Download or read book Indian Icon A Cult Called Royal Enfield written by Amrit Raj and published by Westland Business. This book was released on with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: About the Book THE BUSINESS HISTORY OF THE CULT BRAND CALLED ROYAL ENFIELD, Royal Enfield. More than just the brand name of a legendary bike! Few brands inspire the kind of devotion that an Enfield does. Its distinctive look and feel, the sound of its engine and the image that it creates of its rider have all contributed to putting the brand on the kind of pedestal that others could only dream of. From the beginning of the brand’s journey in India in the early 1950s, the Enfield bikes have had quite a ride. Initial success and acceptance notwithstanding, by the 1980s, the brand was considered an underachiever and a basket case. Enter Vikram Lal of Eicher in 1990. Lal’s enthusiasm for the brand gave it a new lease of life. Later, his son Siddhartha’s time at the helm saw marketing, product and vision all come together to catapult the bike to iconic status. In the past few years, Enfield has come to represent successful business turnarounds even as its bikes have found newer and newer converts. Indian Icon: A Cult Called Royal Enfield by former Mint journalist Amrit Raj maps the trail-blazing story of the brand, the company and, most of all, the individuals who have made it what it is. It is also the story of the clash of the old guard with the new leading to dramatic changes in the business. In a first, the book bares the behind-the-scenes takeover dramas and the bare-knuckled battle to create a premium homegrown consumer brand for the global markets. Extensively researched and expertly narrated, the book takes you to the heart of the Royal Enfield story. A worthy addition to the shelf of both business readers as well as Royal Enfield aficionados.

Download or read book Indian Icon written by Amrit Raj and published by Wetland Business. This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Indian Icon A Cult Called Royal Enfield written by Amrit Raj and published by Westland Business. This book was released on with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: About the Book THE BUSINESS HISTORY OF THE CULT BRAND CALLED ROYAL ENFIELD, Royal Enfield. More than just the brand name of a legendary bike! Few brands inspire the kind of devotion that an Enfield does. Its distinctive look and feel, the sound of its engine and the image that it creates of its rider have all contributed to putting the brand on the kind of pedestal that others could only dream of. From the beginning of the brand’s journey in India in the early 1950s, the Enfield bikes have had quite a ride. Initial success and acceptance notwithstanding, by the 1980s, the brand was considered an underachiever and a basket case. Enter Vikram Lal of Eicher in 1990. Lal’s enthusiasm for the brand gave it a new lease of life. Later, his son Siddhartha’s time at the helm saw marketing, product and vision all come together to catapult the bike to iconic status. In the past few years, Enfield has come to represent successful business turnarounds even as its bikes have found newer and newer converts. Indian Icon: A Cult Called Royal Enfield by former Mint journalist Amrit Raj maps the trail-blazing story of the brand, the company and, most of all, the individuals who have made it what it is. It is also the story of the clash of the old guard with the new leading to dramatic changes in the business. In a first, the book bares the behind-the-scenes takeover dramas and the bare-knuckled battle to create a premium homegrown consumer brand for the global markets. Extensively researched and expertly narrated, the book takes you to the heart of the Royal Enfield story. A worthy addition to the shelf of both business readers as well as Royal Enfield aficionados.

Download or read book Pandeymonium written by Piyush Pandey and published by Penguin UK. This book was released on 2016-01-27 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: What makes Piyush Pandey an extraordinary advertising man, friend, partner and leader of men? How does he manage to exude childlike enthusiasm, and bring such deep commitment to his work? You’ve seen most of the things that Piyush Pandey has seen in his life. You’ve seen cobblers, carpenters, cricketers, trains, villages, towns and cities. What makes Piyush different is the perspective from which he views the same things you’ve seen, his ability to store all that he sees into some recesses of his brain and then retrieve them at short notice when he needs to. That ability combined with his love, passion and understanding of advertising and of consumers make him the master storyteller that he is. In Pandeymonium, Piyush talks about his influences, right from his childhood in Jaipur and being a Ranji cricketer, to his philosophy, failures and lessons in advertising in particular and life in general. Lucid, inspiring and unputdownable, this memoir gives you an inside peek into the mind and creative genius of the man who defines advertising in India.

Download or read book VP Menon written by Narayani Basu and published by Simon and Schuster. This book was released on 2020-02-04 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: With his initial plans for an independent India in tatters, the desperate viceroy, Lord Mountbatten, turned to his seniormost Indian civil servant, Vappala Pangunni Menon—or VP—giving him a single night to devise an alternative, coherent and workable plan for independence. Menon met his stringent deadline, presenting the Menon Plan, which would change the map of the world forever. Menon was unarguably the architect of the modern Indian state. Yet startlingly little is known about this bureaucrat, patriot and visionary. In this definitive biography, Menon’s great-granddaughter, Narayani Basu, rectifies this travesty. She takes us through the highs and lows of his career, from his determination to give women the right to vote; to his strategy, at once ruthless and subtle, to get the princely states to accede to India; to his decision to join forces with the Swatantra Party; to his final relegation to relative obscurity. Equally, the book candidly explores the man behind the public figure— his unconventional personal life and his private conflicts, which made him channel his energy into public service. Drawing from documents—scattered, unread and unresearched until now—and with unprecedented access to Menon’s papers and his taped off-the-record and explosively frank interviews—this remarkable biography of VP Menon not only covers the life and times of a man unjustly consigned to the footnotes of history but also changes our perception of how India, as we know it, came into being.

Download or read book Royal Enfield written by Greg Pullen and published by The Crowood Press. This book was released on 2021-04-26 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Royal Enfield's famous motor - 'made like a gun' - hints at the factory's origins, but few appreciate that it is the oldest motorcycle manufacturer in existence that can boast of continuous production. In addition, its famous Bullet can claim the longest motorcycle production run of all time. Greg Pullen charts the rise, fall and rise again of Royal Enfield, from the company's pre-motorcycle beginnings in Redditch, through the impact of two World Wars, the importance of exports to India and subsequent establishment of factories there, to changes in ownership, recently launched models and new concept bikes for the future. With 190 colour photographs, this book includes: the V-twins, from the 1930s K and KX range to a glimpse of the concept V-twin shown in 2018; the singles, from 2-strokes to side-valve 4-strokes, and the ohv version that first used the Bullet name, through to the new singles built in India. The British Bullet: its arrival in 1948 and production in the UK, the original orders from India and subsequent setting up of production there are discussed. The 250s, (1958-68), including the Turbo Twins, and the big twins, from the 1948 500 Town to the final interceptor in 1970, including the 800cc prototype and the Clymer Indians are covered. The new twins: the 650cc Royal Enfield interceptor and Continental GT twins and the Bobber concept bike are discussed. Competition success is covered, with notable ISDT achievements, star rider Johnny Brittain and racing the big twins, and Geoff Duke in the GP5. Finally, the British factories and the new opportunities with the Indian factories are remembered.

Download or read book Imperial Hubris written by Michael Scheuer and published by Potomac Books, Inc.. This book was released on 2004-06-30 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Though U.S. leaders try to convince the world of their success in fighting al Qaeda, one anonymous member of the U.S. intelligence community would like to inform the public that we are, in fact, losing the war on terror. Further, until U.S. leaders recognize the errant path they have irresponsibly chosen, he says, our enemies will only grow stronger. According to the author, the greatest danger for Americans confronting the Islamist threat is to believe-at the urging of U.S. leaders-that Muslims attack us for what we are and what we think rather than for what we do. Blustering political rhetor.

Download or read book India After Gandhi The History of the World s Largest Democracy written by Ramachandra Guha and published by Pan Macmillan. This book was released on 2017-07-13 with total page 871 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ramachandra Guha’s India after Gandhi is a magisterial account of the pains, struggles, humiliations and glories of the world’s largest and least likely democracy. A riveting chronicle of the often brutal conflicts that have rocked a giant nation, and of the extraordinary individuals and institutions who held it together, it established itself as a classic when it was first published in 2007. In the last decade, India has witnessed, among other things, two general elections; the fall of the Congress and the rise of Narendra Modi; a major anti-corruption movement; more violence against women, Dalits, and religious minorities; a wave of prosperity for some but the persistence of poverty for others; comparative peace in Nagaland but greater discontent in Kashmir than ever before. This tenth anniversary edition, updated and expanded, brings the narrative up to the present. Published to coincide with seventy years of the country’s independence, this definitive history of modern India is the work of one of the world’s finest scholars at the height of his powers.

Download or read book Global Nomads written by Anthony D'Andrea and published by Routledge. This book was released on 2007-01-24 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Nomads provides a unique introduction to the globalization of countercultures, a topic largely unknown in and outside academia. Anthony D’Andrea examines the social life of mobile expatriates who live within a global circuit of countercultural practice in paradoxical paradises. Based on nomadic fieldwork across Spain and India, the study analyzes how and why these post-metropolitan subjects reject the homeland in order to shape an alternative lifestyle. They become artists, therapists, exotic traders and bohemian workers seeking to integrate labor, mobility and spirituality within a cosmopolitan culture of expressive individualism. These countercultural formations, however, unfold under neo-liberal regimes that appropriate utopian spaces, practices and imaginaries as commodities for tourism, entertainment and media consumption. In order to understand the paradoxical globalization of countercultures, Global Nomads develops a dialogue between global and critical studies by introducing the concept of 'neo-nomadism' which seeks to overcome some of the shortcomings in studies of globalization. This book is an essential aide for undergraduate, postgraduate and research students of Sociology, Anthropology of Globalization, Cultural Studies and Tourism Studies.

Download or read book Azim Premji written by Sundeep Khanna and published by Harper Collins. This book was released on 2020-10-28 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: For over five decades, Azim Hasham Premji has been one of the trailblazers of India Inc. Taking over his family business of vegetable oils at the young age of twenty-one after the untimely demise of his father, he built one of India's most successful software companies along with a multi-billion-dollar conglomerate. As of 2019, he was the tenth richest person in India, with an estimated net worth of $7.2 billion. Yet, the one facet of the man which has overshadowed even his business achievements is his altruism. His commitment to the Azim Premji Foundation, a non-profit focused on education, totals around $21 billion, making him one of the world's top philanthropists. Azim Premji: The Man Beyond the Billions, the first authoritative biography of the icon, shows how Premji is a philanthropist at heart and a businessman by choice - a man who wanted to give away his billions but realized early enough that he would first have to earn them. It peels the layers off Premji's life while chronicling his professional and charitable work in the context of his many strengths and shortcomings. Based on interviews with hundreds of current and past Wipro executives, who have over the years worked closely with him, as well as with competitors, analysts, family friends and industry associates, this is a journalists' account of Premji the man, the businessman and the philanthropist.

Download or read book Balanced Scorecard Step by Step written by Paul R. Niven and published by John Wiley & Sons. This book was released on 2002-10-15 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains how an organization can measure and manage performance with the Balanced Scorecard methodology. It provides extensive background on performance management and the Balanced Scorecard, and focuses on guiding a team through the step-by-step development and ongoing implementation of a Balanced Scorecard system. Corporations, public sector agencies, and not for profit organizations have all reaped success from the Balanced Scorecard. This book supplies detailed implementation advice that is readily applied to any and all of these organization types. Additionally, it will benefit organizations at any stage of Balanced Scorecard development. Regardless of whether you are just contemplating a Balanced Scorecard, require assistance in linking their current Scorecard to management processes, or need a review of their past measurement efforts, Balanced Scorecard Step by Step provides detailed advice and proven solutions.

Download or read book A Concise History of Modern India written by Barbara D. Metcalf and published by Cambridge University Press. This book was released on 2006-09-28 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a second edition of their successful Concise History of Modern India, Barbara Metcalf and Thomas Metcalf explore India's modern history afresh and update the events of the last decade. These include the takeover of Congress from the seemingly entrenched Hindu nationalist party in 2004, India's huge advances in technology and the country's new role as a major player in world affairs. From the days of the Mughals, through the British Empire, and into Independence, the country has been transformed by its institutional structures. It is these institutions which have helped bring about the social, cultural and economic changes that have taken place over the last half century and paved the way for the modern success story. Despite these advances, poverty, social inequality and religious division still fester. In response to these dilemmas, the book grapples with questions of caste and religious identity, and the nature of the Indian nation.

Download or read book Britain written by Andrew Whittaker and published by Thorogood Publishing. This book was released on 2009 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: British culture is strewn with names that strike a chord the world over such as Shakespeare, Churchill, Dickens, Pinter, Lennon and McCartney. This book examines the people, history and movements that have shaped Britain as it now is, providing key information in easily digested chunks.

Download or read book The World That Never Was written by Alex Butterworth and published by Vintage. This book was released on 2010-06-15 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: A thrilling history of the rise of anarchism, told through the stories of a number of prominent revolutionaries and the agents of the secret police who pursued them. In the late nineteenth century, nations the world over were mired in economic recession and beset by social unrest, their leaders increasingly threatened by acts of terrorism and assassination from anarchist extremists. In this riveting history of that tumultuous period, Alex Butterworth follows the rise of these revolutionaries from the failed Paris Commune of 1871 to the 1905 Russian Revolution and beyond. Through the interwoven stories of several key anarchists and the secret police who tracked and manipulated them, Butterworth explores how the anarchists were led to increasingly desperate acts of terrorism and murder. Rich in anecdote and with a fascinating array of supporting characters, The World That Never Was is a masterly exploration of the strange twists and turns of history, taking readers on a journey that spans five continents, from the capitals of Europe to a South Pacific penal colony to the heartland of America. It tells the story of a generation that saw its utopian dreams crumble into dangerous desperation and offers a revelatory portrait of an era with uncanny echoes of our own.

Download or read book One Thousand Years of Hubbard History 866 to 1895 written by Edward Warren Day and published by . This book was released on 1895 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book In an Antique Land written by Amitav Ghosh and published by Vintage. This book was released on 2011-07-20 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Once upon a time an Indian writer named Amitav Ghosh set out an Indian slave, name unknown, who some seven hundred years before had traveled to the Middle East. The journey took him to a small village in Egypt, where medieval customs coexist with twentieth-century desires and discontents. But even as Ghosh sought to re-create the life of his Indian predecessor, he found himself immersed in those of his modern Egyptian neighbors. Combining shrewd observations with painstaking historical research, Ghosh serves up skeptics and holy men, merchants and sorcerers. Some of these figures are real, some only imagined, but all emerge as vividly as the characters in a great novel. In an Antique Land is an inspired work that transcends genres as deftly as it does eras, weaving an entrancing and intoxicating spell.

Download or read book Middle Class Culture in the Nineteenth Century written by L. Young and published by Springer. This book was released on 2002-12-19 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on expressive and material culture, Young shows that money was not enough to make the genteel middle class. It required exquisite self-control and the right cultural capital to perform ritual etiquette and present oneself confidently, yet modestly. She argues that genteel culture was not merely derivative, but a re-working of aristocratic standards in the context of the middle class necessity to work. Visible throughout the English-speaking world in the 1780s -1830s and onward, genteel culture reveals continuities often obscured by studies based entirely on national frameworks.