopted already. Change agents influence innovation decisions in a direction deemed desirable. Opinion leadership is the degree individuals influence others' attitudes.
Download or read book Mass Communication Research and Theory written by Guido Hermann Stempel and published by Addison-Wesley Longman. This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combines mass communication theory with detailed descriptions of the various research methods from content anaysis to survey research, historical and legal research and qualitative studies. Also includes information on ethics and research presentation.
Download or read book Social Media Communication written by Bu Zhong and published by John Wiley & Sons. This book was released on 2021-08-31 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the social media mechanism and how it is transforming communication in an increasingly networked society Social Media Communication: Trends and Theories explores how social media is transforming the way people think and behave. Providing students with an in-depth understanding of the mechanism underlying social media, this comprehensive textbook uses a multidisciplinary approach to examine social media use in a wide range of communication and business contexts. Each chapter is based on original research findings from the author as well as recent work in communication studies, neuroscience, information science, and psychology. Divided into two parts, the text first describes the theoretical foundation of social media use, discussing the impact of social media on information processing, social networking, cognition, interpersonal and group communication, the media industry, and business marketing. The second half of the book focuses on research-based strategies for effectively using social media in communication and business such as the news industry, heath care, and social movements. Offering detailed yet accessible coverage of how digital media technology is changing human communication, this textbook: Helps readers make the best use of social media tools in communication and business practices Introduces more than a dozen theories in the areas of communication, psychology, and sociology to highlight the theoretical frameworks researchers use in social media studies Identifies a variety of trends involving social media usage, including the app economy and patient care Addresses the relation between social media and important contemporary topics such as cultural diversity, privacy, and social change Presents 14 imperative social media topics, each with the power to change the ways you see and use social media Social Media Communication: Trends and Theories is the perfect textbook for undergraduate and graduate courses in communication, business, journalism, business, and information science and technology. It is also an invaluable resource for researchers, educators, journalists, entrepreneurs, and professionals working in media management, advertising, public relations, and business marketing.
Download or read book Communication Theory written by James Arthur Anderson and published by Guilford Press. This book was released on 1996-05-17 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a thorough analysis of the scientific, critical, and cultural questions at the foundation of theory-building in communication and other social sciences. Any claim to knowledge, the author explains, can be analyzed in terms of a series of characteristics: the object of its explanation, the explanatory form and evidentiary method employed, its characteristic explanations, the scope of its performance, and its consequences of value. From identifying basic epistemological questions to exploring the impact of the "knowledge industry" on society, the volume offers readers the analytical tools to understand, compare, and evaluate theories and their use both inside and outside the classroom. The book also includes a systematic analysis of communication's most influential theories and traces their genealogies across different content fields and disciplines.
Download or read book Strategy and Communication for Innovation written by Nicole Pfeffermann and published by Springer Science & Business Media. This book was released on 2014-01-09 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovation capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Communication has become a critical factor underpinning successful innovation. As a new communication field, innovation communication facilitates the successful launches of new products and services, the establishment of stakeholder relationships, and the strengthening of corporate reputation in the long-run. Consequently, firms today need to develop a strong portfolio of communication tools as an integral part of their strategic innovation management activities. This new edition mainly concentrates on emerging approaches and methods for integrating communication as part of strategic innovation management. A key theme is the provision of an integrated perspective to bridge the gap between innovation management and communication management at both strategic and operational levels. This book makes an important contribution to this evolving academic domain by providing multiple perspectives on the latest research on innovation communication and strategic open innovation. It also provides guidance for managers seeking to understand the diverse ways by which they can leverage communication to support successful innovation.
Download or read book Feminist Communication Theory written by Lana F. Rakow and published by SAGE. This book was released on 2004-09-07 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a remarkable book that embraces the challenge of rethinking communication theory. Much more inclusive than most communication volumes, this guidebook offers a rich diversity of voices, along with a conceptual framework for remaking communication theory. Illuminating, innovative, eloquent-and transforming. -Cheris Kramarae, University of Oregon This is a book not only of and for feminist communication theory, but of and for feminists. After a preface that marks and remarks in creative ways how the personal is political, Rakow and Wackwitz offer a compelling account of the need and potential of feminist theorizing for social and structural transformation. The collection represents a range of experiences, problems, voices, and thus will be useful to scholars, students, and activists. -Linda Steiner, Rutgers University Feminist Communication Theory is a book of and for feminist communication theorists, providing the potential to help individuals understand the human condition, name personal experiences and engage these experiences through storytelling, and give useful strategies for achieving justice. Lana F. Rakow and Laura A. Wackwitz examine the work of feminist theorists over the past two decades who have challenged traditional communication theory, contributing to the development of feminist communication theory by identifying its important contours, shortcomings, and promise. Arguing that feminist communication theory must address theories of gender, communication, and social change, Rakow and Wackwitz describe feminist communication theory as explanatory, political, polyvocal, and transformative. The book is constructed around the three keyconcepts of difference, voice, and representation to reflect on how feminist theory reshapes our thinking about gender and communication. Feminist Communication Theory represents a variety of voices from different theoretical, cultural, and geographic perspectives to illustrate the complex challenge of constructing new theoretical positions.Key Features Explores key works and issues of feminist theory relevant to gender and communication Examines a broad range, well beyond conventional wisdom, of women 's perspectives and experiences Provides tools to develop the theoretical potential of both feminist and communication theory Feminist Communication Theory is designed for undergraduate and graduate courses on feminist communication, gender and communication, communication theory, speech, rhetoric, and mass communication. The book will also be of interest to feminist scholars in a variety of disciplines, as well as students and scholars in Women 's Studies and Cultural Studies.
