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EBookClubs

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Book The Art of SEO

    Book Details:
  • Author : Eric Enge
  • Publisher : "O'Reilly Media, Inc."
  • Release : 2012-03-07
  • ISBN : 1449324886
  • Pages : 715 pages

Download or read book The Art of SEO written by Eric Enge and published by "O'Reilly Media, Inc.". This book was released on 2012-03-07 with total page 715 pages. Available in PDF, EPUB and Kindle. Book excerpt: Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced. Comprehend SEO’s many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Recognize how changes to your site can confuse search engines Learn to build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit www.artofseobook.com for late-breaking updates, checklists, worksheets, templates, and guides. "SEO expertise is a core need for today’s online businesses. Written by some of the top SEO practitioners out there, this book can teach you what you need to know for your online business." —Tony Hsieh, CEO of Zappos.com, Inc., author of New York Times bestseller Delivering Happiness

Book Algorithms of Oppression

Download or read book Algorithms of Oppression written by Safiya Umoja Noble and published by NYU Press. This book was released on 2018-02-20 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Acknowledgments -- Introduction: the power of algorithms -- A society, searching -- Searching for Black girls -- Searching for people and communities -- Searching for protections from search engines -- The future of knowledge in the public -- The future of information culture -- Conclusion: algorithms of oppression -- Epilogue -- Notes -- Bibliography -- Index -- About the author

Book The Road to Results

Download or read book The Road to Results written by Linda G. Morra-Imas and published by World Bank Publications. This book was released on 2009 with total page 611 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The Road to Results: Designing and Conducting Effective Development Evaluations' presents concepts and procedures for evaluation in a development context. It provides procedures and examples on how to set up a monitoring and evaluation system, how to conduct participatory evaluations and do social mapping, and how to construct a "rigorous" quasi-experimental design to answer an impact question. The text begins with the context of development evaluation and how it arrived where it is today. It then discusses current issues driving development evaluation, such as the Millennium Development Goals and the move from simple project evaluations to the broader understandings of complex evaluations. The topics of implementing 'Results-based Measurement and Evaluation' and constructing a 'Theory of Change' are emphasized throughout the text. Next, the authors take the reader down 'the road to results, ' presenting procedures for evaluating projects, programs, and policies by using a 'Design Matrix' to help map the process. This road includes: determining the overall approach, formulating questions, selecting designs, developing data collection instruments, choosing a sampling strategy, and planning data analysis for qualitative, quantitative, and mixed method evaluations. The book also includes discussions on conducting complex evaluations, how to manage evaluations, how to present results, and ethical behavior--including principles, standards, and guidelines. The final chapter discusses the future of development evaluation. This comprehensive text is an essential tool for those involved in development evaluation.

Book Google Search Complete

Download or read book Google Search Complete written by Kirk Paul Lafler and published by . This book was released on 2014-09-11 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Google Search Complete! will help you become an Internet search pro quickly and easily! As the premier search tool on the Internet today, Google(r) search is used to find practically anything on the web, and in almost any form. Filled with useful tips, techniques and shortcuts, Google Search Complete! provides insights into how Google search works and illustrates numerous examples to find websites, people, businesses, articles of interest, reference works, information tools, directories, PDFs, images, current news stories, user and professional groups, and other content.

Book Global Search Engine Marketing

Download or read book Global Search Engine Marketing written by Anne F. Kennedy and published by Que Publishing. This book was released on 2012 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Search Engine Marketing Use search to reach all your best customers--worldwide!Don't settle for U.S.-only, English-only search marketing: master global search marketing, and reach "all" your most profitable customers and prospects--"wherever they are!" Leading global search experts Anne Kennedy and Kristjan Mar Hauksson identify all the challenges associated with global search marketing, and offer proven solutions for every key issue, from culture and communication to technology and law. Discover surprising local differences in how people search, craft online marketing campaigns that reflect local cultures, and learn how to profit from tools and social platforms most North American marketers have never even heard of!

Book Web Search

    Book Details:
  • Author : Amanda Spink
  • Publisher : Springer Science & Business Media
  • Release : 2008-09-16
  • ISBN : 3540758291
  • Pages : 349 pages

Download or read book Web Search written by Amanda Spink and published by Springer Science & Business Media. This book was released on 2008-09-16 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Web search engines are not just indispensable tools for finding and accessing information online, but have become a defining component of the human condition and can be conceptualized as a complex behavior embedded within an individual's everyday social, cultural, political, and information-seeking activities. This book investigates Web search from the non-technical perspective, bringing together chapters that represent a range of multidisciplinary theories, models, and ideas.

Book Research and Advanced Technology for Digital Libraries

Download or read book Research and Advanced Technology for Digital Libraries written by László Kovács and published by Springer Science & Business Media. This book was released on 2007-09-06 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 10th European Conference on Research and Advanced Technology for Digital Libraries, ECDL 2007, held in Budapest, Hungary. The papers are organized in topical sections on ontologies, digital libraries and the web, models, multimedia and multilingual DLs, grid and peer-to-peer, preservation, user interfaces, document linking, information retrieval, personal information management, new DL applications, and user studies.

Book The Art of SEO

    Book Details:
  • Author : Eric Enge
  • Publisher : "O'Reilly Media, Inc."
  • Release : 2009-10-21
  • ISBN : 1449391052
  • Pages : 606 pages

Download or read book The Art of SEO written by Eric Enge and published by "O'Reilly Media, Inc.". This book was released on 2009-10-21 with total page 606 pages. Available in PDF, EPUB and Kindle. Book excerpt: Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced. Comprehend SEO’s many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Recognize how changes to your site can confuse search engines Learn to build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit www.artofseobook.com for late-breaking updates, checklists, worksheets, templates, and guides.

Book Get Your Business Online Now

Download or read book Get Your Business Online Now written by Todd Alexander and published by Hachette Australia. This book was released on 2012-02-28 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online business, or e-commerce, has become the buzzword of the past year. The media and key influencers alike are talking about the potential of e-commerce but many Australian businesses have not reached their potential and those managing them don’t know how to go about it. One of the obstacles is the lack of affordable, local knowledge in the area. The assumption is that anyone with a website can appear on Google and be successful - but the reality is vastly different. Consultants will charge tens of thousands of dollars to give the same advice that is contained in this book, which includes an outline of the e-commerce opportunity, how to design and build an effective website, the best marketing and advertising strategies, logistics and payment solutions, utilising marketplaces and mobile commerce, and the key to outstanding online customer service. In this straightforward user-friendly guide, Todd Alexander, an author with 10 years’ experience as an e-commerce expert, provides the essential tools to get all types of businesses get online and make their websites successful and profitable.

Book Your Undergraduate Dissertation

Download or read book Your Undergraduate Dissertation written by Nicholas Walliman and published by SAGE. This book was released on 2013-08-15 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'This is a refreshing and inspiring book, of equal value to both the anxious and the ambitious student' - Lucinda Becker, Department of English Literature, University of Reading In the second edition of this best-selling guide, Nicholas Walliman provides expert, step-by-step advice on managing and developing a successful undergraduate project. This book takes you through each stage of your dissertation, answering questions including: How do I choose an appropriate topic for my dissertation? How do I write a research proposal? What's a literature review, how do I conduct it and how do I write it up? How can I ensure I'm an ethical researcher? What methods of data collection are appropriate for my research question? Once I have collected my data, what do I do? What's the best structure for my dissertation? Full of examples from real student projects, interdisciplinary case studies and illustrated with cartoons to make you smile along the way, this book will tell you all you need to know to write a brilliant dissertation.

Book Main Economic Indicators

Download or read book Main Economic Indicators written by Organisation for Economic Co-operation and Development Staff and published by . This book was released on 1999 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Passive and Active Measurement

Download or read book Passive and Active Measurement written by Michalis Faloutsos and published by Springer. This book was released on 2014-03-01 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 15th International Conference on Passive and Active Measurement, PAM 2014, held in Los Angeles, CA, USA, in 2014. The 24 revised full papers presented were carefully reviewed and selected from 76 submissions. The papers have been organized in the following topical sections: internet wireless and mobility; measurement design, experience and analysis; performance measurement; protocol and application behavior; characterization of network behavior; and network security and privacy. In addition 7 poster papers have been included.

Book The Concise Encyclopedia of Communication

Download or read book The Concise Encyclopedia of Communication written by Wolfgang Donsbach and published by John Wiley & Sons. This book was released on 2015-02-03 with total page 706 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise volume presents key concepts and entries from the twelve-volume ICA International Encyclopedia of Communication (2008), condensing leading scholarship into a practical and valuable single volume. Based on the definitive twelve-volume IEC, this new concise edition presents key concepts and the most relevant headwords of communication science in an A-Z format in an up-to-date manner Jointly published with the International Communication Association (ICA), the leading academic association of the discipline in the world Represents the best and most up-to-date international research in this dynamic and interdisciplinary field Contributions come from hundreds of authors who represent excellence in their respective fields An affordable volume available in print or online

Book Analyzing and Influencing Search Engine Results

Download or read book Analyzing and Influencing Search Engine Results written by Sönke Lieberam-Schmidt and published by Springer Science & Business Media. This book was released on 2010-10-19 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sönke Lieberam-Schmidt analyzes the impact that search engine optimization (SEO) has on the economic goals of Web businesses like e.g. online shops. He structures available SEO means and integrates them in a Website creation process proven to be successful in practice. A model for selecting the right keywords in this context is developed. For search engines, he presents new methods of grouping and presenting results in a clear manner.

Book Impact Evaluation in Practice  Second Edition

Download or read book Impact Evaluation in Practice Second Edition written by Paul J. Gertler and published by World Bank Publications. This book was released on 2016-09-12 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of the Impact Evaluation in Practice handbook is a comprehensive and accessible introduction to impact evaluation for policy makers and development practitioners. First published in 2011, it has been used widely across the development and academic communities. The book incorporates real-world examples to present practical guidelines for designing and implementing impact evaluations. Readers will gain an understanding of impact evaluations and the best ways to use them to design evidence-based policies and programs. The updated version covers the newest techniques for evaluating programs and includes state-of-the-art implementation advice, as well as an expanded set of examples and case studies that draw on recent development challenges. It also includes new material on research ethics and partnerships to conduct impact evaluation. The handbook is divided into four sections: Part One discusses what to evaluate and why; Part Two presents the main impact evaluation methods; Part Three addresses how to manage impact evaluations; Part Four reviews impact evaluation sampling and data collection. Case studies illustrate different applications of impact evaluations. The book links to complementary instructional material available online, including an applied case as well as questions and answers. The updated second edition will be a valuable resource for the international development community, universities, and policy makers looking to build better evidence around what works in development.

Book Advances in Information Retrieval

Download or read book Advances in Information Retrieval written by Paul Clough and published by Springer. This book was released on 2011-04-12 with total page 821 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 33rd annual European Conference on Information Retrieval Research, ECIR 2011, held in Dublin, Ireland, in April 2010. The 45 revised full papers presented together with 24 poster papers, 17 short papers, and 6 tool demonstrations were carefully reviewed and selected from 223 full research paper submissions and 64 poster/demo submissions. The papers are organized in topical sections on text categorization, recommender systems, Web IR, IR evaluation, IR for Social Networks, cross-language IR, IR theory, multimedia IR, IR applications, interactive IR, and question answering /NLP.

Book Microsoft Word 2016 Step By Step

Download or read book Microsoft Word 2016 Step By Step written by Joan Lambert and published by Microsoft Press. This book was released on 2015-12-18 with total page 815 pages. Available in PDF, EPUB and Kindle. Book excerpt: The quick way to learn Microsoft Word 2016! This is learning made easy. Get more done quickly with Word 2016. Jump in wherever you need answers--brisk lessons and colorful screenshots show you exactly what to do, step by step. Get easy-to-follow guidance from a certified Microsoft Office Specialist Master Learn and practice new skills while working with sample content, or look up specific procedures Create visually appealing documents for school, business, community, or personal purposes Use built-in tools to capture and edit graphics Present data in tables, diagrams, and charts Track and compile reference materials Manage document collaboration and review Fix privacy, accessibility, and compatibility issues Supercharge your efficiency by creating custom styles, themes, and templates