Download or read book Indian Caes in B2B Marketing written by Dlip Sarwate and published by Vishwakarma Publications. This book was released on 2016-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The Case Study method has been widely accepted as a pedagogy in management schools all over the world. It gives a practical exposure to students and helps them in applying various management tools and techniques to offer possible solutions. Further, Case Analysis of B2B marketing provides a useful means of understanding how strategy and practice in this key area is different from customer-centered marketing. The cases, if taken seriously, can give students exposure to a variety of problems which they can never have in their entire career. The case method brings out the importance of gathering information, analytical skills and most importantly, working in teams. Following this approach, this book has been written to introduce the basic concepts of B2B marketing, explain the features of the Case Method and present cases from industry that illustrate key topics such as marketing planning and strategy formulation, benchmarking, positioning strategy, and individual versus organizational priorities in the larger context of Organizational Behaviour. By presenting a wide variety of cases that cover the spectrum of B2B marketing, this book has been written to address the gap in availability of case studies for students and practitioners.
Download or read book Contemporary Indian Cases In Marketing 2006 07 Ed written by Prof. (dr) Mukesh Pandey and published by John Wiley & Sons. This book was released on 2006-06-26 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is meant as a fresh breath of air reflecting the unchaining of Indian economy post-1990s, globalization of culture, competition posed by foreign companies and brands, choking up of distribution channels, and aggressive marketing strategies of extremely customer focused and market-research savvy new entrants.Background Notes: What and Why of Case Method of Teaching - The Finance of Marketing· A Prelude to Marketing Conceptual Framework(CF), One Case· Marketing Environment CF, One Case· Consumer Behavior, CF, Two Cases· Segmentation, Targeting and Positioning CF, One Case· Marketing Research CF, One Case· Product CF, Two Cases· Brand Management CF, Two Cases· Sales Management CF, Two Cases· Distribution CF, Three Cases· Market Strategy CF, Two Cases· Price CF, Two Cases· Promotion CF, Two Cases· Services Marketing CF, One Case· International Marketing CF, Two Cases· Advertising & Communication CF, Two Cases· B2B Marketing CF, One Case· Internet Marketing CF, One Case· Supply Chain Management CF, One Case· Rural Marketing CF, One Case· Retailing CF, One Case
Download or read book Identification of Marketing Capabilities written by Prageet Aeron and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: New technology based start-ups play a very important role in developing the economy of a country. In India telecom sector has seen unprecedented growth over the decade and this has led to emergence of several telecom related start-ups. However, product based B2B start-ups are still rare and they have to undergo several challenges to stay afloat. Surprisingly not much research work has been undertaken in identifying capabilities among early stage start-ups although the early phase represents a very crucial phase for product based firms and in determines the success or failure for start-ups. Present study explores the inherent marketing capabilities that enable commercialization among such early stage start-ups by adopting a multiple case based inductive methodology with Indian telecom start-ups as our context. We have identified market orientation, positioning and segmentation, selling and after sales services as components of marketing capability of such start-ups. We also identify several idiosyncrasies among telecom start-ups vis-à-vis established firms in the sector. Finally we make a case for policy level intervention to promote telecom start-ups in the Indian context.
Download or read book The Made in Germany Champion Brands written by Ugesh A. Joseph and published by Routledge. This book was released on 2016-03-09 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Germany’s economic miracle is a widely-known phenomenon, and the world-leading, innovative products and services associated with German companies are something that others seek to imitate. In The ’Made in Germany’Â’ Champion Brands, Ugesh A. Joseph provides an extensively researched, insightful look at over 200 of Germany’s best brands to see what they stand for, what has made them what they are today, and what might be transferable. The way Germany is branded as a nation carries across into the branding of its companies and services, particularly the global superstar brands - truly world-class in size, performance and reputation. Just as important are the medium-sized and small enterprises, known as the 'Mittelstand'. These innovative and successful enterprises from a wide range of industries and product / service categories are amongst the World market leaders in their own niche and play a huge part in making Germany what it is today. The book also focuses on German industrial entrepreneurship and a selection of innovative and emergent stars. All these companies are supported and encouraged by a sophisticated infrastructure of facilitators, influencers and enhancers - the research, industry, trade and standards organizations, the fairs and exhibitions and all the social and cultural factors that influence, enhance and add positive value to the country's image. Professionals or academics interested in business; entrepreneurship; branding and marketing; product or service development; international trade and business development policy, will find fascinating insights in this book; while those with an interest in Germany from emerging industrial economies will learn something of the secrets of German success.
Download or read book E Commerce concepts Models Strategies written by C. S. V. Murthy and published by . This book was released on 2002 with total page 849 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Chronicles written by Nimish V. Dwivedi and published by Notion Press. This book was released on 2017-10-09 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A lucid, insightful and at times provocative look at brands and marketing over the years . Simple, well written and immensely readable, this is a must read for all observers, students and practitioners of marketing.” Bharat Puri, Managing Director, Pidilite Industries. “Nimish was always a diligent and thoughtful student in my Strategic Marketing class at Jamnalal Bajaj. Am delighted that he has chosen to share contemporary insights and perspectives on marketing from his two decade long career. Am sure this will be relevant for both practitioners and students of marketing and business.” Tarun Gupta, Faculty at Jamnalal Bajaj, Consultant & Marketing Veteran • From a marketing professional, practitioner and observer, this compendium will be useful for all students of marketing and practitioners.• Filled with concepts explained through real examples and cases, the book focuses on insights, interesting concepts and informative observations.• Covers a vast spectrum of marketing subjects from branding concepts to unique media strategies to segmentation tothe power of measurement and metrics.
Download or read book Teaming written by Amy C. Edmondson and published by John Wiley & Sons. This book was released on 2012-03-20 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: New breakthrough thinking in organizational learning, leadership, and change Continuous improvement, understanding complex systems, and promoting innovation are all part of the landscape of learning challenges today's companies face. Amy Edmondson shows that organizations thrive, or fail to thrive, based on how well the small groups within those organizations work. In most organizations, the work that produces value for customers is carried out by teams, and increasingly, by flexible team-like entities. The pace of change and the fluidity of most work structures means that it's not really about creating effective teams anymore, but instead about leading effective teaming. Teaming shows that organizations learn when the flexible, fluid collaborations they encompass are able to learn. The problem is teams, and other dynamic groups, don't learn naturally. Edmondson outlines the factors that prevent them from doing so, such as interpersonal fear, irrational beliefs about failure, groupthink, problematic power dynamics, and information hoarding. With Teaming, leaders can shape these factors by encouraging reflection, creating psychological safety, and overcoming defensive interpersonal dynamics that inhibit the sharing of ideas. Further, they can use practical management strategies to help organizations realize the benefits inherent in both success and failure. Presents a clear explanation of practical management concepts for increasing learning capability for business results Introduces a framework that clarifies how learning processes must be altered for different kinds of work Explains how Collaborative Learning works, and gives tips for how to do it well Includes case-study research on Intermountain healthcare, Prudential, GM, Toyota, IDEO, the IRS, and both Cincinnati and Minneapolis Children's Hospitals, among others Based on years of research, this book shows how leaders can make organizational learning happen by building teams that learn.
Download or read book Energy from the Desert Practical Proposals for Very Large Scale Photovoltaic Systems written by Kosuke Kurokawa and published by Earthscan. This book was released on 2012-05-04 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world's deserts are sufficiently large that, in theory, covering a fraction of their landmass with PV systems could generate many times the current primary global energy supply. In three parts, this study details the background and concept of VLS-PV, maps out a development path towards the realization of VLS-PV systems and provides firm recommendations to achieve long-term targets. This represents the first study to provide a concrete set of answers to the questions that must be addressed in order to secure and exploit the potential for VLS-PV technology and its global benefits.
Download or read book Shaping the Digital Enterprise written by Gerhard Oswald and published by Springer. This book was released on 2016-09-26 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book sheds light on cross-industry and industry-specific trends in today’s digital economy. Prepared by a group of international researchers, experts and practitioners under the auspices of SAP’s Digital Thought Leadership & Enablement team within SAP’s Business Transformation Services (BTS) unit, the book furthermore presents relevant use cases in digital transformation and innovation. The book argues that breakthrough technologies have matured and hit scale together, enabling five defining trends: hyper-connectivity, supercomputing, cloud computing, a smarter world, and cyber security. It presents in detail how companies are now reimagining their products and services, business models and processes, showcasing how every business today is a digital business. Digitalization, defined as the process of moving to a digital business, is no longer a choice but an imperative for all businesses across all industries and regions. Taking a step toward becoming a digital enterprise is demanding and challenging. The dimensions of customer centricity, leadership and strategy, business models, including offerings (products and services), processes, structure and governance, people and skills, culture, and technology foundation can serve as orientation for digitalization. The articles in this book touch on all dimensions of this digital innovation and transformation framework and offer possible answers to some of the pressing questions that arise when practitioners seek to digitalize their business.
Download or read book What They Don T Teach You in Sales School written by Tony Rea and published by iUniverse. This book was released on 2013-07-15 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: If youre a salesperson struggling to close sales when you think youve done everything right, you could very well be taking missteps without knowing it. In order to help you avoid those mistakes, Tony Rea, a veteran salesperson, explains the basics of selling in this guidebook that can help you exceed expectations. Rea offers guidance on: Sales fundamentals Effectively managing the sales environment Honing your perceptive skills Communicating to infl uence The mechanics of selling to close While selling might seem straightforward, its really a complicated mix of politics, techniques, and psychology all mixed together. Figuring out how each one of those things works requires learning the craft and keeping at it. This guide can be your go-to reference for advice on fi nding creative ideas, responding to objections, and making a great fi rst impression. The techniques you learn wont just help you close more sales; they can serve to improve other areas of your life as well. Whether youre a newbie salesperson or high-level closer, you can start selling more by learning What They Dont Teach You in Sales School.
Download or read book The Information Systems Academic Discipline in Australia written by Guy G. Gable and published by ANU E Press. This book was released on 2008-09-01 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents the second phase of a multi-method, multi-study of the 'Information Systems Academic Discipline in Australia'. Drawing on Whitley's Theory of Scientific Change, the study analysed the degree of 'professionalisation' of the Information Systems Discipline, the overarching research question being 'To what extent is Information Systems a distinct and mature discipline in Australia?' The book chapters are structured around three main sections: a) the context of the study; b) the state case studies; and c) Australia-wide evidence and analysis. The book is crafted to be accessible to IS and non-IS types both within and outside of Australia. It represents a 'check point'; a snapshot at a point in time. As the first in a hoped for series of such snap-shots, it includes a brief history of IS in Australia, bringing us up to the time of this report. The editorial team comprises Guy Gable, architect and leader; Bob Smyth, project manager; Shirley Gregor, sponsor, host and co-theoretician; Roger Clarke, discipline memory; and Gail Ridley, theoretician. In phase two, the editors undertook to examine each component study, with a view to arriving at an Australia-wide perspective.
Download or read book Wiley CIAexcel Exam Review 2014 written by S. Rao Vallabhaneni and published by John Wiley & Sons. This book was released on 2014-05-08 with total page 1232 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive Certified Internal Auditor Exam preparation guide Designed to help you rigorously and thoroughly prepare for the Certified Internal Auditor (CIA) Exam, Wiley CIA Exam Review 2014 Part 3, Internal Audit Knowledge Elements covers the key topics on Part III of the exam. These include business processes; financial accounting and finance; managerial accounting; regulatory, legal, and economics; and information technology. Features a full exploration of theory and concepts Prepares students to properly understand the weight given to topics on the exam and react accordingly Includes indications of the level of difficulty for each topic in order to properly manage study time and focus areas Offers comprehensive coverage of exam material along with a glossary of applicable terminology Expert author S. Rao Vallabhaneni puts his twenty-five years of internal auditing and accounting management experience to work to bring you the definitive resource to help you prepare for the CIA Exam.
Download or read book The Composite Persuasion written by Joel Marsh and published by Lulu.com. This book was released on 2011-10-29 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: ** Persuasion, manipulation & brainwashing. The most complete method of influence, ever. ** Did you know that most "classic" persuasion books are built on old research from the 1980's? Based on the science of psychology and the methods of masters, The Composite Persuasion is the long-awaited update to persuasion research for a new generation of persuaders, online and in real-life. Joel Marsh is a world-class Experience Architect who has compared over 40 persuasive disciplines, combining the best methods from the world's most persuasive experts into a single formula. From military training and movie scripts, to fortune tellers and scientists, all persuasion everywhere is the same. Learn how to "do" persuasion, fix your weaknesses, and avoid being manipulated, now.
Download or read book Customer Loyalty and Supply Chain Management written by Ivan Russo and published by Routledge. This book was released on 2017-08-03 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many business-to-business (B2B) managers think that customers act rationally and base decisions mostly on price, customer loyalty isn’t considered. Companies outsource various activities, which enable them to improve efficiency, reduce costs, focus more on core competencies and improve their innovation capabilities. Supply Chain Management synchronizes the efforts of all parties—particularly suppliers, manufacturers, retailers, dealers, customers—involved in achieving customer’s needs. Despite much research, the relationship between customer loyalty and the supply chain strategy remains insufficiently explored and understood by practitioners and academics, while the theme has been extensively developed within marketing literature. Customer Loyalty and Supply Chain Management is the result of years of work by the authors on different projects concerning the overlapping areas of supply chains, logistics and marketing, drawing a connection between the literature to provide a holistic picture of the customer loyalty framework. Emphasis is given to the B2B context, where recent research has provided some clues to support the fact that investment in operations, new technologies and organizational strategy have had a significant role in understanding B2B loyalty, particularly in the context of global supply chains. Moreover, the book provides a modernized and predictive model of B2B loyalty, showing a different methodological approach that aims at capturing the complexity of the phenomenon. This book will be a useful resource for professionals and scholars from across the supply chain who are interested in exploring the dimension of customer loyalty in the challenging supplier and customer context.
Download or read book Case Studies in Marketing written by R. Srinivasan and published by . This book was released on 2008 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Case Interview Secrets written by Victor Cheng and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cheng, a former McKinsey management consultant, reveals his proven, insider'smethod for acing the case interview.
Download or read book Smart Grids Fundamentals and Technologies in Electricity Networks written by Bernd M. Buchholz and published by Springer. This book was released on 2014-07-08 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Efficient transmission and distribution of electricity is a fundamental requirement for sustainable development and prosperity. The world is facing great challenges regarding the reliable grid integration of renewable energy sources in the 21st century. The electric power systems of the future require fundamental innovations and enhancements to meet these challenges. The European Union’s “Smart Grid” vision provides a first overview of the appropriate deep-paradigm changes in the transmission, distribution and supply of electricity. The book brings together common themes beginning with Smart Grids and the characteristics of new power plants based on renewable energy and /or highly efficient generation principles. It covers the advanced technologies applied today in the transmission and distribution networks and innovative solutions for maintaining today’s high power quality under the challenging conditions of large-scale shares of volatile renewable energy sources in the annual energy balance. Besides considering the new primary and secondary technology solutions and control facilities for the transmission and distribution networks, prospective market conditions allowing network operators and the network users to gain benefits are also discussed. The growing role of information and communication technologies is investigated. The importance of new standards is underlined and the current international efforts in developing a consistent set of standards are described in detail. The presentation of international experiences to apply novel Smart Grid solutions to the practice of network operation concludes this book. The authors of the book worked for many years to develop Smart Grid solutions within national and international projects and to introduce them in the practice of network operations.
