Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book Software Defined Networking Applications in Distributed Datacenters written by Heng Qi and published by Springer. This book was released on 2016-05-31 with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt: This SpringerBrief provides essential insights on the SDN application designing and deployment in distributed datacenters. In this book, three key problems are discussed: SDN application designing, SDN deployment and SDN management. This book demonstrates how to design the SDN-based request allocation application in distributed datacenters. It also presents solutions for SDN controller placement to deploy SDN in distributed datacenters. Finally, an SDN management system is proposed to guarantee the performance of datacenter networks which are covered and controlled by many heterogeneous controllers. Researchers and practitioners alike will find this book a valuable resource for further study on Software Defined Networking.
Download or read book Towards the Future Internet written by G. Tselentis and published by IOS Press. This book was released on 2009-04-28 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet is a remarkable catalyst for creativity, collaboration and innovation providing us with amazing possibilities that just two decades ago would have been impossible to imagine. This work includes a peer-reviewed collection of scientific papers addressing some of the challenges that shape the Internet of the future.
Download or read book Emerging Technologies for 3D Video written by Frederic Dufaux and published by John Wiley & Sons. This book was released on 2013-04-22 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the expectation of greatly enhanced user experience, 3D video is widely perceived as the next major advancement in video technology. In order to fulfil the expectation of enhanced user experience, 3D video calls for new technologies addressing efficient content creation, representation/coding, transmission and display. Emerging Technologies for 3D Video will deal with all aspects involved in 3D video systems and services, including content acquisition and creation, data representation and coding, transmission, view synthesis, rendering, display technologies, human perception of depth and quality assessment. Key features: Offers an overview of key existing technologies for 3D video Provides a discussion of advanced research topics and future technologies Reviews relevant standardization efforts Addresses applications and implementation issues Includes contributions from leading researchers The book is a comprehensive guide to 3D video systems and services suitable for all those involved in this field, including engineers, practitioners, researchers as well as professors, graduate and undergraduate students, and managers making technological decisions about 3D video.
Download or read book Integration and Implementation of the Internet of Things Through Cloud Computing written by Tomar, Pradeep and published by IGI Global. This book was released on 2021-06-18 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The internet of things (IoT) has drawn great attention from both academia and industry, since it offers a challenging notion of creating a world where all things around us are connected to the internet and communicate with each other with minimal human intervention. Another component for helping IoT to succeed is cloud computing. The combination of cloud computing and IoT will enable new monitoring services and powerful processing of sensory data streams. These applications, alongside implementation details and challenges, should also be explored for successful mainstream adoption. IoT is also fueled by the advancement of digital technologies, and the next generation era will be cloud-based IoT systems. Integration and Implementation of the Internet of Things Through Cloud Computing studies, analyzes, and presents cloud-based IoT-related technologies, protocols, and standards along with recent research and development in cloud-based IoT. It also presents recent emerging trends and technological advances of cloud-based IoT, innovative applications, and the challenges and implications for society. The chapters included take a strong look at the societal and social aspects of this technology along with its implementations and technological analyses. This book is intended for IT specialists, technologists, practitioners, researchers, academicians, and students who are interested in the next era of IoT through cloud computing.
Download or read book The Future Internet written by Federico Alvarez and published by Springer. This book was released on 2012-04-29 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Irrespective of whether we use economic or societal metrics, the Internet is one of the most important technical infrastructures in existence today. It will serve as a catalyst for much of our innovation and prosperity in the future. A competitive Europe will require Internet connectivity and services beyond the capabilities offered by current technologies. Future Internet research is therefore a must. The Future Internet Assembly (FIA) is a successful and unique bi-annual conference that brings together participants of over 150 projects from several distinct but interrelated areas in the EU Framework Programme 7. The 20 full papers included in this volume were selected from 40 submissions, and are preceded by a vision paper describing the FIA Roadmap. The papers have been organized into topical sections on the foundations of Future Internet, the applications of Future Internet, Smart Cities, and Future Internet infrastructures.
Download or read book A People s Atlas of Detroit written by Andrew Newman and published by Wayne State University Press. This book was released on 2020-02-19 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative collection builds bridges between multiple areas of social activism as well as current scholarship in geography, anthropology, history, and urban studies to inspire communities in Detroit and other cities towards transformative change.
Download or read book Virtual Augmented and Mixed Reality Designing and Developing Augmented and Virtual Environments written by Randall Shumaker and published by Springer. This book was released on 2014-06-06 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: The two-volume set LNCS 8525-8526 constitutes the refereed proceedings of the 6th International Conference on Virtual, Augmented and Mixed Reality, VAMR 2014, held as part of the 16th International Conference on Human-Computer Interaction, HCI 2014, in Heraklion, Crete, Greece, in June 2014, jointly with 13 other thematically similar conferences. The total of 1476 papers and 220 posters presented at the HCII 2014 conferences were carefully reviewed and selected from 4766 submissions. These papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. The papers thoroughly cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The total of 82 contributions included in the VAMR proceedings were carefully reviewed and selected for inclusion in this two-volume set. The 39 papers included in this volume are organized in the following topical sections: interaction devices, displays and techniques in VAMR; designing virtual and augmented environments; avatars and virtual characters; developing virtual and augmented environments.
Download or read book Framework Directory of Digital Skills written by Andrzej Klimczuk and published by Centrum Cyfrowe Projekt: Polska. This book was released on 2015-01-01 with total page 67 pages. Available in PDF, EPUB and Kindle. Book excerpt: Operational Programme Digital Poland - "Priority axis III: Digital competences of the society" focuses on raising digital activity in order to allow fully use possibilities of high-speed Internet and new public e-services. It comprises four actions including Training activities for development of digital competences with allocation of 180 mln PLN (divided into two competitions dedicated to NGOs). The point of reference for all the projects of the axis III is a document named The framework catalogue of digital competences. An important assumption of the catalogue is the connection between the digital competences and the users' needs and the benefits that they may gain in the key areas of life. The document, commissioned by the Ministry of Administration and Digitization, is of vital importance in the implementation of the new model in recognizing digital competences- the relational model.
Download or read book IMPLEMENTATION OF ICT SKILLS FOR THE STUDENTS FOR THEIR EMPLOYMENT IN SKILL BASED JOBS written by Dr. M.V. Sathiyabama Dr. R. Vidwakalyani Dr. B. Indira Priyadharshini Dr. T. Kiruthika & Ms. M. Ragaprabha and published by Kavya Publications. This book was released on with total page 583 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Using Strategy Analytics for Business Value Creation and Competitive Advantage written by Kautish, Sandeep Kumar and published by IGI Global. This book was released on 2024-07-26 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the field of strategic management and business intelligence, a formidable challenge is presentconventional decision-making processes, heavily reliant on internal and external reports, struggle to meet the demands of this data-driven era. As organizations grapple with the increasing influx of data, the imperative for a strategic shift becomes undeniably apparent. Using Strategy Analytics for Business Value Creation and Competitive Advantage helps to guide leaders in extracting value, structuring complex problems, and crafting robust business strategies. Scholars and industry experts alike will find within the pages of this comprehensive guide a roadmap to navigate the intersection of organizational strategy and analytics, ultimately unlocking the key to business brilliance. Using Strategy Analytics for Business Value Creation and Competitive Advantage stands as a testament to the commitment to addressing the prevailing challenges in strategic decision-making. Tailored for researchers, academicians, industry experts, and scholars, the book delves into the intricacies of strategy analytics, offering transformative insights for those seeking a competitive edge in the evolving business landscape. Capturing the essence of this exploration, the transformative potential of strategy analytics is encapsulated in this valuable resource.
Download or read book Emerging Challenges Solutions and Best Practices for Digital Enterprise Transformation written by Sandhu, Kamaljeet and published by IGI Global. This book was released on 2021-06-18 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: As organizations continue to move towards digital enterprise, the need for digital transformation continues to grow especially due to the COVID-19 pandemic. These impacts will last far into the future, as newer digital technologies continue to be accepted, used, and developed. These digital tools will forever change the face of business and management. However, on the road to digital enterprise transformation there are many successes, difficulties, challenges, and failures. Finding solutions for these issues through strategic thinking and identification of the core issues facing the enterprise is of primary concern. This means modernizing management and strategies around the digital workforce and understanding digital business at various levels. These key areas of digitalization and global challenges, such as those during or derived from the pandemic, are new and unique; They require new knowledge gained from a deep understanding of complex issues that have been examined and the solutions being discovered. Emerging Challenges, Solutions, and Best Practices for Digital Enterprise Transformation explores the key challenges being faced as businesses undergo digital transformation. It provides both solutions and best practices for not only handling and solving these key issues, but for becoming successful in digital enterprise. This includes topics such as security and privacy in technologies, data management, information and communication technologies, and digital marketing, branding, and commerce. This book is ideal for managers, business professionals, government, researchers, students, practitioners, stakeholders, academicians, and anyone else looking to learn about new developments in digital enterprise transformation of business systems from a global perspective.
Download or read book EBOOK Principles and Practice of Marketing 9e written by David Jobber and published by McGraw Hill. This book was released on 2019-08-01 with total page 864 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Principles and Practice of Marketing, 9e
Download or read book Principles and Practice of Marketing 10 e written by JOBBER AND ELLI and published by McGraw Hill. This book was released on 2023-02-21 with total page 938 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Principles and Practices of Marketing 10/e
Download or read book Digital Politics Digital Histories Digital Futures written by Adi Kuntsman and published by Emerald Group Publishing. This book was released on 2023-05-23 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital politics is rarely explored holistically and interdisciplinary beyond a focus on digital activism, digital warfare or Internet governance. Digital Politics, Digital Histories, Digital Futures addresses this gap, initiating conversations about digital politics to a range of disciplines, developing new pedagogy for the field.
Download or read book The Age of Intelligent Cities written by Nicos Komninos and published by Routledge. This book was released on 2014-08-27 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book concludes a trilogy that began with Intelligent Cities: Innovation, Knowledge Systems and digital spaces (Routledge 2002) and Intelligent Cities and Globalisation of Innovation Networks (Routledge 2008). Together these books examine intelligent cities as environments of innovation and collaborative problem-solving. In this final book, the focus is on planning, strategy and governance of intelligent cities. Divided into three parts, each section elaborates upon complementary aspects of intelligent city strategy and planning. Part I is about the drivers and architectures of the spatial intelligence of cities, while Part II turns to planning processes and discusses top-down and bottom-up planning for intelligent cities. Cities such as Amsterdam, Manchester, Stockholm and Helsinki are examples of cities that have used bottom-up planning through the gradual implementation of successive initiatives for regeneration. On the other hand, Living PlanIT, Neapolis in Cyprus, and Saudi Arabia intelligent cities have started with the top-down approach, setting up urban operating systems and common central platforms. Part III focuses on intelligent city strategies; how cities should manage the drivers of spatial intelligence, create smart environments, mobilise communities, and offer new solutions to address city problems. Main findings of the book are related to a series of models which capture fundamental aspects of intelligent cities making and operation. These models consider structure, function, planning, strategies toward intelligent environments and a model of governance based on mobilisation of communities, knowledge architectures, and innovation cycles.
Download or read book High Performance Backbone Network Technology written by Naoaki Yamanaka and published by CRC Press. This book was released on 2020-04-01 with total page 1078 pages. Available in PDF, EPUB and Kindle. Book excerpt: Compiling the most influential papers from the IEICE Transactions in Communications, High-Performance Backbone Network Technology examines critical breakthroughs in the design and provision of effective public service networks in areas including traffic control, telephone service, real-time video transfer, voice and image transmission for a content delivery network (CDN), and Internet access. The contributors explore system structures, experimental prototypes, and field trials that herald the development of new IP networks that offer quality-of-service (QoS), as well as enhanced security, reliability, and function. Offers many hints and guidelines for future research in IP and photonic backbone network technologies
