Download or read book India as a potential market for expansion of an online fashion retailer written by Steven Wolf and published by GRIN Verlag. This book was released on 2016-08-24 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, The FOM University of Applied Sciences, Hamburg, language: English, abstract: Globalization and a very high competition level influence companies all around the world. In order to enlarge their businesses, they try to increase their market shares and look for new prospective markets for the further expansion. Nowadays many emerging markets, particularly India, attract solid overseas investments. The aim of this bachelor thesis is to estimate the potential attractiveness of India as a market for expansion of an online fashion retailer. In order to attain the mentioned aim, the thesis will consist of several chapters with theoretical and practical information. Chapter 2 will be focused on the principal information on this topic: market selection criteria, including evaluating market attractiveness and potential risks. Based on these criteria, the most important economical, political, demographical, geographical and administrative information about India, which is relevant to the research, will be provided in chapter 3. This will be followed by an analysis of Indian textile business, including retail market overview and its influencing factors (infrastructure, logistics, IT development, culture, legislative regulations and restrictions). According to restrictions in online business, chapter 5 will be focused on description of four market entry strategies, their advantages and disadvantages. Next the analysis of the pioneer and follower timing strategies will be provided. Based on all findings before, success factors for running online fashion retail business in India will be formulated. Then there will be given an overview about the important players in the field of online fashion retail in India, the main points of their activities in comparison. As the completion of the research, the potential Indian market entry strategy will be formulated. This includes an analysis of locations in India and a SWOT analysis, which information will be provided according to the previous findings of the thesis. All derived information and ideas formulated in the thesis will be summarized in conclusion and the main thesis question introduced in the aim will be answered.

Download or read book Market Research Report on Future of Online Retailing in India Industry Growth Drivers Statistics Trends Market Size Analysis Forecasts upto 2017 written by NPCS Team and published by NIIR PROJECT CONSULTANCY SERVICES. This book was released on 2014-04-04 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: The research report titled ‘Market Research Report on Future of Online Retailing in India (Industry Growth Drivers, Statistics, Trends, Market Size, Analysis & Forecasts upto 2017)’ released by Niir Project Consultancy Services provides a profound analysis of the online retailing market scenario in India. The report aims at analyzing the present as well as future prospects of the industry with respect to changes in the Indian market dynamics. It covers data points like overview & segmentation of the industry, growth drivers, trends that are emerging in the sector, demand assessment and porter 5 force analysis of the online retailing industry in India. At first, the report shares information on the overall industry emphasizing on existing business models in the business,the major segments in e-commerce and their growth trajectory. The report provides an overview of the Indian e-commerce industry covering online travel segment and e-tailing segment details along with their past market sizes. It also lays a succinct view on the various business models under the e-com set up. The report moves further to enumerate and elaborate on various growth catalysts for the industry like rising internet penetration, favorable Indian demographics, emerging m-commerce, growth of smartphones, rising disposable incomes and more. The factors are meticulously expounded and supported by graphical representation and forecasts of key indicators. The next section covers niceties of the trends emerging in the sector with the key trend being the incessant flow of funds in the e-retailing companies. The sector has been the top priority for investment funds and private equity players since 2009 with an unmatched rise in the total amount of investments. Moving forward, the report analyzes the attractiveness of the sector by evaluating the status of porters 5 forces prevalent in the sector. The sector is said to be most attractive when the 5 forces are at their weakest and the report explicates the forces methodically to simplify the analysis.The report also scrutinizes the demand scenario of the Indian online retailing industry by exploring key indicators like the number of online shoppers in India, the value of debit/card transactions and the market sizes of the industry and its key segments. The data mentioned above is again supported by graphical representation and forecasts of vital indicators. The report wraps up at the outlook segment. The Indian online retailing industry is riding high on the evolving consumer preferences and promising Indian growth story. Once a non-existent market today has bulged to humungous size and is anticipated to further grow swiftly in times to come.The report also includes company profiles of Flipkart, Myntra, eBay, Amazon and Snapdeal. All the major online retailing portals aim to turn profitable by the next fiscal year as industry faces consolidation and sustainable growth gathers focus rather than mere sales. The report identifies online retailing sector as a thriving sector with exceptional growth potential, the substantiation of which is the incessant flow of investments in the sector. The sector poses itself as one of the promising avenues for investment by entrepreneurs. Online retailing in India is bound to experience high growth rates on the back of rising internet penetration in the nation, growing disposable incomes, the smartphone revolution and also the dominance of younger population in the country’s demographics. Reasons for Buying this Report: • This research report helps you get a detail picture of the industry by providing overview of the industry along with the segmentation • The report provides market analysis covering major growth driving factors for the industry and latest market trends in the industry • This report helps to understand the present status of the industry by elucidating a comprehensive porters 5 force analysis and scrutiny of the demand supply situation • The report provides forecasts of key parameters which helps to anticipate the industry performance Our Approach: • Our research reports broadly cover Indian markets, present analysis, outlook and forecast for a period of five years. • The market forecasts are developed on the basis of secondary research and are cross-validated through interactions with the industry players • We use reliable sources of information and databases. And information from such sources is processed by us and included in the report

Download or read book Fashion Merchandising written by Dr Sukhvir Singh and published by LWRN Studio. This book was released on 2024-03-02 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to "Fashion Merchandising" authored by Dr. Sukhvir Singh, Professor and Associate Dean of the Faculty of Fashion and Design at SGT University, Gurgaon. This book is the culmination of years of research, teaching, and industry experience, aimed at providing readers with a comprehensive understanding of the intricacies of fashion business and merchandising. Fashion merchandising is a dynamic field that sits at the intersection of creativity and commerce. It encompasses a wide range of activities, from trend forecasting and product development to retail management and consumer behaviour analysis. In this book, I have endeavoured to cover these diverse aspects comprehensively, offering readers a holistic view of the fashion merchandising landscape. Throughout the chapters of this book, readers will embark on a journey that explores the fundamental principles of fashion merchandising, delves into the intricacies of retail management, and examines the latest trends and technologies shaping the industry. Drawing from real-world examples and case studies, I have sought to provide practical insights and actionable strategies that readers can apply in their academic pursuits and professional endeavours. Whether you are a student aspiring to enter the world of fashion, an educator seeking to enhance your curriculum, or a seasoned professional looking to stay abreast of industry trends, "Fashion Merchandising" offers something for everyone. It is my sincere hope that this book serves as a valuable resource and inspires readers to embark on their own journey of exploration and discovery within the dynamic realm of fashion merchandising.

Download or read book E Retailing Challenges and Opportunities in the Global Marketplace written by Dixit, Shailja and published by IGI Global. This book was released on 2016-02-26 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: The internet has become a flexible platform upon which global retail brands can expand and grow. With a greater emphasis on and opportunity for new market opportunities in the digital sphere, the global retail market is undergoing an era of rapid transformation as new web-based retail models emerge to meet the needs of the modern consumer. E-Retailing Challenges and Opportunities in the Global Marketplace explores the transformations occuring in the virtual marketplace as consumer needs and expectations shift to the new age of online shopping. Emphasizing the difficulties business professionals face in the digital age in addition to opportunities for market growth and new product development, this publication is a critical reference source for business professionals, product strategists, web managers, IT specialists, and graduate-level students in the fields of business, retail management, and advertising.

Download or read book The Luxury Market in India written by G. Atwal and published by Springer. This book was released on 2012-08-29 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India.

Download or read book To Commit Or Not written by Jaya Halepete and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "India is a country with over a billion people and is one of the world's fastest growing markets with many global retailing opportunities. The market is expected to grow to a worth of over $1 trillion by 2020. This growth is being led by lifestyle changes and a growing middle class with rising incomes. India is expected to become the world's fastest growing e-commerce market, driven by robust investment and a rapid increase in the number of internet users. Changes in government regulations, particularly foreign direct investment, have opened the market to foreign commerce and investment, which is expected to benefit the economy and improve customers' shopping experience. With increased competition, local companies will be challenged. As India's fast-moving economy brings opportunity, the great diversity within the country also brings the challenge of identifying consumer needs. Global companies need to evaluate the market opportunities and decide the level of investments, joint-venture options, and risks to take in this country. Students will evaluate the retail industry within India. They will consider both the growth potential associated with this market and the impact that increased foreign competition might have on existing local retailers."--Bloomsbury Publishing.

Download or read book A Study On Consumers Perception About Online Shopping In India written by Seema Gopichand Hariramani and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Digital Marketplaces Unleashed written by Claudia Linnhoff-Popien and published by Springer. This book was released on 2017-09-14 with total page 914 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of different views on how digitalization is influencing various industrial sectors addresses essential topics like big data and analytics, fintech and insuretech, cloud and mobility technologies, disruption and entrepreneurship. The technological advances of the 21st century have been massively impacted by the digital upheaval: there is no future without digitalization. The sale of products and services has left the classical point of sale and now takes place on a variety of channels. Whether in the automotive industry, travel and traffic, in cities, or the financial industry – newly designed ecosystems are being created everywhere; data is being generated and analyzed in real time; and companies are competing for mobile access channels to customers in order to gain knowledge about their individual contexts and preferences. In turn, customers can now publicly share their opinions, experiences and knowledge as User Generated Content, allowing them to impact the market and empowering them to build or destroy trust.

Download or read book Economics for Managers Part 2 written by Janardhan Upadhya P and published by Notion Press. This book was released on 2018-01-10 with total page 605 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economics for Managers - Part 2 is a comprehensive text book covering Macro and Indian Economics written in the light of UGC guidelines for students of BBA, BBM, BBS, MBA, M.Com, MA(Eco), AIMA and similar courses of Indian Universities and Management Institutions. The book is specially designed for the managers/Management students. The concepts of Economics are explained in simple language for easy understanding. Book is available in Part 1 and Part 2 and covers both theoretical and practical aspects of economics. Economics for Managers Part-2 presents a complete, rigorous and in-depth study of concepts, tools and principles of macro-economics such as Inflation, Fiscal and Monetary policies, Trade cycles, National income etc. It also includes the recent changes in Indian Economy across various sectors – agriculture, industries and service in detail. Numerous case studies and problems have been included in chapters to stimulate interest in readers. Highlights • Recent most developments of Indian economy • GST • Budget of 2008–07, 15–16,16–17 17–18 included • Trade Policy 2015–2020 • Globalization • Various industries study like Pharmaceutical, FMCG, Aviation, • FDI in services • Case study on international trade, banking, infrastructure, FMCG • 12th Five year plan, • RBI latest policies • Latest about Niti ayog and its achievements in recent years

Download or read book Mobile Commerce Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-06-19 with total page 1584 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students.

Download or read book India as Destination for Western retailers written by Janine Rößiger and published by diplom.de. This book was released on 2008-08-04 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Introduction: The Indian market is one of the key future markets for foreign investors and foreign companies. In 2010 the Indian market is estimated to be as big as the European Union with regard to the number of customers. Moreover, the Indian economy shows solid economic growth since the economical reform started in 1991, and the number of middle class households is continuously increasing. Thus, the purchasing power is rising in India. Hence, the Indian market has huge potential for foreign investment. All in all, the Indian market is a market multi-national companies should not miss because of its future importance. This diploma thesis focuses on India as a destination for Western retailers. The Indian market is especially attractive to Western retailers searching for markets with huge potential and wishing to explore markets which are yet unsaturated in contrast to the home markets of the Western retailers. Both the Global Retail Development Index of 2005 and 2006 rank India as the top destination for Western retailers among the emerging markets with regard to the risk associated with doing business in India and the market attractiveness. India ranks even before East European countries and rising stars like China or Russia because the Indian retail market combines low market saturation with stable economic growth and moderate political risk. However, India is a country with a very complex culture which needs to be considered if a foreign retail company plans to enter the Indian market. India is a country full of contrasts and a conglomerate of diverse cultural influences (Penner 2002; Kreuser, 2002). Thus, Indianizing, i.e. adapting e.g. a retail company s assortment, pricing strategy and approach to personnel management to the Indian market, is the key success factor for foreign retailers in India. To be able to succeed in the Indian retail market, knowledge of the unique characteristics of the Indian market and culture is vital. Thus, this diploma thesis starts with an overview of the opportunities of the Indian (retail) market such as growing consumption and a demographic advantage. The diploma thesis also describes the challenges of the Indian (retail) market such as the weak infrastructure and the challenges the Indian culture provides. Based on this knowledge, the second part of the diploma thesis introduces strategic decisions. Necessary adaptations to the Indian market, regarding e.g. dealing with Indian personnel or [...]

Download or read book BECOME THE REMARKABLE ETHNIC RETAIL STORE written by Vaanika Malik and published by Notion Press. This book was released on 2023-05-23 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Art of Building a Thriving Ethnic Retail Store : Strategies for standing out and succeeding in a Competitive Market BECOME THE REMARKABLE ETHNIC RETAIL STORE Are you ready to take your Indian fashion retail business to the next level? Look no further than this comprehensive guide, designed for both established retailers and newcomers alike. With in these pages, you'll find valuable insights and strategies for : • Navigating the unique challenges and opportunities of the Indian fashion retail market. • Learn how to identify your target audience and create a compelling brand identity that sets you apart from the competition. • Discover proven techniques for developing a winning marketing strategy to attract and retain customers, and explore the best practices for managing your finances and optimizing your operations for maximum efficiency. So what are you waiting for? Dive into the pages of this book and discover the path to becoming a successful and remarkable Indian fashion retailer!

Download or read book EBOOK Marketing Management written by Christian Homburg and published by McGraw Hill. This book was released on 2012-12-16 with total page 645 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Management: A Contemporary Perspective provides a fresh new perspective on marketing from some of the leading researchers in Europe. The book offers students and practitioners the comprehensive coverage they need to make the right decisions to create and implement highly successful marketing strategies. This exciting new edition includes updated cases and combines scholarly international research with relevant and contemporary examples from markets and brands across the world. The authors combine their experience as researchers and industry consultants to provide the conceptual and theoretical underpinning of marketing and empirical research, helping students to understand how marketing concepts can be applied and implemented. The book covers a full range of industries including business-to-customer, business-to-business, services marketing, retailing and international marketing from companies around the globe.

Download or read book Modeling Economic Growth in Contemporary India written by Bruno S. Sergi and published by Emerald Group Publishing. This book was released on 2024-07-22 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume focuses on core topics of economic disruption caused by the Covid-19 pandemic: changes in socio-cultural relationships, behavioural patterns and psychological attitudes governing human interaction, and government policies to stabilize the Indian economy and contribute to sustainable growth.

Download or read book Fibre2Fashion Textile Magazine August 2017 written by Fibre2Fashion and published by Fibre2Fashion. This book was released on 2017-08-01 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fibre2Fashion magazine—the print venture of Fibre2Fashion.com since 2011—is circulated among a carefully-chosen target audience globally, and reaches the desks of top management and decision-makers in the textiles, apparel and fashion industry. As one of India's leading industry magazines for the entire textile value chain, Fibre2Fashion Magazine takes the reader beyond the mundane headlines, and analyses issues in-depth.

Download or read book Service Management written by John R. Bryson and published by Springer Nature. This book was released on 2020-11-26 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook offers a fully integrated approach to the theory and practice of service management, exploring the operational dynamics, management issues and business models deployed by service firms. It builds on recent developments in service science as an interdisciplinary research area with emphasis on integration, adaptability, optimization, sustainability and rapid technological adoption. The book explores seven fundamental processes that are key to successfully managing service businesses, helping students gain insights into: how to manage service businesses, with coverage of both small firms and large transnationals service business models, operations and productivity managing service employees how service firms engage in product and process innovation marketing, customers and service experiences internationalization of service businesses the ongoing servitization of manufacturing This unique textbook is an ideal resource for upper undergraduate and postgraduate students studying service businesses and practitioners.

Download or read book RESPONSIBLE MARKETING FOR SUSTAINABLE BUSINESS written by Dr Ramesh Kumar Miryala and published by Zenon Academic Publishing. This book was released on 2016-03-31 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization has proliferated business with numerous challenges and opportunities, and simultaneously at other end the growth in economy, population, income and standard of living has redefined the scope of business and thus the business houses approaches. A highly competitive environment, knowledgeable consumers and quicker pace of technology are keeping business enterprises to be on their toes. Today marketing and its concepts have become key for survival of any business entity. The unique cultural characteristics, tradition and dynamics of consumer, demand an innovative marketing strategy to achieve success. Effective Marketing has become an increasingly vital ingredient for business success and it profoundly affects our day-to-day life. Today, the role of a business houses has changed from merely selling products and services to transforming lives and nurturing lifestyles. The Indian business is changing and so do the marketing strategies. These changing scenarios in the context of globalization will bestow ample issues, prospects and challenges which need to be explored. The practitioners, academicians and researchers need to meticulously review these aspects and acquaint them with knowledge to sustain in such scenarios. Thus, these changing scenarios emphasize the need of a broad-based research in the field of marketing also reflecting in marketing education. This book is an attempt in that direction. We sincerely hope that this book will provide insights into the subject to faculty members, researchers and students from the management institutes, consultants, practicing managers from industry and government officers.