Download or read book Implementing Automation Initiatives in Companies to Create Better Connected Experiences written by Jorge Remondes and published by Business Science Reference. This book was released on 2022-09-23 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital transformation is spreading throughout every industry all over the world. Acquiring new technologies to use within business practices increases productivity and strengthens the connection between businesses and their consumers. The digital transformation process and automation promotion must be intensified and explored globally so that economies can grow and develop, providing a better quality of life for their populations. Implementing Automation Initiatives in Companies to Create Better-Connected Experiences explores the most current and decisive topics for business and academia. It evaluates the ways in which automation and connectivity help the decision-making process of companies and the learning process for students and researchers. Covering topics such as consumer behavior, omnichannel retailing, and metaverse applications in business, this premier reference source is an excellent resource for business executives and managers, IT managers, marketers, agencies, government officials, students and faculty of higher education, researchers, and academia.
Download or read book Implementing Automation Initiatives in Companies to Create Better Connected Experiences written by Remondes, Jorge and published by IGI Global. This book was released on 2022-06-30 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital transformation is spreading throughout every industry all over the world. Acquiring new technologies to use within business practices increases productivity and strengthens the connection between businesses and their consumers. The digital transformation process and automation promotion must be intensified and explored globally so that economies can grow and develop, providing a better quality of life for their populations. Implementing Automation Initiatives in Companies to Create Better-Connected Experiences explores the most current and decisive topics for business and academia. It evaluates the ways in which automation and connectivity help the decision-making process of companies and the learning process for students and researchers. Covering topics such as consumer behavior, omnichannel retailing, and metaverse applications in business, this premier reference source is an excellent resource for business executives and managers, IT managers, marketers, agencies, government officials, students and faculty of higher education, researchers, and academia.
Download or read book Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence written by Munna, Afzal Sayed and published by IGI Global. This book was released on 2023-08-01 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing emerged as a natural response by companies and vendors to leverage and benefit from the significant consumer concentration on digital channels. This proliferation of IT applications and the enormous presence of customers in digital channels generate a large number of products and customer data. Machine learning and artificial intelligence are game-changing techniques in digital marketing to analyze this data. This analysis helps marketers to personalize the sales tools toward individuals, optimize their operations, and minimize expenditure. Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence demonstrates relevant theories of digital marketing along with tools, techniques, methods, and strategies. It also identifies the research gaps for effective digital marketing tools, techniques, and methods and builds a bridge between digital marketing strategies and business plans for organizations. Covering topics such as digital marketing, metaverse, and visitor experience, this premier reference source is an essential resource for business leaders and managers, marketers, IT managers, data analysts, social media analysts, students and educators of higher education, researchers, and academicians.
Download or read book Developing Skills and Competencies for Digital and Green Transitions written by Ordóñez de Pablos, Patricia and published by IGI Global. This book was released on 2023-08-29 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's rapidly changing digital world, the need for education to keep pace with technology has never been more important. However, the traditional education system is struggling to adapt to these changes, and many students are not acquiring the digital skills and competencies needed to thrive in the current job market. At the same time, there is a growing need for sustainability and green education to address the pressing issues of climate change and create more resilient and inclusive societies. Developing Skills and Competencies for Digital and Green Transitions provides a persuasive solution to these pressing problems. By exploring the intersection of green education and digital technologies, this book offers a comprehensive approach to transforming education in the digital era. Through its innovative topics and methodologies, this book provides a platform for international collaboration, fostering the development of new digital technologies for education and accelerating innovation in educational technologies. It offers insights into how green education and advanced information technologies can be applied in the education sector to create more resilient, climate-neutral, and green economies and societies. With its focus on inclusiveness and sustainability, this book is a valuable resource for students, academics, policymakers, and other stakeholders looking to build a more sustainable future.
Download or read book Entrepreneurship and Creativity in the Metaverse written by Inder, Shivani and published by IGI Global. This book was released on 2024-03-05 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Metaverse, an expanding digital space, is at the forefront of a technological revolution that will redefine how we interact with the digital world. Yet, as this fascinating landscape evolves, it presents an array of complex challenges, particularly in the realm of entrepreneurship. The current literature on Metaverse entrepreneurship is notably lacking, leaving a void in our understanding of the Metaverse's potential and the role of entrepreneurs within it. Critical questions about the emergence of entrepreneurial ecosystems, the evolution of entrepreneurship frontiers, and the impact of innovation and creativity within the Metaverse remain largely unanswered. Entrepreneurship and Creativity in the Metaverse serves as a guide to comprehending and harnessing the Metaverse's vast potential. As a space with fewer limitations than the physical world, creativity and entrepreneurship have immense potential to flourish within the Metaverse. It provides a much-needed roadmap for scholars, entrepreneurs, educators, industry experts, and policymakers to navigate this uncharted territory and thrive within it.
Download or read book Global Trends in Technology Startup Project Development and Management written by Srikanta Patnaik and published by Springer Nature. This book was released on 2023-10-13 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovative ideas provide solutions to problems that creators are passionate about, which stimulates the decision of technology-based company creation. This book explores the fundamental elements and economic valuation of technology-based startups and their immediate ecosystems. It covers all the phases and the required competencies for technological startup creation and development. This book also provides a comprehensive coverage of methods and recommendations for defining and assessing opportunities to create new tech companies for many young researchers or students aspiring to be innovators. Featuring contributions from financial market analysts, business professionals, and venture capitalists, this book benefits readers from different disciplines, technical or non-technical, associated with tech startup projects.
Download or read book Global Perspectives on the Strategic Role of Marketing Information Systems written by Medina-Quintero, Jose Melchor and published by IGI Global. This book was released on 2023-05-08 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: A level of decision making is concerned with deciding the organizations objectives, resources, and policies. A significant problem at this decision-making level is predicting the organizations future and its environment as well as matching the organizations characteristics to that environment. This process generally involves technology and knowledge from the market and clients. In the current era, the implementation of marketing information systems supported with AI techniques is crucial to being a unique opportunity to leverage marketing strategies with cutting-edge technologies. Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cutting-edge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians.
Download or read book Cases on Social Justice in China and Perspectives on Chinese Brands written by Elhaoussine, Youssef and published by IGI Global. This book was released on 2023-01-23 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a rising superpower and economy, China and the Chinese society have attracted the attention of the world. However, because of the language and cultural barrier, it is difficult for foreign academics and the foreign public to grasp what is happening within Chinese society. This is particularly the case if a foreign audience wishes to understand the Chinese public and how social justice plays out in China. Cases on Social Justice in China and Perspectives on Chinese Brands proposes an objective view of the effect that social justice and online public debates had on brands by describing and reporting the real situation in China where brands faced a public outcry after a controversial event and by considering how the brands were affected. Covering key topics such as brand activity, social media, boycotts, vulgar marketing, and salary disputes, this reference work is ideal for government officials, policymakers, researchers, scholars, academicians, practitioners, instructors, and students.
Download or read book Building a Brand Image Through Electronic Customer Relationship Management written by Naim, Arshi and published by IGI Global. This book was released on 2022-06-30 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective e-customer relationship management is imperative for increasing customer satisfaction, online sales, website patronage, loyalty, and retention. To understand exactly how this business strategy can be applied to enhance business operations, further study on its various benefits, opportunities, and challenges is required. Building a Brand Image Through Electronic Customer Relationship Management develops electronic customer relationship management strategies for achieving customer satisfaction and explains the concepts and uses of electronic customer relationship management to meet strategic objectives, improve customer loyalty, and build brand image. Covering topics such as marketing, brand equity, customer loyalty, and social media, this reference work is ideal for business owners, managers, entrepreneurs, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.
Download or read book Promoting Organizational Performance Through 5G and Agile Marketing written by Santos, José Duarte and published by IGI Global. This book was released on 2022-09-30 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is well understood that many business operations are evolving to fit within the mold of society’s technological advancement. This is no different for marketing. While there are indicators proving the evolution of marketing, there are still many questions that must be addressed when examining the changes made to the field: whether this evolution will force new tactics, whether it will be reduced to technological tools, and more. These questions must be answered in order to allow organizations to be more customer-oriented and competitive. Promoting Organizational Performance Through 5G and Agile Marketing provides knowledge and skills to allow readers the ability to understand the evolution and trends of marketing, as well as its implications in organizations and customer relationships. It consolidates concepts introduced in recent years and examines possible opportunities to broaden the breadth of marketing, demonstrating its interdisciplinarity. Covering topics such as loyalty programs, brand attachment, and purchase intention, this premier reference source is an excellent resource for business leaders and executives, brand managers, IT managers, marketers, communications professionals, students and faculty of higher education, librarians, researchers, and academicians.
Download or read book Connected Strategy written by Nicolaj Siggelkow and published by Harvard Business Press. This book was released on 2019-04-30 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Models for Transforming Customer Relationships What if there were a way to turn occasional, sporadic transactions with customers into long-term, continuous relationships--while simultaneously driving dramatic improvements in operational efficiency? What if you could break your existing trade-offs between superior customer experience and low cost? This is the promise of a connected strategy. New forms of connectivity--involving frequent, low-friction, customized interactions--mean that companies can now anticipate customer needs as they arise, or even before. Simultaneously, enabled by these technologies, companies can create new business models that deliver more value to customers. Connected strategies are win-win: Customers get a dramatically improved experience, while companies boost operational efficiency. In this book, strategy and operations experts Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in industries such as healthcare, financial services, mobility, retail, entertainment, nonprofit, and education, Connected Strategy identifies the four pathways--respond-to-desire, curated offering, coach behavior, and automatic execution--for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies. Whether you're trying to revitalize strategy in an established company or disrupt an industry as a startup, this book will help you: Reshape your connections with your customers Find new ways to connect with existing suppliers while also activating new sources of capacity Create the right revenue model Make the best technology choices to support your strategy Integrating rich examples, how-to advice, and practical tools in the form of "workshop chapters" throughout, this book is the ultimate resource for creating competitive advantage through connected relationships with your customers and redefined connections in your industry.
Download or read book The Automation Advantage Embrace the Future of Productivity and Improve Speed Quality and Customer Experience Through AI written by Bhaskar Ghosh and published by McGraw Hill Professional. This book was released on 2021-12-07 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the global automation leaders at Accenture—the first-ever comprehensive blueprint for how to use and scale AI-powered intelligent automation in the enterprise to gain competitive advantage through faster speed to market, improved product quality, higher efficiency, and an elevated customer experience. Many companies were already implementing limited levels of automation when the pandemic hit. But the need to rapidly change business processes and how organizations work resulted in the compression of a decade’s worth of digital transformation into a matter of months. Technology suddenly became the essential element for rapid organizational change and the creation of 360-degree value benefiting all stakeholders. Businesses are faced with the imperative to embrace that change or risk being left behind. In The Automation Advantage, global enterprise technology and automation veterans Bhaskar Ghosh, Rajendra Prasad, and Gayathri Pallail give business leaders and managers the action plan they need to execute a strategic agenda that enables them to quickly and confidently scale their automation and AI initiatives. This practical and highly accessible implementation guide answers leaders’ burning questions, such as: How do I identify and prioritize automation opportunities? How do I assess my legacy systems and data issues? How do I derive full value out of my technology investments and automation efforts? How can I inspire my employees to embrace change and the new opportunities presented by automation? The Automation Advantage goes beyond optimizing process to using AI to transform almost any business activity in any industry to make it faster, more streamlined, cost efficient, and customer-focused—vastly improving overall productivity and performance. Featuring case studies of successful automation solutions, this indispensable road map includes guiding principles for technology, governance, culture, and leadership change. It offers a human-centric approach to AI and automation that leads to sustainable transformation and measurable business results.
Download or read book Connect written by Lars Birkholm Petersen and published by John Wiley & Sons. This book was released on 2014-09-05 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Connect and engage across channels with the new customers Connect is the ultimate marketing guide to becoming more relevant, effective, and successful within the new marketplace. Written by a team of marketing experts serving Fortune 500 brands, this book outlines the massive paradigm shift currently taking place within the industry, and provides the insight and perspective marketers need to stay on board. Readers will find guidance toward reaching a customer base that sees marketers as an unnecessary annoyance, and strategies for engaging those customers at touch points throughout the customer lifecycle. The book's scope encompasses both digital and real-life avenues, discussing the new ways of thinking and the new tools and processes that allow marketers to function in the new era where digital customer experiences are increasingly important. Marketing is undergoing a revolution to rival the impact of Gutenberg's printing press. Customers are in control, with more choice and more access than ever before, and they refuse to be "sold to" or "managed." Many marketing professionals are flailing for a new strategy while the winners are clearly jumping ahead – Connect takes readers inside the winners' world to learn the approach that's engaging the new consumer. Discover the technology and processes that allow marketers to remain relevant Craft a personal, relevant, and accessible customer journey that engages the connected customer Keep in touch throughout the customer's life cycle, both online and offline Link digital goals and metrics to business objectives for a more relevant strategy Smart marketers have moved to a higher level that achieves business objectives while increasing relevance to the customer. Connect provides readers a roadmap to this new approach, and the tools that make it work.
Download or read book INTELLIGENT AUTOMATION written by PASCAL. BARKIN BORNET (IAN. WIRTZ, JOCHEN.) and published by . This book was released on 2020 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book CIO written by and published by . This book was released on 2001-03-15 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book CIO written by and published by . This book was released on 2001-03-01 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book CIO written by and published by . This book was released on 2001-02-15 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt:
