Download or read book Indian Fmcg Industry A Primer written by Nitin Mehrotra and published by ICFAI Books. This book was released on 2005-10-26 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Indian FMCG sector has seen many developments. Nitin Mehrotra, the author of this book, explores this competitive industry; analyses trends in the context of how companies gain critical market share as well as how economic growth leads to increased pu
Download or read book NEW PRODUCT DEVELOPMENT A FMCG PERSPECTIVE written by Dr K Rajeshwari and published by Notion Press. This book was released on 2017-07-17 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Product Development-FMCG Perspective is the first of its kind in the Indian context. It helps students, academicians and corporate personnel alike in developing and launching new products in the marketplace. The following aspects are covered: • How does one develop new products? • What are the methods to measure the success of new products? • How is developing new products in an entrepreneurial company different? • What are the key factors that contribute to the success of new products in the marketplace? The author’s fifteen years of experience in the FMCG industry have contributed to the content for this book.
Download or read book Cultural Differences in FMCG Marketing in the German and the Indian Market written by Rawel Raj and published by GRIN Verlag. This book was released on 2015-01-05 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2014 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, TiasNimbas Business School, course: Cross Culture Pschology, language: English, abstract: In today’s scenario the society and the culture plays an important role to drive the taste of the consumers. Thus it is very much evident that the people of two different polarities would perceive their requirement in two different manners. Nevertheless the requirement can be the same but with a different specification. It is required in marketing to understand and imbibe the changes so to effectively sell the product in that zone. In this paper we would like to analyze the variations in the FMCG marketing strategies, by the use of marketing model, in German and Indian market. We aim to examine and present the major differences in the approach towards these two markets and how culture plays an indispensable role to drive these changes. Therefore, our research statement would be: “How culture affects the FMCG marketing approaches in both the German and the Indian Market?”
Download or read book Peculiarities of Innovation on Consumer Packaged Goods Industry in the Indian Market written by Nashra Rafiq and published by GRIN Verlag. This book was released on 2024-03-26 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2019 in the subject Business economics - Economic and Social History, grade: A+, Coventry University (Faculty of Social Sciences), course: Business Management and Marketing, language: English, abstract: Fast-moving consumer goods, also known as consumer packaged goods include those products that are sold quickly and at comparatively low cost. To discuss the statement of innovation, it has been reviewed that today most fast moving companies are trying to achieve their vision, mission and objectives to meet profit, growth, gain. They achieve these factors by creating innovative products because the leading companies are known as innovators which try to keep changing their current environment and want to make it more effective. This study was conducted to find out the characteristics of innovation in an emerging economy (India). A theoretical model was developed and six factors were highlighted that can impact innovation in Indian FMCG sector positively or negatively. Data was gathered through surveys and interviews. Sample size for surveys was 200 and that of interviews was 5. Collected data was analysed using frequency distribution, descriptive statistics and regression analysis. It was found that entry of new firms, product market competition, investments in R&D, attitude towards behaviour, subjective norms and observability have positive impact on innovation in Indian consumer packaged goods sector. The study concluded that innovation is the heart of sustainability through which emerging economies can gain competitive advantage. Innovation is very important for the success of an economy.
Download or read book Indian Retail Sector A Primer written by Nitin Mehrotra and published by ICFAI Books. This book was released on 2007-05-22 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book tries to analyze the Indian Organized retail sector in the light of the emerging landscape. It tries to capture the organized retail sector characteristics, with an overview of the current status and also depicts the future scenario. It is broad
Download or read book Research in Multidisciplinary Subjects Volume 12 written by Chief Editor- Biplab Auddya, Editor- Mr.Yadav Kamaji Gaikwad, Dr. Monika Sharma, Gurpreet Kaur, Dr. A. Anitha, Dr. Chandrakant Dorlikar, M. Bhuvaneswari and published by The Hill Publication. This book was released on 2023-11-18 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Business Risk in Indian FMCG Industry During the Post Reform Era written by Dr. Sumit Kumar Maji and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The FMCG industry in India has been making significant contribution towards developing the economy not only by providing a large number of consumer goods necessary for carrying on day-to-day activities of the general people but also by generating a considerable amount of employment in India. There have been notable changes in the income as well as the consumption patterns of the people of India in the post-liberalisation era. So, for the purpose of facing diverse challenges in India arising out of the liberalisation measures taken by the Government of India the FMCG companies have also made remarkable changes in their business policies. It results in considerable changes in the pattern of business risk associated with the Indian FMCG companies. However on the basis of the studies of business risk analysis in Indian corporate sector which have so far been made it is inferred that no in-depth study on this issue in connection with the FMCG industry in India considering the effects of liberalization in Indian business environment has been carried out. In this backdrop, the present paper seeks to analyse the business risk associated with 20 selected companies in the Indian FMCG sector during the period 1995-96 to 2011-12. This issue has been tackled using relevant statistical measures.
Download or read book REVERSE INNOVATION IN INDIA A SPECIFIC STUDY ON INDIAN PAINT INDUSTRY written by DR. MALAY R. PATEL and published by RED'SHINE Publication. Pvt. Ltd. This book was released on 2018-09-20 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Customer Based Brand Equity in the Fast Moving Consumer Goods Industry in India written by Bijuna Mohan and published by . This book was released on 2016 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study identifies the significant antecedents of brand equity for the fast moving consumer goods (FMCG) industry in India (hereafter referred as FMCG in the paper). The study is based on the conceptualization of brand equity by Aaker (1991). Data was collected from 826 FMCG consumers in five major cities in India. Correlation and regression analysis were used for arriving at inferences. Findings indicated that consumer based brand equity for FMCG consists of four dimensions - brand association, brand loyalty, perceived quality and brand awareness. Brand association was by far the most important source of brand equity and the brand awareness had the least effect. While many studies have identified the importance of brand equity dimensions for individual products and services, few have tested the model with FMCG companies. Findings provide implications for brand managers to manage the brand equity of the Indian FMCG brands.
Download or read book Germany s Henkel in the Indian FMCG Industry written by V. Sarvani and published by . This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Financial Appraisal of the Fast Moving Consumer Goods FMCG Industry of India written by Solmaz Husain and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: FMCG industry is one of the most important industries of the world. India's FMCG sector is the fourth largest industry in India. It provides employment for more than four million people in downstream activities. Its principal components are Household care, Personal care and Food and Beverages. The total F.M.C.G. market is of more than Rs. 200,000 Crores. Its current growth rate is in double digit and is expected to maintain a high growth rate. The financial performance is an indicator of the overall soundness of a business concern. In broader sense, financial performance refers to the degree to which financial objectives have been accomplished. It is a technique of measuring the results of a firm's policies and operations in monetary terms. It is used to measure firm's overall financial performance over a given period of time. In the current study the overall financial performance of selected FMCG Companies of India is analyzed using Ratio Analysis and various other statistical techniques. The study takes a fresh look at the financial performance of the FMCG sector. It will help the future investors to choose a safe investment and to identify the growth opportunities. The scope of the study is limited because it is based in secondary data using financial statements and reports published by the company.
Download or read book Strategic Infrastructure Development for Economic Growth and Social Change written by Ray, Nilanjan and published by IGI Global. This book was released on 2015-01-31 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Obtaining the ultimate objective of economic growth depends largely on the availability of infrastructure in the economy. New developments in finance also play an important role in enhancing economic prosperity in a country. Strategic Infrastructure Development for Economic Growth and Social Change explores different avenues of research in the areas of corporate governance, socioeconomic conditions, modern business infrastructure, business automation, strategic financial management, and financial aspects of modern businesses. This reference work discusses practical applications, skills, practices, and strategies involved in economic and business growth, and overall economic development. Academicians, practitioners, professionals, and researchers will benefit from the topics discussed in this book.
Download or read book Business and Financial Risk A Study on Selected Indian FMCG Companies written by Somnath Das and published by . This book was released on 2016-04-22 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Intelligent Systems and Applications written by Yaxin Bi and published by Springer Nature. This book was released on 2019-08-23 with total page 1312 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book presents a remarkable collection of chapters covering a wide range of topics in the areas of intelligent systems and artificial intelligence, and their real-world applications. It gathers the proceedings of the Intelligent Systems Conference 2019, which attracted a total of 546 submissions from pioneering researchers, scientists, industrial engineers, and students from all around the world. These submissions underwent a double-blind peer-review process, after which 190 were selected for inclusion in these proceedings. As intelligent systems continue to replace and sometimes outperform human intelligence in decision-making processes, they have made it possible to tackle a host of problems more effectively. This branching out of computational intelligence in several directions and use of intelligent systems in everyday applications have created the need for an international conference as a venue for reporting on the latest innovations and trends. This book collects both theory and application based chapters on virtually all aspects of artificial intelligence; presenting state-of-the-art intelligent methods and techniques for solving real-world problems, along with a vision for future research, it represents a unique and valuable asset.
Download or read book Security Analysis and Portfolio Management written by Shveta Singh and published by Springer Nature. This book was released on 2021-11-06 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a simple and concise text on the subject of security analysis and portfolio management. It is targeted towards those who do not have prior background in finance, and hence the text veers away from rather complicated formulations and discussions. The course ‘Security Analysis and Portfolio Management’ is usually taught as an elective for students specialising in financial management, and the authors have an experience of teaching this course for more than two decades. The book contains real empirical evidence and examples in terms of returns, risk and price multiples from the Indian equity markets (over the past two decades) that are a result of the analysis undertaken by the authors themselves. This empirical evidence and analysis help the reader in understanding basic concepts through real data of the Indian stock market. To drive home concepts, each chapter has many illustrations and case-lets citing real-life examples and sections called ‘points to ponder’ to encourage independent thinking and critical examination. For practice, each chapter has many numericals, questions, and assignments
Download or read book Performance of FMCG Companies of Indian Stock Market written by K. Bindiya and published by . This book was released on 2014 with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Determinats of Earnings Management written by Jaydeepkumar Durgeshbhai Patel and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The objective of this paper is to determine Earnings management in the context of the Indian FMCG ( Fast moving consumer goods ) companies. For the calculation of earnings management Modified Jones model's Balance sheet approach and DeAngelo model was applied. The data was collected from 5 companies of FMCG sector of India for the study. In the study earnings management was used as dependent variable and cash flow volatility ,financial leverage, tangible assets, firm size, total sales, market to book value of equity ratio were used as independent variable. Results showed that as per Modified Jones model there is a significant positive relationship between earnings management and cash flow volatility, tangible assets, while financial leverage, market value to book value of equity ratio, firm size, total sales negatively related to earnings management. As per DeAngelo model there is a significant positive relationship between earnings management and cash flow volatility, firm size, total sales tangible assets while financial leverage, market value to book value of equity ratio negatively related to earnings management.
