Download or read book Information Processing Levels Rules and Strategies Associated with Cognitive Responses to Advertising written by Terrence John Paridon and published by . This book was released on 1979 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Information Processing Levels Rules and Strategies Associated with Cognitive Responses to Advertising written by Terence John Paridon and published by . This book was released on 1982 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Information Processing Research in Advertising written by Richard Jackson Harris and published by Lawrence Erlbaum Associates. This book was released on 1983 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Psychological Processes and Advertising Effects written by Linda F. Alwitt and published by Routledge. This book was released on 2022-02-16 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 1980s our understanding of how advertising affects consumer behavior was undergoing a dramatic transformation. Recent theoretical and methodological advances in cognitive psychology, social cognition, and artificial intelligence were largely responsible for this transformation. These advances provided a better understanding of the information acquisition process and how information is stored in memory. Consequently, we have been able to incorporate memory, the processing of visual information and affect into our models of advertising effects. However, there were still many unanswered questions. Among these are: (1) Exactly what is the relationship between the different mediators of persuasion? (2) How is memory for advertising related to persuasion? (3) What are the theoretical underpinnings of attitude toward the advertisement? (4) What determines the effect of persuasion over time? (5) What factors affect attention to advertising? (6) What psychological processes occur during the watching of a television commercial? and (7) What factors affect individual differences in the processing of advertising messages? Originally published in 1985, the chapters in this volume provide insights into these questions. They are organized in terms of four psychological processes which contribute to our understanding of how advertising works. These are affective reactions to advertisements, persuasion, psychological processes during television viewing, and involvement.

Download or read book Cognitive and Affective Responses to Advertising written by Patricia Cafferata and published by Free Press. This book was released on 1989 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practitioner's and academicians' views are integrated in this overview of current thought regarding consumers' cognitive and affective responses to advertising.

Download or read book Information Processing from Advertisements written by Deborah J. MacInnis and published by . This book was released on 1990 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Mediating Effects of Cognitive Responses to Advertising on Cognitive Structure written by Jerry Corrie Olson and published by . This book was released on 1977 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Moderating Roles of Involvement in Information Processing Routes and Message Acceptance for Differing Numbers of Ad Repetitions written by Haksik Lee and published by . This book was released on 1987 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Doctoral Dissertation Abstracts written by and published by . This book was released on 1978 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book American Doctoral Dissertations written by and published by . This book was released on 1998 with total page 784 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising Exposure Memory and Choice written by Andrew A. Mitchell and published by Psychology Press. This book was released on 1993 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1993. Routledge is an imprint of Taylor & Francis, an informa company.

Download or read book The Moderating Role of Need for Cognition in Consumers Responses to Ads with Varied Claims written by Hangyu Gu and published by . This book was released on 2021 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The research focuses on how need for cognition impacts the relationship between ad claim variations and consumer attitudinal and behavioral reactions. The ad claims vary, in this study, in ad format (direct vs. indirect comparative) and message framing (one vs. two sided). What has been investigated is the main and interaction effects of the two constructs that vary ads on consumers' responses under high and low need for cognition conditions. As most research that discusses ad formats' effects focuses on the differences between non comparative and comparative ones, this research can fill the gap by exploring how direct and indirect comparative ad formats together with message framing differ in affecting consumers' responses. Furthermore, the research also investigates how high and low need for cognition consumers process advertising information to make their evaluations by observing the mediating role of their information processing mode in need for cognition levels and attitude certainty, which also impacts their behavioral consequences such as purchase intentions. The research findings show that message framing has main effects on participants' responses whereas ad format does not. There are no interaction effects of need for cognition and ad format/message framing on participants' responses, and information processing mode plays a very important role in their attitudinal and conative reactions. Its' importance is evidenced by the proposed mediation effect in which it acts a mediator and its relationship with attitude certainty and purchase intentions. These findings reinforce some past relevant studies. Some major managerial implications include a reminder of valuing how consumers process information for ad design and of considering some other factors (e.g. willingness to try a new brand) that may affect consumers' attitude more than need for cognition and ad format. Keywords: need for cognition, ad format, message framing, information processing mode, attitude certainty, ad and brand attitude, purchase intention

Download or read book Comprehensive Dissertation Index written by and published by . This book was released on 1984 with total page 912 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Neuromarketing A Peep Into Customer S Minds written by J. K. Sharma and published by PHI Learning Pvt. Ltd.. This book was released on 2010-01-30 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: What consumers think is not necessarily what they do. Unearthing this ambiguity between the thinking mind and the doing mind of a consumer is one of the greatest challenges faced by the marketers today. Researchers in the field have devised a new concept called neuro-marketing, which maps the cognitive behaviour of a consumer. This book highlights various aspects of neuromarketing, its application to consumer behaviour, and its techniques to strengthen brand management and advertising strategies.

Download or read book Marketing Theory Philosophy of Science Perspectives written by Ronald F. Bush and published by Marketing Classics Press. This book was released on 2011-10-15 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Thinking Fast and Slow written by Daniel Kahneman and published by Farrar, Straus and Giroux. This book was released on 2011-10-25 with total page 511 pages. Available in PDF, EPUB and Kindle. Book excerpt: Major New York Times bestseller Winner of the National Academy of Sciences Best Book Award in 2012 Selected by the New York Times Book Review as one of the ten best books of 2011 A Globe and Mail Best Books of the Year 2011 Title One of The Economist's 2011 Books of the Year One of The Wall Street Journal's Best Nonfiction Books of the Year 2011 2013 Presidential Medal of Freedom Recipient Kahneman's work with Amos Tversky is the subject of Michael Lewis's The Undoing Project: A Friendship That Changed Our Minds In his mega bestseller, Thinking, Fast and Slow, Daniel Kahneman, the renowned psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation—each of these can be understood only by knowing how the two systems shape our judgments and decisions. Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives—and how we can use different techniques to guard against the mental glitches that often get us into trouble. Winner of the National Academy of Sciences Best Book Award and the Los Angeles Times Book Prize and selected by The New York Times Book Review as one of the ten best books of 2011, Thinking, Fast and Slow is destined to be a classic.

Download or read book The Routledge Companion to the Future of Marketing written by Luiz Moutinho and published by Routledge. This book was released on 2014-01-10 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge. Selected Contents: Part 1: New Paradigms and Philosophical Insights Part 2: Contributions from other Scientific Fields Part 3: Reconnecting with Consumers and Markets Part 4: New Methodological Insights in Scholarly Research in the Field