Download or read book Influencers and Revolutionaries written by Sean Pillot de Chenecey and published by Kogan Page Publishers. This book was released on 2020-02-03 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: SHORTLISTED: Business Book Awards 2021 - Change & Sustainability The environmental crisis, disruptive technologies, unforeseen competitors and unpredictable consumers are deeply challenging issues keeping business leaders awake at night. Influencers & Revolutionaries describes the emerging movements and future niches of growth that will impact international markets and industries; including the homes, workplaces and cities of tomorrow. People are looking for alternatives and demanding a better way of doing business. Their demands mean that ethical, flexible, sustainable, collaborative and radical business strategies are required. Influencers & Revolutionaries charts inspiring innovation models created by visionary business leaders and brand teams. Illuminating the dynamic global trends shaping businesses across industries, Sean Pillot de Chenecey highlights the transformation of product, service and strategic development, as we move to a circular and more ethical economy. Featuring a new innovation manifesto, this book is a guidebook covering important topics including: - Trend research, forecasting and scenario planning - Classic innovation theory vs current leading-edge thinking - New consumption patterns and fragmented niches of growth - Dynamic cross-category innovation from legacy brands and start-ups - Challenging convention via catalytic leadership and next-generation practises - How agile organizations leverage cultural and social trends to anticipate change - Utilizing business innovation to tackle social, cultural and environmental problems Strategists, marketers and developers need a playbook that informs and explains how they can create the next big thing. This book is for them.

Download or read book Business Unusual written by Nathalie Nahai and published by Kogan Page Publishers. This book was released on 2021-09-03 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: It all feels pretty overwhelming right now. People are feeling uncertain and disillusioned. How do business leaders create resilient organizations that can reassure people, deliver and truly connect with a values-driven audience, often through digital-first channels? Explore how your customers and your people demand more than business as usual. This book reveals the psychology behind how we feel about businesses, their communications and their leaders in a digital world. From understanding the new dynamics shaping online behaviour, to the evolving expectations driving employees and consumers, Business Unusual will teach you how to build a resilient business - one that is built on trust, an engaged and fulfilled workforce, and the brand values that can empower you to craft resonant communications and relationships. Join the trailblazers that are transforming how we think of, and conduct, business. With insights from cutting-edge research and real-world case studies, learn how to apply psychological frameworks and practices that can help you develop a futureproof brand that people believe in, both inside and outside the organization.

Download or read book Influencer The New Science of Leading Change Second Edition Paperback written by Joseph Grenny and published by McGraw Hill Professional. This book was released on 2013-04-23 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: CHANGE YOUR COMPANY. CHANGE THE LIVES OF OTHERS. CHANGE THE WORLD. An INFLUENCER leads change. An INFLUENCER replaces bad behaviors with powerful new skills. An INFLUENCER makes things happen. This is what it takes to be an INFLUENCER. Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you had more influence with the people in your life. But most of us stop trying to make change happen because we believe it is too difficult, if not impossible. We learn to cope rather than learning to influence. From the bestselling authors who taught the world how to have Crucial Conversations comes the new edition of Influencer, a thought-provoking book that combines the remarkable insights of behavioral scientists and business leaders with the astonishing stories of high-powered influencers from all walks of life. You'll be taught each and every step of the influence process--including robust strategies for making change inevitable in your personal life, your business, and your world. You'll learn how to: Identify high-leverage behaviors that lead to rapid and profound change Apply strategies for changing both thoughts and actions Marshal six sources of influence to make change inevitable Influencer takes you on a fascinating journey from San Francisco to Thailand to South Africa, where you'll see how seemingly "insignificant" people are making incredibly significant improvements in solving problems others would think impossible. You'll learn how savvy folks make change not only achievable and sustainable, but inevitable. You'll discover breakthrough ways of changing the key behaviors that lead to greater safety, productivity, quality, and customer service. No matter who you are or what you do, you'll never learn a more valuable or important set of principles and skills. Once you tap into the power of influence, you can reach out and help others work smarter, grow faster, live, look, and feel better--and even save lives. The sky is the limit . . . for an Influencer. PRAISE FOR INFLUENCER: "AN INSTANT CLASSIC! Whether you're leading change or changing your life, this book delivers." -- Stephen R. Covey, author of The 7 Habits of Highly Effective People "Ideas can change the world—but only when coupled with influence--the ability to change hearts, minds, and behavior. This book provides a practical approach to lead change and empower us all to make a difference." -- Muhammad Yunus, Nobel Peace Prize Winner "Influencing human behavior is one of the most difficult challenges faced by leaders. This book provides powerful insight into how to make behavior change that will last." -- Sidney Taurel, Chairman and Chief Executive Officer, Eli Lilly and Company "If you are truly motivated to make productive changes in your life, don't put down this book until you reach the last page. Whether dealing with a recalcitrant teen, doggedly resistant coworkers, or a personal frustration that 'no one ever wants to hear my view,' Influencer can help guide you in making the changes that put you in the driver's seat." -- Deborah Norville, anchor of Inside Edition and bestselling author

Download or read book Road Map for Revolutionaries written by Elisa Camahort Page and published by Ten Speed Press. This book was released on 2018-09-18 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: A handbook for effective activism, advocacy, and social justice for people of all ages and backgrounds. Are you ready to take action and make your voice heard, but don't know how to go about it? This hands-on, hit-the-ground-running guide delivers lessons on practical tactics for navigating and protecting one's personal democracy in a gridlocked, heavily surveilled, and politically volatile country. If you want to start making a difference but don’t know what to do next, Road Map for Revolutionaries provides the resources needed to help you feel safer, more empowered, invested in, and intrinsic to the American experiment. The book addresses timely topics such as staying safe at protests, supporting marginalized communities, online privacy, and how to keep up the fight for the long term, breaking down key issues and outlining action steps for local, state, and federal levels of government.

Download or read book The Post Truth Business written by Sean Pillot de Chenecey and published by Kogan Page Publishers. This book was released on 2018-10-03 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: FINALIST - Business Book Awards 2019 - Embracing Change Category Brands are built on trust, but in a post-truth world they're faced with a serious challenge: so much of modern life is defined by mistrust. A shattering of the vital trust connection between brands and consumers, together with the evaporation of authenticity as a core brand pillar, is causing enormous problems for businesses on a global scale. If a brand isn't seen as trustworthy, then when choice is available it will be rejected in favour of one that is. The Post-Truth Business provides a way forward for any organization wishing to rebuild brand authenticity in a distrustful world. It explains the interconnected problems facing businesses, with important topics including: - The impact of fake news, disinformation and the weaponizing of lies - The safeguarding of privacy, alongside privacy as a tradable asset - Why and how brands must create communication with meaning - The dangers of inauthentic cultural marketing activities - Examples of conscious capitalism and brand activism - Lessons in authenticity from artisans and innovators - National branding and reputation capital - Leveraging the power of 'brand trust' The Post-Truth Business shows how to strengthen consumer engagement by closing the 'brand credibility gap'. It's packed with examples of inspiring people, brands and international campaigns from the fashion, beauty, outdoor, motor, drinks, finance, media, technology, entertainment and health sectors. Each of them demonstrates a dynamic and positive way forward.

Download or read book The Investing Revolutionaries How the World s Greatest Investors Take on Wall Street and Win in Any Market written by James N. Whiddon and published by McGraw Hill Professional. This book was released on 2009-04-24 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past five years, James Whiddon has interviewed some of the world’s brightest, best, and most influential men and women in finance on his popular radio show, The Investing Revolution. While the topics under discussion have ranged widely, the show’s mission has remained constant: Reveal the truth about how Wall Street has rigged the game so that it always wins—at everyone else’s expense—and offer investors an alternative to Wall Street to help them participate directly in free market capitalism and achieve astonishing longterm gains. In The Investing Revolutionaries, Whiddon distills all of that financial genius into a witty, wise elixir guaranteed to cure what ails your aching portfolio. Indispensable reading for professional and retail investors who want to free themselves from the tyranny of the Wall Street status quo, it delivers the insights of a host of luminaries, including John Bogle, Michael Mauboussin, Mohamed El-Erian, Richard Thaler, and Jeremy Siegel. Each financial powerhouse featured in the book weighs in on the slick marketing ploys, statistical sleights of hand, and psychological button-pushing the denizens of Lower Manhattan routinely employ to separate you from your money. They also offer priceless tips on such topics as The advantages of passive versus active portfolio management (how to achieve stellar gains through superdiversification) Global investing (is China really a good investment?) Avoiding common behavioral traps (running with the herd will get you gored) Forget about stock picking and market timing. Say farewell to mutual fund gurus and the hyperbolic claims of the technical wizards. Investors of the world, you have nothing to lose but your chains. And now The Investing Revolutionaries provides you with the key.

Download or read book Introduction to International Politics written by William D. Coplin and published by . This book was released on 1974 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Influencer written by T. Bettina Cornwell and published by Routledge. This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The influential are no longer only those with celebrity status - but until now there has been no authoritative resource on the theory and practice of influencer marketing. This book will educate and inspire decision makers, researchers, students, and influencers themselves. Diving deeper than the many "how-to" books on the influencer phenomenon, this book brings in frameworks from marketing, sociology, psychology, and communication studies to redefine the influencer as a persona (related to a person, group of people, or organization) that possesses greater than average sway over others. Cornwell and Katz go on to: introduce the influencers, macro and nano, authentic and inauthentic, ascending and fading; consider their relationship to brands in the marketing ecosystem, along with regulations that set limits on influencer marketing; describe how influence is measured and evaluated and look into the future; and bring together the latest research on influencer marketing and organize it for the reader. The book serves both those who want to understand the science behind influencer marketing and those who want to most effectively employ influencers in brand strategy. Instructors, students, and professionals will appreciate international examples from multiple industries applying theories to the real world.

Download or read book Research Perspectives on Social Media Influencers and Brand Communication written by Brandi Watkins and published by Rowman & Littlefield. This book was released on 2020-11-12 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Perspectives on Social Media Influencers and Brand Communication examines the myriad ways in which social media and the unique characteristics of the internet have changed brand communication for both brands and consumers, focusing on the social media influencer as a brand communicator. As brands have noticed the rise of social media influencers as tastemakers and leaders in public opinion, they have increasingly begun to incorporate social media influencers into their brand communication strategies. Each chapter of this book represents a unique theoretical and methodological approach to examining the emergence and growing legitimacy of the social media influencer as a brand communicator from a variety of perspectives and contexts, discussing challenges and opportunities afforded to brands by social media influencers and providing an overview of the current research on the use of these branding approaches. Scholars of media studies, communication, and marketing will find this book particularly useful.

Download or read book Influencer written by T. Bettina Cornwell and published by . This book was released on 2020-12-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The influential are no longer only those with celebrity status - but until now there has been no authoritative resource on the theory and practice of influencer marketing. This book will educate and inspire decision makers, researchers, students, and influencers themselves. Diving deeper than the many "how-to" books on the influencer phenomenon, this book brings in frameworks from marketing, sociology, psychology, and communication studies to redefine the influencer as a persona (related to a person, group of people, or organization) that possesses greater than average sway over others. Cornwell and Katz go on to: introduce the influencers, macro and nano, authentic and inauthentic, ascending and fading; consider their relationship to brands in the marketing ecosystem, along with regulations that set limits on influencer marketing; describe how influence is measured and evaluated and look into the future; and bring together the latest research on influencer marketing and organize it for the reader. The book serves both those who want to understand the science behind influencer marketing and those who want to most effectively employ influencers in brand strategy. Instructors, students, and professionals will appreciate international examples from multiple industries applying theories to the real world.

Download or read book Influencer Marketing For Dummies written by Kristy Sammis and published by John Wiley & Sons. This book was released on 2015-12-14 with total page 55 pages. Available in PDF, EPUB and Kindle. Book excerpt: The easy way to get 'in' with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities, there is a new wave of 'everyday consumers' that can have a large impact. In Influencer Marketing For Dummies, you'll find out how to market to those who rock social media—and, subsequently, grow your brand. Influencer marketing relies on building strong relationships with customers. With the help of this hands-on, friendly guide, you'll discover how to build superior customer service and experience, make strong interactions with customers, and encourage organic and authentic sharing about your brand. Measure the most impact that content has on your overall marketing strategy Find influencers: it's not just a numbers game or a 'who's who' of social media Engage with influencers once you've found them Recognize the best practices of influencer marketing and outreach If you're a marketer, media agency professional, business owner, or anyone else who works hard to bring brands, products, and services to the largest audience possible, Influencer Marketing For Dummies is the go-to guide you don't want to be without.

Download or read book Social Media Influencers in Strategic Communication written by Nils S. Borchers and published by Routledge. This book was released on 2021-12-22 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book seeks to draw a comprehensive picture of influencer collaborations from a strategic communication perspective. The contributors tackle strategic influencer communication from multidisciplinary perspectives, from varying actor foci, and from different methodological frameworks and methods. Influencers cross traditional boundaries in many ways and oscillate between intimacy and publicity, authenticity and commercialization, ingratiation and critical distance. From a strategic communication perspective, this variability makes influencers hard to capture: Organizations can cooperate with influencers to achieve both marketing and PR objectives. Influencers can act as cooperation partners, integrating commercial content into organic narratives, or as independent critics. Influencers also combine different roles that have traditionally been occupied by separate actors such as intermediary, content distributor, creative content producer, community manager, testimonial, strategic counsellor, and event host. The combination of these roles in just one actor opens new opportunities for strategic communication and can produce appreciated synergy effects. It is therefore hardly surprising that influencer collaborations have become a firmly established instrument in the toolbox of strategic communicators. The chapters in this book were originally published in the International Journal of Advertising and the International Journal of Strategic Communication.

Download or read book Influencer The New Science of Leading Change Second Edition Hardcover written by David Maxfield and published by McGraw-Hill Education. This book was released on 2013-05-14 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: CHANGE YOUR COMPANY. CHANGE THE LIVES OF OTHERS. CHANGE THE WORLD. An INFLUENCER leads change. An INFLUENCER replaces bad behaviors with powerful new skills. An INFLUENCER makes things happen. This is what it takes to be an INFLUENCER. Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you had more influence with the people in your life. But most of us stop trying to make change happen because we believe it is too difficult, if not impossible. We learn to cope rather than learning to influence. From the bestselling authors who taught the world how to have Crucial Conversations comes the new edition of Influencer, a thought-provoking book that combines the remarkableinsights of behavioral scientists and business leaders with the astonishing stories of high-powered influencersfrom all walks of life. You'll be taught each and every step of the influence process--including robust strategies for making change inevitable in your personal life, your business, and your world. You'll learn how to: Identify high-leverage behaviors that lead to rapid and profound change Apply strategies for changing both thoughts and actions Marshal six sources of influence to make change inevitable Influencer takes you on a fascinating journey from San Francisco to Thailand to South Africa, where you'll see how seemingly "insignificant" people are making incredibly significant improvements in solving problems others would think impossible. You'll learn how savvy folks make change not only achievable and sustainable, but inevitable. You'll discover breakthrough ways of changing the key behaviors that lead to greater safety, productivity, quality, and customer service. No matter who you are or what you do, you'll never learn a more valuable or important set of principles and skills. Once you tap into the power of influence, you can reach out and help others work smarter, grow faster, live, look, and feel better--and even save lives. The sky is the limit . . . for an Influencer. PRAISE FOR INFLUENCER: "AN INSTANT CLASSIC! Whether you're leading change or changing your life, this book delivers." -- Stephen R. Covey, author of The 7 Habits of Highly Effective People "Ideas can change the world—but only when coupled with influence--the ability to change hearts, minds, and behavior. This book provides a practical approach to lead change and empower us all to make a difference." -- Muhammad Yunus, Nobel Peace Prize Winner "Influencing human behavior is one of the most difficult challenges faced by leaders. This book provides powerful insight into how to make behavior change that will last." -- Sidney Taurel, Chairman and Chief Executive Officer, Eli Lilly and Company "If you are truly motivated to make productive changes in your life, don't put down this book until you reach the last page. Whether dealing with a recalcitrant teen, doggedly resistant coworkers, or a personal frustration that 'no one ever wants to hear my view,' Influencer can help guide you in making the changes that put you in the driver's seat." -- Deborah Norville, anchor of Inside Edition and bestselling author

Download or read book The Paralysis of Analysis in African American Studies written by Stephen Ferguson II and published by Bloomsbury Publishing. This book was released on 2023-09-21 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stephen C. Ferguson II provides a philosophical examination of Black popular culture for the first time. From extensive discussion of the philosophy and political economy of Hip-Hop music through to a developed exploration of the influence of the postmodernism-poststructuralist ideology on African American studies, he argues how postmodernism ideology plays a seminal role in justifying the relationship between corporate capitalism and Black popular culture. Chapters cover topics such as cultural populism, capitalism and Black liberation, the philosophy of Hip-Hop music, and Harold Cruse's influence on the “cultural turn” in African American studies. Ferguson combines case studies of past and contemporary Black cultural and intellectual productions with a Marxist ideological critique to provide a cutting edge reflection on the economic structure in which Black popular culture emerged. He highlights the contradictions that are central to the juxtaposition of Black cultural artists as political participants in socioeconomic struggle and the political participants who perform the rigorous task of social criticism. Adopting capitalism as an explanatory framework, Ferguson investigates the relationship between postmodernism as social theory, current manifestations of Black popular culture, and the theoretical work of Black thinkers and scholars to demonstrate how African American studies have been shaped.

Download or read book Americans or Americants How America Became a Can t Do Society written by Dave Sinclair and published by Magus Books. This book was released on with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: The American carnage is here. Hollyweird plays the slapping game (Will Smith and all that!). The Woke play the crying game. QAnon plays the game that no one sane can understand. Has America become a satirical show? Is a team of comedians running America? They're all into black comedy, the darker the humor the better, until no one can any longer distinguish comedy from tragedy. Do you want to come backstage, and see behind the scenes, see what's really going on? You are in the theater of the absurd. You must have worked that out by now. Or is it the theater of cruelty? I always get those two mixed up. What's for sure is that thanks to all the madness, Americans became Americants. Can Americans ever get back to America Can? Or is it America Can't from now on? George Bernard Shaw said, "All great truths begin as blasphemies." When you are a conman, everything looks like a con. When you are a sucker, everyone suckers you. A poker proverb says, "If you've been in the game 30 minutes and you don't know who the sucker is, you're the sucker." Did America become a nation of suckers? America is run by conmen, grifters, swindlers and hucksters ruling over patsies, marks, suckers and dupes. That's the truth. Is it the great American blasphemy?! Come inside for the blackest comedy and heaviest irony and satire, as well as lots of serious commentary on the State of the Union. And possible solutions to the nightmare. Trigger Warning (for those of a sensitive disposition): This content contains heavy satire, irony, sarcasm and black comedy. Keep your wits about you.

Download or read book ROI of Social Media written by Guy Powell and published by John Wiley & Sons. This book was released on 2011-02-18 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Improve the Return on Your Social Marketing Investment This book more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. ROI of Social Media is an excellent analysis of the current landscape. I cannot recall any book that singularly tackles ROI at this level, most media books simply give a passing reference or chapter on ROI, this is the first comprehensive study. –Larry Weber, Founder and chairman of W2 Group, Formerly of Weber Shandwick We know that for 2011 and the foreseeable future, ROI is one of the top priorities for the social media strategist at many companies, ROI of Social Media is the right book at the right time as social media strategist are needing to work the various department within the enterprise and show that the investments in social tactics and tools are a good investment. The 15 case studies contained in this book will help the social media strategist understand how global brands are successfully using social marketing to connect to their audience. –Jeremiah Owyang, Partner, Altimeter Group The ROI of Social Media is a must-read for any business looking to get the most out of their investments in social marketing. It sets the stage for marketers to interact with influencers, individuals and consumers and explains the relationships between them. This book breaks down into simple terms both "dollars" and "sense" for social marketers to live by. Fundamentals, strategies and tactics ...this book has it all. The ROI of Social Media will be the dog-eared book that sits on the corner of your desk used to prove many a point. –John Lovett, Senior Partner & Principal Consultant, Web Analytics Demystified Analytics are the core to a consistently successful marketing program. This book offers the metrics to manage social marketing programs, to measure their success, to diagnose underperforming elements, and to deliver extraordinary results. Kudos to this team of marketers in putting this essential book together. –Professor JC Larreche, InSEAD, Author of The Momentum Effect

Download or read book Be a Lion Then B eat Me written by Dr. Monya Haddadi and published by Balboa Press. This book was released on 2024-06-29 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the third millennium, the number of education pillars has increased from five to six: the family, the school, the library, the nature and community members, with the addition of the Information technology. The challenge of educating has become more complex. Access to information is now easy, but controlling the type of information and the form of knowledge resulting from it is getting difficult. Within this new framework, students must be helped to understand their situations and the source of laws that govern learning in relationship to themselves, teachers, government, and the educational system. The student in this situation is only receiving what has been decided, and it remains up to him or her to learn, comprehend, digest, and manage these informations. Dr. Monya Haddadi has created a whole new ecosystem of knowledge management ways as a result of her life experiences, her academic background and her personal philosophy in a rapidly evolving and rich complex society. Be a Lion, Then B’eat Me is at the same time a scientific composition as well as a life summary of a successful, beloved, and happy student who have seen peace in all life circumstances. Dr. Haddadi provides solutions that put students in harmony with their situation, make use of it to the fullest extent, and rebel against all the difficulties surrounding modern education/life.