Download or read book Influencer Marketing on TikTok Strategies for Success written by Mayfair Digital Agency and published by Mayfair Digital Agency. This book was released on 2019-10-02 with total page 9 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Influencer Marketing on TikTok: Strategies for Success" is a must-read guide for marketers looking to harness the power of TikTok as a marketing platform. Written by Mayfair Digital Agency, a seasoned influencer marketing expert, this eBook provides a comprehensive overview of how to create effective influencer marketing campaigns specifically tailored to TikTok. From identifying the right influencers to understanding TikTok's unique algorithm, readers will gain valuable insights into leveraging this popular social media platform to drive brand awareness and engagement. Packed with practical tips and case studies, this book offers step-by-step strategies for optimizing content, collaborating with influencers, and measuring campaign success. Whether you're a beginner or experienced marketer, this eBook is your go-to resource for mastering influencer marketing on TikTok and staying ahead of the competition.
Download or read book Become A Successful Social Media Influencer written by Cedenheim and published by Cedenheim Publishing. This book was released on 2020-06-23 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: Influencer marketing is a new digital marketing strategy that consists of achieving a series of collaborative links between brands and companies and those people with high visibility and prominence on the Internet, known as 'influencers.' Becoming an influencer or being considered an influencer is not only about having many followers. It is about having your opinion followed and considered by a particular audience. And at the same time, this implies a lot of hard work that involves a lot of learning, perseverance, and dedication. Brands love social media influencers because they encourage their followers to buy products they promote. 2020 will be the best year for influencers. Here is what you'll learn in this step by step guide: How Influencers Generate Their Income How To Go Viral On TikTok How To Use Hashtags & Challenges The Right Way On TikTok TikTok Analytics - The Best Tool For An Influencer What's The Most Important Things When Selecting Your Niche How To Use Captions And Hashtags Like A Pro On Instagram How To Use Analyze Your Audience And Create Viral Posts How To Set Yourself Ready To Be Contacted By Brands For Promotions Things You Should Never Do As An Influencer How To Setup Your Youtube Channel The Right Way Analyzing Your Channel Data For Maximum Exposure
Download or read book TikTok Marketing with TikTok SEO Algorithm Ultimate Money Guide written by Investingwizard Press and published by . This book was released on 2021-08-11 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to attract loyal followers and create a highly successful personal brand? Are you thinking about becoming the next TikTok star to make money from this hot social media platform? Are you a business owner or a brand manager looking for more traffic to expand your market via TikTok? If your answer is YES to any of the above questions, then keep reading. TikTok provides a unique way to make and spread ideas and has become one of the biggest social networks worldwide. Even though not everyone likes it, but no one can deny its popularity. Not being on TikTok seems to be a HUGE mistake. There are already 2 billion users who have downloaded TikTok, and it is available in over 200 countries, which means TikTok is a fertile ground for organic reach and paid advertising. It's not uncommon for a TikToker to earn $4000-$5000 per post. Many TikTok influencers are able to make even much more. For example, the college student Addison Rae can make about $15,000 per sponsored post. This is the platform that can help you earn six figures easier than you thought. When you explore TikTok, you'll find various brands advertising on it in industries like clothing, eCommerce, streaming, beauty, mobile apps, and many more. You can definitely use this platform to your business's advantage. Most people think that they can just jump on it and easily get their piece. However, once they try, it seems like they don't have that magic power. No strategy equals a significant loss. TikTok is no exception to this rule. This is why it's super risky to start without a comprehensive guide to TikTok marketing. Also, every social media platform has its own unwritten rule. You can break your business if you just ignore them. So how can you succeed on TikTok exactly? How can you attract millions of followers and convert those followers to dollars? How can you make your content go viral and monetize from it? That's why our insiders create this TikTok Marketing with TikTok SEO & Algorithm with actionable advice and strategic planning to help you kickstart a profitable TikTok business as well as expand your TikTok empire. This book provides all the answers and is your ONE STOP SHOP for all your TikTok needs. Inside, you will learn: Understand TikTok Better To Level Up Your TikTok Game; How To Find Your Own Profitable TikTok Niche; How To Optimize Your TikTok Profile; How To Use TikTok Algorithm And Metrics To Succeed On TikTok; How To Use TikTok SEO To Make Your Content Go Viral And Get More Engagement And Followers; How To Master Influencer Marketing; How To Monetize Your TikTok Account For The Maximum Profits; Best TikTok Tools To Triple Your TikTok Account; How To Safely Protect Your TikTok Account ... much more. This is Not a theoretical presentation. This straight-to-the-point book is full of updated knowledge and proven strategies, aiming to help you rapidly grow your TikTok accounts, build your personal brand, expand your business, and make fruitful marketing efforts. Whether you are a (future) social media influencer, business owner, or brand manager, this guide is your ticket to building real influence as well as an enjoyable, profitable, and deeply rewarding business. Don't leave this opportunity on the table. Scroll up, click the "Buy" button now, Start Making Money now! Free BONUS Included As a FREE gift to all dear readers, with your purchase of this book, you will also receive FREE downloadable access 500+ trending TikTok Hashtags to gain more likes and followers.
Download or read book Tik Tok Marketing for Entrepreneurs written by Robert Kasey and published by . This book was released on 2021-02-19 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Would you like to Attract potential customers on Tiktok, for your business?If so, this book is for you.Tiktok has seen massive growth over the years.And it's becoming more popular as the younger generations are creating and consuming more video content.It's an app that gives users unrestricted freedom to create anything and everything under the sun.With over 2 billion downloads worldwide and available in more than 150 countries, Tiktok has become a way for creators to communicate their creativity to a marketing and advertising haven since its birth in 2018.Tapping into this market can boost your online presence dramatically.Imagine what could that do for you as a growing influencer or an entrepreneur.And despite what people say, Tiktok is not going anywhere.Its algorithm at this moment is easy to build upon, which may be the reason why numerous creators, entrepreneurs, and individuals are keen on using the app.Getting acquainted with Tiktok and producing content can prompt massive growth and be an excellent marketing strategy for your business.Here's what you'll learn from this book:*Understand the basics of Tiktok*Know the difference between using Tiktok versus other social media platforms*How to make money on Tiktok*Use Tiktok's algorithm to successfully market your business*Learn to run an influencer marketing campaignAnd so much more.If you are serious about marketing, you need to tap into the power of one of the world's most popular video-sharing app. This collection offers you a roadmap to achieving Tiktok marketing success.Scroll up, Click on "Buy Now with 1-Click", and Grab a Copy Today!
Download or read book TikTok Marketing Step by Step Training guide written by Goncalo Paxe Jorge Miguel and published by Goncalo Paxe Jorge Miguel. This book was released on with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: This step-by-step training guide will take you by the hand and teach you how to create high converting TikTok Marketing campaigns to boost leads, sales and profits. With its proper use, you can learn easily increase reach by cross promoting your TikTok content on other social platforms. And, MOST IMPORTANTLY, You’ll discover advanced TikTok Marketing Tips and Tricks to boost sales and profits. Well this is a proven, tried and tested method and… It works today… It will work tomorrow… It will work for months and years to come… It works for product creators It works for service providers It works for me and will work for you And all you need to do is to follow the exact steps mentioned in the training guide. And as they say, rest will be history. Here’s a brief insight into the great assistance that we are providing you with our info-packed training guide: TikTok Marketing DFY Business TOC Chapter 1:: What Is TikTok all about? Chapter 2: Signing Up For TikTok Chapter 3: : TikTok Walkthrough Chapter 4: : Switching Your TikTok Personal Account Into a TikTok Pro Account Chapter 5: Branding Your TikTok Profile For Business Chapter 6: Creating Your First TikTok Video Chapter 7: Using “Discover” as a Powerful Marketing Tool Chapter 8: Creating A Hashtag Challenge Chapter 9: Increasing Reach By Cross Promoting Your TikTok Content On Other Social Platforms Chapter 10: How Businesses Use TikTok In the Real World Chapter 11: TikTok Web Chapter 12: Tips For Setting Up A Profitable Influencer Marketing Campaign For TikTok Chapter 13: Best TikTok Video Ideas To Boost Your Brand Chapter 14: Encouraging TikTok Users To Generate Content For Your Brand Chapter 15: Running A Contest or Sweepstakes On TikTok The Right Way Chapter 16: Best TikTok Marketing Strategies To Increase Followers Chapter 17: TikTok Marketing Do’s And Don’ts Chapter 18: TikTok Marketing Premium Tools And Services To Consider Chapter 19: TikTok Marketing Success Stories Chapter 20: TikTok Marketing Frequently Asked Questions
Download or read book How to be an influencer FAST written by Irina Bristow and published by Zee Publishing. This book was released on 2022-12-25 with total page 67 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who else wants to be a successful Influencer -- FAST? Are you looking for a guide that will teach you the ropes of social media marketing? Look no further than `How to be an influencer FAST'! This book is packed with tips and tricks on how to grow your following and engagement on the different social media channels. From finding the right niche and target audience, to creating engaging content, and even driving traffic to your websites - this book has it all. Get started now and see your social media following grow exponentially! If you're tired of struggling to get the attention of your followers and want to take your social media presence up a notch, then this is the book for you! This comprehensive guide will teach you everything you need to know, in order to achieve success with your social media marketing. In this book you'll learn about: Content insights Know your audience Be familiar with your competition Produce or participate in challenges What else are hashtags good for? Be familiar with your competition Predicting the success or failure of a video Develop your brand's reputation Have a noticeable visual presence What qualifications do you need to become a YouTuber? Contact the brands Cold Outreach Do your research Interact With Your Fans How to Get in Touch with Other Influencers The Influence of Stories The new Instagram algorithm Make an Eye-Catching Instagram Bio What is the distinction between a business and a creator account? How do you choose a niche and not die trying? What is influencer marketing? And much, much more... Grab your copy today!
Download or read book Secrets for Influencers written by Jose L Torres Arévalo and published by . This book was released on 2021-02-13 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical Growth Hacks to gain followers and monetize Tik Tok.Want to generate more revenue on the leading platform for short videos?In this book you will find Hacks to increase followers and generate more revenue. Secrets for Tik Tok Influencers direct and clear such as: How to earn money on Tik Tok The usefulness of Tik Tok on your content marketing Tik Tok for businesses and its advantages Learn how to launch a Tik Tok challenge campaign Tik Tok for business . The facts you should know about Tik Tok How to set up a Tik Tok feed Tik Tok tips Tik Tok tricks to search and find The content restrictions The Tik Tok content restrictions Tik Tok content restrictions Learn how to live stream on Tik Tok How to watch live streaming videos with Tik Tok Discover how to advertise on Tik Tok Winning content for Tik Tok How can you gain followers on Tik Tok? How to make a video go viral on Tik Tok How does the Tik Tok algorithm work? How does it work? Master the Tik Tok algorithm The best apps for Tik Tok The best apps for Tik Tok? The best apps to get followers on Tik Tok How to get more likes or likes on Tik Tok . Hack solutions for gaining followers Where to buy likes, followers and views for Tik Tok In this book we show you the general characteristics to make a living from the influencer profession.We deal directly with topics such as buying followers, and hacks to improve interaction. BlackHat strategies at your fingertips, that most agencies or Influencers do not dare to recognize.In Red Influencer we have over 5 years advising MicroInfluencers like you to create your content strategy, to improve their reach and impact on networks. If you want to be an influencer in Tik Tok, this book is a must, as it offers you a deep knowledge in all aspects of the Tik Tok platform.We have experience with Influencers of all ages and all topics, and you can be one too. Get this book now and start understanding the professional secrets to Gain Followers, Monetize and Become an Influencer . This book is a practical guide at a medium to advanced level for Influencers, who are not seeing the expected results or who are stagnating. We know that becoming an Influencer is complicated and we do not sell smoke like others, everything you will find in this book is the synthesis of success stories of Influencers in Tik Tok. The current Influencer Marketing has arrived and is the future. And there are more and more brand ambassadors and users who generate revenue with their content and videos.People like you, who began to work their personal brand and to target a specific niche. We show in detail all the secrets of the industry that moves fortunes! You will be able to apply our tricks and hacks to your Tik Tok strategies to increase CTR, improve engagment and have a strategy to monetize in the medium and long term.If others have been able to generate income in Tik Tok with perseverance, dedication and originality, you can too! In our website redinfluencer.com we have thousands of registered users.A contact channel through which you can offer your services in a markeplace of reviews for brands, and which will receive offers to your email periodically.
Download or read book How to Promote Your Business on TikTok written by Alessandro Bogliari and published by The Influencer Marketing Factory. This book was released on 2020-04-16 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Did you know that over 90% of brands are currently using social media to build brand awareness? According to Hootsuite (2019), 88% of Americans aged 18-29 are using social media, and 69% of United States adults have a social media profile. It’s safe to say that marketing companies are making the right move by targeting social media users to increase brand popularity. Each social media platform has learned a lesson or two from its predecessor on keeping their users engaged. Next in line is the social media platform TikTok.
Download or read book Influencer Marketing Strategy written by Gordon Glenister and published by Kogan Page Publishers. This book was released on 2021-03-03 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: SHORTLISTED: Business Book Awards 2022 - Sales & Marketing category Create an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the biggest and the best and the small and specialist. Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement, or micro-influencers with niche, highly targeted followings, influencer marketing has become a natural extension of content marketing. However, while the opportunities are vast, the very nature of influencer marketing means that a brand must relinquish control of their marketing message to allow the influencer to communicate in their natural style. This can be unnerving, and it's therefore imperative to have a clearly defined campaign that mutually benefits and protects both the brand and the influencer. Influencer Marketing Strategy gives readers everything they need to create influencer marketing strategy. It will walk readers through the key considerations, and offer insight into decisions such as choosing the right influencer, planning content, and how to incorporate influencer marketing into your wider marketing strategy. This book presents fascinating, in-depth case studies from the beauty, fashion, gaming, travel, health and tech industries, demonstrating the variety of ways that influencer marketing can be utilized, and the huge opportunities it presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide to developing a successful influencer marketing strategy - and building campaigns that create real value.
Download or read book The Undisclosed Strategies for Successful TikTok Marketing written by Joseph Frazier and published by Independently Published. This book was released on 2023-07-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Undisclosed Strategies for Successful TikTok Marketing" is the ultimate guidebook for businesses and individuals seeking to leverage the power of TikTok to reach and engage with their target audience. With over a billion active users, TikTok is the fastest-growing social media platform, and this book equips you with the knowledge and strategies to create a successful TikTok marketing campaign. With expert insights and clear, actionable advice, the author unveils the secrets of crafting TikTok content that resonates with your audience. Whether you're an established brand or a startup, this book provides a thorough understanding of the TikTok platform, its unique audience, and the strategies for creating and distributing high-performing content. Learn how to craft an effective TikTok marketing strategy, utilizing insights on user behavior and trends to create engaging content that drives results. Explore the platform's creative toolkit, including filters, effects, and music, to create unique and memorable content that is inherently shareable. The book also provides a thorough understanding of TikTok's algorithm, exploring how to grow your following and increase your visibility on the platform.With guidance on how to measure and analyze the performance of your TikTok campaigns, you'll be empowered to make data-driven decisions and optimize your strategy to achieve your marketing objectives. Whether you're looking to increase brand awareness, drive website traffic, or boost sales, "The Undisclosed Strategies for Successful TikTok Marketing" provides a wealth of practical advice and insider knowledge to help you succeed on the platform.Packed with examples of successful TikTok marketing campaigns, tips on collaborating with influencers, and advice on how to avoid common pitfalls, this book is your ultimate resource for mastering the art of TikTok marketing. If you're ready to tap into one of the most innovative and dynamic marketing channels available today, "The Undisclosed Strategies for Successful TikTok Marketing" is the key to your success.
Download or read book How To Become A Successful Social Media Influencer written by resell right and published by 大賢者外語. This book was released on with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: Influencer marketing is a new digital marketing strategy that consists of achieving a series of collaborative links between brands and companies and those people with high visibility and prominence on the Internet, known as 'influencers.' Becoming an influencer or being considered an influencer is not only about having many followers. It is about having your opinion followed and considered by a particular audience. And at the same time, this implies a lot of hard work that involves a lot of learning, perseverance, and dedication. Brands love social media influencers because they encourage their followers to buy products they promote. 2020 will be the best year for influencers. Here is what you'll learn in this step by step guide: How Influencers Generate Their Income How To Go Viral On TikTok How To Use Hashtags & Challenges The Right Way On TikTok TikTok Analytics - The Best Tool For An Influencer What's The Most Important Things When Selecting Your Niche How To Use Captions And Hashtags Like A Pro On Instagram How To Use Analyze Your Audience And Create Viral Posts How To Set Yourself Ready To Be Contacted By Brands For Promotions Things You Should Never Do As An Influencer How To Setup Your Youtube Channel The Right Way Analyzing Your Channel Data For Maximum Exposure
Download or read book TikTok Algorithms 2024 written by Jordan Smith and published by Jordan Smith. This book was released on 2022-05-05 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: TikTok is a highly creative platform, and it definitely rewards those who often create and post! It's ideal two to three times a day, if you really want to gain popularity on TikTok, you won't cut it once a week. So, in just two months, I've gone from zero to 10K followers!” - Sharn Rayment, multimedia freelance producer. You definitely have to embrace and commit to using TikTok to the fullest extent possible to create a content backlog for the for-you page. As for younger and older generations, TikTok has democratized creativity and social media. The app has the highest rate of follower engagement across 100,000 user profiles sampled in an Influencer Marketing Hub online research project. If marketers merely consider it as a "dancing device" and don't change their approach to include TikTok content, they'll be really bitter in a couple of years. Watching Instagram influencers repurpose Instagram content to TikTok at the start of lockdown shows the polished advertising on this site doesn't wash. We always noticed when Instagram stories came up, there was a trend for shorter, more digestible content. Yet TikTok proves that users can return for more when you get the form of content right. According to official figures from TikTok, its customers remain faithful and are starting to return to the app. In fact, 90% of users use the app several times a day. Overall, TikTok is asking us to reconsider the way our content is strategized. I do hope these tips givse you some ideas on how to handle TikTok and the way you prepare and create your content in general.
Download or read book Influencer Marketing For Dummies written by Kristy Sammis and published by John Wiley & Sons. This book was released on 2015-12-14 with total page 55 pages. Available in PDF, EPUB and Kindle. Book excerpt: The easy way to get 'in' with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities, there is a new wave of 'everyday consumers' that can have a large impact. In Influencer Marketing For Dummies, you'll find out how to market to those who rock social media—and, subsequently, grow your brand. Influencer marketing relies on building strong relationships with customers. With the help of this hands-on, friendly guide, you'll discover how to build superior customer service and experience, make strong interactions with customers, and encourage organic and authentic sharing about your brand. Measure the most impact that content has on your overall marketing strategy Find influencers: it's not just a numbers game or a 'who's who' of social media Engage with influencers once you've found them Recognize the best practices of influencer marketing and outreach If you're a marketer, media agency professional, business owner, or anyone else who works hard to bring brands, products, and services to the largest audience possible, Influencer Marketing For Dummies is the go-to guide you don't want to be without.
Download or read book Winfluence written by Jason Falls and published by Entrepreneur Press. This book was released on 2021-02-23 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winfluence by award-winning digital strategist Jason Falls, is THE authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success and how anyone who is not, now can. This book not only explains the who, what, when, where, and why of influencer marketing but then adds the how—more specifically and predictably than other books can hope for. It offers detailed guidelines, case studies, cutting-edge ideas, how-tos for measuring success, and more to help any business owner, marketer, agency account person, or digital strategist see and seize the opportunity to drive business results. Through a series of narrative stories, interviews, and case studies, the book illustrates how to take what many people consider good influencer marketing to a new level of success from a long-tail perspective—not short-term, one-off executions.
Download or read book The Ultimate Guide to TikTok 100 Unofficial written by Scholastic and published by Scholastic UK. This book was released on 2020-11-05 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the ultimate guide to TikTok, just #foryou! From crazy challenges and dynamic duets to daring dance moves and lip-sync legends, discover the TikTok stars that make your day. Uncover all the inside info on @charlidamelio, @lilhuddy, @avani and amazing TikTok stars you should be watching RIGHT NOW. With details of their star style, their best videos, their lives outside of the app and other must-know facts, this is the ultimate insider book for everyone obsessed with all things TikTok. Packed with profiles, quizzes, fill-in fun and loads of top tips for creating your own videos, from the perfect camera angle to the best background. Be inspired to create and share your very own TikTok style - it's your time to shine!
Download or read book Mastering TikTok Ads written by Norman A Wilkins and published by Independently Published. This book was released on 2023-05-23 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to unlock the potential of TikTok advertising and drive unparalleled success for your business? Look no further than "Mastering TikTok Ads: A Comprehensive Guide to Advertising Success." This definitive guide is designed to equip you with the knowledge, strategies, and insider tips needed to dominate the TikTok advertising landscape. With millions of active users and a highly engaged community, TikTok has become a powerhouse for brands seeking to connect with their target audience in a fun and innovative way. Whether you're a seasoned marketer or a beginner, this book is your roadmap to harnessing the full potential of TikTok ads. Inside "Mastering TikTok Ads," you'll discover step-by-step instructions on setting up your TikTok Ads Manager account and creating compelling ad campaigns that captivate your audience. Learn how to define your advertising objectives, identify your target audience, and leverage TikTok's advanced targeting options to reach the right people at the right time. Craft attention-grabbing ads that stand out in the TikTok feed using proven storytelling techniques and best practices. Uncover the secrets to incorporating the latest trends and challenges into your ads to drive maximum engagement and virality. Plus, explore the various ad formats available on TikTok and choose the ones that best align with your campaign goals. But the journey doesn't stop there. "Mastering TikTok Ads" takes you deeper into advanced strategies that can supercharge your results. Discover the power of influencer marketing and learn how to collaborate with TikTok creators and influencers to amplify your brand's reach and impact. Dive into brand partnerships and branded effects to elevate your campaigns even further. And don't forget the importance of cross-promoting your TikTok ads on other platforms to create a seamless and integrated brand presence. Avoid common pitfalls and challenges by implementing effective strategies for dealing with ad fatigue, algorithm changes, and managing negative feedback. Stay ahead of the competition by understanding the legal and ethical considerations of TikTok advertising and ensuring compliance with policies and regulations. Measure your success with precision using key performance indicators (KPIs), track conversions, and evaluate your return on investment (ROI). Gain insights from real-life case studies and success stories from notable brands and industry experts, and apply their proven tactics to your own campaigns. The future of TikTok advertising is constantly evolving, but with "Mastering TikTok Ads" as your guide, you'll be equipped with the knowledge and strategies to adapt and thrive. This book empowers you to stay ahead of the curve, make data-driven decisions, and unleash the full potential of TikTok ads to achieve unparalleled advertising success. Don't miss out on the immense opportunities TikTok advertising presents. Get your hands on "Mastering TikTok Ads: A Comprehensive Guide to Advertising Success" and take your marketing efforts to new heights. It's time to master TikTok and revolutionize your advertising game!
Download or read book TikTok as a Marketing Channel for Influencer Marketing written by Chantal Van Houtte and published by LIT Verlag Münster. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has experienced a steady increase in importance during the past years. This is especially true for the Chinese app TikTok, which is currently one of the fastest-growing social media platforms worldwide. At the same time brands are continuously employing influencers as a marketing tool. But what exactly is the role of the TikTok as a channel for influencer marketing? This book compares influencer marketing on TikTok with the already known social media channels Instagram and YouTube, and gives practical advice for businesses on how to effectively use TikTok.