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Book Influencer  The New Science of Leading Change  Second Edition

Download or read book Influencer The New Science of Leading Change Second Edition written by Joseph Grenny and published by McGraw Hill Professional. This book was released on 2013-05-17 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: CHANGE YOUR COMPANY. CHANGE THE LIVES OF OTHERS. CHANGE THE WORLD. An INFLUENCER leads change. An INFLUENCER replaces bad behaviors with powerful new skills. An INFLUENCER makes things happen. This is what it takes to be an INFLUENCER. Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you had more influence with the people in your life. But most of us stop trying to make change happen because we believe it is too difficult, if not impossible. We learn to cope rather than learning to influence. From the bestselling authors who taught the world how to have Crucial Conversations comes the new edition of Influencer, a thought-provoking book that combines the remarkable insights of behavioral scientists and business leaders with the astonishing stories of high-powered influencers from all walks of life. You'll be taught each and every step of the influence process--including robust strategies for making change inevitable in your personal life, your business, and your world. You'll learn how to: Identify high-leverage behaviors that lead to rapid and profound change Apply strategies for changing both thoughts and actions Marshal six sources of influence to make change inevitable Influencer takes you on a fascinating journey from San Francisco to Thailand to South Africa, where you'll see how seemingly "insignificant" people are making incredibly significant improvements in solving problems others would think impossible. You'll learn how savvy folks make change not only achievable and sustainable, but inevitable. You'll discover breakthrough ways of changing the key behaviors that lead to greater safety, productivity, quality, and customer service. No matter who you are or what you do, you'll never learn a more valuable or important set of principles and skills. Once you tap into the power of influence, you can reach out and help others work smarter, grow faster, live, look, and feel better--and even save lives. The sky is the limit . . . for an Influencer. PRAISE FOR INFLUENCER: "AN INSTANT CLASSIC! Whether you're leading change or changing your life, this book delivers." -- Stephen R. Covey, author of The 7 Habits of Highly Effective People "Ideas can change the world—but only when coupled with influence--the ability to change hearts, minds, and behavior. This book provides a practical approach to lead change and empower us all to make a difference." -- Muhammad Yunus, Nobel Peace Prize Winner "Influencing human behavior is one of the most difficult challenges faced by leaders. This book provides powerful insight into how to make behavior change that will last." -- Sidney Taurel, Chairman and Chief Executive Officer, Eli Lilly and Company "If you are truly motivated to make productive changes in your life, don't put down this book until you reach the last page. Whether dealing with a recalcitrant teen, doggedly resistant coworkers, or a personal frustration that 'no one ever wants to hear my view,' Influencer can help guide you in making the changes that put you in the driver's seat." -- Deborah Norville, anchor of Inside Edition and bestselling author

Book Influencer

    Book Details:
  • Author :
  • Publisher :
  • Release : 2017
  • ISBN :
  • Pages : 8 pages

Download or read book Influencer written by and published by . This book was released on 2017 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Influencer  The Power to Change Anything  First edition  Hardcover

Download or read book Influencer The Power to Change Anything First edition Hardcover written by Kerry Patterson and published by McGraw-Hill. This book was released on 2007-08-22 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: An INFLUENCER motivates others to change. An INFLUENCER replaces bad behaviors with powerful new skills. An INFLUENCER makes things happen. This is what it takes to be an INFLUENCER. Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you had more influence with the people in your life. But most of us stop trying to make change happen because we believe it is too difficult, if not impossible. We develop complicated coping strategies when we should be learning the tools and techniques of the world's most influential people. But this is about to change. From the bestselling authors who taught the world how to have Crucial Conversations comes Influencer, a thought-provoking book that combines the remarkable insights of behavioral scientists and business leaders with the astonishing stories of high-powered influencers from all walks of life. You'll be taught each and every step of the influence process-including robust strategies for making change inevitable in your personal life, your business, and your world. You'll learn how to: Identify a handful of high-leverage behaviors that lead to rapid and profound change. Apply strategies for changing both thoughts and actions. Marshall six sources of influence to make change inevitable. Influencer takes you on a fascinating journey from San Francisco to Thailand where you'll see how seemingly “insignificant” people are making incredibly significant improvements in solving problems others would think impossible. You'll learn how savvy folks make change not only achievable and sustainable, but inevitable. You'll discover why some managers have increased productivity repeatedly and significantly-while others have failed miserably. No matter who you are, or what you do, you'll never learn a more valuable or important set of principles and skills. Once you tap into the power of influence, you can reach out and help others work smarter, grow faster, live, look, and feel better, even save lives. The sky is the limit…for an Influencer. Are you an Influencer ? Find out at www.influencerbook.com ”You don't have to be a manager to realize that no one likes being told what to do. Yet lectures are still the main way we try to get people to change their behavior. Fortunately, social learning academics have been studying alternatives for decades. Patterson and his fellow consultants have now collected their findings in this engaging, example-rich book. The key message is hardly new, but it has gotten more sophisticated: Managers need to get out of the way and facilitate, not manage, the process of change for employees. They can do this by offering vicarious experiences, restructured environments, peer pressure, and frequent tests-all geared so that people embrace the change as authentic to them, not imposed by an outsider. Missing are only success stories of organizations that persuaded managers to drop their controlling habits and choose to be mere facilitators.”-John T. Landry, Harvard Business Review

Book Influencer  The New Science of Leading Change  Second Edition  Hardcover

Download or read book Influencer The New Science of Leading Change Second Edition Hardcover written by David Maxfield and published by McGraw-Hill Education. This book was released on 2013-05-14 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: CHANGE YOUR COMPANY. CHANGE THE LIVES OF OTHERS. CHANGE THE WORLD. An INFLUENCER leads change. An INFLUENCER replaces bad behaviors with powerful new skills. An INFLUENCER makes things happen. This is what it takes to be an INFLUENCER. Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you had more influence with the people in your life. But most of us stop trying to make change happen because we believe it is too difficult, if not impossible. We learn to cope rather than learning to influence. From the bestselling authors who taught the world how to have Crucial Conversations comes the new edition of Influencer, a thought-provoking book that combines the remarkableinsights of behavioral scientists and business leaders with the astonishing stories of high-powered influencersfrom all walks of life. You'll be taught each and every step of the influence process--including robust strategies for making change inevitable in your personal life, your business, and your world. You'll learn how to: Identify high-leverage behaviors that lead to rapid and profound change Apply strategies for changing both thoughts and actions Marshal six sources of influence to make change inevitable Influencer takes you on a fascinating journey from San Francisco to Thailand to South Africa, where you'll see how seemingly "insignificant" people are making incredibly significant improvements in solving problems others would think impossible. You'll learn how savvy folks make change not only achievable and sustainable, but inevitable. You'll discover breakthrough ways of changing the key behaviors that lead to greater safety, productivity, quality, and customer service. No matter who you are or what you do, you'll never learn a more valuable or important set of principles and skills. Once you tap into the power of influence, you can reach out and help others work smarter, grow faster, live, look, and feel better--and even save lives. The sky is the limit . . . for an Influencer. PRAISE FOR INFLUENCER: "AN INSTANT CLASSIC! Whether you're leading change or changing your life, this book delivers." -- Stephen R. Covey, author of The 7 Habits of Highly Effective People "Ideas can change the world—but only when coupled with influence--the ability to change hearts, minds, and behavior. This book provides a practical approach to lead change and empower us all to make a difference." -- Muhammad Yunus, Nobel Peace Prize Winner "Influencing human behavior is one of the most difficult challenges faced by leaders. This book provides powerful insight into how to make behavior change that will last." -- Sidney Taurel, Chairman and Chief Executive Officer, Eli Lilly and Company "If you are truly motivated to make productive changes in your life, don't put down this book until you reach the last page. Whether dealing with a recalcitrant teen, doggedly resistant coworkers, or a personal frustration that 'no one ever wants to hear my view,' Influencer can help guide you in making the changes that put you in the driver's seat." -- Deborah Norville, anchor of Inside Edition and bestselling author

Book Influencer   the new science of leading change

Download or read book Influencer the new science of leading change written by Joseph Grenny and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new science of leading change -- Leadership is influence -- The three keys to influence -- Find vital behaviors -- Help them love what they hate -- Help them do what they can't -- Provide encouragement -- Provide assistance -- Change their economy -- Change their space -- Become and influencer.

Book Influencer  The Power to Change Anything  First Edition

Download or read book Influencer The Power to Change Anything First Edition written by Kerry Patterson and published by McGraw Hill Professional. This book was released on 2007-08-22 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: An INFLUENCER motivates others to change. An INFLUENCER replaces bad behaviors with powerful new skills. An INFLUENCER makes things happen. This is what it takes to be an INFLUENCER. Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you had more influence with the people in your life. But most of us stop trying to make change happen because we believe it is too difficult, if not impossible. We develop complicated coping strategies when we should be learning the tools and techniques of the world's most influential people. But this is about to change. From the bestselling authors who taught the world how to have Crucial Conversations comes Influencer, a thought-provoking book that combines the remarkable insights of behavioral scientists and business leaders with the astonishing stories of high-powered influencers from all walks of life. You'll be taught each and every step of the influence process-including robust strategies for making change inevitable in your personal life, your business, and your world. You'll learn how to: Identify a handful of high-leverage behaviors that lead to rapid and profound change. Apply strategies for changing both thoughts and actions. Marshall six sources of influence to make change inevitable. Influencer takes you on a fascinating journey from San Francisco to Thailand where you'll see how seemingly “insignificant” people are making incredibly significant improvements in solving problems others would think impossible. You'll learn how savvy folks make change not only achievable and sustainable, but inevitable. You'll discover why some managers have increased productivity repeatedly and significantly-while others have failed miserably. No matter who you are, or what you do, you'll never learn a more valuable or important set of principles and skills. Once you tap into the power of influence, you can reach out and help others work smarter, grow faster, live, look, and feel better, even save lives. The sky is the limit…for an Influencer. Are you an Influencer ? Find out at www.influencerbook.com ”You don't have to be a manager to realize that no one likes being told what to do. Yet lectures are still the main way we try to get people to change their behavior. Fortunately, social learning academics have been studying alternatives for decades. Patterson and his fellow consultants have now collected their findings in this engaging, example-rich book. The key message is hardly new, but it has gotten more sophisticated: Managers need to get out of the way and facilitate, not manage, the process of change for employees. They can do this by offering vicarious experiences, restructured environments, peer pressure, and frequent tests-all geared so that people embrace the change as authentic to them, not imposed by an outsider. Missing are only success stories of organizations that persuaded managers to drop their controlling habits and choose to be mere facilitators.”-John T. Landry, Harvard Business Review

Book Crucial Influence  Third Edition  Leadership Skills to Create Lasting Behavior Change

Download or read book Crucial Influence Third Edition Leadership Skills to Create Lasting Behavior Change written by Joseph Grenny and published by McGraw Hill Professional. This book was released on 2023-05-23 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times bestselling guide to leading positive change in any organization―updated with critical new insights, research, and case studies The world-renowned leadership experts that brought us the leadership classic Crucial Conversations have fully updated their bestselling Crucial Influence (originally published as Influencer). In these pages, they reveal that fewer than one in eight behavior change efforts is successful—and most produce nothing more than wasted resources and organization-wide cynicism. The solution to this challenge isn’t easy, but it is simple. It’s all about the strategic application of influence—systematic and intentional actions aimed at helping people improve results by changing their behavior—a practice most leaders have yet to fully understand and embrace. Crucial Influence walks you through the process of identifying the personal, social, and structural levers that influence both motivation and ability, then engaging these levers for directed behavior change. “At the end of the day, leadership is intentional influence,” the authors write. “If behavior isn’t changing, you aren’t leading.” Whatever you’re seeking to change through effective leadership—from making virtual workforces work to tackling a social issue—influence, not authority, is what will get you there. You’ll learn to view leadership through the new lens of influence as you apply the lessons from this book to everyday challenges. New to this edition: Updated stories and examples using the Crucial Influence model The authors’ latest research on behavior change Practical applications for everyday leadership challenges New case studies and business examples

Book Influencer

    Book Details:
  • Author : Joyce Hoogerwerf
  • Publisher : CreateSpace
  • Release : 2014-11-09
  • ISBN : 9781503152960
  • Pages : 50 pages

Download or read book Influencer written by Joyce Hoogerwerf and published by CreateSpace. This book was released on 2014-11-09 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: Change management is an approach to transitioning individuals, teams, and organizations to a desired future state. In a project management context, change management may refer to a project management process wherein changes to the scope of a project are formally introduced and approved. or the definition of change management defined on this page Theories about how organizations change draw on many disciplines, from psychology and behavioral science, through to engineering and systems thinking. The underlying principle is that change does not happen in isolation - it impacts the whole organization (system) around it, and all the people touched by it. In order to manage change successfully, it is therefore necessary to attend to the wider impacts of the changes. As well as considering the tangible impacts of change, it's important to consider the personal impact on those affected, and their journey towards working and behaving in new ways to support the change. Contents: List of Figures 6 1 Change Management 7 1.1 Introduction 7 1.2 Reasons for Change 7 1.2 Origins of Change Management 9 2 Concepts of Change Management 13 2.1 Lewin's Change Theory 13 2.2 Chin & Benne's "Effecting Changes in Human System" 13 2.3 Bullock and Batten's Phases of Planned Change 14 2.4 Beckhard and Harris change formula 16 2.5 7-S Model 16 The Change Process 18 3.1 Initiating a Top-Down Change 18 3.2 Initiating a Bottom-Up Change 20 4 Change Management Projects 31 4.1 External and internal influences 31 4.2 Change strategies and approaches 34 4.3 Examples of failed change management projects 37 4.4 Pitfalls in a change management project 39 4.4 Bringing Change to Success 45 5 Conclusion - The 4C-Toolbox of Change Management 49

Book Rethink

    Book Details:
  • Author : Andi Simon
  • Publisher : Greenleaf Book Group
  • Release : 2021-01-05
  • ISBN : 1734324899
  • Pages : 267 pages

Download or read book Rethink written by Andi Simon and published by Greenleaf Book Group. This book was released on 2021-01-05 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beyond the Glass Ceiling ​More and more, women today are challenging long-held beliefs about what they can and can’t do. They’re speaking up, stepping out, breaking through, and redefining what society has always told them was true about their capabilities. In Rethink: Smashing the Myths of Women in Business, Andi Simon tells the stories of 11 women from different industries who opened up the possibilities for their professional careers and personal lives by being authentic, taking risks, and pushing past the obstacles others placed before them. These are stories that tell of innovation, show how women rise, and ignite change. Andi, a corporate anthropologist, an award-winning author, and a successful entrepreneur, debunks myth after myth as she profiles the women in the book and offers key wisdom, insights, and observations through her unique lens. Whether about entrepreneurs, innovators, scientists, academics, attorneys, or leaders in other fields, the stories demonstrate how all the women have broken down walls and paved the way to more. But this book isn’t only about the 11 women who are pushing boundaries and transforming business, culture, and society; it’s about inspiring all women to achieve and showing them a way to launch forward. Rethink provides the tools and framework for questioning society's norms, challenging our own current thinking, and smashing the preconceived notions about women that can so often hold us back from realizing our goals and dreams. In this book, you'll learn how to take a hands-on approach to examining and rethinking your own personal and professional life in order to recognize your fuller potential.

Book Influence Without Authority

Download or read book Influence Without Authority written by Allan R. Cohen and published by John Wiley & Sons. This book was released on 2011-01-11 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: In organizations today, getting work done requires political and collaborative skills. That’s why the first edition of this book has been widely adopted as a guide for consultants, project leaders, staff experts, and anyone else who does not have direct authority but who is nevertheless accountable for results. In this revised edition, leadership gurus Allan Cohen and David Bradford explain how to get cooperation from those over whom you have no official authority by offering them help in the form of the “currencies” they value. This classic work, now revised and updated, gives you powerful techniques for cutting through interpersonal and interdepartmental barriers, and motivating people to lend you their support, time, and resources.

Book How to Win Friends and Influence People

Download or read book How to Win Friends and Influence People written by and published by ببلومانيا للنشر والتوزيع. This book was released on 2024-02-17 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you! Since its release in 1936, How to Win Friends and Influence People has sold more than 30 million copies. Dale Carnegie’s first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives. As relevant as ever before, Dale Carnegie’s principles endure, and will help you achieve your maximum potential in the complex and competitive modern age. Learn the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment.

Book The Impact Cycle

    Book Details:
  • Author : Jim Knight
  • Publisher : Corwin Press
  • Release : 2017-07-28
  • ISBN : 1544317786
  • Pages : 321 pages

Download or read book The Impact Cycle written by Jim Knight and published by Corwin Press. This book was released on 2017-07-28 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Jim Knight is one of the wise men of coaching. His well is deep; he draws from it the best tools from practitioners, the wisdom of experience, and research-based insights. And he never loses sight of the bigger picture: the point of all this is to have more impact in this life we′re lucky enough to live." —MICHAEL BUNGAY STANIER, Author of The Coaching Habit Identify . . . Learn . . . Improve When it comes to improving practice, few professional texts can rival the impact felt by Jim Knight’s Instructional Coaching. For hundreds of thousands of educators, Jim bridged the long-standing divide between staff room and classroom offering up a much a more collaborative, respectful, and efficient PD model for achieving instructional excellence. Now, one decade of research and hundreds of in-services later, Jim takes that work a significant step further with The Impact Cycle: an all-new instructional coaching cycle to help teachers and, in turn, their students improve in clear, measurable ways. Quintessential Jim, The Impact Cycle comes loaded with every possible tool to help you reach your coaching goals, starting with a comprehensive video program, robust checklists, and a model Instructional Playbook. Quickly, you’ll learn how to Interact and dialogue with teachers as partners Guide teachers to identify emotionally compelling, measurable, and student-focused goals Set coaching goals, plan strategies, and monitor progress for optimal impact Use documentary-style video and text-based case studies as models to promote maximum teacher clarity and proactive problem solving Streamline teacher enrollment, data collection, and deep listening Jim writes, "When we grow, improve, and learn, when we strive to become a better version of ourselves, we tap into something deep in ourselves that craves that kind of growth." Read The Impact Cycle and soon you’ll discover how you can continually refine your practice to help teachers and students realize their fullest potential.

Book Launching a Leadership Revolution

Download or read book Launching a Leadership Revolution written by Christopher Brady and published by Hachette Digital, Inc.. This book was released on 2007 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two noted management consultants draw on ten years of experience to outline a five-step plan designed to help today's executives, managers, and entrepreneurs to expand their levels of influence, in a guide that addresses key concerns in the areas of performance, leadership, and leader development.

Book Prepare to Chair

    Book Details:
  • Author : Gretchen Oltman
  • Publisher : Rowman & Littlefield
  • Release : 2019-05-24
  • ISBN : 1475842635
  • Pages : 174 pages

Download or read book Prepare to Chair written by Gretchen Oltman and published by Rowman & Littlefield. This book was released on 2019-05-24 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading the thesis or dissertation process can be a challenging and rewarding experience. However, serving as a doctoral dissertation or master’s thesis Chair is often a role assumed with very little faculty development and a lot of guesswork. Many new (and yes, even experienced) Chairs rely on the secondhand advice of seasoned faculty or on their own lived experiences as graduate students (both good and bad). This can lead to confusion, frustration, and contentious relationships. Without a chairperson who is invested and who has a clear set of best practices, both the Chair and the student are left guessing as to the best course to proceed This book provides a clear set of best practices for the dissertation or thesis chairperson by providing hands-on tools, real-life illustrations, and practical advice for any faculty member guiding and coaching the student through the thesis or dissertation process.

Book Crucial Conversations  Tools for Talking When Stakes are High  Third Edition

Download or read book Crucial Conversations Tools for Talking When Stakes are High Third Edition written by Joseph Grenny and published by McGraw Hill Professional. This book was released on 2021-10-26 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Keep your cool and get the results you want when faced with crucial conversations. This New York Times bestseller and business classic has been fully updated for a world where skilled communication is more important than ever. The book that revolutionized business communications has been updated for today’s workplace. Crucial Conversations provides powerful skills to ensure every conversation—especially difficult ones—leads to the results you want. Written in an engaging and witty style, the book teaches readers how to be persuasive rather than abrasive, how to get back to productive dialogue when others blow up or clam up, and it offers powerful skills for mastering high-stakes conversations, regardless of the topic or person. This new edition addresses issues that have arisen in recent years. You’ll learn how to: Respond when someone initiates a crucial conversation with you Identify and address the lag time between identifying a problem and discussing it Communicate more effectively across digital mediums When stakes are high, opinions vary, and emotions run strong, you have three choices: Avoid a crucial conversation and suffer the consequences; handle the conversation poorly and suffer the consequences; or apply the lessons and strategies of Crucial Conversations and improve relationships and results. Whether they take place at work or at home, with your coworkers or your spouse, crucial conversations have a profound impact on your career, your happiness, and your future. With the skills you learn in this book, you'll never have to worry about the outcome of a crucial conversation again.

Book Switch

    Book Details:
  • Author : Chip Heath
  • Publisher : Crown Currency
  • Release : 2010-02-16
  • ISBN : 030759016X
  • Pages : 322 pages

Download or read book Switch written by Chip Heath and published by Crown Currency. This book was released on 2010-02-16 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

Book Change

    Book Details:
  • Author : Damon Centola
  • Publisher : Little, Brown Spark
  • Release : 2021-01-19
  • ISBN : 0316457345
  • Pages : 320 pages

Download or read book Change written by Damon Centola and published by Little, Brown Spark. This book was released on 2021-01-19 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to create the change you want to see in the world using the paradigm-busting ideas in this "utterly fascinating" (Adam Grant) big-idea book.​ Most of what we know about how ideas spread comes from bestselling authors who give us a compelling picture of a world, in which "influencers" are king, "sticky" ideas "go viral," and good behavior is "nudged" forward. The problem is that the world they describe is a world where information spreads, but beliefs and behaviors stay the same. When it comes to lasting change in what we think or the way we live, the dynamics are different: beliefs and behaviors are not transmitted from person to person in the simple way that a virus is. The real story of social change is more complex. When we are exposed to a new idea, our social networks guide our responses in striking and surprising ways. Drawing on deep-yet-accessible research and fascinating examples from the spread of coronavirus to the success of the Black Lives Matter movement, the failure of Google+, and the rise of political polarization, Change presents groundbreaking and paradigm-shifting new science for understanding what drives change, and how we can change the world around us.