Download or read book Inarticulate Longings written by Jennifer Scanlon and published by Psychology Press. This book was released on 1995 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inarticulate Longings explores the contradictions of a social agenda for women that promoted both traditional roles and the promises of a growing consumer culture by examining the advertising industry in the early 20th century.
Download or read book We Are What We Sell written by Danielle Sarver Coombs and published by Bloomsbury Publishing USA. This book was released on 2014-01-15 with total page 970 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of "the American dream." The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.
Download or read book Selling Themselves written by Russell Johnston and published by University of Toronto Press. This book was released on 2012-02-01 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: From its origins in the Victorian era as a marginal and somewhat shady enterprise, the advertising trade in Canada changed radically after the turn of the century - rising quickly to a position of influence and respectability. In this book, Russell Johnston tells the story of the people who made it so. Johnston's setting is the dynamic intersection of business and culture during the early decades of the twentieth century. During this period, he argues, magazines and newspapers grew increasingly dependent on sales of advertising space, and this precipitated a widespread restructuring of the publishing industry. Ultimately, this affected the range and content of Canadian periodicals, setting the parameters for a newly invigorated, though still fragile, Canadian magazine industry. Johnston charts this process by exploring the lives, goals and ideas of a new breed of solicitor, the ad agent, and shows how agencies began to draw on the disciplines of psychology and economics to promote their products, thus initiating the modern market research industry. The only thorough analysis of the forces shaping advertising in Canada prior to 1930, this study documents the emergence in Canada of a key component of the modern culture of consumption.
Download or read book Roughing it in the Suburbs written by Valerie J. Korinek and published by University of Toronto Press. This book was released on 2000-12-15 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally launched in 1928, by the 1950s and 1960s nearly two million readers every month sampled "Chatelaine" magazine's eclectic mixture of traditional and surprisingly unconventional articles and editorials. At a time when the American women's magazine market began to flounder thanks to the advent of television, "Chatelaine's" subscriptions expanded, as did the lively debate between its pages. Why? In this exhilarating study of Canada's foremost women's publication in the 50s and 60s, Valerie Korinek shows that while the magazine was certainly filled with advertisements that promoted domestic perfection through the endless expansion of consumer spending, a number of its sections – including fiction, features, letters, and the editor's column – began to contain material that subversively complicated the simple consumer recipes for affluent domesticity. Articles on abortion, spousal abuse, and poverty proliferated alongside explicitly feminist editorials. It was a potent mixture and the mail poured in – both praising and criticizing the new directions at the magazine. It was "Chatelaine's" highly interactive and participatory nature that encouraged what Korinek calls "a community of readers" – readers that in their very response to the magazine led to its success. "Chatelaine" did not cling to the stereotypical images of the era, instead it forged ahead providing women with a variety of images, ideas, and critiques of women's role in society. Chatelaine's dissemination of feminist ideas laid the foundation for feminism in Canada in the 1970s and after. Comprehensive, fascinating, and full of lively debate and history, "Roughing it in the Suburbs" provides a cultural study that weaves together a history of "Chatelaine's" producer's, consumers, and text. It illustrates how the structure of the magazine's production, and the composition of its editorial and business offices allowed for feminist material to infiltrate a mass-market women's monthly. In doing so it offers a detailed analysis of the times, the issues, and the national cross section of the women and, sometimes, men, who participated in the success of a Canadian cultural landmark. Winner of the Laura Jamieson Prize, awarded by the Canadian Research Institute for the Advancement of Women
Download or read book Sex in Advertising written by Tom Reichert and published by Routledge. This book was released on 2014-04-04 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: A volume of scholarly research & viewpoints on how sexual appeals function in the current advertising environment. Offers answers as to why the use of sex is so prevalent. For scholars & students in advertising, media studies, mass comm, rhetoric.
Download or read book A New Heartland written by Janet Galligani Casey and published by Oxford University Press. This book was released on 2009-04-16 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modernity and urbanity have long been considered mutually sustaining forces in early twentieth-century America. But has the dominance of the urban imaginary obscured the importance of the rural? How have women, in particular, appropriated discourses and images of rurality to interrogate the problems of modernity? And how have they imbued the rural-traditionally viewed as a locus for conservatism-with a progressive political valence? Touching on such diverse subjects as eugenics, reproductive rights, advertising, the economy of literary prizes, and the role of the camera, A New Heartland demonstrates the importance of rurality to the imaginative construction of modernism/modernity; it also asserts that women, as objects of scrutiny as well as agents of critique, had a special stake in that relation. Casey traces the ideals informing America's conception of the rural across a wide field of representational domains, including social theory, periodical literature, cultural criticism, photography, and, most especially, women's rural fiction ("low" as well as "high"). Her argument is informed by archival research, most crucially through a careful analysis of The Farmer's Wife, the single nationally distributed farm journal for women and a little known repository of rural American attitudes. Through this broad scope, A New Heartland articulates an alternative mode of modernism by challenging orthodox ideas about gender and geography in twentieth-century America.
Download or read book Shopping for Change written by Louis Hyman and published by Cornell University Press. This book was released on 2017-06-15 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consuming with a conscience is one of the fastest growing forms of political participation worldwide. Every day we make decisions about how to spend our money and, for the socially conscious, these decisions matter. Political consumers "buy green" for the environment or they "buy pink" to combat breast cancer. They boycott Taco Bell to support migrant workers or Burger King to save the rainforest. But can we overcome the limitations of consumer identity, the conservative pull of consumer choice, co-optation by corporate marketers, and other pitfalls of consumer activism in order to marshal the possibilities of consumer power? Can we, quite literally, shop for change? Shopping for Change brings together the historical and contemporary perspectives of academics and activists to show readers what has been possible for consumer activists in the past and what might be possible for today's consumer activists.Contributors Kyle Asquith, University of Windsor; Dawson Barrett, Del Mar College; Lawrence Black, University of York; Madeline Brambilla, Northeastern University; Joshua Carreiro, Springfield Technical Community College, Springfield, MA; H. Louise Davis, Miami University; Jeffrey Demsky, San Bernardino Valley College; Tracey Deutsch, University of Minnesota–Twin Cities; Mara Einstein, Queens College, CUNY; Bart Elmore, University of Alabama; Sarah Elvins, University of Manitoba; Daniel Faber, Northeastern University; Julie Guard, University of Manitoba; Louis Hyman, ILR School, Cornell University; Meredith Katz, Virginia Commonwealth University; Randall Kaufman, Miami Dade College–Homestead Campus; Larry Kirsh, IMR Health Economics, Portland, OR; Katrina Lacher, University of Central Oklahoma; Bettina Liverant, University of Calgary; Amy Lubitow, Portland State University; Robert N. Mayer, University of Utah; Michelle McDonald, Stockton University; Wendy Wiedenhoft Murphy, John Carroll University; Mark W. Robbins, Del Mar College; Jessica Stewart, Cornell University;Joseph Tohill, York University and Ryerson University; Allison Ward, Queen's University and McMaster University; Philip Wight, Brandeis University
Download or read book Manipulating Images written by Tawnya J. Adkins Covert and published by Lexington Books. This book was released on 2011-03-03 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the interrelationships among political, economic, and social forces in the construction of prevailing cultural images and gender roles for women in society, the book examines both the process of creating and the resulting content of wartime mobilization messages found in magazine advertising aimed at American women.
Download or read book Pineapple Culture written by Gary Y. Okihiro and published by Univ of California Press. This book was released on 2009-06-02 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Plucked from tropical America, the pineapple was brought to European tables and hothouses before it was conveyed back to the tropics, where it came to dominate U.S. and world markets. Pineapple Culture is a dazzling history of the world's tropical and temperate zones told through the pineapple's illustrative career. Following Gary Y. Okihiro's enthusiastically received Island World: A History of Hawai`i and the United States, Pineapple Culture continues to upend conventional ideas about history, space, and time with its provocative vision. At the center of the story is the thoroughly modern tale of Dole's "Hawaiian" pineapple, which, from its island periphery, infiltrated the white, middle-class homes of the continental United States. The transit of the pineapple brilliantly illuminates the history and geography of empires—their creations and accumulations; the circuits of knowledge, capital, labor, goods, and the cultures that characterize them; and their assumed power to name, classify, and rule over alien lands, peoples, and resources.
Download or read book Clio in the Classroom written by Carol Berkin and published by Oxford University Press. This book was released on 2009 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book makes accessible the content, key themes and concepts, and pedagogical techniques of U.S. women's history. The essays in this volume provide concise, up-to-date overviews of American women's history from colonial times to the present that include its ethnic, racial, and regional changes.--[book cover].
Download or read book Extreme Domesticity written by Susan Fraiman and published by Columbia University Press. This book was released on 2017-01-10 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Domesticity gets a bad rap. We associate it with stasis, bourgeois accumulation, banality, and conservative family values. Yet in Extreme Domesticity, Susan Fraiman reminds us that keeping house is just as likely to involve dislocation, economic insecurity, creative improvisation, and queered notions of family. Her book links terms often seen as antithetical: domestic knowledge coinciding with female masculinity, feminism, and divorce; domestic routines elaborated in the context of Victorian poverty, twentieth-century immigration, and new millennial homelessness. Far from being exclusively middle-class, domestic concerns are shown to be all the more urgent and ongoing when shelter is precarious. Fraiman's reformulation frees domesticity from associations with conformity and sentimentality. Ranging across periods and genres, and diversifying the archive of domestic depictions, Fraiman's readings include novels by Elizabeth Gaskell, Sandra Cisneros, Jamaica Kincaid, Leslie Feinberg, and Lois-Ann Yamanaka; Edith Wharton's classic decorating guide; popular women's magazines; and ethnographic studies of homeless subcultures. Recognizing the labor and know-how needed to produce the space we call "home," Extreme Domesticity vindicates domestic practices and appreciates their centrality to everyday life. At the same time, it remains well aware of domesticity's dark side. Neither a romance of artisanal housewifery nor an apology for conservative notions of home, Extreme Domesticity stresses the heterogeneity of households and probes the multiplicity of domestic meanings.
Download or read book Testimonial Advertising in the American Marketplace written by M. Moskowitz and published by Springer. This book was released on 2009-11-23 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the history and practice of testimonial advertising in the United States from the mid-nineteenth century to the present day, addressing a surprising lack of scholarship on this enduring and pervasive marketing tool. Treating consumers as neither the victims nor the empowered foes of corporate practices, the authors gathered here contribute to new scholarship at the intersection of cultural and business history by examining how testimonials mediate negotiations between producers and consumers and shape modern cultural attitudes about social identity, advice, community, celebrity, and the consumption of brand-name goods and services.
Download or read book Building a Better Race written by Wendy Kline and published by Univ of California Press. This book was released on 2005-11-21 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Building a Better Race powerfully demonstrates the centrality of eugenics during the first half of the twentieth century. Kline persuasively uncovers eugenics' unexpected centrality to modern assumptions about marriage, the family, and morality, even as late as the 1950s. The book is full of surprising connections and stories, and provides crucial new perspectives illuminating the history of eugenics, gender and normative twentieth-century sexuality."—Gail Bederman, author of Manliness and Civilization: A Cultural History of Gender and Race in the US, 1880-1917 "A strikingly fresh approach to eugenics.... Kline's work places eugenicists squarely at the center of modern reevaluations of females sexuality, sexual morality in general, changing gender roles, and modernizing family ideology. She insists that eugenic ideas had more power and were less marginal in public discourse than other historians have indicated."—Regina Morantz-Sanchez, author of Conduct Unbecoming a Woman: Medicine on Trial in Turn-of-the-Century Brooklyn
Download or read book Hope in a Jar written by Kathy Peiss and published by University of Pennsylvania Press. This book was released on 2011-11-29 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did powder and paint, once scorned as immoral, become indispensable to millions of respectable women? How did a "kitchen physic," as homemade cosmetics were once called, become a multibillion-dollar industry? And how did men finally take over that rarest of institutions, a woman's business? In Hope in a Jar, historian Kathy Peiss gives us the first full-scale social history of America's beauty culture, from the buttermilk and rice powder recommended by Victorian recipe books to the mass-produced products of our contemporary consumer age. She shows how women, far from being pawns and victims, used makeup to declare their freedom, identity, and sexual allure as they flocked to enter public life. And she highlights the leading role of white and black women—Helena Rubenstein and Annie Turnbo Malone, Elizabeth Arden and Madame C. J. Walker—in shaping a unique industry that relied less on advertising than on women's customs of visiting and conversation. Replete with the voices and experiences of ordinary women, Hope in a Jar is a richly textured account of the ways women created the cosmetics industry and cosmetics created the modern woman.
Download or read book Diners Dudes and Diets written by Emily J. H. Contois and published by UNC Press Books. This book was released on 2020-10-02 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: The phrase "dude food" likely brings to mind a range of images: burgers stacked impossibly high with an assortment of toppings that were themselves once considered a meal; crazed sports fans demolishing plates of radioactively hot wings; barbecued or bacon-wrapped . . . anything. But there is much more to the phenomenon of dude food than what's on the plate. Emily J. H. Contois's provocative book begins with the dude himself—a man who retains a degree of masculine privilege but doesn't meet traditional standards of economic and social success or manly self-control. In the Great Recession's aftermath, dude masculinity collided with food producers and marketers desperate to find new customers. The result was a wave of new diet sodas and yogurts marketed with dude-friendly stereotypes, a transformation of food media, and weight loss programs just for guys. In a work brimming with fresh insights about contemporary American food media and culture, Contois shows how the gendered world of food production and consumption has influenced the way we eat and how food itself is central to the contest over our identities.
Download or read book Conceiving Parenthood written by Amy Laura Hall and published by Wm. B. Eerdmans Publishing. This book was released on 2008 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The book is replete with photos and advertisements from popular magazines from the 1930s through the 1950s."--Jacket.
Download or read book Poverty in American Popular Culture written by Wylie Lenz and published by McFarland. This book was released on 2020-08-17 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1964, President Lyndon Johnson declared an "unconditional war" on poverty in the form of sweeping federal programs to assist millions of Americans. Two decades later, President Reagan drastically cut such programs, claiming that welfare encouraged dependency and famously quipping, "Some years ago, the federal government declared war on poverty, and poverty won." These opposing policy positions and the ideologies informing them have been well studied. Here, the focus turns to the influence of popular art and entertainment on beliefs about poverty's causes and potential cures. These new essays interrogate the representation of poverty in film, television, music, photography, painting, illustration and other art forms from the late 19th century to the present. They map when, how, and why producers of popular culture represent--or ignore--poverty, and what assumptions their works make and encourage.
