Download or read book In Defense of Advertising written by Jerry Kirkpatrick and published by Greenwood. This book was released on 1994 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: A theoretical defense of advertising, based on the philosophy of Ayn Rand and the economics of Ludwig von Mises. The author defends advertising because it appeals to the self-interest of consumers and promotes the profit-making gains of the capitalists.
Download or read book In Defense of Negativity written by John G. Geer and published by University of Chicago Press. This book was released on 2008-07-29 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, arguing that when political candidates attack each other, raising doubts about each other’s views and qualifications, voters—and the democratic process—benefit. In Defense of Negativity, Geer’s study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on salient political issues, rather than politicians’ personal characteristics. Accordingly, the ads enrich the democratic process, providing voters with relevant and substantial information before they head to the polls. An important and timely contribution to American political discourse, In Defense of Negativity concludes that if we want campaigns to grapple with relevant issues and address real problems, negative ads just might be the solution.
Download or read book Ogilvy on Advertising written by David Ogilvy and published by Vintage. This book was released on 2013-09-11 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
Download or read book In Defense of Monopoly written by Richard B. McKenzie and published by University of Michigan Press. This book was released on 2008-02-04 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: A provocative defense of market dominance
Download or read book In Defense of Openness written by Bas van der Vossen and published by Oxford University Press. This book was released on 2018-08-01 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: The topic of global justice has long been a central concern within political philosophy and political theory, and there is no doubt that it will remain significant given the persistence of poverty on a massive scale and soaring global inequality. Yet, virtually every analysis in the vast literature of the subject seems ignorant of what developmental economists, both left and right, have to say about the issue. In Defense of Openness illuminates the problem by stressing that that there is overwhelming evidence that economic rights and freedom are necessary for development, and that global redistribution tends to hurt more than it helps. Bas van der Vossen and Jason Brennan instead ask what a theory of global justice would look like if it were informed by the facts that mainstream development and institutional economics have brought to light. They conceptualize global justice as global freedom and insist we can help the poor-and help ourselves at the same time-by implementing open borders, free trade, the strong protection of individual freedom, and economic rights and property for all around the world. In short, they work from empirical, consequentialist grounds to advocate for the market society as a model for global justice. A spirited challenge to mainstream political theory from two leading political philosophers, In Defense of Openness offers a new approach to global justice: We don't need to "save" the poor. The poor will save themselves, if we would only get out of their way and let them.
Download or read book Pretentiousness written by Dan Fox and published by Coffee House Press. This book was released on 2016-04-05 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pretentiousness is the engine oil of culture; the essential lubricant in the development of all arts, high, low, or middle.
Download or read book In Defense of Global Capitalism written by Johan Norberg and published by Cato Institute. This book was released on 2003 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marshalling facts and the latest research findings, the author systematically refutes the adversaries of globalization, markets, and progress. This book will change the debate on globalization in this country and make believers of skeptics.
Download or read book In Defense Of Sanity written by G. K. Chesterton and published by Ignatius Press. This book was released on 2011-09-09 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: G.K. Chesterton was a master essayist. But reading his essays is not just an exercise in studying a literary form at its finest, it is an encounter with timeless truths that jump off the page as fresh and powerful as the day they were written. The only problem with Chesterton's essays is that there are too many of them. Over five thousand! For most GKC readers it is not even possible to know where to start or how to begin to approach them. So three of the world's leading authorities on Chesterton - Dale Ahlquist, Joseph Pearce, Aidan Mackey - have joined together to select the "best" Chesterton essays, a collection that will be appreciated by both the newcomer and the seasoned student of this great 20th century man of letters. The variety of topics are astounding: barbarians, architects, mystics, ghosts, fireworks, rain, juries, gargoyles and much more. Plus a look at Shakespeare, Dickens, Jane Austen, George MacDonald, T.S. Eliot, and the Bible. All in that inimitable, formidable but always quotable style of GKC. Even more astounding than the variety is the continuity of Chesterton's thought that ties everything together. A veritable feast for the mind and heart. While some of the essays in this volume may be familiar, many of them are collected here for the first time, making their first appearance in over a century.
Download or read book Made You Look written by Shari Graydon and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Outlines the history and purpose of advertising, discusses target audiences, the techniques advertisers use, hidden advertisements, limits on advertising, and ways to strike back at advertisers, and suggests related activities.
Download or read book In Defense of Elitism written by Joel Stein and published by Grand Central Publishing. This book was released on 2019-10-22 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Thurber finalist and former star Time columnist Joel Stein comes a "brilliant exploration" (Walter Isaacson) of America's political culture war and a hilarious call to arms for the elite. "I can think of no one more suited to defend elitism than Stein, a funny man with hands as delicate as a baby full of soft-boiled eggs." —Jimmy Kimmel, host of Jimmy Kimmel Live! The night Donald Trump won the presidency, our author Joel Stein, Thurber Prize finalist and former staff writer for Time Magazine, instantly knew why. The main reason wasn't economic anxiety or racism. It was that he was anti-elitist. Hillary Clinton represented Wall Street, academics, policy papers, Davos, international treaties and the people who think they're better than you. People like Joel Stein. Trump represented something far more appealing, which was beating up people like Joel Stein. In a full-throated defense of academia, the mainstream press, medium-rare steak, and civility, Joel Stein fights against populism. He fears a new tribal elite is coming to replace him, one that will fend off expertise of all kinds and send the country hurtling backward to a time of wars, economic stagnation and the well-done steaks doused with ketchup that Trump eats. To find out how this shift happened and what can be done, Stein spends a week in Roberts County, Texas, which had the highest percentage of Trump voters in the country. He goes to the home of Trump-loving Dilbert cartoonist Scott Adams; meets people who create fake news; and finds the new elitist organizations merging both right and left to fight the populists. All the while using the biggest words he knows.
Download or read book In Defense of a Liberal Education written by Fareed Zakaria and published by W. W. Norton & Company. This book was released on 2015-03-30 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: CNN host and best-selling author Fareed Zakaria argues for a renewed commitment to the world’s most valuable educational tradition. The liberal arts are under attack. The governors of Florida, Texas, and North Carolina have all pledged that they will not spend taxpayer money subsidizing the liberal arts, and they seem to have an unlikely ally in President Obama. While at a General Electric plant in early 2014, Obama remarked, "I promise you, folks can make a lot more, potentially, with skilled manufacturing or the trades than they might with an art history degree." These messages are hitting home: majors like English and history, once very popular and highly respected, are in steep decline. "I get it," writes Fareed Zakaria, recalling the atmosphere in India where he grew up, which was even more obsessed with getting a skills-based education. However, the CNN host and best-selling author explains why this widely held view is mistaken and shortsighted. Zakaria eloquently expounds on the virtues of a liberal arts education—how to write clearly, how to express yourself convincingly, and how to think analytically. He turns our leaders' vocational argument on its head. American routine manufacturing jobs continue to get automated or outsourced, and specific vocational knowledge is often outdated within a few years. Engineering is a great profession, but key value-added skills you will also need are creativity, lateral thinking, design, communication, storytelling, and, more than anything, the ability to continually learn and enjoy learning—precisely the gifts of a liberal education. Zakaria argues that technology is transforming education, opening up access to the best courses and classes in a vast variety of subjects for millions around the world. We are at the dawn of the greatest expansion of the idea of a liberal education in human history.
Download or read book Junior written by Thomas Kemeny and published by Simon and Schuster. This book was released on 2019-11-26 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he's stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copy-everything from headlines to scripts to experiential activations-giving readers a lesson on a language we all thought we already knew. This book is not a retrospective from some ad legend. It's a book that should be instantly useful for people starting out. A guide for the first few years at a place you'd actually want to work. Traditionally, advertising books have been written by people with established careers, big offices and letters like VP in their titles. They have stories from the old days when people could start in the mailroom. They are talented. That's been done. Who wants another book filled with seasoned wisdom? This is a book written by somebody still getting his bearings. Someone who has made an extraordinary number of errors in a still short career. Someone who has managed to hang onto his job despite these shortcomings.
Download or read book Unending Capitalism written by Karl Gerth and published by Cambridge University Press. This book was released on 2020-05-14 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: What forces shaped the twentieth-century world? Capitalism and communism are usually seen as engaged in a fight-to-the-death during the Cold War. With the establishment of the People's Republic of China in 1949, the Chinese Communist Party aimed to end capitalism. Karl Gerth argues that despite the socialist rhetoric of class warfare and egalitarianism, Communist Party policies actually developed a variety of capitalism and expanded consumerism. This negated the goals of the Communist Revolution across the Mao era (1949–1976) down to the present. Through topics related to state attempts to manage what people began to desire - wristwatches and bicycles, films and fashion, leisure travel and Mao badges - Gerth challenges fundamental assumptions about capitalism, communism, and countries conventionally labeled as socialist. In so doing, his provocative history of China suggests how larger forces related to the desire for mass-produced consumer goods reshaped the twentieth-century world and remade people's lives.
Download or read book In Defense of Flogging written by Peter Moskos and published by Basic Books (AZ). This book was released on 2011-05-31 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents philosophical and practical arguments in favor of the administration of judicial corporal punishment as a way of addressing problems in the American criminal justice system.
Download or read book In Defense of Lost Causes written by Slavoj Žižek and published by Verso. This book was released on 2009-10-19 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: No Marketing Blurb
Download or read book The Psychology of Advertising written by Bob M. Fennis and published by Psychology Press. This book was released on 2015-12-22 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates, and changing our health-related lifestyles for better or worse. The impact of advertising is often subtle and implicit, but sometimes blatant and impossible to overlook. This revised and fully updated new edition of The Psychology of Advertising offers a comprehensive and state-of-the-art overview of the psychological findings on the impact of advertising, and discusses the research in the context of recent developments in the fields of social and consumer psychology. Key questions covered in the volume include: What impact does advertising have on consumer behavior? What causes this impact? What are the psychological processes responsible for the effectiveness of advertising? How do consumers make sense of advertising messages? Which messages "get across" successfully and when, and why? How do new online and digital technologies affect consumer judgement and choice? Engagingly written, and including a comprehensive glossary of frequently used concepts, The Psychology of Advertising is a unique and invaluable resource for advanced undergraduate and graduate students, and for researchers and lecturers in social psychology, marketing, and communications. It is also a valuable guide for professionals working in advertising, public health, public services and political communication.
Download or read book In Defense of Moral Luck written by Robert J. Hartman and published by Routledge. This book was released on 2017-03-27 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The problem of moral luck is that there is a contradiction in our common sense ideas about moral responsibility. In one strand of our thinking, we believe that a person can become more blameworthy by luck. For example, two reckless drivers manage their vehicles in the same way, and one but not the other kills a pedestrian. We blame the killer driver more than the merely reckless driver, because we believe that the killer driver is more blameworthy. Nevertheless, this idea contradicts another feature of our thinking captured in this moral principle: A person’s blameworthiness cannot be affected by that which is not within her control. Thus, our ordinary thinking about moral responsibility implies that the drivers are and are not equally blameworthy. In Defense of Moral Luck aims to make progress in resolving this contradiction. Hartman defends the claim that certain kinds of luck in results, circumstance, and character can partially determine the degree of a person’s blameworthiness. He also explains why there is a puzzle in our thinking about moral responsibility in the first place if luck often affects a person’s praiseworthiness and blameworthiness. Furthermore, the book’s methodology provides a unique way to advance the moral luck debate with arguments from diverse areas in philosophy that do not bottom out in standard pro-moral luck intuitions.
