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EBookClubs

Read Books & Download eBooks Full Online

Book INFLUENCER FAST TRACK   10X Your Marketing and Branding for Coaches  Consultants  Professionals and Entrepreneurs

Download or read book INFLUENCER FAST TRACK 10X Your Marketing and Branding for Coaches Consultants Professionals and Entrepreneurs written by Gundi Gabrielle and published by . This book was released on 2018-05-18 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The fastest marketing & branding blueprint to get you from ZERO to Influencer - period! NOT another Instagram or social media book. Instead, #1 Bestselling Author & Entrepreneur Gundi Gabrielle, aka SassyZenGirl, shares a unique, but highly effective approach laid out in an easy to follow, proven 7 STEP FORMULA - while having fun along the way!

Book Influencer Fast Track  10X Your Marketing and Branding for Coaches  Consultants  Professionals and Entrepreneurs

Download or read book Influencer Fast Track 10X Your Marketing and Branding for Coaches Consultants Professionals and Entrepreneurs written by Gundi Gabrielle and published by Createspace Independent Publishing Platform. This book was released on 2018-05-20 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: INFLUENCER FAST TRACKTM for Coaches, Consultants, Professionals & Entrepreneurs will take you through SassyZenGirl's proven 7-STEP FORMULA to go from ZERO (followers) to INFLUENCER STATUS in just a few months! Nope - this is not another Instagram book, in fact, social media marketing will play a very small part in this influencer blueprint. Even better - if social media gave you headache and you still only have a few followers, take heart, there is a better way... ...and much more FUN! If you are struggling to get traffic, find it hard to pitch your business or simply don't know where your customers hang out, this book will give you great pointers. SassyZenGirl herself, aka 10-time #1 Bestselling Author and Entrepreneur Gundi Gabrielle will show you in typical SassyFUN fashion how to get from A to Z: The fastest, yet little used marketing plan to quickly become known as an influencer in your field and build a marketable platform around your coaching or consulting business - or any other business or professional practice you run. Have a passion project you want to share with world? The INFLUENCER FAST TRACKTM can work here as well! Parts of this method are so powerful that you can become known as an influencer almost instantly - without any scammy tactics or funny business, all above board. Instant Influencer! Influencer Marketing has become the biggest, current trend in marketing and this book will cover in-depth: The Three INFLUENCER FAST TRACK Factors The SECRET INGREDIENT ...awesome goodies like: The Goosebump Factor The Mucho Bling Asset The Chill Factor How to (non) pitch your Stuff Instant Influencer Subscribers on Autopilot Income on Autopilot Branding Bonanza Passive Income Bonanza and finally how to: get yourself booked as a TV Guest Presenter, Keynote or TEDx Speaker get featured in major publications and podcasts become a "Bestselling Author" in the next 30 Days attract your absolute Dream Clients on Autopilot and so much more... Influencer "stardom" is far easier to reach than you might think and if you are ready and want to learn more... SCROLL UP and hit that BUY BUTTON and we'll see you on the inside..:)

Book Influencer Fast Track  from Zero to Influencer in the Next 6 Months

Download or read book Influencer Fast Track from Zero to Influencer in the Next 6 Months written by SassyZenGirl and published by Independently Published. This book was released on 2018-05-28 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Will take you through SassyZenGirl's proven 7-STEP FORMULA to go from ZERO (followers) to INFLUENCER STATUS in just a few months!"--Publisher marketing

Book Unlimited Clients

    Book Details:
  • Author : Kevin Kruse
  • Publisher :
  • Release : 2018-07-08
  • ISBN : 9781722364205
  • Pages : 132 pages

Download or read book Unlimited Clients written by Kevin Kruse and published by . This book was released on 2018-07-08 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build Your Personal Brand and Attract Clients in an Hour a Day! Do you want to BUILD YOUR PERSONAL BRAND as a coach, consultant, author, creative artist, small business owner or entrepreneur? Based on his own success as an Inc 500 entrepreneur and New York Times bestselling author and global speaker, Kevin Kruse reveals how to: Become a go-to Thought Leader in less than a year Quickly build your audience using other people's Facebook groups with the Visiting-Sherpa Strategy Turn newsletter subscribers into SuperFans who buy everything you release with the Ben Franklin Effect (repeat this every week) Generate sales from even the smallest email list with the Intimate Attention Secret Discover your subscribers' true interests and needs with the Reply-Challenge Technique Learn the secret to making an impact and creating a life that truly matters BONUS! FREE Online Course Master Your Personal Brand Take the next step in building your Personal Brand and click the "Buy Now" button at the top of the screen.

Book Online Marketing Boot Camp

    Book Details:
  • Author : Gundi Gabrielle
  • Publisher :
  • Release : 2020-01-02
  • ISBN : 9781654711597
  • Pages : 232 pages

Download or read book Online Marketing Boot Camp written by Gundi Gabrielle and published by . This book was released on 2020-01-02 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you struggling to reach new clients, customers, or social media followers? Frustrated with Facebook ads not producing good results? Paying thousands of dollars to social media managers and SEOs and still only minimal conversions? Then let this snappy, little guide from the INFLUENCER series help you in typical, fun - SassyZenGirl - style! What 98% of businesses miss + why they fail! PART 1 starts with the 10 must-have pillars for any internet marketing success. This is what 98% of entrepreneurs and business owners miss and why they fail! Your marketing campaigns cannot be successful if you forget even one of these marketing basics, and you need to have them in place before even considering any marketing strategies! Learn how the 2% of successful entrepreneurs smartly position their brands, so customers will always choose their business over everyone else (hint: it's not luck - there is a proven branding strategy at play here and you can apply it, too!). In PART 2, we will cover the psychological principles of effective copywriting and how you can make your sales copy instantly more effective by just changing one or two words. You will see what your #1 FOCUS needs to be, especially during your first year (it's probably not what you expected...). In PART 3, we will cover the: TOP 15 most effective Digital Marketing Strategies for 2020 so you can pick the ones best suited for your business while maximizing their effectiveness. Whether you: Have struggled to gain traction with your blog posts or want to use blogging for profit... Want to leverage the amazing power of influencer marketing, learn the most effective influencer strategies and how to find influencers on Instragram, Facebook & Youtube that will actually bring you results... Read every social media bible...: ) but are still struggling with social media copywriting or branding, still not gaining any followers in large numbers... Want to explore newer strategies like messenger chat bots & Medium Discover how Pinterest can generate you a 100K a month (not a typo!) Or... Still wondering how to start a business online and What do I need to start a business? You will have a clear action plan in place once you finish this book and finally feel that you, YES YOU (even the quiet introvert in the back...: ), can master marketing and get your business the attention - and financial rewards - you deserve. Ready to #ShareYourAWESOME with the world? Then scroll up to the top and hit that BUY BUTTON!

Book Zero to One Million Followers with Social Media Marketing Viral Secrets

Download or read book Zero to One Million Followers with Social Media Marketing Viral Secrets written by Gary Jake and published by . This book was released on 2019-11-02 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highly Effective Branding Strategies for Growth Are you looking for the competitive edge to take your personal brand to new heights and be in control of your career? The secrets to drive massive amounts of traffic to your content without paying for it and dominate your competitors? Become the next influencer where your essence can't be forgotten by the enormous value you provide to the consumers? Inside, you will learn: The YouTube algorithm to optimize your content to its full potential and rank first page. The up to date must know Instagram secrets to 10X your followers organically in a year. Exposing Facebooks algorithm so ONE ad can reach millions of views. The Twitter marketing tips that actually convert on your content to monetize. How to identify the content your target audience is looking for and go viral. Powerful Social Media Marketing (SMM) and Advertising Secrets for Businesses and Entrepreneurs Are you looking for the competitive edge to crush the competition and 10X your business? Do you want to learn the secrets and up to date success strategies push your business to new heights? Understand what to optimize on your social media marketing content so can maximize the traffic to its full potential. Inside discover: Pay to play is NOT going away so discover which ads will allow you to crush it in the market. Sneaky guerilla marketing strategies with Instagram and Twitter to pin point customers that your services can provide a solution to. How to increase traffic to your content that is not about SEO optimization. The Facebook marketing strategy that converts followers to customers without paying. How to tap into the power of a multi-channel approach to earn sales on demand.

Book Personal Branding in the Digital Age

Download or read book Personal Branding in the Digital Age written by Francine Beleyi and published by . This book was released on 2017-11-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it take to thrive in the digital age as a professional, expert or business owner? 81% of all buyers turn to the Internet to research the products and services they want to purchase. The question is: can you make yourself stand out during this search? This is where your 'personal brand' comes in. But how do you sell when you are the product? A decade ago, author Francine Beleyi became obsessed with these questions as she left her corporate job to start her consultancy: -Why are some people constantly given lucrative opportunities, advance faster in life, and are out there crushing it? -How to identify and package the unique value you can offer to others, and deliver it consistently? -How to build credibility as an expert in your chosen speciality and attract lucrative opportunities rather than chase them? As a business owner, coach, trainer, consultant, and having conversations with leading experts in the new economy, Francine found common patterns distilled in an easy and clear framework, YEANICC TM, with seven pillars anyone can use to lead in their chosen field and get highly paid. Each of the pillars is illustrated by real life stories, case studies, expert tips, thought-provoking exercises and action steps you can implement right now. If you've ever wanted a simple roadmap to build an influential personal brand and live a more rewarding life, this book is for you. Best of all, you are not left alone. A link to free resources, training and support is included in the book.

Book Passive Income Freedom  23 Passive Income Blueprints  Go Step By Step from Complete Beginner to  5 000 10 000 Mo in the Next 6 Months

Download or read book Passive Income Freedom 23 Passive Income Blueprints Go Step By Step from Complete Beginner to 5 000 10 000 Mo in the Next 6 Months written by Gundi Gabrielle and published by Influencer Fast Track. This book was released on 2019-01-06 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Passive Income Freedom! Is that really possible? And if so, do you need a lot of money or special skills? Can anyone achieve this? If you've ever wondered, then this book will provide you with answers and show you in 23 Step-by-Step Blueprints that - yes - Passive Income Freedom is definitely real and achievable for everyone: Including YOU! Even as a total beginner. What you will not find in this book are get rich quick schemes or inflated promises. This book is not for lazy people or tricksters trying to beat the system. These are solid, proven passive income blueprints that do take work in the beginning and certainly have a learning curve. Like anything worth having. But... If you are ready for freedom, Ready to get out of the rat race, and the drudgery of boring, unfulfilling jobs, Ready to get out from under that pile of debt and bills to pay, Ready to become the person you were meant to be with the freedom to pursue your passions and share some AWEsome with the world... Then... this book will be an amazing resource. Taking you by the hand and giving you: A Tour-de-Force Ride through the many - vastly different - realms of passive income entrepreneurship. So you know what's out there. You know what your passive income options are. And you can now decide which path to choose - with - a solid action plan in place so you can actually get there. Don't worry, these are fun... :) As always with SassyZenGirl books, great business info doesn't have to be dull and boring. You will smile, you will be excited - and - you will have sound passive income strategies in place once you finish this book! Are you ready? Then scroll up to the top and hit that BUY BUTTON...:)

Book Fueled by Fire

    Book Details:
  • Author : Staci Wallace
  • Publisher : Chosen Books
  • Release : 2020-11-03
  • ISBN : 1493428489
  • Pages : 224 pages

Download or read book Fueled by Fire written by Staci Wallace and published by Chosen Books. This book was released on 2020-11-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women today are expected to multitask--to serve, lead, influence, manage their busy schedules, nurture their families, and at the same time harness their emotions. Meanwhile, Satan, the longtime enemy of women, tells them they are not good enough, not successful enough, and certainly not capable of making a difference. An author who knows how to access the power and gifts of the Holy Spirit in everyday life, Staci Wallace helps women resist the forces of darkness and rise up empowered to take on and win whatever battle they face. In Fueled by Fire, she takes readers on a journey through the lives of women in the Bible as well as through her own story of conquering deadly diseases, climbing corporate ladders, and raising world-changers. She inspires women to believe that, with God, anything is possible.

Book INFLUENCER

Download or read book INFLUENCER written by Adam Houlahan and published by . This book was released on 2018-11-28 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: LinkedIn is rapidly approaching 600 million users, with two new profiles being created every second of every day. Yet less than 0.5 percent of those 600 million users will ever be considered influential. Becoming influential in your industry is simply the best lead-generation strategy available today. However, it requires a specific process of nurturing and providing value along the way. Influencer outlines the 9-step process that will enable users to move beyond the masses that simply exist and join the elite few who create effortless sales, build impressive connections with the world's most successful entrepreneurs, and have client lists that are the envy of their peers. This process utilises the global power of the LinkedIn network, and provides a simple framework you can follow to massively increase your influence in your industry. By following the process outlined in Influencer, you will become the go-to person in your industry within ninety days. Adam understands the power of influence. You will regularly see him featured on a global list of events as a sought-after keynote speaker, or being interviewed on podcasts. Over two thousand hours of research have gone into perfecting the process outlined in this book. The methodology outlined is currently being used by Adam's clients in multiple industries in Australia, New Zealand, North America, Singapore, Dubai, the United Kingdom, South Africa, Germany and the Netherlands. Inside you will discover: why your profile is your greatest asset and how to build one through LinkedIn the importance of micro niching how to craft your message the value of storytelling, and why yours is the most important of all how real influencers measure engagement the five types of content to focus on how to build your community the art of problem solving why influence is achieved only when everyone else says so Influencer is the answer the entrepreneur community is looking for to build trust and credibility, and become highly influential in their field of expertise.

Book B2B Marketing Strategy

Download or read book B2B Marketing Strategy written by Heidi Taylor and published by Kogan Page Publishers. This book was released on 2017-12-03 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: B2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technologies, tools and channels, and where customers are more in control of the buying process than ever before. With the imperative to become 'digital', B2B marketers have become consumed by the marketing activity itself - the tactics - instead of the outcomes marketers want and need to achieve for customers and businesses. B2B Marketing Strategy provides fresh insight into the challenges marketers are facing in such an environment and offers a new framework for developing B2B marketing strategy and plans. Written by an internationally recognised and award winning senior marketing strategist, B2B Marketing Strategy is a thought-provoking and comprehensive exploration of the state of B2B marketing. Expertly examined, this book will challenge the perspective of B2B marketers by confronting and refuting the many fallacies that currently dominate the industry. Filled with real-world case studies and practical, actionable insights, B2B Marketing Strategy takes the reader through three phases of thinking, doing and being different in order to make B2B marketing memorable in the hearts and minds of customers, creating lasting customer engagement.

Book Consulting Success

    Book Details:
  • Author : Michael Zipursky
  • Publisher : Consulting Success
  • Release : 2018-10-16
  • ISBN : 9781775041115
  • Pages : 306 pages

Download or read book Consulting Success written by Michael Zipursky and published by Consulting Success. This book was released on 2018-10-16 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can you take your skills and expertise and package and present it to become a successful consultant? There are proven time-tested principles, strategies, tactics and best-practices the most successful consultants use to start, run and grow their consulting business. Consulting Success teaches you what they are. In this book you'll learn: - How to position yourself as a leading expert and authority in your marketplace - Effective marketing and branding materials that get the attention of your ideal clients - Strategies to increase your fees and earn more with every project - The proposal template that has generated millions of dollars in consulting engagements - How to develop a pipeline of business and attract ideal clients - Productivity secrets for consultants including how to get more done in one week than most people do in a month - And much, much more

Book Social Content Marketing for Entrepreneurs

Download or read book Social Content Marketing for Entrepreneurs written by James M. Barry and published by Business Expert Press. This book was released on 2014-12-30 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will provide a practical overview of how digital content, social media, and search engine optimization work together in driving website traf c and sales leads. The goal is to educate readers on the new mindset and social tech-nologies required to drive this traffic in a timely and non-intrusive way. Readers will benefit from a comprehensive but succinct overview of how social networking, search friendly blogging, trustworthy content, contextually-targeted online campaigns, and mobile marketing techniques are trans-forming companies that embrace inbound marketing. Unlike books that cover social media one platform or technology at a time, Social Content Marketing for Entrepreneurs is organized for readers to master elements of strategy in the order of their implementation. In so doing, it will help order the steps of professionals in the midst of launching new digital marketing initiatives as well as students tasked with completing social media marketing plans.

Book The Referral Engine

Download or read book The Referral Engine written by John Jantsch and published by Penguin. This book was released on 2010-05-13 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch's strategies include: -Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening. -The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical. -Educate your customers. Referrals are only helpful if they're given to the right people. Educate your customers about whom they should be talking to. The secret to generating referrals lies in understanding the "Customer Referral Cycle"-the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine. This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget.

Book  AskGaryVee

    Book Details:
  • Author : Gary Vaynerchuk
  • Publisher : HarperCollins
  • Release : 2016-03-08
  • ISBN : 0062273132
  • Pages : 213 pages

Download or read book AskGaryVee written by Gary Vaynerchuk and published by HarperCollins. This book was released on 2016-03-08 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you’ve ever wanted to know—and more—about navigating the new world. Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be massively successful. A marketing and business genius, Gary had the foresight to go beyond traditional methods and use social media tools such as Twitter, Facebook, and YouTube to reach an untapped audience that continues to grow. #AskGaryVee showcases the most useful and interesting questions Gary has addressed on his popular show. Distilling and expanding on the podcast’s most urgent and evergreen themes, Gary presents practical, timely, and timeless advice on marketing, social media, entrepreneurship, and everything else you’ve been afraid to ask but are dying to know. Gary gives you the insights and information you need on everything from effectively using Twitter to launching a small business, hiring superstars to creating a personal brand, launching products effectively to staying healthy—and even buying wine. Whether you’re planning to start your own company, working in digital media, or have landed your first job in a traditional company, #AskGaryVee is your essential guide to making things happen in a big way.

Book How To Blog For Profit

    Book Details:
  • Author : Ruth Soukup
  • Publisher :
  • Release : 2014-07-19
  • ISBN : 9780692236512
  • Pages : 0 pages

Download or read book How To Blog For Profit written by Ruth Soukup and published by . This book was released on 2014-07-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to earn a living doing what you love? Whether you have been blogging for years or just a few weeks, How to Blog For Profit (Without Selling Your Soul) offers solid advice and practical action plans for creating an authentic, successful, and profitable blog. With wit, wisdom, and the insight of someone who''s been there, Ruth Soukup shares how she grew her own blog, Living Well Spending Less, to over one million monthly visitors, earns a full time income, and still is able to write about the things she truly cares about. In this expanded 2nd Edition of How to Blog for Profit you will: * Stop comparing your blog to those around you and instead learn to leverage your own unique assets. * Discover the secrets to creating amazing, compelling blog content that brings readers back again and again. * Learn how to increase your blog traffic and build solid platform through field-tested strategies.* Develop a solid social media strategy for capturing viral growth through Pinterest and Facebook. * Dramatically boost your revenue through diversified income streams. * Improve your productivity, learning to work smarter not harder, and take concrete steps to transform your blog into a business. Praise for How to Blog for Profit: "How to Blog for Profit is hands down the best blogging book I''ve ever read. I cannot recommend it highly enough and will be telling every new and seasoned blogger I know to get a copy! This book is comprehensive, but not overwhelming, and packed with amazing information. And I don''t say that lightly. You see, by implementing the Pinterest strategies that Ruth suggests in her book, I have increased my site traffic by over 500,000 unique visitors per month. For real. Ruth is brilliant! What more can I say?!"-Crystal Paine @ Money Saving Mom "After a year and a half of blogging as a hobby, I decided to launch a second blog with the goal of making a profit. Ruth did an excellent job addressing all of the questions I had, including the ones that came up as I navigated through my new blogging journey. By implementing the strategies and action plans in Ruth''s eBook, I was able to surpass my one-year blog traffic goal within 3 months from launching my blog. Not only that, I was also able to earn an income within 2 months! Today, my blog traffic and income continue to steadily grow. If you are serious about monetizing your blog, Ruth provides you with the necessary tools to yield tangible results."Jesenia Montanez @ The Latina Homemaker "No blogging for profit book has made the difference to me and my blog like this one. If you only read ONE of these subject books - LET IT BE THIS BOOK!!! After finishing the book, my blog is totally getting revamped, I have the excitement for it again, and now my whole direction has changed to not only help me become more profitable, but also for me to get back to ENJOYING what I do, which is really the best part!"-Danielle @ Busy Moms Helper "As a new blogger, I have been wanting a conversation--a seasoned blogger to talk to me about the most popular ways to monetize my blog, the pros and cons of each of them, and give me realistic tips and goals to reach my future goal. Ruth did all of this. She has such a fantastic writing style that you feel like you are sitting down with her over a cup of coffee. The material is easy to navigate, covering the importance of good content before anything else, Pinterest, media kits, reviews, ads, and a whole lot more. Ruth is incredibly level-headed in her approach to monetizing her blog and truly believes and promotes that a blog full of good ideas, content and writing must come first. My favorite part is that every chapter ends with a "plan of action" which is great if you are truly looking to improve your blog. I can''t wait to put her tips and ideas into action and watch my blog grow!"-Maggie @ The Love Nerds

Book CEO Branding

Download or read book CEO Branding written by Marc Fetscherin and published by Routledge. This book was released on 2015-06-19 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: CEO Branding advances our understanding of the importance and impact that CEOs have on companies. In recent years, there has been a growing body of interdisciplinary literature on this powerful aspect of branding, and Fetscherin has invited a leading panel of international scholars and practitioners to contribute original chapters in their area of expertise. The book introduces the concept of the CEO as a brand, and outlines the "4Ps" of this branding mix – the CEO (person), personality, prestige (reputation), and performance. It discusses the CEO branding process, and demonstrates the many ways in which this ‘human brand’ affects the company in financial terms (such as performance, profit, and stock returns), as well as non-financial terms (reputation, trust, and firm strategy). The book also includes ‘lessons learned’ and many examples that illustrate how companies can measure and manage the CEO brand. This comprehensive, authoritative volume will give students, researchers, marketing and communication managers, and CEOs themselves a thorough understanding of all aspects of the CEO brand. A must read for any CEO who is serious about developing, managing and measuring their own brand. For more information, visit www.ceobranding.org