Download or read book Independent Luxury written by Jonas Hoffmann and published by Springer. This book was released on 2015-07-26 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, luxury brands have deviated from the principles of craftsmanship, rarity, uniqueness and heritage. Conglomerates such as LVMH and Richemont have grown at an unprecedented pace and show no sign of slowing. This book explains the importance of innovation and argues why independent brands are vital to the survival of the industry.
Download or read book Independent Luxury written by Jonas Hoffmann and published by Springer. This book was released on 2015-07-26 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, luxury brands have deviated from the principles of craftsmanship, rarity, uniqueness and heritage. Conglomerates such as LVMH and Richemont have grown at an unprecedented pace and show no sign of slowing. This book explains the importance of innovation and argues why independent brands are vital to the survival of the industry.
Download or read book Developing Successful Global Strategies for Marketing Luxury Brands written by Mosca, Fabrizio and published by IGI Global. This book was released on 2021-03-26 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent times, the advent of new technologies, the concerns about sustainability, and the new tastes of the youngest generations of luxury consumers have affected the traditional dynamics of the luxury goods markets. These emerging issues have caused significant changes in the marketing of luxury goods. Sustainable development is not a new practice in the luxury market but is of increasing importance. The real challenge is for luxury companies to overcome the residual corporate social responsibility perspective to embrace a real integration of environmental, ethical, and social concerns into the corporate strategy. Integrated output and sustainable processes, the introduction of non-financial reporting as operational practice, and a new orientation to circular economy practices are emerging issues that still today request for a deeper exploration both on the academic and managerial point of view. Digitalization is another relevant issue that is reshaping the business model of luxury companies. Big data, blockchain, omnichannel experience, and digital customer experience represent the main digital challenges that luxury brand companies are facing nowadays. Luxury brands must keep up with these digital demands and sustainability concerns to maintain their position in the global market. Developing Successful Global Strategies for Marketing Luxury Brands upgrades the most relevant theoretical frameworks and empirical research about the marketing of luxury goods. This book is focused on contemporary issues affecting luxury industries such as digital transformation (blockchain, big data, analytics, innovation processes), sustainable development, changes in luxury consumers’ behavior, integration between physical and online channels, and the development of social media marketing strategies. Chapters will cover areas of marketing, management, buyer behavior, and international business, creating a multidisciplinary approach for this book. This book is ideal for scholars, local government agencies and public bodies, managers, luxury business owners, along with practitioners, stakeholders, researchers, academicians, and students who are interested in emerging issues affecting the luxury market, such as sustainability and digital transformation.
Download or read book Krautsack V Anderson written by and published by . This book was released on 2005 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Emerald Handbook of Entrepreneurship in Tourism Travel and Hospitality written by Marios Sotiriadis and published by Emerald Group Publishing. This book was released on 2018-07-11 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a practical handbook for entrepreneurship in tourism related industries. The book will provide students and prospective entrepreneurs with the knowledge, know-how and best practices in order to assist them in planning, implementing and managing business ventures in the field of tourism.
Download or read book The Automobile in American History and Culture written by Michael L. Berger and published by Bloomsbury Publishing USA. This book was released on 2001-07-30 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive reference guide reviews the literature concerning the impact of the automobile on American social, economic, and political history. Covering the complete history of the automobile to date, twelve chapters of bibliographic essays describe the important works in a series of related topics and provide broad thematic contexts. This work includes general histories of the automobile, the industry it spawned and labor-management relations, as well as biographies of famous automotive personalities. Focusing on books concerned with various social aspects, chapters discuss such issues as the car's influence on family life, youth, women, the elderly, minorities, literature, and leisure and recreation. Berger has also included works that investigate the government's role in aiding and regulating the automobile, with sections on roads and highways, safety, and pollution. The guide concludes with an overview of reference works and periodicals in the field and a description of selected research collections. The Automobile in American History and Culture provides a resource with which to examine the entire field and its structure. Popular culture scholars and enthusiasts involved in automotive research will appreciate the extensive scope of this reference. Cross-referenced throughout, it will serve as a valuable research tool.
Download or read book The Future of Luxury Brands written by Annamma Joy and published by Walter de Gruyter GmbH & Co KG. This book was released on 2022-02-07 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concepts of artification and sustainability are now both at the heart of luxury brand marketing strategies; artification as an ongoing process of transformation in the world of art and sustainability as an indispensable response to the issues of our times. The Future of Luxury Brands examines three interrelated luxury-marketing segments—the art world, fashion and fine wines including hospitality services—through the dual lenses of sustainability and artification. From safeguarding human and natural resources to upholding labor rights and protecting the environment, sustainability has taken center stage in consumer consciousness, embodying both moral authority and sound business practices. At the same time, artification—the process by which non-art is reconceived as art—applies the cachet of art to business, affording commercial products the sacred status accorded to works of art. When commercial products enter the realm of aesthetic creation, artification and consumer engagement inevitably increases. This pioneering book examining artification and sustainability as strategic pillars of marketing strategies in the luxury industry will be essential reading for practitioners working in luxury product companies, as also students of luxury brand marketing.
Download or read book The Queen s Diamond written by Niyah Moore and published by Urban Books. This book was released on 2020-09-29 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Desirae Fernandez is kicked out of her parents' home in Little Havana on her eighteenth birthday. She has only one plan, and that is to be grown. When her best friend gives her the opportunity to make fast money at Miami's Queen of Diamonds gentlemen's club, Desirae dives head first into the business and meets a handsome, hoodrich, up and coming rap label CEO by the name of Luxury. Their attraction to one another is undeniable, but he plays her cool until she turns 21. Messing around in the booth at his brother's studio, she freestyles as a joke. Everything changes once he discovers she can actually rap. With the Monnahan Boyz's ghostwriting abilities and vision, Luxury transforms her into a superstar. Rising to the top of the charts, Desirae becomes famous seemingly overnight. Cars, jewelry, clothes, money--she lives for it all, but a new face in town stirs things up. Her best friend is brutally murdered, and everything Luxury pours into Desirae points her straight down a dark path.
Download or read book Michigan Farmer written by and published by . This book was released on 1852 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The American Shorthorn Herd Book written by and published by . This book was released on 1919 with total page 1114 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The American Short horn Herd Book written by Lewis Falley Allen and published by . This book was released on 1919 with total page 1116 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Deluxe written by Dana Thomas and published by Penguin. This book was released on 2007-08-16 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: “With Deluxe: How Luxury Lost Its Luster, [Dana] Thomas—who has been the cultural and fashion writer for Newsweek in Paris for 12 years—has written a crisp, witty social history that’s as entertaining as it is informative.” —New York Times From the author of Fashionopolis: The Price of Fast Fashion and the Future of Clothes Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits. Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci, and Burberry don't want us to know. Deluxe is an uncompromising look behind the glossy façade that will enthrall anyone interested in fashion, finance, or culture.
Download or read book Critical Luxury Studies written by John Armitage and published by Edinburgh University Press. This book was released on 2016-04-18 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Assembling the foremost scholars in this innovative, distinctive and expanding subject, internationally well-known critical theorists John Armitage and Joanne Roberts present a ground-breaking aesthetic, design-led and media-related examination of the relations between historical and, crucially, contemporary ideas of luxury. Critical Luxury Studies offers a technoculturally inspired survey of the mediated arts and design, as well as a means of comprehending the socio-economic order with novel philosophical tools and critical methods of interrogation that are re-defining the concept of luxury in the 21st century.
Download or read book Motion Picture Classic written by and published by . This book was released on 1928 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Fundamentals of Fashion Design written by Richard Sorger and published by Bloomsbury Publishing. This book was released on 2017-08-10 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fundamentals of Fashion Design provides a fully illustrated introduction to the key elements of fashion design, from the initial concept of a fashion idea to realizing it in 3D form. Writing with clarity and precision, Richard Sorger and Jenny Udale explain the entire fashion design process, including research and design, fabrics and their properties, construction methods and how to form and promote a collection. This third edition has been updated to include the latest design and construction techniques and stunning new visual examples. New and updated interviews with practitioners working for leading fashion brands offer key insights into succeeding in the industry today and a preface by fashion designer and instructor Shelley Fox introduces and contextualizes the new edition. Exercises also help readers to discover and experiment with design techniques first hand. Overall, this book is a rich and dynamic resource that will inspire readers to develop their own design work and embark on a career in fashion with confidence, proficiency and enthusiasm. FEATURED INTERVIEWS Mårten Andreasson, & Other Stories Alan Humphrey Bennett, Paul Smith Kristin Forss, Marni Barry Grainger, Timberland Louise Gray Peter Jensen Gahee Lim Winni Lok Michele Manz, Current/Elliott Chantal Williams, Old Navy
Download or read book Why We Can t Have Nice Things written by Minh-Ha T. Pham and published by Duke University Press. This book was released on 2022-08-08 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2016, social media users in Thailand called out the Paris-based luxury fashion house Balenciaga for copying the popular Thai “rainbow bag,” using Balenciaga’s hashtags to circulate memes revealing the source of the bags’ design. In Why We Can’t Have Nice Things Minh-Ha T. Pham examines the way social media users monitor the fashion market for the appearance of knockoff fashion, design theft, and plagiarism. Tracing the history of fashion antipiracy efforts back to the 1930s, she foregrounds the work of policing that has been tacitly outsourced to social media. Despite the social media concern for ethical fashion and consumption and the good intentions behind design policing, Pham shows that it has ironically deepened forms of social and market inequality, as it relies on and reinforces racist and colonial norms and ideas about what constitutes copying and what counts as creativity. These struggles over ethical fashion and intellectual property, Pham demonstrates, constitute deeper struggles over the colonial legacies of cultural property in digital and global economies.
Download or read book The Rough Guide to the Dominican Republic written by Sean Harvey and published by Rough Guides UK. This book was released on 2013-10-10 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Rough Guide to the Dominican Republic is the definitive guide to this beautiful and fascinating island, with clear maps and detailed coverage of all the Dominican Republic's best attractions. Discover the Dominican Republic's highlights with stunning photography and information on everything from the country's pine-forested mountain ranges and tropical mangrove estuaries, to its humpback whale breeding grounds and ancient Taino Indian sites. Find detailed practical advice on what to see and do, relying on up-to-date descriptions of the best hotels, beaches and out of the way areas for all budgets. This guide shows you every amazing place in the Dominican Republic and describes each aspect of the fascinating local history and culture. Explore every part of this beautiful country with easy-to-use maps that help make sure you don't miss the unmissable. Originally published in print in 2011. Make the most of your holiday with The Rough Guide to the Dominican Republic. Now available in ePub format.
