Download or read book The Brand and Its History written by Patricio Sáiz and published by Routledge. This book was released on 2022-03-16 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audiences on the complex world of brands. The volume compiles the work of twenty-five prominent worldwide scholars studying the origins and evolution of trademarks and branding practices from medieval times to present days and from distinct European countries to the USA, New Zealand, Canada, Latin America, and the Soviet Union. The first part of the book provides new insights on pre-modern craft marks, on the emergence of trademark legal regimes during the nineteenth century, and on the evolution of trademark and business strategies in distinct regions, sectors, and contexts. As industrialisation and globalisation spread during the twentieth century, trademarking led to modern branding and international marketing, a process driven by new economic, but also cultural factors. The second part of the book explores the cultural side of the brand and offers challenging studies on how luxury, fashion, culture associations, and the consolidation of national identities played a key role in nowadays branding. This edited volume will not only be of great value to scholars, students and policymakers interested in trademark/branding research, but to marketing and legal practitioners as well, aiming to delve into the origins of modern brand strategies. The chapters in this book were originally published as two special issues of the journal, Business History.
Download or read book A Business History of Latin America written by Andrea Lluch and published by Taylor & Francis. This book was released on 2024-11-14 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume constitutes the first available comprehensive business history of Latin America available in English. It offers a unique synthesis of the development of capitalism in Latin America that takes into consideration the complexities of each country, while simultaneously understanding broader commonalities. With chapters written by a group of internationally renowned senior scholars with a long trajectory in business historical research, the volume is divided into two major areas. First, the development of capitalism in some of the major economies of the region (Argentina, Brazil, Chile, Colombia, Mexico, and Peru) through the lens of management strategic decisions and entrepreneurial activity. And second, the long-term evolution of factors affecting the region’s particular evolution of capitalism and business systems. They include the rise of environmentally sustainable businesses; the impact of crime on entrepreneurial activity; the evolution of family firms, the changing strategies of multinational corporations in the region; the evolution of business groups; the role of female entrepreneurs; and the challenges for conducting business in a region with poor infrastructure. This insightful collection serves both as a straightforward introduction for those looking for a broad understanding of the region and for those interested in conducting comparative studies between Latin America and other areas of the world. It will be of direct appeal to researchers and advanced students of business and economic history and international business in particular.
Download or read book An Economic History of Europe written by Antonio Di Vittorio and published by Routledge. This book was released on 2006-09-27 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Economic History of Europe provides students with a comprehensive introduction to European economic history from the fifteenth century to the present day. Individual chapters offer brief references to previous historical periods and events, with special attention given to core themes concerning economic development, and an analysis of their change through time and space. Core themes examined in each period include: the increasing prominence of industry international trade demand and supply dynamics agriculture. The unique structure of this text enables students not only to gain a firm grounding in the long-term evolution of the European economy, but also provides an historical overview of the economic development of individual countries. Individual contributors analyze the shift from the modern to the contemporary period and offer a broad explanation of the historical roots of the problems that face today's economic development. This key text is indispensable reading for students in economics, economic history, development economics and history.
Download or read book The Dynamics of Big Business written by Veronica Binda and published by Routledge. This book was released on 2013-06-26 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throughout the Twentieth Century, big business has been a basic institution. Large corporations have provided a fundamental contribution to the wealth of nations and, at the same time, have had a remarkable impact on the political and social systems within which they have operated. It is difficult to understand the development of the most advanced economies if we do not consider the specific evolution of big business in every national case. On the other hand, it is not possible to explain the shape and behavior of big business without considering its development as part of the history of the country in which they operate. The largest US, German, British and French firms were key actors in favoring their nations' development and, even at the end of the Twentieth Century, made a very important contribution to their growth. In many countries, a stable core of large corporations developed only relatively lately, or did not develop at all, and under these circumstances, big business was not able to significantly participate in the economic growth of such countries. Scholars who dealt with the economic history of Italy and Spain are generally unanimous in tagging these nations as industrial late-comers, ineffective in promoting big autochthonous private and State-owned firms, dominated by family companies, and characterized by a strong competitive advantage on the part of small and medium-sized enterprises. At the same time, Spanish and Italian business and economic historians have tended to say little about the role and features of big business. This book thus fills a significant gap in the work on the development of Southern European capitalism and its large corporations by analyzing the Italian and Spanish cases and comparing them with each other and with what has occurred in the United States and in the largest European nations. Examining both the macro dynamics (national but also supra national) and the micro level, utilizing samples of big corporations and going deeply into some company cases, this volume identifies some important protagonists of the Italian and Spanish economies (such as the State, families and foreign investors) and investigates a wider panorama which includes the political, economic and social relationships of the corporations, providing insights into the form of capitalism that exists in these countries.
Download or read book Business History in Latin America written by University of Liverpool. Institute of Latin American Studies and published by Liverpool University Press. This book was released on 1999-01-01 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation Elizabeth A. Kaye specializes in communications as part of her coaching and consulting practice. She has edited Requirements for Certification since the 2000-01 edition.
Download or read book Different Paths to Modernity written by Magnus Jerneck and published by Nordic Academic Press. This book was released on 2005-01-01 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last 100 years, most European countries have experienced great, and in many cases similar changes. A general term for the phenomenon is 'modernisation', and in this anthology the authors present several different aspects of modernisation and the modernisation revolution. Among other issues, the articles are based on the importance of industrialisation, education and economic development for the success of modernisation. Spain, Sweden and Denmark have been used as starting points to illustrate differences in the modernisation process between northern and southern Europe.
Download or read book History of Technology Volume 24 written by Ian Inkster and published by Bloomsbury Publishing. This book was released on 2016-09-30 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: The technical problems confronting different societies in different periods and the measures taken to solve them form the concern of this annual collection of essays. Dealing with the history of technical discovery and change, the volumes in this series explore the relationship of technology to other aspects of life-social, cultural and economic-and show how technological development has shaped, and been shaped by, the society in which it has occurred.
Download or read book Tradition Knowledge and Modernity written by Miquel Gutierrez i Poch and published by Edicions Universitat Barcelona. This book was released on 2021 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Spanish Financial System written by José Luis Malo de Molina and published by Springer. This book was released on 2011-11-28 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book analyses the Spanish financial system from the turn of the last century to the present day and the economic, social and political backdrop to this history. The result is a consummate survey of historical developments leading right up to today's key issues and challenges, and to what the future may hold.
Download or read book The Emerging Industrial Structure of the Wider Europe written by F. McGowan and published by Routledge. This book was released on 2004-05-06 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: The latest wave of European Union expansion has brought many central and Eastern European countries into the fold. Unlike previous enlargements however, the latest new members are also undergoing radical economic reform as they reintegrate into international economy.This book reviews the changing industrial architecture of the new wider Europe from
Download or read book El Terrible Life and Labor in Pueblonuevo 1887 1939 written by Patricia A. Schechter and published by Taylor & Francis. This book was released on 2024-07-12 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a biography of Pueblonuevo del Terrible, a mining town located in Andalusia, Spain. Based on previously unexamined sources, the study paints a fresh portrait of industrial workers and their families in Córdoba province, enriching our understanding of this mostly agricultural region. Previous studies of laboring communities in Spain have identified radical workers, miners among them, as a destabilizing element due to their insurgent protest activity, including lethal violence. This study, by contrast, describes both worker activism and cross-class organizing as constructive, not destructive, and aimed at integration into Spanish society. Economically, the mining zone was dominated by a French company in the Rothschild portfolio. But by running their own city, waging peaceful labor strikes, raising a church, building housing, and honoring their dead, residents turned a quasi-colonial outpost into a pueblo worth defending, and they rallied in defense of the Republic at the outbreak of the Spanish Civil War. In the making of Pueblonuevo del Terrible, Spanish men and women contended with the perils of mine work, the jolts of industrial capitalism, creeping fascism, and civil war. As such, this book tells a village-scale story of global events that defined the twentieth century.
Download or read book Industrial relations and financial globalization written by Ignasi Brunet and published by Universitat de València. This book was released on 2019-06-13 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Capitalism in its modern form has become universal and has a presence in practically every country in the world, including those which once called themselves Communist. This book studies its effects on different labor markets, from those linked to highly tertiary economies (EU-27, USA and Japan, to the most productive economies, such as China, and on to economic models that are in full transition from secondary to tertiary economies, as is the case in several Latin American countries.
Download or read book The Conservation of Cultural Landscapes written by Mauro Agnoletti and published by CABI. This book was released on 2006 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The conservation and management of cultural landscapes, interpreted as the result of the interrelationships among economic, social and environmental factors through time and space, emerges as essential components in the definition and application of a modern approach to sustainable development. Cultural landscapes are the result of management practices and knowledge accumulated in human history and contribute not only to the cultural heritage of the world, but also to biodiversity and aesthetic beauty, providing also multiple goods and services for the development of rural areas. However, landscapes are severely endangered not only by some effects of the socioeconomic development, but also by inappropriate policies in agriculture, forestry and nature conservation. This interdisciplinary book presents a range of different methods developed to analyse, restore and manage cultural landscapes, reporting a number of case studies from Europe and north America, but raising some questions about the need for a revision of some past orientations.
Download or read book World Editors written by Gustavo Guerrero and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-12-16 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: The existence of World Literature depends on specific processes, institutions, and actors involved in the global circulation of literary works. The contributions of this volume aim to pay attention to these multiple material dimensions of Latin American 20th and 21st century literatures. From perspectives informed by materialism, sociology, book studies, and digital humanities, the articles of this volume analyze the role of publishing houses, politics of translation, mediators and gatekeepers, allowing insights into the processes that enable books to cross borders and to be transformed into globally circulating commodities. The book focusses both on material (re)sources of literary archives, key actors in literary and cultural markets, prizes and book fairs, as well as on recent dimension of the digital age. Statements of some of the leading representatives of the global publishing world complement these analyses of the operations of selection and aggregation of value to literary texts.
Download or read book Industria Comercio Banca Y Finanzas en Monterrey 1890 2000 written by Oscar Flores Torres and published by Oscar Flores Torres. This book was released on 2009 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Eugenio Garza Sada Life and Legacy of a Mexican Businessman written by Gabriela Recio Cavazos and published by Editorial Digital del Tecnológico de Monterrey. This book was released on with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a gateway to Eugenio Garza Sada’s extraordinary life; to his outstanding leadership, crucial in so many of the initiatives that have transformed Mexico. It is an inspiring testimonial, one that underscores his legacy at Tec de Monterrey and leaves us with a deep sense of gratitude and pride. Our duty and challenge is to continue creating the conditions for his historic contributions to flourish. David Garza President of Tecnológico de Monterrey Eugenio Garza Sada’s ideas and actions show us the inspiring life of a great man, whom ahead of his time, with his beliefs and actions of social capitalism, enriches, guides, and keeps motivating us to continue his legacy; he is a fundamental part of the history of Monterrey, Mexico. José Antonio Fernández C. Executive Chairman of the Board of FEMSA and Chairman of the Board of Tecnológico de Monterrey
