Download or read book Incorporating the Principles of Sustainable Tourism into the Strategic Marketing System written by Martina Dirschl and published by GRIN Verlag. This book was released on 2020-03-23 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2008 in the subject Tourism - Miscellaneous, grade: 1,0, Heilbronn University, language: English, abstract: Tourism is often considered a welcome source of economic development providing employment opportunities, producing means of earning foreign exchange, and stimulating the local economy. The tourism sector is more complex than economic activity alone, since the social, political, technical and ecological environments also have a strong influence on it and vice versa. “Conventional” mass tourism is associated with numerous negative effects, such as environmental destruction and loss of cultural heritage. For this reason, some of the terms that have surfaced over the last decade are “sustainable” tourism and “alternative” tourism. The increasing awareness of consumers about Corporate Social Responsibility and environmental issues has brought forward a new target group named the “morally conscious tourist". Destinations and especially international corporations alike advertise with these terms as a means to differentiate themselves, reaching out for this new, emerging customer segment. However, sustainability should not merely be a marketing ploy to reach new customers or to perform “greenwashing” in order to appear more environmentally friendly. In fact, it is a complex and difficult task to achieve the implementation of sustainable business practices and to develop sustainable tourism products. It is exactly this challenge the research paper will focus on by analyzing how to incorporate the principles of sustainability into the marketing system of tourism businesses or destinations. An exploratory as well as descriptive research design based on external and internal secondary data is used in order to obtain information that can answer the research question. The first aspect to be studied in this research paper is the development of tourism and the tourism industry with regards to the emergence of mass tourism, as well as the criticisms of tourism that have arisen throughout the past and started the ongoing discussion about sustainable tourism. Further, the principles of sustainability and sustainable tourism will be explained and considered critically. Secondly, the aspects that need to be integrated into the marketing concept will be identified on the basis of the strategic marketing system developed by Lewis and Chambers (1989). The findings will provide the basis for analyzing the marketing strategy of Tourism Queensland in the subsequent section. Finally, a conclusion will be drawn on the findings.

Download or read book Understanding the Sustainable Development of Tourism written by Janne J. Liburd and published by Goodfellow Publishers Ltd. This book was released on 2010-05-31 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text provides tourism students, educators, industry planners, researchers, managers and operators with the latest thinking on a comprehensive range of themes addressing the sustainable development of tourism.

Download or read book Marketing Tourism Destinations written by Ernie Heath and published by John Wiley & Sons. This book was released on 1992-04-16 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides detailed information on planning for tourism development and marketing in any region or community with emphasis on cases applicable to various parts of the globe. Not only contains a formula for strategic tourism planning but delves into such topics as environment and resource analysis, target marketing for profit and non-profit, regional marketing mix strategy, management and regional suppor and systems.

Download or read book Integrating Sustainability Into Business written by Xavier Font and published by UNEP/Earthprint. This book was released on 2005 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: This manual aims at providing an overview of the many practices that have been explored by members of the Tour Operators' Initiative and is designed to help the individual in charge for promoting responsible tourism within a company to determine both what needs to be changed and how to facilitate those changes.

Download or read book Sustainable Marketing of Cultural and Heritage Tourism written by Deepak Chhabra and published by Routledge. This book was released on 2010-04-19 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural attractions play an important role in tourism at all levels, and attract huge numbers of tourists interested in heritage and the arts. Cultural Heritage Tourism has positive economic and social impacts but can also have negative impacts on communities and regions. This book draws together and links ideas of tourism from sustainable marketing perspectives and embeds it within a heritage management setting. Through a discussion and analysis of existing literature and practices this book aims to propose a marketing strategy framework grounded in sustainable principles that can be used to sustain and preserve the authenticity of cultural heritage for future generations, whilst appealing to the suppliers, the regulators, and the consumers. The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn from core sustainable principles. This is followed by a pragmatic examination of the proposed framework from the shaper’s (provider’s) perspective. The material presented in this book is not merely an agglomeration of documented secondary research, but the theoretical concepts are grounded in empirical research and interactive discussions with students and the travel and tourism industry. A variety of heritage institutions across the globe are used as starting points to test the applicability of the proposed paradigm: these include museums, historic house museums, heritage hotels/resorts, festivals, and heritage merchandize. This is a timely offering to a growing and vibrant area of research; what is most pertinent is that it is a thorough and fresh take on the topic with primary research included. It will find a place in student materials for a variety of courses and it should be read by practicing academics and researchers.

Download or read book The Business of Sustainable Tourism Development and Management written by Susan L. Slocum and published by Routledge. This book was released on 2020-03-31 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business of Sustainable Tourism Development and Management provides a comprehensive introduction to sustainable tourism, crucially combining both theoretical and practical approaches to equip students with the tools to successfully manage a sustainable tourism business or destination. Covering a range of crucial topics such as mass tourism, alternative tourism, human capital management, and many more, this book incorporates a global curriculum that widens the sustainable tourism debate to include theoretical perspectives, applied research, best-practice frameworks, business tools, and case studies, facilitating a more comprehensive sustainable tourism educational strategy. Information on how to effectively implement strategies that can be applied to business environments, entrepreneurship, and job skills to enhance career preparation is at the forefront of this textbook. Highly illustrated and with an interactive companion website including bonus learning materials, this is the ideal textbook for students of tourism, hospitality, and events management at both undergraduate and postgraduate levels.

Download or read book An Introduction to Sustainable Tourism written by Alexandra Coghlan and published by Goodfellow Publishers Ltd. This book was released on 2023-06-10 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully revised and updated for a second edition, it provides a comprehensive, pragmatic, and realistic look at integrating sustainability into tourism. Includes two new chapters on regenerative tourism and disruptors including the impact of COVID-19 and new material on systems thinking, influencing behaviours and green marketing.

Download or read book Marketing for Sustainable Tourism written by Umberto Martini and published by MDPI. This book was released on 2020-05-13 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of the Special Issue is to discuss the main current topics concerning marketing for sustainable tourism with reference to territories (i.e., tourism destinations, protected areas, parks and/or natural sites, UNESCO World Heritage Sites, rural regions/areas, etc.) and tourism enterprises and/or organisations (i.e., destination management organisations, hospitality enterprises, restaurant enterprises, cableway companies, travel agencies, etc.). In destinations where natural resources are pull factors for tourism development, the relationships among local actors (public, private, and local community), as well as marketing choices, are essential to develop sustainable tourism products. To this end, the Special Issue encourages papers that analyse marketing strategies adopted by tourism destinations and/or tourism enterprises to avoid overtourism, to manage mass sustainable tourism (as defined by Weaver, 2000), and to encourage and promote sustainable tourism in marginal areas or in territories suffering lack of integration in the tourism offer. Special attention will be given to contributions on the best practices to manage territories and/or enterprises adopting sustainable marketing strategies.

Download or read book Tourism and Sustainability written by Mike Stabler and published by Cabi. This book was released on 1997 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism is at the forefront of the debate on development versus sustainability. The challenge facing the industry is how to translate principles into practice and to attain a balance between the objectives of tourism development and the long-term conservation of physical, ecological and sociocultural environments. This book addresses these issues, particularly from economic, ethical and environmental perspectives. It has been developed from selected papers presented at a conference held at Newton Rigg College, Cumbria, UK, in April 1996. It is divided into four parts, addressing: concepts, theories and methodological issues; the tourism industry's promotion of sustainable tourism; minimising environmental impact by means of alternative forms of tourism; and policy implications. The book includes a wide range of case studies and destinations where tourism is rapidly developing in fragile environments, including Belize, Crete, Goa, the English Lake District, Madagascar, Malaysia, the Seychelles and Spain. It represents important reading for both undergraduate and postgraduate students, research workers and tourism industry practitioners, whether from the standpoint of geography, sociology, economics, management and marketing or planning.

Download or read book Sustainability in Tourism written by Ian Jenkins and published by Springer Science & Business Media. This book was released on 2013-06-03 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainability and green topics have become a crucial element in modern economy. All sectors of the economy are concerned, also the tourism industry. This book takes an overview on developments of sustainability in tourism from a multidisciplinary view point: economy, marketing, social science, media studies, political studies. In order to under-stand the long term changes in the field it is important to include different scientific approaches.

Download or read book Sustainable Tourism Tourism Paradigms written by Salih SARIKAMIS and published by World Books Store. This book was released on 2022-12-30 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's world, sustainability has become a fundamental concern in all industries and tourism is no exception. As tourists flock to destinations around the world, it is crucial that we consider the environmental, social and economic impacts of tourism on these places. Sustainable tourism is a way of visiting a destination that allows the conservation of natural and cultural resources while also benefiting the local community and economy. It is a holistic tourism approach that takes into account the needs and interests of all stakeholders, as well as the long-term effects of tourism on a destination. In this book, we will examine various aspects of sustainable tourism, from its history and definitions to its principles and practices. We will also discuss the challenges and opportunities associated with sustainable tourism and explore ways in which it can be implemented in destinations around the world. As you read, we hope you will gain a better understanding of sustainable tourism and its importance in today's world. By incorporating sustainability principles into your personal and business cultures, you can play a role in keeping the destinations you visit alive for future generations. With this in mind, we explore the concept of sustainable tourism and how it fits within the broader framework of tourism paradigms. In this regard, I believe that this book will fill an important gap in the literature. I wish this valuable work to contribute to the reader, and I would like to thank our valuable stakeholders who contributed to the book.

Download or read book Strategic Innovative Marketing and Tourism written by Androniki Kavoura and published by Springer Nature. This book was released on 2020-03-09 with total page 1074 pages. Available in PDF, EPUB and Kindle. Book excerpt: ​This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.

Download or read book Sustainable Tourism written by Rebecca Hawkins and published by Taylor & Francis. This book was released on 2009-11-03 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looking ahead to the 21st century, Sustainable Tourism explains the current thinking process that underlies the emerging international principles of more sustainable development in travel and tourism. Using international illustrations it draws on experience and good practice as they are being increasingly applied around the world in the late 1990s. In sharp contrast to the problem analysis approach adopted by so many authors to this subject, this book is focused on the pro-active role the private sector industry can play in partnership with the public sector to achieve solutions through its day-to-day operations and marketing, expecially in product enhancement and quality controls. Case material, contributed by senior professionals in the industry, include: *Kruger National Park, South Africa *Quicksilver Connections, Barrier Reef, Australia *Edinburgh's Old Town, UK *Ironbridge Gorge Museum, UK *Rutland Water, UK. Industry illustrations are drawn from British Airways, Grecotel, Inter-Continental Hotels and Resorts, the International Federation of Tour Operators, P&O and TUI. Professor Victor Middleton has had some thirty years' international experience of marketing practice covering most of the private and public sectors of travel and tourism. He holds appointments as Visiting Professor at Oxford Brookes University and University of Central Lancashire. Dr Rebecca Hawkins runs her own business specialising in environmental aspects of tourism projects and has undertaken a number of pioneering programmes in this role. She was Deputy Director of the World Travel and Tourism Environment Research Centre at Oxford Brookes University, where she worked with Victor Middleton.

Download or read book Contemporary Marketing and Consumer Behaviour in Sustainable Tourism written by Maria Palazzo and published by Taylor & Francis. This book was released on 2024-03-11 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book delves into contemporary trends in consumer behaviour and marketing strategies in the field of sustainable tourism. It explores effective promotion methods for sustainable tourism development, emphasizing the involvement of various stakeholders such as communities, local residents, visitors, organizations and governments. With an international perspective, this interdisciplinary book specifically examines the human aspects of environmental change, covering topics like smart growth; heritage; place identity, place image, and reputation; technology and innovation; life-cycle thinking and circular economy; waste management; ecosystems and global change; transitions to low-carbon economy; etc. The book raises several original research questions about the essential nature of sustainable tourism in the post-pandemic era, aiming to fill knowledge gaps and drive transformative change. Offering a blend of theoretical insights and practical case studies, this book is valuable for students, researchers and academics in business management, marketing, communication and tourism, as well as for managers and decision-makers.

Download or read book Education for Sustainability in Tourism written by Gianna Moscardo and published by Springer. This book was released on 2015-10-21 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainability is a dominant theme in tourism practice. Increasingly, research and education of tourism stakeholders is also necessary in improving sustainable tourism practice. This book pays systematic attention to education for sustainability in tourism, and is thus a valuable resource for sustainable tourism educators and scholars. The book is divided into four parts. Part I provides a reference for educators seeking to understand core knowledge areas, ethics, corporate social responsibility and governance. Part II examines issues and processes relevant to understanding tourism and sustainability in the formal educational sector, including universities, vocational training and school settings. Part III explores learning and sustainable tourism in non-institutional settings, including destination communities, coaching and mentoring and visitor learning. The final part provides a collection of cases to illustrate the use of different pedagogies and assessment approaches in education for sustainability in tourism. The book will be accompanied by instructor resources to assist educators teaching in the field.

Download or read book Ecotourism and Environmental Sustainability written by Tim Gale and published by Routledge. This book was released on 2016-04-29 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers conceptual and practical insights into the complex interactions between ecotourism and the natural environment, with consideration given to government policy, marketing by suppliers, consumer behaviour and visitor/environmental management. Illustrated by international case studies the roles of and interplay between tour operators, their clients, resource managers and local communities are examined. This creates a comprehensive and insightful overview of the factors that work for and against the achievement of environmental sustainability in and through ecotourism. The result is a critical examination of ecotourism and environmental sustainability that highlights ideas for best practice and proposes new directions for future research

Download or read book Sustainability in the Hospitality Industry written by Philip Sloan and published by Routledge. This book was released on 2009 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book uses case studies throughout to explore the followingkey issues: *How can hospitality properties and equipment be designed to use less resources? *What are the benefits of using more sustainable food and beverage sources? *How can environmental impacts be reduced and profitability increased? *How can properties integrate sustainability management systems and stay one step ahead of the competition? *How can the reputation of a hospitality operation be improved to attract investment by incorporating responsible marketing and corporate social responsibility policies? Sustainability in the Hospitality Industry contains stimulating new ideas, solutions, and strategies essential to every student and professional in the hospitality industry.-