Download or read book Strategic Perspectives in Destination Marketing written by Camilleri, Mark Anthony and published by IGI Global. This book was released on 2018-08-17 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing of a destination necessitates effective strategic planning, decision making and organization. Notwithstanding, the destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Strategic Perspectives in Destination Marketing is a collection of innovative research on the methods and applications of branding in the tourism, travel, and hospitality industry sectors. This book provides students and practitioners with a good understanding of the tourism marketing environment, destination branding, pricing of tourism products, tourism distribution channels, e-tourism, as well as on sustainable and responsible tourism practices, among other topics. It explores the socio-economic, environmental, and technological impacts of tourism through various regional-focused empirical studies and contemporary discussions. This book is ideally designed for managers, travel agents, tourism professionals, executives, marketing agencies, academicians, researchers, and graduate-level students seeking current research on the applications of branding strategies in the tourism sector.

Download or read book European Journal of Tourism Research written by and published by Varna University of Management. This book was released on 2017-10-01 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The European Journal of Tourism Research is an academic journal in the field of tourism, published by Varna University of Management, Bulgaria. Its aim is to provide a platform for discussion of theoretical and empirical problems in tourism. Publications from all fields, connected with tourism such as tourism management, tourism marketing, sociology, psychology, tourism geography, political sciences, mathematics, tourism statistics, tourism anthropology, culture, information technologies in tourism and others are invited. The journal is open to all researchers. Young researchers and authors from Central and Eastern Europe are encouraged to submit their contributions. Regular Articles in the European Journal of Tourism Research should normally be between 4 000 and 20 000 words. Major research articles of between 10 000 and 20 000 are highly welcome. Longer or shorter papers will also be considered. The journal publishes also Research Notes of 1 500 – 2 000 words. Submitted papers must combine theoretical concepts with practical applications or empirical testing. The European Journal of Tourism Research includes also the following sections: Book Reviews, announcements for Conferences and Seminars, abstracts of successfully defended Doctoral Dissertations in Tourism, case studies of Tourism Best Practices. The European Journal of Tourism Research is published in three Volumes per year. The full text of the European Journal of Tourism Research is available in the following databases: EBSCO Hospitality and Tourism CompleteCABI Leisure, Recreation and TourismProQuest Research Library Individual articles can be rented via journal's page at DeepDyve. The journal is indexed in Scopus and Thomson Reuters' Emerging Sources Citation Index. The editorial team welcomes your submissions to the European Journal of Tourism Research.

Download or read book The Power of New Urban Tourism written by Claudia Ba and published by Routledge. This book was released on 2021-07-21 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Power of New Urban Tourism explores new forms of tourism in urban areas with their social, political, cultural, architectural and economic implications. By investigating various showcases of New Urban Tourism within its social and spatial frames, the book offers insights into power relations and connections between tourism and cityscapes in various socio-spatial settings around the world. Contributors to the volume show how urban space has become a battleground between local residents and visitors, with changing perceptions of tourists as co-users of public and private urban spaces and as influencers of the local economies. This includes different roles of digital platforms as resources for access to the city and touristic opportunities as well as ways to organise and express protest or shifting representations of urban space. With contemporary cases from a wide disciplinary spectrum, the contributors investigate the power of New Urban Tourism in Africa, Asia, the Americas, Europe and Oceania. This focus allows a cross-cultural evaluation of New Urban Tourism and its dynamic, and changing conception transforming and subverting cities and tourism alike. The Power of New Urban Tourism will be of great interest to academics, researchers and students in the fields of cultural studies, sociology, the political sciences, economics, history, human geography, urban design and planning, architecture, ethnology and anthropology.

Download or read book Tendencias de la Comunicaci n El Ecosistema Medi tico Contempor neo Discusiones sobre audiencias estrategias de comunicaci n y resultados Vol II written by Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero and published by Dykinson. This book was released on 2020-07-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: La peculiaridad del presente libro es que son dos libros en uno. Los primeros 5 capítulos se presentan bajo el subtítulo “Conocer a las Audiencias” y en ellos se abordan temas que tienen a las audiencias contemporáneas y sus procesos de consumo cultural y de interacción mediática y digital como centro de la discusión; mientras que los siguientes 5 capítulos se agrupan bajo el subtítulo: “Posicionarse a las Nuevas Estrategias para Nuevos Sectores” y ofrecen temas variados relacionados a la publicidad, los modelos de negocio y las nuevas situaciones del mercado mediático, abordajes sobre turismo y la situación nueva de turistas en tanto receptores de información con demandas más puntuales a la ofertada tradicionalmente. El capítulo final es un ensayo elocuente sobre el comportamiento comunicacional de sectores de la audiencia vinculados a Internet frente a una teleserie de la televisión clásica en Ecuador. Y si bien estos dos conjuntos de capítulos difieren en sus temáticas concretas, conllevan en común la búsqueda de nuevas definiciones, nuevos diseños metodológicos y nuevas conceptualizaciones de sus temas específicos.Los autores aquí reunidos proceden del ámbito iberoamericano, hispano y luso parlante, americano y europeo, lo cual ofrece una singular muestra internacional de trayectorias, intereses académicos y abordajes a los temas seleccionados.

Download or read book National Union Catalog written by and published by . This book was released on 1981 with total page 1032 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes entries for maps and atlases.

Download or read book Real Estate and Destination Development in Tourism written by Peter Keller and published by Erich Schmidt Verlag GmbH & Co KG. This book was released on 2008 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Real estate is one of the driving factors of destination development. In some destinations value added from the construction and sales of second homes even surpasses value added created in the traditional tourism sector. This book, edited by Peter Keller and Thomas Bieger, contributes to the deeper understanding of the dynamics of real estate development in destinations: the role, structure and development of destination real estate markets; evolving real estate business models in destinations; the socio-economic impacts of real estate on destinations; optimizing destination capacity through real estate management strategies, and public-private governance approaches for managing holiday property market development. The book provides a unique database for the important topic of real estate and destination development in tourism with contributions from 43 researchers and 18 case studies.

Download or read book Informe Del Ministerio de Industria Turismo Y Comercio written by and published by . This book was released on 2004 with total page 786 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Innovative Perspectives on Corporate Communication in the Global World written by Olvera-Lobo, María Dolores and published by IGI Global. This book was released on 2021-04-23 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's global markets demand that companies of all sizes look to international markets for potential customers. The successive crises that have taken place in the last decade make the internationalization of companies essential. This situation is further aggravated in the case of SMEs, as surviving only from national markets is becoming increasingly difficult. Indeed, the economic sphere is in constant flux, which demands that companies have a great capacity for adaptation to face the new challenges of an ever more globalized and difficult market. In this context, new forms of business communication are emerging, especially through the web and new technologies. Digital marketing and the dissemination of corporate information have become key processes for the success of companies. It is therefore crucial to research different digital marketing processes and ways of breaking down linguistic and cultural barriers between users from different sociolinguistic contexts. Innovative Perspectives on Corporate Communication in the Global World contains different contributions focused on the description of methods, processes, and tools that can be adopted to achieve corporate internationalization goals. The chapters provide a comprehensive review of the why, what, and how of disseminating corporate information and promoting corporate digital communication into internationalization processes. These strategies can be related to the development of digital tools, the design of new corporate communication strategies, the proposal of new ways of breaking social and linguistic barriers between technology users, or the creation of new methodologies aimed at evaluating the effectiveness of digital marketing strategies. This book is ideal for marketers, managers, executives, entrepreneurs, practitioners, researchers, academicians, and students interested in new corporate communication strategies and their effectiveness.

Download or read book Cultural Tourism Research Methods written by Greg Richards and published by CABI. This book was released on 2010 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural tourism includes experiencing local culture, traditions and lifestyle, participation in arts-related activities, and visits to museums, monuments and heritage sites. This book reviews a wide range of qualitative and quantitative research methods applied to the field. It is suitable for students and researchers in tourism and leisure.

Download or read book Library of Congress Catalogs written by Library of Congress and published by . This book was released on 1976 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Subject Catalog written by Library of Congress and published by . This book was released on 1970 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Library of Congress Catalog written by Library of Congress and published by . This book was released on 1973 with total page 906 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beginning with 1953, entries for Motion pictures and filmstrips, Music and phonorecords form separate parts of the Library of Congress catalogue. Entries for Maps and atlases were issued separately 1953-1955.

Download or read book The Modern Spanish Economy written by Keith G. Salmon and published by Burns & Oates. This book was released on 1991 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traces the development of the Spanish economy from 1989 to 1990.

Download or read book MULS a Union List of Serials written by and published by . This book was released on 1981 with total page 812 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A London Bibliography of the Social Sciences written by and published by . This book was released on 1931 with total page 1070 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vols. 1-4 include material to June 1, 1929.

Download or read book Yearbook of International Organizations 2014 2015 Volumes 1a 1b Set written by Union Of International Associations and published by . This book was released on 2014-06-16 with total page 1452 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volume 1 (A and B) covers international organizations throughout the world, comprising their aims, activities and events.

Download or read book Tourisme Mondial written by and published by . This book was released on 1980 with total page 636 pages. Available in PDF, EPUB and Kindle. Book excerpt: