Download or read book Improving Advertisement Efficiency with Information Systems Design written by M. Riechert and published by GRIN Verlag. This book was released on 2011-05-13 with total page 43 pages. Available in PDF, EPUB and Kindle. Book excerpt: Project Report from the year 2010 in the subject Computer Science - Commercial Information Technology, grade: 1,0, Queensland University of Technology, course: Information Systems Design, language: English, abstract: This report has been created to successfully analyse a business problem and create the idea for an information system solution to that problem. The business problem chosen is that advertising for businesses is currently ineffective and could be improved thoroughly. Interactive advertising can successfully improve business advertising and therefore the design of ContAD was created. The idea of ContAD was created for users to connect with the content of business advertisements. ContAD is an interactive advertisement system consisting of a variety of interactive advertising nodes, demonstrated by Figure 5. The advertising nodes are a user-friendly and interactive way of allowing customers to view and search through store deals and advertisements. The interactive advertising nodes consist of a touch screen that provides advertisements of the nearby shop deals. If a user likes a deal the advertising node can provide the user with a direct map to the store, and similar stores on that route. The system is needed because it will successfully improve the business problem that is ineffective advertising. Throughout this report a number of areas will be covered consisting of: the different types of methodologies but more specifically the chosen waterfall methdology. The design of the project, the team member roles and the project and team dynamics. The information system, the theory regarding the need for the system, the basic idea of the system, the conceptual design of the system and finally a user guide for the system.

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Download or read book Big Data Analytics for Improved Accuracy Efficiency and Decision Making in Digital Marketing written by Singh, Amandeep and published by IGI Global. This book was released on 2021-06-18 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: The availability of big data, low-cost commodity hardware, and new information management and analytic software have produced a unique moment in the history of data analysis. The convergence of these trends means that we have the capabilities required to analyze astonishing data sets quickly and cost-effectively for the first time in history. They represent a genuine leap forward and a clear opportunity to realize enormous gains in terms of efficiency, productivity, revenue, and profitability especially in digital marketing. Data plays a huge role in understanding valuable insights about target demographics and customer preferences. From every interaction with technology, regardless of whether it is active or passive, we are creating new data that can describe us. If analyzed correctly, these data points can explain a lot about our behavior, personalities, and life events. Companies can leverage these insights for product improvements, business strategy, and marketing campaigns to cater to the target customers. Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing aids understanding of big data in terms of digital marketing for meaningful analysis of information that can improve marketing efforts and strategies using the latest digital techniques. The chapters cover a wide array of essential marketing topics and techniques, including search engine marketing, consumer behavior, social media marketing, online advertising, and how they interact with big data. This book is essential for professionals and researchers working in the field of analytics, data, and digital marketing, along with marketers, advertisers, brand managers, social media specialists, managers, sales professionals, practitioners, researchers, academicians, and students looking for the latest information on how big data is being used in digital marketing strategies.

Download or read book Design Science Research in Information Systems Advances in Theory and Practice written by Ken Peffers and published by Springer. This book was released on 2012-05-08 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 7th International Conference on Design Science Research in Information Systems and Technology, DERIST 2012, held in Las Vegas, NV, USA, in May 2012. The 24 revised full papers presented together with 7 revised short papers were carefully reviewed and selected from 44 submissions. The papers are organized in topical sections on DSRIS in practice, DSRIS methodologies and techniques, social and environmental aspects of DSRIS, theory and theory building in DSRIS, and evaluation of DSRIS projects.

Download or read book Resources in Education written by and published by . This book was released on 1996 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Proceedings of Innovative Computing 2024 Vol 3 written by Yan Pei and published by Springer Nature. This book was released on with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book ECAI 2006 written by G. Brewka and published by IOS Press. This book was released on 2006-08-10 with total page 892 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the summer of 1956, John McCarthy organized the famous Dartmouth Conference which is now commonly viewed as the founding event for the field of Artificial Intelligence. During the last 50 years, AI has seen a tremendous development and is now a well-established scientific discipline all over the world. Also in Europe AI is in excellent shape, as witnessed by the large number of high quality papers in this publication. In comparison with ECAI 2004, there’s a strong increase in the relative number of submissions from Distributed AI / Agents and Cognitive Modelling. Knowledge Representation & Reasoning is traditionally strong in Europe and remains the biggest area of ECAI-06. One reason the figures for Case-Based Reasoning are rather low is that much of the high quality work in this area has found its way into prestigious applications and is thus represented under the heading of PAIS.

Download or read book Application of Intelligent Systems in Multi modal Information Analytics written by Vijayan Sugumaran and published by Springer Nature. This book was released on 2022-05-07 with total page 1075 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides comprehensive coverage of the latest advances and trends in information technology, science, and engineering. Specifically, it addresses a number of broad themes, including multimodal informatics, data mining, agent-based and multi-agent systems for health and education informatics, which inspire the development of intelligent information technologies. The contributions cover a wide range of topics such as AI applications and innovations in health and education informatics; data and knowledge management; multimodal application management; and web/social media mining for multimodal informatics. Outlining promising future research directions, the book is a valuable resource for students, researchers, and professionals and a useful reference guide for newcomers to the field. This book is a compilation of the papers presented in the 4th International Conference on Multi-modal Information Analytics, held online, on April 23, 2022.

Download or read book Network World written by and published by . This book was released on 2003-05-19 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 20 years, Network World has been the premier provider of information, intelligence and insight for network and IT executives responsible for the digital nervous systems of large organizations. Readers are responsible for designing, implementing and managing the voice, data and video systems their companies use to support everything from business critical applications to employee collaboration and electronic commerce.

Download or read book What a Waste 2 0 written by Silpa Kaza and published by World Bank Publications. This book was released on 2018-12-06 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Solid waste management affects every person in the world. By 2050, the world is expected to increase waste generation by 70 percent, from 2.01 billion tonnes of waste in 2016 to 3.40 billion tonnes of waste annually. Individuals and governments make decisions about consumption and waste management that affect the daily health, productivity, and cleanliness of communities. Poorly managed waste is contaminating the world’s oceans, clogging drains and causing flooding, transmitting diseases, increasing respiratory problems, harming animals that consume waste unknowingly, and affecting economic development. Unmanaged and improperly managed waste from decades of economic growth requires urgent action at all levels of society. What a Waste 2.0: A Global Snapshot of Solid Waste Management to 2050 aggregates extensive solid aste data at the national and urban levels. It estimates and projects waste generation to 2030 and 2050. Beyond the core data metrics from waste generation to disposal, the report provides information on waste management costs, revenues, and tariffs; special wastes; regulations; public communication; administrative and operational models; and the informal sector. Solid waste management accounts for approximately 20 percent of municipal budgets in low-income countries and 10 percent of municipal budgets in middle-income countries, on average. Waste management is often under the jurisdiction of local authorities facing competing priorities and limited resources and capacities in planning, contract management, and operational monitoring. These factors make sustainable waste management a complicated proposition; most low- and middle-income countries, and their respective cities, are struggling to address these challenges. Waste management data are critical to creating policy and planning for local contexts. Understanding how much waste is generated—especially with rapid urbanization and population growth—as well as the types of waste generated helps local governments to select appropriate management methods and plan for future demand. It allows governments to design a system with a suitable number of vehicles, establish efficient routes, set targets for diversion of waste, track progress, and adapt as consumption patterns change. With accurate data, governments can realistically allocate resources, assess relevant technologies, and consider strategic partners for service provision, such as the private sector or nongovernmental organizations. What a Waste 2.0: A Global Snapshot of Solid Waste Management to 2050 provides the most up-to-date information available to empower citizens and governments around the world to effectively address the pressing global crisis of waste. Additional information is available at http://www.worldbank.org/what-a-waste.

Download or read book The Handbook of Technology Management Supply Chain Management Marketing and Advertising and Global Management written by Hossein Bidgoli and published by John Wiley & Sons. This book was released on 2010-01-12 with total page 961 pages. Available in PDF, EPUB and Kindle. Book excerpt: The discipline of technology management focuses on the scientific, engineering, and management issues related to the commercial introduction of new technologies. Although more than thirty U.S. universities offer PhD programs in the subject, there has never been a single comprehensive resource dedicated to technology management. "The Handbook of Technology Management" fills that gap with coverage of all the core topics and applications in the field. Edited by the renowned Doctor Hossein Bidgoli, the three volumes here include all the basics for students, educators, and practitioners

Download or read book Design for Passenger Transport written by Frank Height and published by Elsevier. This book was released on 2013-10-22 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design for Passenger Transport focuses on the ways by which standards of design could be improved to enhance the psychological and physical well-being of both passengers and staff. Various aspects of design in the fields of air, rail, road, and water passenger transport are discussed. The selection first tackles passenger handling design in airports, railway stations, and transport interchanges, including care and comfort of passenger movements and exploitation of commercial potential arising from the concentration of passengers. The book also elaborates on airline and travel industry requirements, terminal concept and parking, terminal buildings, and rail/ terminal link. The text takes a look at the design policy for greater Manchester transport, including principles and objectives, informational publicity, and point of sale. The publication also focuses on passenger behavior and expectations at airports, as well as survey of passenger behavior and expectation and implications for airport planning and management. Vehicle suspension systems and design, track irregularities, and minimum standards for passengers are also discussed. The selection is a dependable source of data for readers interested in the design of passenger transport systems.

Download or read book Computerworld written by and published by . This book was released on 1982-08-30 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.

Download or read book Network World written by and published by . This book was released on 2000-12-11 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 20 years, Network World has been the premier provider of information, intelligence and insight for network and IT executives responsible for the digital nervous systems of large organizations. Readers are responsible for designing, implementing and managing the voice, data and video systems their companies use to support everything from business critical applications to employee collaboration and electronic commerce.

Download or read book Strengthening Information and Control Systems written by Daniela Mancini and published by Springer. This book was released on 2015-12-21 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a collection of original research papers focused on the relationship between information technology and accounting and control models. The book discusses the importance of establishing a synergetic relationship between new information technologies (ERP, BI, web-based technology, data mining, XBRL, etc.) and new or renewed accounting models and tools (performance indicators, prevision and simulation models, accounting models for public administration, etc.) in order to enhance an organization’s capability to manage information and make valuable decisions. The search for these synergies takes place at all organizational levels: at a strategic level, in order to simulate and forecast behaviors and financial results at a management level, in order to innovate performance measurement and improve value creation at the operational level, in order to improve information quality and the efficiency of the information process. This book is particularly useful for IS and CFO managers and scholars, as it is based on a selection of the best papers – original, double blind reviewed contributions - presented to the Annual Conference of the Italian Chapter of AIS under the category “Accounting Information Systems”.

Download or read book Plunkett s Companion to the Almanac of American Employers Mid Size Firms The Only Guide to America s Hottest Fastest Growing Mid Sized Employers written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2009-03 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains profiles of hundreds of the best, rapidly-growing mid-size employers of 100 to 2,500 employees. These are highly-successful companies, located nationwide, that are of vital importance to job-seekers of all types.

Download or read book Information Systems and Technology for the Noninformation Systems Executive written by Jae K. Shim and published by CRC Press. This book was released on 2000-06-22 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thirty years ago, computers seemed more science fiction than business fact. Today we have e-commerce, e-marketing, computerized scheduling, manufacturing, and a whole new field called information technology. Computers now have applications for every facet of your business. Information Systems and Technology for the Non-Information Systems Executive explores the practical and efficient use of computer technology-both software and hardware-for all types of business applications. In a simple and reader friendly style Shim presents information on data bases, networking, and telecommunications. He explains popular accounting, tax, finance, management, manufacturing, and marketing software-making them easy to understand and use. In addition, he provides real-life examples that illustrate the applications of decision support systems, executive information systems, and artificial intelligence systems such as financial modeling, budgeting, strategic planning and control, forecasting, data analysis, inventory planning, and optimization software. You do not need to know programming to understand your information systems. Written for business managers and entrepreneurs who may not have extensive computer experience, Information Systems and Technology for the Non-Information Systems Executive: An Integrated Resource Management Guide for the 21st Century covers information systems in all phases and functional areas of business to help you make the best decisions. It provides a wealth of current and essential information for managers and executives of all types of organizations. Your success depends on keeping abreast of the latest applications and thinking in information technology. This book gives you the competitive edge.